The document discusses how the web and technologies like 3D printing are changing business and organization. It argues that the future will be more self-organized, with people coming together in groups to solve problems and create solutions. The role of organizations will be to act as platforms that bring people together and help discover collective solutions, rather than being the direct makers of products. It suggests organizations transition to platform thinking by becoming more open and focusing on understanding shared purposes to support and empower groups of people seeking to create positive change.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeAcando Consulting
How to enable dispersed teams to coordinate their actions to achieve their goals and how to enable an organization to harness its collective intelligence - with the use of social software and principles of social media.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeAcando Consulting
How to enable dispersed teams to coordinate their actions to achieve their goals and how to enable an organization to harness its collective intelligence - with the use of social software and principles of social media.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
If people are given the right tools and the right environment, will hey spontaneously collaborate and share knowledge? Why do some people find it difficult to share and collaborate? Would incentives and rewards make a difference? These and similar issues are explored in this presentation given at the recent Knowledge and Innovation Network (KIN) Summer Workshop.
Pascal Beucler, chief strategy officer, MSLGROUP, was recently invited to speak at Parson's school of design. He chose the hot topic of crowd-sourcing and how brands such as Coca Cola and Nissan are using it to design logos and products.
Are You Designing for engagement or interaction?Patrizia Bertini
Do you want to influence actions or do you want to involve emotionally?
How do you decide if you need to focus on interaction or engagement?
And what are the differences between engagement and interaction?
PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16
Slides from a keynote talk at UX India 2014.
People have been creating together for thousands of years. Some of those people have written about their experience, and so we have the possibility of building on their wisdom. In this talk, Marc Rettig describes the age-old story of people who seek to have a creative voice through their work, and to connect their personal excitement and possibilities to the needs of the world. As this story repeats itself for many in the world of “user experience,” another familiar dynamic comes to light: the challenge of working in settings that express desire for creativity, but reward compliance. And therein lies a defining question of our time and our careers: where does profound creativity come from?
A few slides from a class session in the Carnegie Mellon School of Design, "Foundations of Practice for Social Design." I'm putting them up for folks who arrived here from my "notes on participatory design' on medium.com.
Co-creating the User Experience - Kshitiz Anand STC India UX SIG
Talk by Kshitiz Anand, Kuliza Technologies, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Kshitiz
Architecting the Information of Society: From Projects to PursuitDan Cooney
Here's a talk I gave at WIAD Ann Arbor 2014. I was wondering how information architects might get involved with addressing the wicked problems of our shared global society.
Video of the talk is here: http://www.youtube.com/watch?v=8qTdvqFuj7s
SVA Fundamentals of Design for Social Innovation book 2013Marc Rettig
Designed to be viewed as two-page spreads. View as an ebook or download here: http://www.fitassociates.com/fundamentals-book
Created by the Fall 2013 cohort of the Fundamentals class in the MFA in Design for Social Innovation program at School of Visual Arts in New York. Produced under the mentorship of professors Marc Rettig and Hannah du Plessis, this book surveys frameworks, approaches, methods and skills for organizations, teams, and individual practitioners.
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Presented at the Idean UX Summit Austin, May 2014. My colleagues and I are integrating approaches for creating with social complexity, and this talk provides an overview of our work in progress.
It outlines the nature of social complexity, and surveys three approaches appropriate for the challenge: Positive Deviance, Theory U & Social Labs, and the work of Dave Snowden and Cognitive Edge.
Consider this a case of "showing my mess." Future installments will reflect more synthesis, tell more stories, and better describe the emerging practice of managing emergence.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Hub istanbul is in startup phase. Here is what we dream of Hub istanbul. Thanks to the team Neslihan Akman, Gamze Konca, James Halliday, Fatih Boran Berber
Many organisations put controls in place that inhibit the ability of their employees to make the most of the tools available to them. ThoughtWorks is different - we aim to encourage and support "Shadow IT". But when it comes to tools that support collaboration, there is a tricky balance to achieve - and we don't always get it right. In this presentation - first given at the "Death to the Workplace Superman" event held in conjunction with Morgan Lovell - I share a couple of stories that exemplify our approach to getting this balance right, and some of the mistakes made along the way. This version includes the speaker notes in the slides.
http://www.morganlovell.co.uk/knowledge/events/death-to-the-workplace-superman/
http://www.morganlovell.co.uk/knowledge/blogs/death-to-the-workplace-superman/
http://www.thoughtworks.com/
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Pascal Beucler, chief strategy officer, MSLGROUP, was recently invited to speak at Parson's school of design. He chose the hot topic of crowd-sourcing and how brands such as Coca Cola and Nissan are using it to design logos and products.
