Burson-Marsteller Australia presentation for New Media Conference 2010, which was held in March in Sydney. Deck includes crowdsourcing case studies and guidance on strategic approach.
Michael Chiay - Hybrid Meetings and the New Event Participantcampaignconfs
Michael Chiay of MCI delves into the depths of hybrid technology and how it can enhance your events. This presentation was delivered at the CEI North Asia Forum, held on September 24-25 at the naked Retreats, China
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Carine ESTEVES
Coined by Jeff Howe, the term Crowdsourcing – a composite of Crowd and Outsourcing, describes outsourcing to the crowd. Afar from cost, advantages and opportunities for a company can be considerable. It can outsource the risk of failure and it only pays for products or services that meet its expectations. This phenomenon covers various situations. Seeking to mobilize external competencies, it has interested a large number of businesses. However, this concept has reach its maturity and its limits seem to be pointed out as bad from professionals of different industries. Crowdsourcing is lacking a general and synthetic view of this concept. The purpose of our paper is to characterize Crowdsourcing in its various aspects. First we describe of Crowdsourcing, and offer examples illustrating the diversity of Crowdsourcing typology, practices, business models and we present comparisons between Crowdsourcing and established theories (Open Innovation, User Innovation).
Relying upon a group of persons (crowd) can be an adequate method, because of its unique characteristics that are made possible by the Internet.
Crowdsourcing offers extraordinary potential for resolving tasks efficiently by tapping into the skills of large groups of people. To illustrate so, we explain how Capseo, a crowdsourcing based company, works with freelancers from around the world to make online marketing campaigns.
Finally, we present some potential benefits and pitfalls of Crowdsourcing and explain how to bypass its obstacles to offer a strong value proposition to customers.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Michael Chiay - Hybrid Meetings and the New Event Participantcampaignconfs
Michael Chiay of MCI delves into the depths of hybrid technology and how it can enhance your events. This presentation was delivered at the CEI North Asia Forum, held on September 24-25 at the naked Retreats, China
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Carine ESTEVES
Coined by Jeff Howe, the term Crowdsourcing – a composite of Crowd and Outsourcing, describes outsourcing to the crowd. Afar from cost, advantages and opportunities for a company can be considerable. It can outsource the risk of failure and it only pays for products or services that meet its expectations. This phenomenon covers various situations. Seeking to mobilize external competencies, it has interested a large number of businesses. However, this concept has reach its maturity and its limits seem to be pointed out as bad from professionals of different industries. Crowdsourcing is lacking a general and synthetic view of this concept. The purpose of our paper is to characterize Crowdsourcing in its various aspects. First we describe of Crowdsourcing, and offer examples illustrating the diversity of Crowdsourcing typology, practices, business models and we present comparisons between Crowdsourcing and established theories (Open Innovation, User Innovation).
Relying upon a group of persons (crowd) can be an adequate method, because of its unique characteristics that are made possible by the Internet.
Crowdsourcing offers extraordinary potential for resolving tasks efficiently by tapping into the skills of large groups of people. To illustrate so, we explain how Capseo, a crowdsourcing based company, works with freelancers from around the world to make online marketing campaigns.
Finally, we present some potential benefits and pitfalls of Crowdsourcing and explain how to bypass its obstacles to offer a strong value proposition to customers.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
The Knight News Challenge launched in 2007 as a $25 million contest to bring out the best new ideas that improve the information about a specific geographic locale. This report looks at the first two cohorts of winners (2007 and 2008). Later, additional cohorts will be published.
Credits: Graphics by Kiss Me I'm Polish, New York.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Schaffert, Sandra (2009): Successful Initiating of Online Communities.
An Analysis of Reports, Projects and Expert Interviews. - Presentation at the
I-Know Conference, September 3 2009, Graz, Austria
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
Social media monitoring can help you get a handle on what people are saying about your brand and issues before you jump in and once you're swimming around. This is important for all industries, not just finance.
Andrew gave this presentation to the 'Social Media in Building Societies' conference at the Wellcome Collection.
This presentation was from the webinar "Crowdsourcing for Product Managers" held on May 31/11. It looks at crowdsourcing as an option for product managers to help build better products, stay in tune with the market, and create stickiness with prospects and customers.
The role of the social and/or community strategist is unique from that of a community manager although the two roles are often done by the same person in smaller organizations. These slides are a small portion of the Community Strategist training course offered by The Community Roundtable, WOMMA & ComBlue. If you are interested in that class, you can find more info here: http://community-roundtable.com/what-we-do/training/
This is a presentation Mike Manning and I put together to propose building an intranet with social tools integrated at our former company. There is a lot of great content in this deck so I wanted to share it.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
The Knight News Challenge launched in 2007 as a $25 million contest to bring out the best new ideas that improve the information about a specific geographic locale. This report looks at the first two cohorts of winners (2007 and 2008). Later, additional cohorts will be published.
Credits: Graphics by Kiss Me I'm Polish, New York.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Schaffert, Sandra (2009): Successful Initiating of Online Communities.
An Analysis of Reports, Projects and Expert Interviews. - Presentation at the
I-Know Conference, September 3 2009, Graz, Austria
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
Social media monitoring can help you get a handle on what people are saying about your brand and issues before you jump in and once you're swimming around. This is important for all industries, not just finance.
Andrew gave this presentation to the 'Social Media in Building Societies' conference at the Wellcome Collection.
