Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
An eBook about B2B Influencer Marketing written by Michael Brito and Kriselle Laran that helps technology companies think strategically about activating influencers to tell the brand story.
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
An eBook about B2B Influencer Marketing written by Michael Brito and Kriselle Laran that helps technology companies think strategically about activating influencers to tell the brand story.
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
The Social Outlook, the first report of its kind, presents insights, benchmarks and consumer trends at an unprecedented scale.
- The Social Industries Index
- Social engagement benchmarks
- Consumer & audience insights
- Industry-specific spotlights
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
In our Consumer Technology Report, online conversations are synthesized into relevant insights to understand the current state of the consumer tech industry. Specifically, this report includes:
- The Consumer Technology Social Index
- The Brand-Audience Relationship
- Demographic Analyses of Technology Consumers
- Brand Monitoring Within Product Sectors
- Insights into Consumer and Brand Language
The history of social media is strikingly similar to the recent history of putting your foot in your mouth. Don’t be that company! Before you take to Twitter to speak out on your company’s next big issue, make sure to stop and listen first. At FTI Consulting, we take a deep dive approach to mapping issue landscapes for our clients. Learn how to overlay conversation drivers with sentiment, identify the key voices impacting public opinion and determine key hashtags and accounts to engage with to align public sentiment with your business’s key messages.
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission.
The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
"From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS.
• How to establish employee advocacy policies and workflows
• How to manage employee-driven content
• How to integrate stories across paid, earned and owned media
• How to define key performance indicators and measure success
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
Using Audience Intelligence to Architect a Content StrategyZeno Group
This eBook we created to help you navigate the world of audience data and intelligence. We gives actionable advice on how to use this data to inform content, editorial, paid media and media relations.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
The Social Outlook, the first report of its kind, presents insights, benchmarks and consumer trends at an unprecedented scale.
- The Social Industries Index
- Social engagement benchmarks
- Consumer & audience insights
- Industry-specific spotlights
How to Reach B2B Buyers with Influencer Marketing in 2020Zeno Group
In this eBook, we break down the importance of influencer marketing for B2B brands, we analyze the topics and trends that are relevant to B2B buyers, and summarize the differences between organic influencer engagement and paid influencer activation and why it’s important to do both.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
In our Consumer Technology Report, online conversations are synthesized into relevant insights to understand the current state of the consumer tech industry. Specifically, this report includes:
- The Consumer Technology Social Index
- The Brand-Audience Relationship
- Demographic Analyses of Technology Consumers
- Brand Monitoring Within Product Sectors
- Insights into Consumer and Brand Language
The history of social media is strikingly similar to the recent history of putting your foot in your mouth. Don’t be that company! Before you take to Twitter to speak out on your company’s next big issue, make sure to stop and listen first. At FTI Consulting, we take a deep dive approach to mapping issue landscapes for our clients. Learn how to overlay conversation drivers with sentiment, identify the key voices impacting public opinion and determine key hashtags and accounts to engage with to align public sentiment with your business’s key messages.
Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Toyota’s Social Journey #TalkSocial - Jackie Sandoval Brandwatch
The Good, the Bad and the Ugly - Toyota’s three-year journey to conquer the social media world by setting clear and concise goals, creating a social strategy, and developing a way to measure success.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission.
The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
"From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS.
• How to establish employee advocacy policies and workflows
• How to manage employee-driven content
• How to integrate stories across paid, earned and owned media
• How to define key performance indicators and measure success
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.
Smart brands are activating employees to reach new audiences in social, extend the reach of organic content and humanize their brand. Many refer to this as employee advocacy. We call it employee storytelling and the reason is simple - employees tell better stories than you do. Their voices are trusted among their peers and they already participate in industry conversations with your customers.
In this presentation, learn why employee advocacy is a critical piece of your marketing stack, understand the data that proves this and find out how to develop a communications blueprint that will help launch an effective program.
For a full recording, visit www.lws.co/mile13
Social Listening in Practice: PR MeasurementBrandwatch
In this guide, we’ll share how PR professionals can quantify PR efforts and:
- How to track your organization’s reputation, easily
- Quick wins for PR tracking online
- Real case studies from brands who have used online PR to measure success
M Zero One - Social Content Marketing Platform (Education)Faiyaz Malik
Detailed Presentation with Case Studies
>We help companies grow their digital revenues and brands through (em)powering them with the right marketing technology solutions - and implementing them right.