Are You Designing for engagement or interaction?Patrizia Bertini
Do you want to influence actions or do you want to involve emotionally?
How do you decide if you need to focus on interaction or engagement?
And what are the differences between engagement and interaction?
PRESENTED ON 12TH OCT 2016 @ MEXDESIGN16
Slides from a keynote talk at UX India 2014.
People have been creating together for thousands of years. Some of those people have written about their experience, and so we have the possibility of building on their wisdom. In this talk, Marc Rettig describes the age-old story of people who seek to have a creative voice through their work, and to connect their personal excitement and possibilities to the needs of the world. As this story repeats itself for many in the world of “user experience,” another familiar dynamic comes to light: the challenge of working in settings that express desire for creativity, but reward compliance. And therein lies a defining question of our time and our careers: where does profound creativity come from?
A few slides from a class session in the Carnegie Mellon School of Design, "Foundations of Practice for Social Design." I'm putting them up for folks who arrived here from my "notes on participatory design' on medium.com.
Co-creating the User Experience - Kshitiz Anand STC India UX SIG
Talk by Kshitiz Anand, Kuliza Technologies, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Kshitiz
Architecting the Information of Society: From Projects to PursuitDan Cooney
Here's a talk I gave at WIAD Ann Arbor 2014. I was wondering how information architects might get involved with addressing the wicked problems of our shared global society.
Video of the talk is here: http://www.youtube.com/watch?v=8qTdvqFuj7s
SVA Fundamentals of Design for Social Innovation book 2013Marc Rettig
Designed to be viewed as two-page spreads. View as an ebook or download here: http://www.fitassociates.com/fundamentals-book
Created by the Fall 2013 cohort of the Fundamentals class in the MFA in Design for Social Innovation program at School of Visual Arts in New York. Produced under the mentorship of professors Marc Rettig and Hannah du Plessis, this book surveys frameworks, approaches, methods and skills for organizations, teams, and individual practitioners.
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Presented at the Idean UX Summit Austin, May 2014. My colleagues and I are integrating approaches for creating with social complexity, and this talk provides an overview of our work in progress.
It outlines the nature of social complexity, and surveys three approaches appropriate for the challenge: Positive Deviance, Theory U & Social Labs, and the work of Dave Snowden and Cognitive Edge.
Consider this a case of "showing my mess." Future installments will reflect more synthesis, tell more stories, and better describe the emerging practice of managing emergence.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Gain relevant insights from Fallon attendees of the Mashable Media Summit 2010 about Creating and Choreographing Engaging Content in the Modern Age, enjoy a lunch of mashed potatoes and food for thought.
Presenters: Chris Campbell, Erin Simle, Marty Wetherall, and Julianna Simon with Aki Spicer as Moderator.
*Brainfood is Fallon agency food for thought that stimulates lively discussion and provides valuable insights and applications for you and your clients.
Previous Brainfoods: http://www.slideshare.net/group/we-are-fallon
Hub istanbul is in startup phase. Here is what we dream of Hub istanbul. Thanks to the team Neslihan Akman, Gamze Konca, James Halliday, Fatih Boran Berber
Many organisations put controls in place that inhibit the ability of their employees to make the most of the tools available to them. ThoughtWorks is different - we aim to encourage and support "Shadow IT". But when it comes to tools that support collaboration, there is a tricky balance to achieve - and we don't always get it right. In this presentation - first given at the "Death to the Workplace Superman" event held in conjunction with Morgan Lovell - I share a couple of stories that exemplify our approach to getting this balance right, and some of the mistakes made along the way. This version includes the speaker notes in the slides.
http://www.morganlovell.co.uk/knowledge/events/death-to-the-workplace-superman/
http://www.morganlovell.co.uk/knowledge/blogs/death-to-the-workplace-superman/
http://www.thoughtworks.com/
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Crowd sourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web.
Today organizations are using crowd sourcing for a variety of purposes,
The presentation details, The crowd sourcing landscape, who can use crowd sourcing, when to use crowd sourcing, Why should an organization use crowd sourcing, The building blocks of crowd sourcing, The crowd sourcing process and success stories associated with crowd Sourcing
The power of crowd cannot be underestimated. It can be channelized to ideate, conceptualize and create solutions in a collaborative and participative manner.
Especially useful to individuals and small organizations to harness and leverage the skill sets and ideas in a collective manner
The concpet of network orchestration is about experience innovation. It shows how to build and collaborate within networks. Through creative rethinking of your business you will be able to realize new ways for growth.
