Building Award-Winning Online Destinations

•

0 likes•364 views

This document discusses creating interactive online communities. It begins with an introduction to the presenter and agenda. It then explains how brand interaction is changing from one-way communication to two-way engagement through social media. The presentation covers different types of online communities, case studies of successful communities, and key metrics for a successful community including great content, thought leadership, recurring visitors through fresh content, and monetization or motivation of the community. It concludes with tips for getting started such as defining objectives and innovating for the community.

Creating Interactive Online Communities January 14, 2010

Extensive experience in digital marketing

Managed creative and strategic teams at global agencies Ogilvy, and Hill & Knowlton

Works with Fortune 100 and emerging businesses

Has written and spoken on the importance of innovative digital marketing,[object Object]

What’s the Best Community for Your Initiative

Social Media Ecosystem Communication ,[object Object]

"B2B Domination: Marketing's huge opportunity to drive profitable growth" webinar by Regalix. Presenter: Sean Geehan Key Takeaways from the webinar: • Unraveling the differences between B2B and B2C • Increasing marketing’s credibility with the Leadership team • Aligning strategies to market needs • Engaging & leveraging your most valuable customers • Achieving sustainable, predictable and profitable growth You can watch the archived version of the webinar by visiting this link - http://bit.ly/1g0CSG2

How to prepare your brand against a possible social media attack ver 1.0Regalix

Social, mobile & the cloud web

Regalix

Mobile marketing trends 2013

Regalix

Webinar: Futuro of Social Media by Fernando Polo

Good Rebels

Good rebels smart social webinar - 21 june 2018

Good Rebels

Digital marketing Trends 2017

Infocrest

A Digital Marketing Ecosystem for Pharmaceuticals

Sandeep Bhat

Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing. As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.” But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information. Today’s customers engage only on their terms, not yours. Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively. You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?

Community Manager Insights for 2013

Get Satisfaction

Accelerate your Digital Transformation Journey

Nkemdilim Uwaje Begho

Reaching Indulgent Techies on LinkedIn

Compared to the average online adult, LinkedIn members spend more on electronics and are more likely to value quality over price. And the most enthusiastic tech consumers, the indulgent techies, are highly engaged on LinkedIn. Find out how to reach this influential audience as we reveal our latest Consumer Electronics research with Ipsos. You'll find answers to questions such as: - What factors drive their electronics purchase decisions? - How does their mindset differ on LinkedIn, Facebook, and Twitter? - What does it take to convince indulgent techies to switch brands?

Digital and Social Media Supported Internationalisation

Hamill Associates Ltd

Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.

Social Customer Service

Good Rebels

The Link to Your Tech Customers: By the Numbers

An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs. With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as: • What industries do they hail from? • What are their business functions? • What content do they look for most frequently? • What groups are they active in? We hope our original data will open up a few fresh perspectives!

Digital Strategy for dummies

Bart De Waele

The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand C...

iCrossing

Regalix ProductSnap

Regalix

"Put your Lead Nurturing on Steroids"

Regalix

Steer your Business to Profitability- So you've been doing all the right things for active lead generation from creating exciting content and intuitive designs, to a solid database with C-level contacts. And yet, the leads are not pouring in. Chances are you've not mapped your Lead Nurturing programs to individual stages in the sales cycle. When your leads are not rushed through the buying process, and receive content that is relevant to their level of interest, they are more likely to turn into customers. Key Takeaways: -Lead Nurturing necessities -DROP: Organizing and setting up your campaign -Creating and launching a Lead Nurturing workflow -Best practices of building a Lead Nurturing program About the Speaker: Eric Albertson is the Founder and President of Albertson Performance Group Inc. (APG) and co-author of the book, “The Leader’s Guide to Marketing Automation” and “Marketing by the Numbers”. Eric has been a marketing and sales executive mentor for companies for over 30 years. He has consulted with companies like Dell, Microsoft, EMC, Compaq, HP, Intel, Toshiba and American Express. His company has also helped many small companies to achieve significant growth and profitability in both the short and long term.

What's hot

The Role Of Digital Marketing

Ian Fenwick, Digital Marketing

Content Marketing Performance: A Framework to Measure Real Business ImpactRebecca Lieb

(107) digital marketing emerging trends

HariharanAmutha1

The Future of Social: Rebel Cocktail 3ª edición

Good Rebels

Trends in online marketing

Pyramid College of Business and Technology

Good Rebels Webinar: Crowdsourcing and Co-creation

Good Rebels

Agile network India | How to establish decent presence in Digital Era with Mu...

