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Ideavibes - Crowdsourcing for Product Managers 05/31/11
The document discusses the importance of crowdsourcing in product management, emphasizing its role in harnessing diverse ideas and fostering customer engagement in the product development lifecycle. It highlights the benefits and challenges of crowdsourcing, such as reduced time to market and the need for effective community management. Additionally, it provides examples of successful crowdsourcing initiatives and outlines best practices for implementing a crowdsourcing strategy.
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Ideavibes - Crowdsourcing for Product Managers 05/31/11
- 1. Crowdsourcing for ProductManagersPaul Dombowsky
- 2. Opening Thought…the worldis becoming too fast, too complex and too networked for any organization to have all the answers inside.YochaiBenkler, Yale University from the Wealth of Networks2
- 3. Key TopicsProduct ManagementDefined – What is it in a Web2.0 World?
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- 5. Current conversations –participant or observer
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- 7. Is crowdsourcing aviable option?
- 8. Risks and rewardsfor crowdsourcing
- 9. Can crowdsourcing helpbuild better products?
- 10. Can crowdsourcing helpaccelerate path to profits?
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- 15. What is ProductManagement?The organizational structure within a business that manages the development, marketing and sale of a product or set of products throughout the product life cycle. It encompasses the broad set of activities required to get the product to market and to support it thereafter.In 2011, is this definition enough?4
- 16. What is SocialProduct Management?The opening up of innovation to internal and external input for the development of products in various stages of the product development lifecycle.Crowdsourcing can be part of an open innovation or social product management strategy.5
- 17. Product Management LifecycleCapturenew customers with options & features they are looking for.CrowdsourceOption:features & functionalityCrowdsourceTesting – early adopters rewardSocializing requirements and prioritization gathering improves decision making 6
- 18. Where does trustsit?According to Forrester Research (2010),71% of people say they trust the opinionsof family, friends and colleagues as a sourceof information on products and services.Their crowd or tribe.7
- 19. Where the conversationsare happening?Official & UnofficialGoogle Groups
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