Selligent is a marketing cloud company that helps brands maximize customer experiences across channels. It has over 500 employees, works with 900 brands, and ensures data privacy and security. Selligent uses a universal customer profile to analyze consumer behavior and interests across websites, emails, apps, and other channels. This informs personalized communications and experiences. For example, Selligent tracked a person's online research for car insurance and later used this to show them targeted home insurance offers. It also integrated this customer journey data with a brand's customer service system. Selligent aims to deliver a consistent, personalized experience to customers across all touchpoints.