>We implement solutions based on business- and marketing objectives and budget, setting up the tools that will leverage your marketing efforts and grow your digital business.
>We offer tools and technology with intent; with purpose based on business and marketing objectives and goals.
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
A workshop on how to think about integrating marketing measurement to create interactive, single view measurement to drive insights and strategy over just recording results
Guía de Advocate Marketing "The Definitive Guide to Employee Advocate Marketi...Loredo & Compañía
"The Definitive Guide to Employee Advocate Marketing" es una guía de para involucrar al personal con la estrategia de Social Media Marketing de una empresa.
La guía fue elaborada por Social Chorus.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
A PROJECT REPORT
ON
“SIGNIFICANCE OF BRAND:
JAGUAR”
PREPARED BY:
JITENDRA RAMESH SANGLE
PROJECT GUIDE:
PROF. RAJEEV DEO
BRIHAN MAHARASHTRA COLLEGE OF COMMERCE, PUNE- 04
(A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION DEGREE COURSE BY UNIVERSITY OF PUNE)
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
Multi-Segment Audience Intelligence is a data-informed methodology that dissects various online audiences in order to identify unique insights and audience whitespace.
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX Sonoma County.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic. This usually results in you having to shift roles and responsibilities, general team structure or alter your content strategy in order to adapt to the current business climate.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
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Key Takeaways:
Email has the best ROI of any digital tactic
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It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
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Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
2. 92%of consumers say peer
recommendations are
their most credible
source of brand
information
of people find "people
like yourself & employees
of a company” credible
and trustworthy when
seeking information
about a product
67%
of business pros &
ITDMS participate
and engage with
colleagues and peers
within social media
65%
SOURCE: Acquity Group, Boston Consulting Group, Edelman, SNCR
of B2B business decision
makers do research before
buying, seeking
colleagues POVs and
making purchase
decisions
94%
EMPLOYEES
(EXECS, SUBJECT MATTER EXPERTS, AMBASSADORS)
WHAT’S THE MARKET OPPORTUNITY FOR EMPLOYEE ADVOCACY?
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
If done right, employees can aid and influence their peers through the purchase
funnel with their conversations
2
3. NEW BUSINESS REQUIREMENTS ARE FORCING BUSINESS TO CHANGE
TODAY’SNEWENVIRONMENT
BUSINESSREQUIREMENTS
INTERNAL EXTERNAL
MANAGE MORE EFFICIENT
AND EFFECTIVE
INFORMATION
MANAGEMENT PROCESSES
Harness the massive amount of
available content and data to
rethink and re-equip business
operations
ENGAGE IN A MULTI-
STAKEHOLDER
CONVERSATION
Use new mediums to
communicate with a wider,
multi-faced set of stakeholders
– influencers, media and
customers
INNOVATE AT FASTER
SPEEDS
Focus business efforts on
innovation rather than
continued improvement in
order to stay relevant
HUMANIZE YOUR BRAND In a world where marketing is
driven by data and content,
brands must learn to
communicate with empathy
EMPOWER EMPLOYEES Equip employees with the right
content at the right time in
order to increase brand impact
EMBRACE THE RISE OF THE
INDIVIDUAL
Whether you are a B2B or B2C
company it’s important to
remember “people buy from
people.” It’s vital to sync the
internal with the external
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
The evolution of digital transformation is forcing business to change at a rapid
pace to keep up with competitive landscape
3
4. THE POTENTIAL BUSINESS IMPACT OF EMPLOYEE ADVOCACY
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
DRIVE
BRAND AWARENESS
CHANGE
BRAND PERCEPTION
SOLVE
CUSTOMER
SUPPORT ISSUES
EDUCATE
EXISTING CUSTOMERS
PROVIDE
INSIGHTS FOR
INNOVATION
INFLUENCE
PEERS
TO BUY
FILL
THE SALES PIPELINE
Employee advocacy programs must move beyond just sharing branded content
and calling it a day
4
5. EMPLOYEE ADVOCACY MUST DELIVER VALUE TO ALL STAKEHOLDERS
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
The cycle of value will determine success for all of the brand stakeholders – employees,
partners, the channel, media, influencers and customers
SALES & REVENUE
BRAND ADVOCACY (WOM)
INSIGHTS & FEEDBACK
THOUGHT LEADERSHIP
CUSTOMER SUPPORT
SOCIAL SELLING
STRATEGIC PLANNING
TRAINING & DEVELOPMENT
SOCIAL ENABLEMENT & TECHNOLOGY
HAPPY EMPLOYEES
HIGH MORALE & PRODUCTIVITY
ARMY OF BRAND CHAMPIONS
ORGANIZATIONAL
READINESS
TRUSTED, CONTENT
AMPLIFICATION
ENGAGEMENT,
BRAND LOVE
ACTIVATION, MEDIA
INTEGRATION
1
2
3
4
EMPLOYEES CUSTOMERSBRAND
5
6. Defining The Value Proposition
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Doubling down on “what’s in it for employees” to increase participation is
critical for long term growth
What’s in it for the
BRAND?
