1. Crowdsourcing
#NewCrowdSM4
Leigh Ortman
Alexandra Dolan
Charlotte Schaefer
Tim Killian

2. What is Crowdsourcing?

3. Crowdsourcing is the act of
outsourcing tasks usually
assigned to a single
individual, to a large
group of people.

4. • Video of crowdsourcing

5. History

6. 1714- British Government Asks
Citizens For a Way to Find Location
While at Sea

7. 1916- Planters Peanuts Logo Contest

8. 2001-
Wikipedia
Launches

9. 2004- James Surowiecki writes “The
Wisdom of Crowds”

10. Jeff Howe coined the
term in 2006.

11. 2008- IndieGoGo launched
* Crowdfunding

12. Iceland crowdsources a new
constitution proposal

13. CrowdConf
@CrowdConf
* Started in 2010

15. How do you crowdsource?

16. Applications & Websites

17. Thumb
Free mobile application
Users may either
request feedback from
users or provide
comments to others’ posts
Connect with users with
similar interests
Reward helpful
responses with Stars

18. • Download Thumb to your smartphone
• Sign up with e-mail or Facebook
• Click “Me”  Click “Find Friends”
• Click “Search Thumb”
• Type in: cschaefe@syr.edu (Charlotte)

19. • Enterprise
crowdsourcing
• Hires a network
over 2.5 million
people to perform
their crowdsourcing
• Large companies 
small businesses
pay CrowdFlower to
do their
crowdsourcing for
them

20. http://www.youtube.com/watch?v=hs_YGkLrYnI

21.  Collaborative
production
website for
making music
 If a production
makes money,
the profits are
split 50/50 with
the company and
the artist(s).

22. • Insert screenshots of process

23. Why crowdsource?

24. Advantages

25. Advantage1: With a huge pool of
participants, more ideas are bound to be
made.

26. Advantage 2: Feedback is gained quickly for
faster results.

27. Feedback is
instantaneous.

28. Advantage 3:
Cheap for
companies.

29. Disadvantages

30. Disadvantage
1:
Requires
filtering
of bad
information

31. Disadvantage 2: Low Confidentiality, Privacy
and Security. Information gathering is a
public process

32. Whois crowdsourcing?

33. Mark Wilson
• @crtlzee
• Founder of Philanthopr
“It may only take a few more
disasters (individuals who
despise a certain brand, etc,
teaming up) to take down a
brand in a public arena and
scare many corps away from
the idea.”

34. John Tozzi
• @jtozz
• Reporter for
BloomburgBusinessweek – covers
small business, entrepreneurship,
&innovationn
“The main advantage is it allows you
to tap a wide network of people
who may specialized knowledge or
insight into a particular question or
problem.”

35. Mollie Allick
• @mpallick
• Director of Events and PR
at CrowdFlower

36. • Expert 4

37. Looking Ahead…

38. “Brand Crowd”
Companies will look to consumers to spread
the word of their new products before they
hit the shelves.

39. Crowdfunding
Jumpstart Our Business Startup (JOBS) Act,
passed by the House of Representatives,
allows new businesses to use crowdfunding.

40. Crowdsourcing Employment
Large companies have begun paying people
to perform crowdsourcing activities on a
daily basis.

41. Summing Up
• CrowdSourcing is an efficient way of gathering
information and feedback from unlimited sources
worldwide thanks to the internet and social
media
• Large Corporations to small businesses and
even individuals can make a living off of
crowdsourcing
• Crowdsourcing brings together numerous
viewpoints information and strategies together
but requires a filter