Another social media framework, this time from the 1-to-1 customer management experts Peppers & Rogers. Good insights with focus on business applications & customer experiences.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Web 2.0 Collaboration – Using digital tools for redesigning governancePaul Gilbreath
Web 2.0 Collaboration – Using digital tools for redesigning governance. How to design participation to address the organization's goal. By Helio Teixeira. At NYU.
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)
The Death Of Advertising: Omexpo Madrid 2010david cushman
If advertising didn't exist today, would you reinvent it? 90:10's Jamie Burke and David Cushman think too much digital tech and innovation has been focused on making a better message when what we should be doing is making better things.
Is it time to end the insanity of repeating the failed experiment of advertising and to start creating platforms for change.
Everything You Ever Wanted To Know About Social Mediadavid cushman
My slides from the seminar I held in Huntingdon on October 1, 2009, titled Everything You Ever Wanted to Know About Social Media but were afraid to ask.
White papers and additional resources available at http://fasterfuture.blogspot.com. Quality cartoons included by Hugh McLeod (GapingVoid.com). You'll find many more in hi book Ignore Everybody. Bad graphics authors own :-)
I presented this slide deck at Widget Web Expo in London on Oct 6, 2008.
You can watch the video of that presentation here:
http://video.google.com/videoplay?docid=777948013783564228&hl=en
Full title is The User Is the Destination Now: Widgets role in the eighth mass media.
See the video and slidedeck together at http://fasterfuture.blogspot.com
A short slide deck explaining how brands can adapt to flourish by engaging with the emerging networked world as distinct from the broadcast world they were developed for. By David Cushman and derived from thinking developed at http://fasterfuture.blogspot.com
This link offers further explanation and links: http://fasterfuture.blogspot.com/2008/08/networked-world-can-make-brands-more.html
Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com
Why Traditional Ad Models will not work in social networks (and what will...)david cushman
Quick graphical represenation of why traditional ad models won't work and how messages which are allowed to evolve are better suited to survival in this group-forming environment
The presenation I'm due to give on June 25 in London, at the Henry Stewart Digital Asset
Management event.
Very close to the one I previously presented at WidgetWebExpo in NYC on June 16, 2008.
The presentation I was due to give at informa's Mobile Advertising in Brussells on June 23. How it may be too early to target too closely within mobile social networks
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Exploring Patterns of Connection with Social Dreaming
How the web changes the organisation of business - and the business of organisation
1. The door the web is opening
How the web changes the business of organisation
and the organisation of business
David Cushman, 90:10 Group
2. @davidcushman FasterFuture.blogspot.com
david@ninety10group.com The Power of the Network
• 20+ years in traditional media – 12 of which in
digital
• Blogging since 1999.
• Author of The Power of the Network and the
forthcoming Platform Thinking: How the web
changes the business of organisation and the
organisation of business.
• Ex Digital Development Director Bauer Media
• Ex Director of Social Media at Brando Social
• Board Trustee Citizens Online lulu.com
• Co-Founder 90:10 Group – a global business
consultancy focused on inspiring Open Business
through social tools , techniques and technologies.
• Dad, Husband, Son, Brother
• www.Ninety10group.com
linkedin.com/in/davidcushman
3. What am I talking about?
• I’d like us to think about how and
why the web is such a
disruptive, unstoppable, force
• How it means so much about the
world we know is changing and
must change
• How it opens a door to a better
way of being a business
• The crucial differences between
social and open business
4. Why am I talking about this?
• Because you must prepare to
change – not simply how you do
things, but what you do and WHY
you do them.
• Why buy a screwdriver if you
don’t know what you are building
or why?
• The how of implementation
should be your last consideration
right now – not the tech-solution
driven first.
13. Don’t need to worry about that
• Worry less about
what the tech is
• Understand what
people are
doing, with each
other, with the
tech
14. The future is self-organised
• The social technologies we
now have bring people
together; people who care
about the same things.
• They lower the cost of group
forming.
• Groups (Communities of
Purpose, less of friends) lower
the cost of action.
• They find each other, they
create their own content, they
distribute it to each other.
15. Keep Aaron Cutting
£35k raised and back in business
Not by an age-related charity... But by people who cared. And could.
16. #Riotcleanup
Conversation – aggregation - action
• #riotcleanup, was started shortly
after midnight by Dan
Thompson, who runs a social
initiative aimed at encouraging
people to use empty shops and
open spaces.
• By 10am Monday, the tag was
the top trending topic in the
UK, and the second worldwide.