Content creation
Reach new audiences w/ trusted,
branded content
Trusted source for
insights and feedback
Promote / defend brand
What’s in it for
EMPLOYEES?
Employee engagement
Internal “rock star” recognition
Access to exclusive content
Platform for sharing thoughts
with the wider audience
Thought leadership
6
7. Two types of employee advocacy programs
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Most employee advocacy programs can be classified as either brand
amplification or brand journalism
BRAND AMPLIFICATION
This program involves sharing “branded” messages and content with employees so they can “re-
share” the content within their personal social media channels. Content can be customized and/or
changed by participating advocates and is usually managed by a central marketing organization.
These types of programs are more “entry level” and a starting point for most brands.
BRAND JOURNALISM (CONTENT DRIVEN)
This program involves mobilizing employees to tell stories (usually long & short form) that are
published on a corporate site/blog, the LinkedIn blogging network or a media site. It can also
involve employees sharing and amplifying other employee stories/content. Social Selling programs
also fall into this category.
7
8. Brand amplification employee programs
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Most employee advocacy programs start with this method and scale once best
practice and key learnings are met
8
9. Where does employee storytelling fit into brand marketing?
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Employee advocacy programs are just one component of how brands should tell stories
online; data & insight-driven is the common denominator
COMMUNITY ENGAGEMENT
Build a social governance model to manage all the editorial, creative and content operations, listen & respond to relevant
conversations, and deliver a KPI model that measures engagement, growth and business impact.
AUDIENCE & MARKET INTELLIGENCE
Prioritized media
relations strategy based
on what the audience is
reading
Targeted Media
Relations
Narrative
& Channel Strategy
Data-driven stories that
break through the clutter
with a unique social
channel strategy
Paid Social
Activation
Laser-focused targeting
and segmentation based
on audience interests
and characteristics
Stakeholder
Activation
Identify and activate
the right influencers &
employees that will
deliver maximum
business value
9
10. W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
HOW TO ACTIVATE EMPLOYEES TO
BE BRAND STORYTELLERS
A strategic guide that can help large and small brands – B2B, B2C, Healthcare,
Education, Public Sector – plan, launch and optimize employee programs.
11. THE GUIDING PRINCIPLES OF EMPLOYEE PROGRAMS
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Delivering an amazing employee experience should be the
focal point of all programs and activations. Making that
experience memorable, and more importantly, convenient
for employees to share content, is critical.
The content itself must not only tell a good story but also
be relevant to the brand, product or business priority. It
should resonate with what employees care about and align
with their passions.
In order to determine success of employee programs,
there must be a framework establishing what to measure
and how to measure it.
PLAN IDENTIFY
AMPLIFY AMPLIFY
PLAN IDENTIFY
AMPLIFY ACTIVATE
11
12. PLANNING & OPERATIONS OF EMPLOYEE PROGRAMS
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
PROGRAM LOGISTICS
How long will the program
last? What do we call our
program?
STAKEHOLDER
COLLABORATION
Are all of our internal
stakeholders involved –
legal, brand, IT, etc.?
SELECTION CRITERIA
Who do we want
as our advocates? How do
they join the program? Is there
a criteria?
BRANDED CONTENT
What do we want our
advocates to say and does it
align with our content
strategy?
SOCIAL MEDIA POLICY
Do we have a policy in place
that protects the brand and
empowers our employees?
