Paul Dombowsky and Colleen Nystedt introduced crowdsourcing and how organizations can use it. They discussed engaging citizens through crowdsourcing, using social media to generate ideas. Successful case studies from New York City, San Francisco, and Ottawa were provided that used crowdsourcing to get citizen input on issues. Challenges were presented for participants to provide ideas on improving transportation and a mobile app. Best practices for crowdsourcing included making the questions clear and allowing for diverse participation. The Ideavibes platform and implementation process was described as a way for organizations to run their own crowdsourcing campaigns.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented was the Ideavibes Crowd Engagement Platform.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Understand what is crowdfunding, what are the best practices, what to take under consideration when developing a crowdfunding campaign and why is this important!
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Carine ESTEVES
Coined by Jeff Howe, the term Crowdsourcing – a composite of Crowd and Outsourcing, describes outsourcing to the crowd. Afar from cost, advantages and opportunities for a company can be considerable. It can outsource the risk of failure and it only pays for products or services that meet its expectations. This phenomenon covers various situations. Seeking to mobilize external competencies, it has interested a large number of businesses. However, this concept has reach its maturity and its limits seem to be pointed out as bad from professionals of different industries. Crowdsourcing is lacking a general and synthetic view of this concept. The purpose of our paper is to characterize Crowdsourcing in its various aspects. First we describe of Crowdsourcing, and offer examples illustrating the diversity of Crowdsourcing typology, practices, business models and we present comparisons between Crowdsourcing and established theories (Open Innovation, User Innovation).
Relying upon a group of persons (crowd) can be an adequate method, because of its unique characteristics that are made possible by the Internet.
Crowdsourcing offers extraordinary potential for resolving tasks efficiently by tapping into the skills of large groups of people. To illustrate so, we explain how Capseo, a crowdsourcing based company, works with freelancers from around the world to make online marketing campaigns.
Finally, we present some potential benefits and pitfalls of Crowdsourcing and explain how to bypass its obstacles to offer a strong value proposition to customers.
Description: “Did you wonder if you are doing your Social Media Marketing correctly? Have you taken it to the edge or are you coloring safely inside the lines? Giovanni Gallucci will show you just how far you can go in his presentation, Extreme Social Media Marketing.”
This will be different than any presentation I’ve ever given.
Today we are going to walk thru a creative brief for a campaign which involves multiple online marketing channels.
Why?
What if you don’t sell social media?
Burson-Marsteller Australia presentation for New Media Conference 2010, which was held in March in Sydney. Deck includes crowdsourcing case studies and guidance on strategic approach.
Crowd sourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web.
Today organizations are using crowd sourcing for a variety of purposes,
The presentation details, The crowd sourcing landscape, who can use crowd sourcing, when to use crowd sourcing, Why should an organization use crowd sourcing, The building blocks of crowd sourcing, The crowd sourcing process and success stories associated with crowd Sourcing
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
Updated workshop presentation as presented in Ottawa, ON on April 19th. This presentation is a guide to crowdsourcing and citizen engagement for organizations from a variety of types. Also presented was the Ideavibes Crowd Engagement Platform.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Understand what is crowdfunding, what are the best practices, what to take under consideration when developing a crowdfunding campaign and why is this important!
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Carine ESTEVES
Coined by Jeff Howe, the term Crowdsourcing – a composite of Crowd and Outsourcing, describes outsourcing to the crowd. Afar from cost, advantages and opportunities for a company can be considerable. It can outsource the risk of failure and it only pays for products or services that meet its expectations. This phenomenon covers various situations. Seeking to mobilize external competencies, it has interested a large number of businesses. However, this concept has reach its maturity and its limits seem to be pointed out as bad from professionals of different industries. Crowdsourcing is lacking a general and synthetic view of this concept. The purpose of our paper is to characterize Crowdsourcing in its various aspects. First we describe of Crowdsourcing, and offer examples illustrating the diversity of Crowdsourcing typology, practices, business models and we present comparisons between Crowdsourcing and established theories (Open Innovation, User Innovation).
Relying upon a group of persons (crowd) can be an adequate method, because of its unique characteristics that are made possible by the Internet.
Crowdsourcing offers extraordinary potential for resolving tasks efficiently by tapping into the skills of large groups of people. To illustrate so, we explain how Capseo, a crowdsourcing based company, works with freelancers from around the world to make online marketing campaigns.
Finally, we present some potential benefits and pitfalls of Crowdsourcing and explain how to bypass its obstacles to offer a strong value proposition to customers.