• Can centrally
organised, monolithic
hierarchies: How can orgs seek to match this? What is
1. Adapt to need as accurately, their role in the context of the self-organising
2. Allocate resource as future?
appropriately
3. Act to create change as fast?
17. The new reality 3D printing (desktop factories) reveals
Home factories to have the impact and reach of PCs
• 3D printing is a few short years away from having the
impact and reach of the home pc*
• Those who thought the disruption delivered by the
web ends at movies, music and paid-for
content, must take a deep breath and imagine this:
“(We) may be heading to a world in
which people do not buy consumer
goods but download them from the
web to print them themselves...
“The ability of a 3D printer to print a copy of itself
*S Bradshaw, A Bowyer and P
suggests the cost of 3D printing may rapidly fall to Haufe, "The Intellectual Property
become a widely-available technology.” Implications of Low-Cost 3D
Printing", (2010)
18. What about economies of scale?
The future is a more widely distributed, less centrally organised place
• What of economies of scale? That's
the howl heard against serving of
micro-niches (in which users shape
products to their fitness
landscape, compared to the often
wasteful ill-fit of the lowest-common-
denominators of mass production).
The future is a more widely
distributed, less centrally
organised place...
*S Bradshaw, A Bowyer and P Haufe, "The
• Economies of scale are not universal:
Intellectual Property Implications of Low-Cost 3D
eg laundries vs washing machines; Printing", (2010)
Electricity in power stations vs
generated by individual photovoltaics
on everyone’s roof. Home printer vs
photo-processing factories.
19. Niche and decentralised doesn’t mean alone
Our social nature drives our desire to connect
• Our preference, as social beings, is to work
with others. We are not silos and we will not
produce, customise or replicate in silos.
• The web is not for taking from (ie searching for a product to
download and print out). It is for connecting us, for making
with (others).
• Through it we connect with people aiming to solve the same
problem as us in real-time.
• Through those relationships our preferences are shaped.
• When we find each other we need effective ways of
surfacing our best ways forward - and support in reducing
the cost of delivering those solutions/fixes/next steps.
20. We want to make together
The space for the organisation
• Even a world in which we all have a home factory
leaves a role for the organisation – provided it is
one which takes a supporting – platform
approach.
• The very process of making together delivers
better results for those with shared purpose (none
of us is as clever as all of us, after all...)
• Platform Organisations bring us together
and help us discover successful collective
solutions.
• The expertise they contribute will be another
value-add.
• Their ability to bring us together to source raw
materials at a collective price, another.
21. Where does the means of production reside?
3D printing is the new delivery truck
• 3D printing is one of the ways in which the
outcome is delivered. It's the new delivery truck.
The web - and the relationships it enables - retains
its role as means of production.
Means of production = the machinery to
produce... but that does not mean the device.
In a mass production world the connection
between the machinery and the process is clearer.
• A newspaper owner needed to own a printing
press. They also needed to employ
writers, photographers, editors etc to produce the
content.
• Which was the means of production? The printing
press or the producers of the content? The two
were so tightly connected it didn't matter.
22. The org isn’t the maker – it’s the supporter of makers
3D printing reveals the need for platform thinking
• On the web the owner of the means of production is the
person who creates the content. This was always so. In the
past the owner of the means or production of content had
no access to the printing press. Now they have the web
and everyone is a publisher.
• The same is true of factories where the production line is
the equivalent of the printing press. In a world in which
everyone has access to their own production line (a home
3D printer) the real means of production is revealed as
those coming up with the ideas, process and required
designs.
• 3D printing throws into sharp relief the
need for organisations to think of
themselves far less as the makers of, and
far more the supporters of the makers
of, 'their' products.
23. The role of the organisation – a platform for ‘making with’
Purpose drives the ‘why’ someone would choose to make with you.
A platform organisation uses its available resources to
find, connect and support those who share its Purpose.
Value
innovation
Discover and Better-fit
Understand and Surface what
introduce those
express your
who share your the group Act to fix it solutions
Purpose wants to fix
Purpose More
efficient
marketing
24. Platforms lower the cost of relevant action
Making use of what we have in abundance – the desire to connect
• They bring together people who
believe in a cause – in a purpose.
• When they gather they may find they
have more than cash to give;
skills, ideas, suggestions for
improvements
• They may find they care enough
about those ideas that they are
prepared not only to give but to act to
make things better.
25. The journey
Three Steps
• Traditional orgs are not best 1. Operational
adapted to accessing the
riches of the networked Learning Processes Guides
world.
• To win you must become 2. Strategic
more like an Open Business
Principles Rules
– built on the principles of
platform thinking.