This presentation was from the webinar "Crowdsourcing for Product Managers" held on May 31/11. It looks at crowdsourcing as an option for product managers to help build better products, stay in tune with the market, and create stickiness with prospects and customers.
The role of the social and/or community strategist is unique from that of a community manager although the two roles are often done by the same person in smaller organizations. These slides are a small portion of the Community Strategist training course offered by The Community Roundtable, WOMMA & ComBlue. If you are interested in that class, you can find more info here: http://community-roundtable.com/what-we-do/training/
This is a presentation Mike Manning and I put together to propose building an intranet with social tools integrated at our former company. There is a lot of great content in this deck so I wanted to share it.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
Pascal Beucler, chief strategy officer, MSLGROUP, was recently invited to speak at Parson's school of design. He chose the hot topic of crowd-sourcing and how brands such as Coca Cola and Nissan are using it to design logos and products.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
Co-Creation & Co-Creativity - innovating together with end-users on-line and ...Liliane Kuiper-Hoyng
TNO has a lot of experience with off-line co-creation. On-line co-creation seems to offer benefits for the cocreation process, especially if it is integrated in the companies overall product development process. Current on-line tools also have some drawbacks, but these are quickly being improved in th new generation on-line co-creations platforms.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
4. Crowdsourcing has been variously described as…
“A super charged suggestion box”
“Outsourcing on steroids”
“A cheap way of ripping off ideas”
5. Jeff Howe described Crowdsourcing as:
“…the act of taking a job traditionally
performed by a designated agent, usually
an employee, and outsourcing it to an
undefined generally large group of un-
specialised individuals.”
Jeff Howe
Author and blogger: Crowdsourcing.com
6. What does Crowdsourcing do?
It taps into collective intelligence:
• Partners
• Employees
• Customers
• General public
It provides a tool for understanding what customers
really want
Enables a pure form of social media engagement
9. Ford’s Challenge
Trust in auto sector in decline
Social media recognised as opportunity
to enhance Ford’s reputation
How to provide social media strategy
with scale
10. Ford’s Crowdsourced Solution
Customers
The Fiesta Movement – Online campaign spanning multiple social media
channels to gets 100 individuals to share their experience of the Ford Fiesta
online
Ford sets challenges and ‘Agents’ use various forms of social media to tell
stories, which are aggregated at Fiesta Movement
Employees
Get one per cent of workforce to become active social media participants
‘Mobilise an army of influencers from inside the organisation… to share
their own perspectives on Ford.’
All employees must adhere to blogger relations and social media
engagement guidelines
12. The Guardian’s Problem
The Daily Telegraph announces the
results of its investigation into MP
Expenses on May 8th 2009
Within hours, every evening news
bulletin is reporting details of the
expenses claims made by Cabinet
Ministers
Eleven days of revelations in the Daily
Telegraph and Sunday Telegraph boosts
circulation at the papers by more than
600,000 copies
The Guardian is playing catch up and
needs its own angle on this story quickly
14. The Guardian’s Result
170,000 documents were reviewed in the
first 80 hours, a visitor participation rate
of 56 percent
As of today, 26,038 readers have
reviewed 219,491 pages of submissions
The Guardian has its own story leads on
high profile political scandal
15. Crowdsourcing news (BBC)
• Dedicated user generated
content hub of 23 people
• UGC embedded as a form of
news gathering
• Editors review readers tip
offs, submissions, video and
imagery
16. Crowdsourcing strategy (Idea Bounty)
• Simple way for clients to hire
1000s of creatives and only pay
for the ideas they want
• Campaign briefs are issued
online
• A social think tank used by
Unilever for Pepperami TV ad
campaign
17. Crowdsourcing knowledge and experience (HP)
• Peer to peer support
community for HP product
owners
• Providing the infrastructure for
customers to help customers
• Most active and helpful
members are recognised
18. Crowdsourcing design (Threadless)
• Threadless sets design
challenges, offers prizes
• Community of 500k+ selects
winning designs
• Community members acquire
points and credits for
participation
• Winning designs are
manufactured by Threadless
19. Crowdsourcing product development (Chordiant)
• Customers and partners
co-develop products
• 15 collaborative product
releases since March 2007
• Enabling ongoing
communication with
customers
• Community of 1,000+
20. Crowdsourcing employee innovation (Dell)
• Dell made discussions
among employees
transparent and reduce
email
• 55% of the workforce
participated
• 4,100 ideas submitted
21. Crowdsourcing public policy development
• Wiki launched in 2007 Invited
public submissions on the
New Police Act
• First piece of legislation in
New Zealand to be developed
with open public participation
22. For For
business
predicting research…
stuff…
For solving
complex
problems…
For scientific
research…
24. Crowdsourcing: Key Learnings
1. Make it meaningful but also easy and fun
2. Put clear guidelines in place
3. Be prepared to lose control
4. Reward participation and recognise individual
contributions
5. Allow the community to determine success
25. Why crowdsourcing?
Integrate audiences and business processes,
deliver a specific business outcome,
AND engage in a meaningful way…
26. Leading thinkers on crowdsourcing
James Surowiecki Howard Rheingold Kevin Rose
Author: The Wisdom of Crowds Author: Smart Mobs Founder: Digg
Jimmy Wales Don Tapscott
Founder: Wikipedia Author: Wikinomics