Description: “Did you wonder if you are doing your Social Media Marketing correctly? Have you taken it to the edge or are you coloring safely inside the lines? Giovanni Gallucci will show you just how far you can go in his presentation, Extreme Social Media Marketing.”
This will be different than any presentation I’ve ever given.
Today we are going to walk thru a creative brief for a campaign which involves multiple online marketing channels.
Why?
What if you don’t sell social media?
Burson-Marsteller Australia presentation for New Media Conference 2010, which was held in March in Sydney. Deck includes crowdsourcing case studies and guidance on strategic approach.
Crowd sourcing is an invitation to all people in the crowd to create, discuss, refine and rank meaningful ideas or tasks or contributions via the web.
Today organizations are using crowd sourcing for a variety of purposes,
The presentation details, The crowd sourcing landscape, who can use crowd sourcing, when to use crowd sourcing, Why should an organization use crowd sourcing, The building blocks of crowd sourcing, The crowd sourcing process and success stories associated with crowd Sourcing
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
This presentation focused on the the basics of crowdsourcing as a civic engagement platform to give citizens an opportunity to be part of the change they want to see and open government.
Pascal Beucler, chief strategy officer, MSLGROUP, was recently invited to speak at Parson's school of design. He chose the hot topic of crowd-sourcing and how brands such as Coca Cola and Nissan are using it to design logos and products.
On July 1, IdeaScale hosted a webinar featuring Norm Jacknis, Director of Program Development, who reviewed the benefits of citizen engagement initiatives, the challenges that could limit the success of citizen engagement campaigns, and some tips for ensuring a successful engagement.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This presentation was from the webinar "Crowdsourcing for Product Managers" held on May 31/11. It looks at crowdsourcing as an option for product managers to help build better products, stay in tune with the market, and create stickiness with prospects and customers.
When citizens get involved : the power of online communities and crowdsourcingJorieke Vyncke
Thanks to our growing connectivity, it is now easier than ever for citizens to collectively contribute to a project or cause. From microtasking, over collective intelligence, to implicit crowdsourcing; the now widely available technologies and worldwide social networks have allowed for individuals to contribute their own knowledge and skills to a larger whole. But what is crowdsourcing exactly? What drives people to do it? And how is this collaboration exactly coordinated? During this talk all these points will be addressed, a lot of examples will be given, and of course we’ll discuss possible ways that crowdsourcing can be used in development and humanitarian aid.
Video of the talk : https://www.youtube.com/watch?v=joVNmGC30as
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3. Welcome
What we’ll cover today:
• Practical Crowdsourcing - what is it and how can you use it?
• Social media and its part in engaging and mobilizing crowds.
• Citizen Engagement through crowdsourcing – successful case studies.
• How to tap into the conversations that are already going on to make better
decisions.
• Crowdsourcing and Place - mapping the conversations for citizen engagement.
• What is social product development? How can that help you acquire new
customers?
• Best practices and how to implement in your organization. How to satisfy the
skeptics.
2
4. Challenge #1
Traffic congestion is a
major challenge to the
environment, quality of
life, and economic growth
of Vancouver. How would
you encourage your fellow
citizens to make
alternative choices for
getting around the city
each day?
2
5. Challenge #2
Brand X needs help with
the new version of their
app to ward off cheap
competitors and to avoid
losing customers. As a
current or potential
customer, what would you
do to the app to improve
it?
2
6. Crowdsourcing
Defined
An engagement process whereby organizations seek input from either open
or closed communities of people, either homogenous or not, to contribute
ideas, solutions, or support in an open process whereby the elements of
creativity, competition and campaigning are reinforced through social media
to come up with more powerful ideas or solutions than could be obtained
through other means.
Why Bother?
Organizations have a difficult time engaging with their communities to
strengthen their relationship and be citizen/crowd focused. Internal or
external, the community has ideas that can be harnessed that come from
diverse backgrounds, experiences and education.
7
7. Citizen Engagement for Vancouver Web 2.0
• There are many one way conversations happening:
• Blogs
• Citycaucus.com Driven by Social
• Francesbula.com Media Platforms
• Insidevancouver.ca
• Vancityallie.com
• Dialogue.vancouver.ca
• Vancitybuzz.com
• Make no mistake – your citizens want to be involved in transforming the City
of today to City 2.0.
• Where is the engagement? Where is the innovation happening?
