Web Analytics and Wordpress - Wordcamp Chicago 2011

Web Analytics and Wordpress Understanding your Wordpress site stats and more about your visitors Chris King – Senior SEO & Analytics Strategist, designory. Blog: http://chrisking.info Twitter: @fendmark

Wordpress & Web Analytics ,[object Object],[object Object],[object Object],[object Object]

What is Web Analytics? ,[object Object],[object Object],[object Object],[object Object]

The most powerful combination in Online Marketing

Selecting a web analytics tool

Proper web analytics setup is critical ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics Plugins for Wordpress ,[object Object],[object Object]

Two Great GA plugins ,[object Object],[object Object],[object Object],[object Object]

Setup on Theme Frameworks ,[object Object],[object Object],Theme settings > Header/Footer Scripts Admin Panel > Appearance > Thesis Options

Use Analytics to grow your business

But please don’t be this guy How many hits did we get today?

Analytics reporting is worthless unless you take action ,[object Object],[object Object],[object Object]

Identify 2 main goals for your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics Continuous Improvement Process

What is your conversion rate? ,[object Object]

But.. conversion rate is only part of the whole picture The 1-3% who fill out a lead generation form, make a purchase…. Everyone Else

Types of reports you should be pulling regularly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use Google In-Page Analytics See exactly where visitors are clicking on your Wordpress site

Integrate your Adsense account with Google Analytics Track Ad Clicks and Revenue Generated by Keyword

Track Wordpress Search in GA ,[object Object]

Split A/B and Multivariate testing Multivariate Testing Split A/B testing

Web Analytics Reporting ,[object Object],[object Object],[object Object],[object Object]

A Few Great Analytics Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

Thank You Very Much ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics and Wordpress - Wordcamp Chicago 2011

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