AgileNetwork

Wikibrands 12 Stats

Sean Moffitt

Social Media Measurement Ppt

Jia Liu

Intro to Digital Marketing - ClickZ Live Hong Kong 2014

MWI Hong Kong

8 digital trends in 2018

Chirag Thumar

Marketing in a Digital World

Ogilvy

Community Manager Insights for 2013

Get Satisfaction

Accelerate your Digital Transformation Journey

Nkemdilim Uwaje Begho

Reaching Indulgent Techies on LinkedIn

Digital and Social Media Supported Internationalisation

Hamill Associates Ltd

Social Customer Service

Good Rebels

The Link to Your Tech Customers: By the Numbers

Digital Strategy for dummies

Bart De Waele

The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand C...

iCrossing

What's hot (20)

The Role Of Digital Marketing

Content Marketing Performance: A Framework to Measure Real Business Impact

(107) digital marketing emerging trends

The Future of Social: Rebel Cocktail 3ª edición

Trends in online marketing

Good Rebels Webinar: Crowdsourcing and Co-creation

Agile network India | How to establish decent presence in Digital Era with Mu...

Wikibrands 12 Stats

Social Media Measurement Ppt

Intro to Digital Marketing - ClickZ Live Hong Kong 2014

8 digital trends in 2018

Marketing in a Digital World

Community Manager Insights for 2013

Accelerate your Digital Transformation Journey

Reaching Indulgent Techies on LinkedIn

Digital and Social Media Supported Internationalisation

Social Customer Service

The Link to Your Tech Customers: By the Numbers

Digital Strategy for dummies

The Interactive Brand Ecosystem: Putting Digital At The Heart Of Your Brand C...

Viewers also liked

Regalix ProductSnap

Regalix

"Put your Lead Nurturing on Steroids"

Regalix

2014- B2B Marketing Trends, Predictions and Forecasts

Regalix

Role Of Social Media in 2010

Regalix

2009 saw a range of tools and applications being launched – all aimed at increasing your share of voice in the social universe. As we get ready for 2010, our marketing experts will talk about how can we build on our learning’s and plan a bullet-proof social strategy for the coming year. This discussion will be based on our insights and learning’s from various campaigns that we have worked for in the previous year and how to apply them in our next campaign.

China Unbound China SEO, Content Marketing & Measuring KPIs

Owain Lloyd-Williams

State of B2B Social Media Marketing 2015Regalix

Viewers also liked (6)

Regalix ProductSnap

"Put your Lead Nurturing on Steroids"

2014- B2B Marketing Trends, Predictions and Forecasts

Role Of Social Media in 2010

China Unbound China SEO, Content Marketing & Measuring KPIs

State of B2B Social Media Marketing 2015

Similar to Building Award-Winning Online Destinations

IGLOO - Canadian Marketing Association

Yvette Nanasi

Getting Started with Enterprise Social Networking

David Stephens

Ideavibes - Crowdsourcing for Product Managers 05/31/11

Ideavibes | Paul Dombowsky

Social Learning InnovationMzinga

Master fi serv_deckMzinga

Workforce 2.0 presentation to university of texas school of communications

Thinktwice Communications

2010 x change-social_media-academyAxel Schultze

Social Media Marketing Course Training

Institute for Transformative Leadership

Social networking and social learningDani

Guerrilla e-marketing DORSET - Bridport

Business Link South West - Events

Social Networking for Business

InfoTrends

B2B & Social Media

TeamThink Inc.

Social Media and Social Media Marketing

UKNetWeb St.Agnes

Engagement: the key to social media success in 2010

Sally Falkow

Doing Business In A Digital World

SOWEB Inc.

The business value in social networks tgmc

Daryl Pereira

Join Bilal Jaffery, (Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media. You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.

R I Open Collaboration InnovationSuresh Fernando

Ri Open Collaboration Innovation

Suresh Fernando

Social Community 2008Xeequa Corp.

Legal Marketing Association Conference

Jennifer Okimoto

Similar to Building Award-Winning Online Destinations (20)

IGLOO - Canadian Marketing Association

Getting Started with Enterprise Social Networking

Ideavibes - Crowdsourcing for Product Managers 05/31/11

Social Learning Innovation

Master fi serv_deck

Workforce 2.0 presentation to university of texas school of communications

2010 x change-social_media-academy

Social Media Marketing Course Training

Social networking and social learning

Guerrilla e-marketing DORSET - Bridport

Social Networking for Business

B2B & Social Media

Social Media and Social Media Marketing

Engagement: the key to social media success in 2010

Doing Business In A Digital World

The business value in social networks tgmc

R I Open Collaboration Innovation

Ri Open Collaboration Innovation

Social Community 2008

Legal Marketing Association Conference

More from Regalix

State of B2B Search Marketing 2015

Regalix

State of B2B mobile marketing 2015 slideshare

Regalix

State of B2B marketing automation 2015

Regalix

Measure Your Product Management Effectiveness And Success

Regalix

Title: Measure Your Product Management Effectiveness and Success Presenter: Greg Geracie Description: In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance. Key Takeaways: • What product teams say about their performance and efforts or lack thereof to improve (trend one) • Product methodology adoption trends and profitability • Factors that positively impact product team performance