TECHNOLOGY SELECTION
Do you have the right
technology for our
program? Can it scale long
term as the program grows?
GOALS & OBJECTIVES
What exactly do we want to
achieve with our program?
Does it align to our
marketing and business
goals?
12
13. Mapping employees to content, outcomes and desired actions
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
EXECUTIVES
SALES
CHAMPIONS
SUBJECT MATTER
EXPERTS (SME)
CONTENT TYPES
Industry & Thought
Leadership
Brand product and other
IT related topics
Social Selling, Thought
Leadership
Pre-created content from
brand and marketing,
thought leadership,
cultural, job openings
CHANNELS
Executive branded Twitter
handle, branded blogs,
LinkedIn (blog/influencers)
engagement in industry
forums, bylines
SME branded Twitter
handle, community,
engagement in industry
forums
Branded LinkedIn profile
and/or personal social
channels
Personal social channels
ACTION
Content
Creation
Content
Creation
Shares
Shares
13
14. Customize Training Curriculum Addressing Levels Of Participation & learning styles
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
CONTENT
CREATORS
CONTENT
CREATORS
CONTENT
CREATORS
CONTENT
CREATORS
CONVERSATIONALIST
LISTENERS
Low
Participation
High
Participation Create a training curriculum with a focus on
thought leadership, long-form content,
blogging, videos, podcasting, webinars and
events.
Create a training curriculum with a focus on
best practices of community engagement
and provide value-add content for
maximum participation.
Create a training curriculum with a focus on
how to use tools to listen to brand and
industry related conversations.
5
min
15
min
30
min
QUICK GUIDES
What can you do in social if you only had:
PLAYBOOK
Step-by-step guide on
how to build a brand
online, engage with
customers and deliver
business value
14
15. Align Employee Narrative With Brand Story
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Insights from audience analysis
Determine “winnable moment” – what’s the core idea?
Employees are the hero
of the story
Employees are a character
in a broader story
Employees comment
on a story
Data and insights extracted
from the analytics will be used
to inform a strategic
framework and social narrative.
The strategic framework will
inform all content creation and
creative assets.
An editorial and creative
framework that categorizes
content based on guidelines
and the brand criteria.
Content Narrative
15
16. ENSURE THAT EMPLOYEE-DRIVEN CONTENT ADDS VALUE
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
UTILITY
Helps me “do”
something or solves
a problem
EDUCATION
Makes me smarter
about a topic or
subject
ENTERTAINMENT
Makes me laugh
and inspires me to
be happy
ACCESS
Connects me to
others that share the
same passions
EMOTION
Elicits a passionate
reaction that
empowers me
EXCLUSIVITY
Makes me feel
special and
emotionally vested
INFORMATION
Current news, views
and insider
information
PROMOTIONS
Give me rebates and
product related
promotions
16
17. Make it easy for employees to participate
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Your Company
17
18. Here’s how it works
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Mobile
Notification
Company
News Feed
Sharing
Interface
18
19. Amplify Employee-generated Content Across All Media
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Integrate employee-generated stories and content
across the broader digital eco-system.
PAID: Syndicate employee driven long form/blog
content to 3rd party, relevant sites (promoted content,
content syndication)
EARNED: Pitch thought leadership content to relevant
media, bylines, etc.
SHARED: Publish and promote content on branded
social channels. Amplify w/ paid.
OWNED: Build media site (content hub) that
aggregates employee-generated and branded
content.
PAID
MEDIA
SHARED
MEDIA
OWNED
MEDIA
EARNED
MEDIA
19
20. Activate Employees With Real-Time insights & CONTENT ACTIVATION
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Monitor audiences
weekly for real-time
insights based on
what they are
talking about,
writing and sharing.
Amplify employee
content using paid
social, custom
audiences, paid search,
or content distribution
platforms.
Provide weekly real-time
insights – trending content,
conversations, articles,
competitive share of voice,
topical share of conversation,
etc.
Use insights to brainstorm
real-time engagement
content for employee
programs.
Create shareable,
employee-driven social
content (blogs, images,
posts) based on what’s
trending within the
audience conversation.
MONITOR
AUDIENCE
REPORTING
CONTENT
ACTIVATION
SHAREABLE
CONTENT
PAID MEDIA
TARGETED
MEDIA
Pitch media stories based on
thought leadership content
written by employees,
subject matter experts and
executives.
