By Fernando Polo

1. Marketing
in the AI era
Fernando Polo

2. DiceLaRed - Online monitoring
2
State of AI in speech and text recognition (2003)

3. https://digiday.com/media/washington-posts-robot-reporter-published-500-articles-last-year/
SOURCE: DIGIDAY (LINK)

4. 4SOURCE: UPWORK (LINK)

5. 5SOURCE: MCKINSEY, 2018 (LINK)

6. 6SOURCE: MCKINSEY, 2018 (LINK)

7. 7
...

8. 8
The engagement sweet spot
Data Creativity
Technology

9. 9SOURCE: RSPVISION,(LINK)

10. Social media investment on the rise
10
73% expected growth over next 5 years (1 out of 5 dollars)
SOURCE: CMO SURVEY 2019 LINK

11. DOWNLOAD REPORT, LINK

12. 89%of digital consumers are using messenger apps
SOURCE: GLOBAL WEB INDEX 2018

13. SOURCE: GOOD REBELS

14. WE TRANSFORM
YOUR MARKETING THROUGH
DIGITAL INNOVATION
• Intelligence, research & co-creation
• Digital strategy
• Martech strategy and data architecture (data
lake)
• Marketing automation & CRM
• Personalised user experience
• Workforce digital enablement
• Social listening and insights
• Creativity and content
• Network analysis and influence marketing
• Community management & customer
service
• Media buying and optimization
• Employee engagement and advocacy
Good Rebels services
WE ENGAGE
YOUR CUSTOMERS THROUGH
SMART SOCIAL MEDIA

15. Human-centred Organisations
15SOURCE: GOOD REBELS (LINK)
The Consumer Journey Discover Buy Love
Delivering seamless and delightful digital consumer experiences.
C C
The Co-Worker Journey
Developing digitally-enabled and empowered employees.
WWish Engage Belong W
Digital business strategies that respond to society to generate value and transcendence.
The Citizen Journey ZValue Connect Share Z

16. Barcelona • Brighton • Ciudad de México • Madrid
goodrebels.com • @GoodRebels
Data. Creativity. Tech.