Remodel Your Marketing With Analytics And Dashboards

Regalix

Title: Remodel Your Marketing With Analytics and Dashboards Presenter: Koen Pauwels Description: In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth. Key Takeaways: · How to convert data into productive action · Ways to use marketing analytics to improve decisions and reap rewards · Which metrics industry leaders rely on to make decisions · Ways to measure your marketing success

State Of B2B Marketing Metrics And Analytics 2015

Regalix

This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI. KEY FINDINGS: • 84% marketers say they are currently investing in analytics • 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics • 65% respondents say analytics has helped increase sales revenue by over 10% • 65% executives use analytics regularly for insights • 56% marketers expect their analytics budget to increase in the next 12 months Download the full report at bit.ly/1at0Bnq

SEO Mastery in 2015

Regalix

Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works. Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed: • Difference between Paid and Organic Traffic • How to get started with SEO • How to flood your site with traffic

State of B2B Content Marketing 2015

Regalix

Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy. We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing. Key Findings: 98% marketers say content marketing is core to their marketing strategy 90% respondents choose nurturing prospects as the key objective of their content marketing program 78% respondents identify videos as the most leveraged content type 95% marketers identify website as the most leveraged content channel 80% respondents have no exclusive content marketing strategy for mobile 61% marketers expect to invest more into content marketing in 2015 Access the full report at - http://bit.ly/1zMAinq

Content Marketing 2015: Welcome To The 7th Era of Marketing

Regalix

Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that? Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following: · The latest trends in Content Marketing – fresh from CMI’s 2015 research · The future of Content Marketing and how it’s changing for both B2B and B2C companies · Key challenges and best practices with case studies from real companies

Video Marketing and Advertising : Tactics, Measurements, & Trends

Regalix

The State of Product Marketing

Regalix

Product Marketing to B2B customers has evolved quite swiftly in the past few years. B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.

The State of Marketing Automation

Regalix

The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.

The State of Search Marketing

Regalix

Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.

The State of B2B Event Marketing

Regalix

State of B2B Customer Experience 2014

Regalix

It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.

B2B Social Media Marketing Trends 2013

Regalix

99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.

Pre Sale Content Marketing Trends 2013

Regalix

Post-Sales Content Marketing Trends 2013

Regalix

Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.

Mobile Marketing Trends 2013

Regalix

Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.

Enterprise Mobilty Trends 2013- An Agenda for the CIO

Regalix

More from Regalix (20)

State of B2B Search Marketing 2015

State of B2B mobile marketing 2015 slideshare

State of B2B marketing automation 2015

Measure Your Product Management Effectiveness And Success

Remodel Your Marketing With Analytics And Dashboards

State Of B2B Marketing Metrics And Analytics 2015

SEO Mastery in 2015

State of B2B Content Marketing 2015

Content Marketing 2015: Welcome To The 7th Era of Marketing

Video Marketing and Advertising : Tactics, Measurements, & Trends

The State of Product Marketing

The State of Marketing Automation

The State of Search Marketing

The State of B2B Event Marketing

State of B2B Customer Experience 2014

B2B Social Media Marketing Trends 2013

Pre Sale Content Marketing Trends 2013

Post-Sales Content Marketing Trends 2013

Mobile Marketing Trends 2013

Enterprise Mobilty Trends 2013- An Agenda for the CIO

Recently uploaded

From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...

Kitchen on Fire

Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.

Unique Wedding Bands For Women Who Want To Stand Out.pptx

Andrews Jewelers

$La transidentité, un sujet qui fractionne les Français$ $La transidentité, un sujet qui fractionne les Français$

La transidentité, un sujet qui fractionne les Français

Ipsos France

Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.

Johnny Depp Long Hair: A Signature Look Through the Years

greendigital

Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status. Follow us on: Pinterest Introduction Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand. The Early Years: A Budding Star with Signature Locks 1980s: The Rise of a Young Heartthrob Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature. 1990s: From Heartthrob to Icon The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image. The Iconic Roles: Hair as a Character Element Edward Scissorhands (1990) In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery. Captain Jack Sparrow: The Pirate with Flowing Locks One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide. Other Memorable Characters Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool. Off-Screen Influenc

What To Do If Your Ring Is Too Big? Must Read

Andrews Jewelers

Exploring Ancient Mysteries Visions of Atlantis.pptx

Ruth Elisabeth Hancock

Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.

30 Manipulation Techniques to be a smart person in society (1).pdf

minaserver6679

MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE

DK PAGEANT

Gujarat Details in Hindi for children's for presentation in school

shouryajoshi5

erevna-influencers-social-media-stin-ellada

rvlassopoulou

EXPERIENCE MONSTER BITES STREETWEAR APPAREL

6ctbkfpdxz

Care Instructions for Activewear & Swim Suits.pdf

sundazesurf80