All brands today need a social media command center. This deck talks about the use cases of social media command centers - the What of it and also covers a few of the successful ones with brief case studies.
Social Media Command Center - What's the Point?Avinash Joshi
The Social Media Command Center helps brands create a social showcase, providing live details about what’s happening on social media. View your social campaigns, events, community, and more with visually engaging displays that highlight conversations, volume, sentiment, geographic hotspots, and a lot more.
Data is of no use if you don’t know what to do with it. 2013 will see brands increasingly looking for social media data analysts who understand what to do with big data and how to use it for business results.
Social Media Command Centers (SMCC) or also called Digital Command Centers (DCC), are critical to organizations who want to establish differentiation and attain Competitive Advantage in today's Digital Universe. This short presentation outlines the options available to quickly take advantage of the connected community.
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
Kinship Social Media Command Center Expertise KINSHIP digital
Building a Social Media Command Centre is a question of strategy and decision-making between the optimum balance of in-house and external resources.
KINSHIP owns, operates, consults, supplements and enhances Social Media Command Centers - our own and those of clients. Our business-focused methodology, combined with our understanding of social strategy and social technologies, ensures a managed outcome within time and budget for new entrants into social media monitoring.
We are also expert in establishing offshore Social Media Command Centres including strategy, design, recruiting, training and managing staff on behalf of clients. We sometimes do this as Build Own Transfer and other times as Build Own Operate for clients.
Follow us @KINSHIPd
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Social Media Command Center - What's the Point?Avinash Joshi
The Social Media Command Center helps brands create a social showcase, providing live details about what’s happening on social media. View your social campaigns, events, community, and more with visually engaging displays that highlight conversations, volume, sentiment, geographic hotspots, and a lot more.
Data is of no use if you don’t know what to do with it. 2013 will see brands increasingly looking for social media data analysts who understand what to do with big data and how to use it for business results.
Social Media Command Centers (SMCC) or also called Digital Command Centers (DCC), are critical to organizations who want to establish differentiation and attain Competitive Advantage in today's Digital Universe. This short presentation outlines the options available to quickly take advantage of the connected community.
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
Kinship Social Media Command Center Expertise KINSHIP digital
Building a Social Media Command Centre is a question of strategy and decision-making between the optimum balance of in-house and external resources.
KINSHIP owns, operates, consults, supplements and enhances Social Media Command Centers - our own and those of clients. Our business-focused methodology, combined with our understanding of social strategy and social technologies, ensures a managed outcome within time and budget for new entrants into social media monitoring.
We are also expert in establishing offshore Social Media Command Centres including strategy, design, recruiting, training and managing staff on behalf of clients. We sometimes do this as Build Own Transfer and other times as Build Own Operate for clients.
Follow us @KINSHIPd
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Joining the dots from Social Strategy to Social Analytics: And Why you Should...KINSHIP digital
Joining the dots between social strategy, governance, architecture, communities and social analytics.
- For CIOs, see clearly how to become an innovator and thought-leader in social business by repurposing skills and knowledge long held in enterprise IT.
– For enterprises, this will help IT position cross-organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and positioning social business proposals.
[A presentation given to Australian Lotus Users Group Annual Conference 2012].
Alt: The CIO leadership role in Social Business Transformation
Sports fans have always shouted at the screen and leapt off the couch with the roar of the crowd. Today, watching live sports is an even more active experience, because our devices are always within reach and it engages the audience. The KINSHIP team will present and analyse what happened on the second screen over the weekend's Super Rugby action, with respect to how fans share the rush and how brands can engage them.
Social Data Intelligence: Webinar with Susan EtlingerSusan Etlinger
This webinar covers the findings from the Altimeter Group report, Social Data Intelligence, which lays out the imperative for organizations to integrate social data with other data streams in the enterprise. Includes best practices and frameworks, as well as a maturity map to enable organizations to make the best and most strategic use of social data.
Social Marketing Analytics: A New Framework for Measuring Results in Social M...John Lovett
This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.