1
2
3
4
5
6
20
21. Repetitive And Consistent Storytelling Is Critical before customers will believe
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
SUCCESSFUL ADVERTISING BYTHOMAS SMITH (SLIGHTLYMODIFIED)
The 1st time people see the content, they don’t really see it. The 11th time, they wonder how the company is paying for all these ads.
The 2nd time, they don’t even notice it. The 12th time, they start to think that it must be a good product.
The 3rd time, they are aware that it is there. The 13th time, they start to feel the product has value.
The 4th time, they content appears to be familiar. The 14th time, they start to feel like they’ve wanted a product like this for a long time.
The 5th time, they actually read the content. The 15th time, they start to yearn for it because it’s not in the budget.
The 6th time, they thumb their nose at it. The 16th time, they accept the fact that they will buy it sometime in the future.
The 7th time, they get a little irritated with it. The 17th time, they make a commitment to buy the product.
The 8th time, they think, “Here’s that stupid ad again.” The 18th time, they curse their poverty because they can’t buy this terrific product.
The 9th time, they wonder if they’re missing out on something. The 19th time, they count their money very carefully.
The 10th time, they ask their friends or colleagues if they’ve tried it. The 20th time prospects see the ad, they buy what it is offering.
21
22. The Customer Journey: Where employees meet the customer
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Google Search (unbranded,
industry term).
Industry related technology
discussion
(i.e. data center, networking,
servers).
Technology discussion within the
blog post comments between
customer and blog post author.
Follow each other on Twitter and
continue there.
Frequent sharing, retweeting and
commenting within various social
networks. Subscribes to brand’s blog
feed.
Branded white papers, blog posts
and other forms of thought
leadership.
Continued dialogue with employee
about the benefits with of using
brand’s technology solutions.
Seeks validation from other, 3rd
party, sources before making
purchase (i.e. asks colleagues,
Google search for customer
testimonials, etc.)
Industry white papers and research
reports. Customer related “guest”
blog posts and/or customer
testimonials.
Brand’s thought leaders and subject
matter experts continue to share
content that adds value to the
technology conversation; passes
along conversation to sales.
Retweets and shares branded
content. Contributes to brand’s
community and industry blog.
Branded white papers, blog posts
and other forms of thought
leadership to include support related
material.
Employees retweet and share
content from customers. Engage
openly and in public about the
brand’s technology solution.
CUSTOMER BEHAVIOR CONTENT TOPIC AREA EMPLOYEEINTERACTIONPURCHASEFUNNEL
AWARENESS
CONSIDERATION
PURCHASE
ADVOCACY
22
23. Determining The Right Measurement Framework
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Let proud employees
endorse the company to
build a great employer
brand and help with
recruiting
HR & CompanyCulture
Drive social selling, lead
generation, and create
more productive sales
thought leaders
Sales & Marketing Leads
Inform and engage
employees to become
experts, advocates, and
contributors
EmployeeCommunications
Humanize your brand and
increase awareness
through your employees’
authentic voice
BrandAwareness
Drive more registrants
and attendees to
webinars and events with
real-time sharing
EventPromotion
Trackable metrics at every level, from impressions to engagement to clicks and sales. It’s critical
to track sales & leads leads generated by employee sharing and content creation
23
24. W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Praise for the book
A sincere thank you for the support, reviews, feedback and encouragement along
the way. I am indebted and humbled by your gratitude.
25. Feelin’ the love
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Participation Marketing unequivocally puts the
transformation back into digital transformation by
focusing on the single most underplayed element of
successfully re-imagining markets - our people. Brito
offers a practical blueprint for how to put your
employees at the tip of the spear of your transformation
goals by first making them your biggest fans and then,
your most genuine and loudest advocates.
Sameer Patel
CEO, Kahuna
Michael does a brilliant job connecting the challenges
of today's workforce with the promise of turning
employees into advocates. It's a practical, step-by-
step guide for how to launch great employee
programs and how to earn the reward of making
them succeed.
