Presentation about Visit Indiana's use of social media to the Indiana Tourism Council

1. June 16, 2011
Going Viral: Integrating Social Media

2. