Google Analytics 4 introduces significant changes, including tracking all user interactions as events rather than sessions. Enhanced measurements allow for automatic tracking of common actions and improved cross-device tracking captures the customer journey. Additionally, new features like machine learning capabilities are included, but Google advises against immediate migration to the new system.

1. What’s new in Google
Analytics 4?
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2. No more sessions
All user interactions are now tracked as events.
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01.

3. Enhanced measurements
Track common actions, like page scrolling, without
setting up tags
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02.

4. Cross device tracking
Track the customer journey across mobile and web
platforms
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03.

5. Farewell to channel
groups
Medium replaces channels as the default acquisition
measurement
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04.

6. Machine learning is here
Use the Analysis Hub to spot brands and make data
driven recommendations
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05.

7. But Google doesn’t want
you to migrate yet!!!
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8. Find out everything you
need to know about GA4
at clue.com.au/blog
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Including why Google doesn’t want you to migrate