KATY KEiM
CEO, LQ DIGital
Storytelling is a visceral part of human nature. I have
observed that brands who tap into the employee voice
to surround sound their customers with relevant, and
trusted content, build longstanding and highly
profitable customer relationships. Once again, Michael
has written a book that delivers; this time it is one that
provides an actionable playbook for companies of all
sizes to launch and operationalize employee advocacy
programs.
LISA JOY ROSNER
CMO, Otonomo
Your business is already filled with promoters and every
marketer needs to figure out how to unlock the power
of employee advocacy. Michael shows you how to do
this and then integrate that trusted employee-driven
content into larger brand marketing initiatives.Lauren Vaccarello
VP Marketing, Box
Employees are the most valuable asset of any company. If
you know how to unlock their passion, you can build an
army of powerful advocates for your brand. It's not about
training your employees to parrot your company's
message. It's about building passion around your
company's brand and its purpose - and shaping your
company's culture such that it empowers your employees
to advocate. Michael, a leader in the industry, helps you do
just that.
Maria Poveromo
VP, COMMS Adobe
If you're wondering how to inspire and mobilize your
employees to be brand storytellers, ask Michael Brito.
His book is an exceptionally thoughtful and actionable
'how to' guide and a journey through the learnings of
courageous companies creating true engagement and
informed, digitally connected brand advocates.
Jerilan Greene
CCO, Yum! Brands
25
26. Feelin’ the love
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Trust and authenticity are critical factors for marketers
today. And there's nothing more trustworthy than
employee voices. Michael builds a strong case for
employee advocacy and shows marketers how to
integrate trusted employee-driven content into broader
marketing initiatives.
Jackson
Jeyanayagam,
CMO Boxed
With Participation Marketing, Michael has delivered
the field manual for engaging today's workforce in
telling your company's story. He has masterfully
connected the nuts and bolts of orchestrating
technology with advice for engaging employees at an
authentic, human level. Mastering both of these areas
is critical to driving value from employee advocacy
programs - and Michael has delivered the road map.
Jim Rudden
CMO Spredfast
It's widely known that employees are viewed as trusted
and credible sources when others are seeking
information about a company or brand. Michael delivers
a very structured plan that guides large and small
companies on how to truly activate employees to be
storytellers and drive brand relevance.
Jascha Kaykas-Wolff
CMO Mozilla
The key to successful digital transformation is building a
culture of trust and transparency, starting with the
employee experience. Michael does a fantastic job of
bridging the gap between internal employee
engagement and external customer relationships. The
result being a powerful community of brand storytellers
who are constantly engaged and adding value with
customers, prospects and partners.
Elise Steele,
Former CEO,
Jive Software
26
27. W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
About the author
Michael Brito
28. About Michael Brito
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
I’ve been building brands online since Al Gore invented the Internet. !
I am a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and
Lakers fan with over 20+ years of experience helping organizations break through the clutter and
reach their audience with game-changing marketing programs.
As an Executive Vice President at Zeno Group, I am responsible for helping clients reach their
target audience with laser-focused precision - the right story, at the right time, in the right channel
and with the right media. This unique methodology requires a combination of audience
intelligence, creative, editorial content and targeted paid media.
Previously, I was the Head of Social Marketing at W2O Group, and Senior Vice President of Social
Strategy at Edelman Digital where I consulted for Fortune 500 companies implementing
integrated content and digital marketing programs, globally.
I have been blessed to have worked for innovative Silicon Valley brands like Hewlett Packard,
Yahoo, and Intel building online communities before social media was even a thing. I also served 8
years in the U.S. Marine Corps - Oorah!
28
29. A personal thank you
W W W . P A R T I C I P A T I O N M A R K E T I N G B O O K . C O M
Hello,
I hope you are doing well and that 2018 is off to a great start. Last year was tough on me
personally so I am looking forward to what this year will bring. !
I wanted to personally thank you for downloading these slides about my book. I hope that it gives
you some value as you think about an employee program for your business.
The book is now available for pre-order here. YAY! If you are interested in purchasing a copy or
two, you can use my discount code for 20% off the original price (discount code: AMKPART20).
URL: http://bit.ly/BritoPreOrder
If you are interested in bulk order, please let me know and I’ll see about getting a larger discount.
Plus, I’d be honored to spend some time with your team via a conference call or in-person visit.
Thanks so much and I look forward to hearing back from you.
With gratitude,
Michael Brito | @Britopian
29