In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
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• Increasing marketing’s credibility with the Leadership team
• Aligning strategies to market needs
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https://runfrictionless.com/b2b-white-paper-service/
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About OpsStars
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Subjects include:
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- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
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Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
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• positive engagement snowballs, arrogance creates stagnancy
Despite a growing shift of resources and budget to the development of digital marketing strategy, platforms and channels, the actual skill levels to effectively manage and execute digital marketing programs are absent outside of digital teams.
The Digital IQ Index is Digital Chameleon's report on digital capabilities within media, marketing and agency industry in Australia.
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https://runfrictionless.com/b2b-white-paper-service/
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Creating a successful online destination is only as complex as sustaining one. In this presentation we talk about the business benefits and best practices of building an online destination aimed at attracting and engaging your prospect base in the hyper-competitive B-to-B space.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
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Key Takeaways from the webinar:
• Unraveling the differences between B2B and B2C
• Increasing marketing’s credibility with the Leadership team
• Aligning strategies to market needs
• Engaging & leveraging your most valuable customers
• Achieving sustainable, predictable and profitable growth
You can watch the archived version of the webinar by visiting this link - http://bit.ly/1g0CSG2
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
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In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
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Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
As we reflect on the past year and look to the future, we've turned to our experts to share their top predictions for the rising trends in marketing for 2017.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Despite a growing shift of resources and budget to the development of digital marketing strategy, platforms and channels, the actual skill levels to effectively manage and execute digital marketing programs are absent outside of digital teams.
The Digital IQ Index is Digital Chameleon's report on digital capabilities within media, marketing and agency industry in Australia.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
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https://runfrictionless.com/b2b-white-paper-service/
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
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Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
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5. Today we will cover
1 The business value of social media
2 Messenger apps and their impact on dark social
3 Social data: power and responsibility
4 Social influence’s rise and rise
5 Social customer service: the first stop for complaints
6 Crowdsourcing: unleash your audience
7 Making it happen: practical advice
8 Measurement: what matters not what flatters
9 Investment: a long-term perspective
8. 8SMART SOCIAL WEBINAR
TV
Outdoor
Digital display
Paid search
Paid social
Programmatic
Experiential
Paid influencers
PR
Customer reviews
Advocacy and
social sharing
Earned influence
Website
Blog
Social platforms
Branded community
Branded content
Data
9. 9SMART SOCIAL WEBINAR
TV
Outdoor
Digital display
Paid search
Paid social
Programmatic
Experiential
Paid influencers
PR
Customer reviews
Advocacy and
social sharing
Earned influence
Website
Blog
Social platforms
Branded community
Branded content
Data
10. 2/3
McKinsey 2009
of the touchpoints that influence consumers
during evaluation are not brand owned
19. By 2019, 82% of internet traffic will be video. But
rather than churn out yet more content for
people to passively consume, some brands are
using video to connect audiences and create
more memorable, communal experiences.
Cisco 2017
44. The state of influencer marketing, CrowdTap 2015
Why influencers work with you
45. 45SMART SOCIAL WEBINAR
Working with influencers
1. Find the right fit
2. Impact matters
3. Understand shared value
4. Cultivate and collaborate long-term
5. Integrate with your ecosystem
48. “The dissatisfaction stemming from
failure to respond via social channels
can lead to up to a 15% increase in
churn rate for existing customers”
Gartner
51. 51SMART SOCIAL WEBINAR
Crowdsourcing is
• Outsourcing projects to the public
• Tapping into the knowledge/creative knowhow of a brand’s wider
community
• Including consumers in the creation process - contributes to
competitive edge and increases brand affinity
• Organisations either set a specific challenge, or ask for opinions,
insight or suggestions
• Includes Crowd labour and Co-creation
58. Smart social dimensions
These are the areas in which partners and brands should work
together to achieve social excellence, overdeliver against
consumer expectations, and achieve business goals.
For more, please download our Smart Social whitepaper from
goodrebels.com/rebelthinking
PEOPLE
INNOVATION
TECHNOLOGY
INTELLIGENCEVISION
STRATEGY
CREATIVITY
ADVOCACY AWARENESS
ENGAGEMENT
CONVERSION
LOYALTY
58
59. 70 / 20 / 10
Tried and tested Market proven Innovative
59SMART SOCIAL WEBINAR
63. “The impact of social media remains difficult to
prove. 43.3% of those questioned [388 US senior
marketing executives] said they “haven’t been
able to show impact yet”. 38.2% claim to have a
“good qualitative sense of the impact, but not a
quantitative impact” while 18.4% have proved the
impact quantitatively.”
The CMO Survey 2017
70. 70SMART SOCIAL WEBINAR
Takeaways
• Social media is much more than just a media channel
• Technology drives social media behaviour; brands have to be forward
thinking and nimble to stay in touch
• The world keeps turning: social video, ’dark social’ and social commerce are
current and future trends
• The value of social media is greater than branded community or targeted paid
media. Social can deliver value at every stage of the consumer journey and is
the glue that can hold together integrated brand propositions and campaigns
• Brands have to work harder to measure real business impact of social media
and invest over the long-term
• It is more important to be best than first