3. Organisational
Open Platform
26. Step 1: Operational
A self-sustaining model for delivering
direct insights, best-fit products and
services and efficient social media
marketing.
Typical platform deliverables include:
• Process for understanding online
conversation and deriving insight from it,
• A toolkit selected for monitoring online
conversation, (learning faster)
• Improved internal information flows and
workflows (speeding response).
• Bespoke training, guidelines and
governance (with documentation),
• Support for internal evangelists
• An org-specific way of co-creation
designed to deliver best-fit social media
tactics with relevant communities (building
relevance).
27. Step 2: Strategic - rules of success
1. Have something to believe in.
What else have you got?
2. Don’t do stuff to people. Make
stuff with people. That way it’ll be a
better fit and matter more.
3. We don’t connect to be
marketed to. No one forms groups
or resides in communities to be
marketed to. Ask yourself why
groups DO form.
4. We do what the other monkeys
around us do. Then post rationalise.
This matters.
5. There are powerful connections
between circumstances and
behaviour. Do not ignore them.
28. Step 3: Organisational:
Become an Open Business – a platform to achieve - with people
A platform organisation uses its available resources
to find, connect and support those who share its
Purpose.
29. Not just a marketing solution
It’s a way of making better business
• It’s about much more than
message delivery, more
even than changing
behaviour.
• It is the future of the
business of business;
• For the way things get made
and made better, for how
services get created and
how ideas get shared
• It is the new way the world
gets changed
30. Don’t manage channels, create value
Even governments can play...
• Instead of using digital to
‘channel manage’ use it to
create value.
• 1m-plus jobs lost in the UK
• We can manage their
relationship with welfare more
efficiently
OR
• We can support them to find
others who share their
ambitions and need each
others’ skills to build new
businesses they all believe in
| 13 January 2008 | 30
| Course Title
31. Why Open, not ‘Social’ business
3 key distinctions focus on making with, not doing to
1. It's not about the tools - it is about behaviours:
Often social business conversations focus on implementing
software. Open Business urges you to think Behaviours first.
What are people doing, what can and will they do? Start with
tools and you’ll start in the wrong place.
2. Think less about messages and more about products:
Open Business makes things with the people for whom they
are intended; for the best possible fit with real need; for
efficiency; for results people care about. Messages are an
outcome of this - not its purpose. Talk 'social' and all roads
will lead you back to messages.
Tools vs Behaviours
3. Ditch the customer (love your partner) Messages vs Products
No, really. Stop thinking about customers. Customers are
people you do things to. Open Business urges you to think
Customers vs Partners
about partners to work with instead, to join with and be
supported by the org in delivering the things all parties want
- all partners want.
32. The revolution will not be automated
Look beyond tools
• The revolution will not be
automated.
• It will not be delivered as a
turn-key solution or As A
Service.
• There will be no button to
hit, switch to throw or
command centre from which to
run it.
• The revolution will be
hard, human, challenging, chan
ging work.
33. Prepare to change what you do and WHY you do it
How you do it should be the last consideration, not the first
• Without the will to undergo cultural change all the tech
will do is smear a little make up on the corpse of the past
and prop it up in a chair. That won't fool anyone for long.
• Treat me like a customer and I will buy your stuff. Treat
me like a partner and I will help you make it.
• No console has a 'treat me like a partner', button.
• No console has an 'understand behavioural change'
function.
• Show me the console with 'make better messages' on it -
let alone 'make better products and services'.
34. Scaling your resources
It’s why we’re called 90:10
• The people who can make the biggest difference to your
company or organisation don’t work for it.
• Adapting to the connected world means that they can
35. Summary
• The future isn’t digital, it is self-
organised.
• When people can self-organise, the role
of the organisation has to change.
• Your role is to become a supporting,
open business platform to make change
with those who believe as you do.
• Your first step is to understand WHY you
are building something, then what that
something is. Only then should you
consider how you will do it.
36. Contact
David Cushman
Co-Founder 90:10 Group
Managing Director 90:10 UK
46-47 Britton St,
London EC1 M5UJ
T. +44 (0)207 253 0354
M. +44 (0)7736 353590
david@ninety10group.com
T. 0207 841 2745
M. 07736 353590
When the printing press arrived I daresay there were futurists and consultants of every hue (likely called diviners and astrologers back then) who predicted the future was all about paper – and big clanky printing presses.But it wasn’t – it was about the impact of new information flows and how people and society changed in response to this new freer, less church/state controlled flow of informationJust as now, the future is not about the tools and the platforms we use to exchange information – it is about what changes as a result of their use – what we discover about ourselvesIt is self-organising.