The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
The history of social media is strikingly similar to the recent history of putting your foot in your mouth. Don’t be that company! Before you take to Twitter to speak out on your company’s next big issue, make sure to stop and listen first. At FTI Consulting, we take a deep dive approach to mapping issue landscapes for our clients. Learn how to overlay conversation drivers with sentiment, identify the key voices impacting public opinion and determine key hashtags and accounts to engage with to align public sentiment with your business’s key messages.
Get Satisfaction is built from the ground up as a customerfacing
platform, designed to build authentic relationships
between customers and companies. More than 35 million
consumers each month use Get Satisfaction’s network
to connect with each other to ask questions, share ideas,
report problems, and truly engage with the brands and
companies they care about.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Formation au referencencement. Principes du referencementJCD srcmontbeliard
Principes du référencement. Domaines d’intervention – techniques de base en référencement – Optimisation vs Pages satellites – Répartition du trafic – guides du référencement – directives de Google
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Joining the dots from Social Strategy to Social Analytics: And Why you Should...KINSHIP digital
Joining the dots between social strategy, governance, architecture, communities and social analytics.
- For CIOs, see clearly how to become an innovator and thought-leader in social business by repurposing skills and knowledge long held in enterprise IT.
– For enterprises, this will help IT position cross-organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and positioning social business proposals.
[A presentation given to Australian Lotus Users Group Annual Conference 2012].
Alt: The CIO leadership role in Social Business Transformation
Sports fans have always shouted at the screen and leapt off the couch with the roar of the crowd. Today, watching live sports is an even more active experience, because our devices are always within reach and it engages the audience. The KINSHIP team will present and analyse what happened on the second screen over the weekend's Super Rugby action, with respect to how fans share the rush and how brands can engage them.
Social Data Intelligence: Webinar with Susan EtlingerSusan Etlinger
This webinar covers the findings from the Altimeter Group report, Social Data Intelligence, which lays out the imperative for organizations to integrate social data with other data streams in the enterprise. Includes best practices and frameworks, as well as a maturity map to enable organizations to make the best and most strategic use of social data.
Social Marketing Analytics: A New Framework for Measuring Results in Social M...John Lovett
This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.
The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
The history of social media is strikingly similar to the recent history of putting your foot in your mouth. Don’t be that company! Before you take to Twitter to speak out on your company’s next big issue, make sure to stop and listen first. At FTI Consulting, we take a deep dive approach to mapping issue landscapes for our clients. Learn how to overlay conversation drivers with sentiment, identify the key voices impacting public opinion and determine key hashtags and accounts to engage with to align public sentiment with your business’s key messages.
Get Satisfaction is built from the ground up as a customerfacing
platform, designed to build authentic relationships
between customers and companies. More than 35 million
consumers each month use Get Satisfaction’s network
to connect with each other to ask questions, share ideas,
report problems, and truly engage with the brands and
companies they care about.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Formation au referencencement. Principes du referencementJCD srcmontbeliard
Principes du référencement. Domaines d’intervention – techniques de base en référencement – Optimisation vs Pages satellites – Répartition du trafic – guides du référencement – directives de Google
De la veille à la data intelligence - Trendsboard - Forum du GFII le 08/12/14Le_GFII
Intervention de Benoit Raphael, CEO, Trendsboard au Forum du GFII 2014.
Atelier "De la veille à la data intelligence : nouvelles approches, nouvelles solutions, nouveaux usages" le 08/12/14
Abstract : Dans un monde de plus en plus connecté et instable, où tout le monde est devenu média, il devient stratégique pour tout créateur de contenu de trouver des solutions pour mieux comprendre l'écosystème dans lequel il évolue. Quels sont les centres d'intérêt de ma communauté, quelles sont les informations clés qui circulent dans mon domaine d'intervention, quelles sont les tendances en temps réel qui animent les conversations de mes cibles, comment donner du sens au bruit social qui encombre la toile ? Trendsboard développe une technologie qui permet d'appréhender toutes ces problématiques et de permettre à chacun d'augmenter sa connaissance et d'améliorer son impact social.