4
8. Engagement – Who Participates?
Millennials (born ’91 and after)
Gen Y (born ’81-’91)
Gen X (born ’65-’80)
Boomers (born ’46-’64)
Civics (born ’45 or earlier)
5
9. Who is your crowd?
CITY
Explicit
Experts
Emergent Experts
(community leaders, front
Engagement line stakeholders)
Targets
General Audience
6
10. Where Innovation / Crowdsourcing Fits
Open Space
How we gather
Open
Innovation Social Media
Crowdsourcing Community How we talk
Where ideas come from
Leadership
How we inspire &
enable
8
11. Innovation: Crowdsourcing vs The Survey
Crowdsourcing Surveys
• Lends itself to diversity of participation • Great for solidifying preconceived
• Fewer barriers to participation ideas or directions
• Drives innovation – new ideas from left • Hidden
field that have merit • Requires interpretation which is open
• Easy to interpret – the crowd generally to biases by reviewers
makes things clear • Doesn’t encourage creativity
• Comments are focused
9
12. The Appeal
• Crowdsourcing surfaces new perspectives
• Invites participation from nontraditional
sources
• Infuses real energy into the process of generating ideas
and content
• Empowers people when they feel their voice is being heard
• Technology can enable participation by disenfranchised
(ie. PCs in libraries/shelters with citizen engagement
campaigns)
• Builds engagement and relationships with new audiences
10
13. Things to Watch For
• Excessive lobbying and promotion
• Narrow crowds product narrow results
• No follow-through causes creditability hit
• If you say you are generating solutions for X, communicate
what happened and why
• Broad ideation campaign descriptions will result in less focused
results BUT too narrow will restrict creativity
• Dismissing ideas that seem far fetched
• Ideation often requires refinement – understanding what your
crowd is saying by ‘x’
11
15. Example 2: Citizen Engagement in SF
San Francisco Engage4change
Citizen Engagement Program
(2 weeks)
• No. of Engagements = 2252
• Referrals = 64% from Twitter
• Cost = 500 ice cream cones ($1,000)
• Humphry Slocombe’s Crowd
= 320,000 twitter followers and
Facebook Friends
13
16. Example 3: Open Innovation with Citizens
City of Ottawa
Have a Say Sustainability
Campaign
• No. of Engagements = 5700
• Goal: 1500
• Drivers: Twitter, Facebook, Media
Event (related)
• Number of ideas: 200
• English and French
15
17. Example 4: Myscouts Innovation
Launching in April, 2012
Designed to move ideas for improving
Scouts and the web experience from
email to an open innovation platform.
14
18. It all starts with a Question or Problem
• Needs to be:
– Clear and compelling
– Not leading
– Allow for open innovation
– Encourage participation
– Allow for outliers to feel comfortable
17
19. I have a challenge
• Land use determination – who drives the
agenda and the conversation?
• Two approaches
• Opportunity driven
• Innovation driven
• The difference lies in where the ideas come
from
• From the user or the customer
• From the supplier
18
20. I have a challenge
Opportunity Driven (supplier) Innovation Driven (customer)
City releases
RFI
City Posts Challenge
Developers
Selection
Respond
Developers invited
Crowdsourcing used
to respond to
to generate ideas
specific RFP
Study Short list
Feasibility Review Crowd determines
takes place their preference
Consultation
19
21. Government as a Platform
• Ideas and information produced by and on behalf of the
citizen or the crowd
• Crowd is empowered to spark the innovation that will result in
an improved approach to governance
• Move away from ‘Vending Machine Government’
Expect
Pay Taxes Repeat
Services
• Responsibility is shared between citizens and staff
20
22. Ideavibes Citizen Engagement Platform
• Easy to set-up and deploy
• Able to run multiple campaigns at once
• Can run Crowdsourcing and Crowdfunding Campaigns
• Build stickiness and community around those that engage
(sign-in and see past votes, comments, ideas)
• Hosted solution (in Canada)
• Able to be implemented on existing website or set-up in new,
destination site
• Social Media connected
• One of few sub $1000/month solutions
21
24. Implementation Process
City creates
website
landing
page
City develops Moderator
Citizens post Results
campaign in checks and
ideas
Platform releases ideas analyzed &
presented
City promotes
Initiative initiative
Citizens share Citizens
through social
launched – media /
ideas with vote/comment
site live their crowd on ideas
traditional
media
22
25. What we offer
• Platform
• Consulting support to help you get going
• Social media support
• 45 Day Trial to get started and run your first campaign
21