Source : http://forum.gfii.fr/forum/l-apport-des-technologies-semantiques-dans-la-veille
La Social Room d'Europe1 @ Radio 2.0 2015
Par Thomas Doduik (Europe1)
V rencontres Radio 2.0 - Mardi 13 octobre 2015
'La radio 2.0 et vous ? Raconte-moi une histoire'
www.rr20.fr
50 intervenants / 10 keynotes / 4 tables rondes / 7 workshops / 4 études exclusives
Grands Prix Radio 2.0 / La Radio des Rencontres
- Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Sacem Université, INA
- Partenaires Platinum : Mediametrie
- Partenaires Grand Prix : Scam, Multivote
- Partenaires Gold : Spotify, Deezer, Hyperworld, Musicovery, Targetspot, Triton Digital
- Partenaires Média : CBNews, La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web, La Correspondance de la Publicité
- La Radio des Rencontres : Broadcast Associés, Radioline, Glowbl
To listen is to pay attention; heed - without which anything that we do on social would not be correct.
This file shows why we should listen on social and what and how we should make the most of it so that we end up with actionable insights.
Transforming Learning using a Game Engine with Articulate StorylineLitmos Heroes
Richard Hyde, CEO at Mind Click, explores the development and success of learning games, showcasing the development of a reusable game engine, built in Articulate Storyline 2.
Le premier classement du CAC 40 sur Wikipédia, de ses entreprises et ses dirigeants by Angie+1 !
Discutons-en :
Gabriel Moussin // gmoussin@angie.fr // 0155344661
François Guillot // fguillot@angie.fr // 0155344663
This will be an examination of the Red Cross’s nationally recognized Social Media Command Center and world-renowned program. Gloria will share tips on how to execute real-time response, crisis communications, cultivating stakeholders, social monitoring and more.
We built a social media command center, and so can you, presented by Brian Jo...SocialMedia.org
In his Brands-Only Summit presentation, FedEx's Brian Johnston shares a case study on how they built a social media command center.
He explains the steps they took to build a functional social media command center and gives tips on how your company can do it, too.
Command Centers: Social Listening in PracticeBrandwatch
For socially savvy brands, the command center is often an integral part of understanding and connecting with their online audience. However, many have not fully capitalized on the technology’s capabilities.
The following guide outlines the command center’s role in engagement, customer service, crisis management, real-time marketing, regional benchmarking, competitive benchmarking and internal social awareness.
Additionally, we take an in-depth look at the qualities that make one command center more powerful than another.
There is a lot of confusion surrounding command centers – we aim to clear that up.
While many leading companies have the building blocks in place to participate in and leverage social media, many are pausing and asking deeper questions around how they can best evolve and transform their technology systems and operating processes in order to maximize the benefits social media offers.
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
Purpose: This Social Media Strategy is primarily a resource to sharpen the focus on current Social Media initiatives using customer-centric methodologies that can be seamlessly integrated back into products to achieve core business objectives. Ultimately stepping up the level of engagement by providing actionable insight into emerging trends in the customer experience. Proposing guidelines that can be used by Stakeholders (on all levels) when collaborating with Marketing to measure success and get the envisioned results from Social Media endeavors. This strategy is not intended as a proposal for a Community but as response to customer needs to give the enterprise a common approach in order to reach customers in a “Right Here, Right Now” society. Therefore recognizing the benefits of a convergence strategy that leverages people’s passion for our products and the ability to collaborate in the social spaces where people live online.
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
In-House VS SMM Panel Which is Right for Your Marketing Strategy.pdfGrowfollows
In-House vs. SMM Panel: Choose wisely for social media success. Discover the best strategy for your brand's growth.
In the pulsating realm of digital marketing, making informed decisions is paramount. One of the pivotal choices brands grapple with today revolves around their social media strategy. With platforms like Instagram, Twitter, and Facebook becoming integral to a brand's online presence, the question arises: Should you manage your social media marketing in-house or harness the power of specialized SMM panel services?
Both avenues come with their unique set of benefits and challenges. While in-house teams offer intimate brand knowledge, SMM panels, such as "GrowFollows", promise expertise, scalability, and a suite of tailored services. As you chart the course for your brand's digital journey, understanding these two pathways becomes crucial.
In this blog, we'll delve deep into the intricacies of in-house SMM and SMM panel services, equipping you with the insights needed to determine which strategy aligns best with your brand's vision and objectives. Whether a burgeoning startup or an established enterprise, your social media approach can significantly shape your brand's digital trajectory. Let's embark on this exploration together.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...Sarah Boyer
A social media strategy agency is a firm that specializes in creating and implementing strategies for businesses on social media platforms. These agencies are experts in understanding the nuances of different social media platforms, the behavior of online communities, and the latest trends in digital marketing. Their primary goal is to help businesses establish a strong online presence, create engaging content, and interact effectively with their target audience.
Similar to Social Media Command Center - What's the Point? (20)
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
3. A look at the command center use cases
Engagement Opportunities
With expert setups, users can parse through large volumes of conversation to automatically
or manually emphasize specific mentions, important authors or popular topics on the
command center display.
4. A look at the command center use cases
Customer Service
Social media command centers can be instrumental in contextualizing, measuring, and
triaging complaints so that customer service teams can quickly and appropriately respond
to large volumes of incoming complaints.
5. A look at the command center use cases
Crisis Management / PR
It is an invaluable tool for quickly identifying and appropriately responding to crises or other
public relations issues. Live-streaming social content on a consumable display means that
more employees can watch, pinpoint and handle public complaints before they become larger
issues.
6. A look at the command center use cases
Real-time Marketing
Command centers are the ideal platform for relaying the progress of a campaign in real-time.
It permits large groups to watch the public discourse around an event unfold and to
make sense of how online conversations are affecting campaigns
7. A look at the command center use cases
Regional Benchmarking
For brands, understanding the market landscape across regions informs marketing and
sales teams and ensures that their efforts are aligned with the company’s regional goals.
For businesses looking to expand to new territories, being able to identify and engage with
influencers or advocates in target locations is crucial.
8. A look at the command center use cases
Competitive Benchmarking
The command center gives businesses an immediate and simple way to visualize how
their brand stacks up against competitors and provides employees with a clear
understanding of the market landscape.
9. A look at the command center use cases
Bringing company awareness to the business’s online presence
The command center is an excellent way to introduce social into the work environment.
Considered an insight into the consumer pulse, social media displays provide employees
with a link back to the ground where customers’ everyday thoughts and opinions are
driving businesses.
11. Things to consider before buying a command center
1. The analytics behind the screens
2. Customizable and flexible
i. Flexibility of data collection and segregation
ii. Flexibility of data visualization
iii. Flexibility of command center displays
3. Permission Management
4. Data integrations
5. Scalability
6. Customer service
12. RECOMMENDATIONS
Begin with a clear sense of focus,
structure and leadership,
physical/virtual layout,
and access to information.
13. RECOMMENDATIONS
Focus: Have clarity of purpose, set expectations, guard against
scope creep!
Sponsorship: Establish sponsorship and stakeholders!
Access: Provide broad access of command center data!
Priorities: Prioritize insights; focus on data that can inform
strategy!
Think Visual: Don’t underestimate the power of visuals!
Be Agile: Think big, and move fast!
15. THE BACKGROUND
Gatorade is probably best known for splashy commercials featuring some of the world’s most
famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink
maker is putting social media quite literally at the center of the way Gatorade approaches
marketing.
16. THE GOAL
Take the largest sports brand in the world and turn it into largest participatory brand in
the world.
THE SOLUTION
Redefine the Target
• Original target focused on reaching
more mass audiences A18-34 with a
heavy focus towards the male demo
• Heavily reliant on TV to broadly cover
audiences
• Focused target, concentrate marketing dollars
behind
• A18-24 Youth with sports & athletic drive
• Teens (12+) with a focus on up & coming
athletes
• Changing the target made a dramatic shift in their
advertising mix (combination of traditional &
heavy use of social media)
17. MISSION CONTROL
1. Designed a “war room” to
monitor, optimize &
capture real time activity
regarding relevant to the
brand, competitors,
athletes & sports related
topics
2. Room contains 7 massive
screens tracking data
across all social media
outlets
3. Leverages online
conversations & allows
Gatorade to react faster &
more proactively
18. WIN IT FROM WITHIN: THE SERIES
1. Online & social media chatter revealed key topics of interest amongst young athletes
2. Leveraging insights, launched the “Win From Within Campaign” preaching endurance,
hard work and celebrating the athlete willing to sweat a littler more
Personal struggles
& challenges
Overall Journey
Wins & Losses
Inspirations & Inner
Drive
Hard Work &
Performance
• Spot features
famous athletes
seeking
improvement
Mass Media
• 6 page feature talking
about how the win
comes from inside, not
just the apparel & gear
• Brand channel featuring
videos of high profile
players talking about their
drive, inspiration &
perseverance
Social Media
• Ran contest encouraging young athletes to
share, post, tweet their personal
struggles/challenges & journeys
Online Media
19. THE BACKGROUND
Though still considered be a young enterprise, the brand is valued at more than $6 billion,
operates in 48 countries and is considered one of the fastest growing companies in history.
This all couldn’t have happened overnight, right?
But it kind of did.
“With the acquisition of an international component a couple years ago, we went from being
a North American startup to a global brand — in what could be seen as just a couple of hours,”
said Paul Matson, Groupon’s head of content and social media.
20. THE PROBLEM
1. Groupon became a juggernaut practically overnight
2. As the company grew, so did their social media needs – the complexity of the
organization compounded
3. The time required to make social effective was more than what the sales reps
could allocate
4. The company soon found it hard to manage all these conversations effectively -
there were close to 400 Twitter handles associated with Groupon at one point
5. The system was fragmented – a mess!
21. THE SOLUTION
1. They re-evaluated and redefined their goals.
2. They hired a team of individuals solely dedicated to social.
3. They adopted “One Playbook,” to which all charged with the task of communicating on
behalf of Groupon would adhere, and
4. Technology!
THE RESULT
22. THE TECHNOLOGY
Publishing Engagement Social CRM
Upload, draft, review, geo-
target, schedule and tag
content across all channels
Have a unified view of your
customers across
traditional and social
channels, on a global scale
Take part in thousands of
conversations on a daily
basis. Monitor, engage and
manage audiences across
international social
properties in real time. No
conversation will be left
behind
Reporting Governance Social Asset Management
Gain insights into what
types of content — from
promotions to interesting
articles to customer service
responses — perform best
and create custom reports.
Store, manage, view and
suggest content assets
across your entire
enterprise to ensure
quality, consistency and
collaboration.
Mitigate risks, prevent
human errors and ensure
that all users follow brand
guidelines, even with
regular internal changes
24. STRATEGY
1. Focus on conversation
monitoring, informing
content strategy
2. Use Cases: customer care,
marketing, risk
management,
HR/recruiting, others
STRUCTURE
1. 43 markets, 26 languages,
insights from traditional &
social media
2. 24/7 monitoring powered by
PRIME Research
3. Reports to Worldwide
Communications
25. BENEFITS
1. Education and
organizational alignment
2. Technology cost savings
3. Improved content
performance
4. Decision making fueled by
data
WHAT’S NEXT
1. Connect social data with
business data
2. Expand access to
conversation suite data
27. STRATEGY
1. Listening
2. Engagement
3. Publishing
4. Analytics
STRUCTURE
1. 16 hours/day monitoring
powered by Attensity,
Hootsuite for publishing
2. Part of the 12-person Social
Business Team; reports to
Marketing
3. Five agents for social
customer service
28. BENEFITS
1. Insights across the
business
2. Consistency: a “single
source of truth”
3. “Customer first”
perspective
WHAT’S NEXT
1. Measure the impact of
influence against specific
KPIs
2. Better understand the
correlation between
changes that it’s made and
the effect on the business
as a whole
30. STRATEGY
1. Early alert system for
emerging issues
2. Routing and triage to
stakeholders
3. Data analysis: trend data
on a range of topics
STRUCTURE
1. 60 active users (dashboards
and data)
2. Runs on Brandwatch
31. BENEFITS
1. Insight for senior leaders!
2. Speed to market of
products and services!
3. Improved customer
service
WHAT’S NEXT
1. Train team members to
become brand advocates in
compliance with regulatory
requirements !
2. Continue building a real-
time, relevant data source
that enables employees to
anticipate & address issues
!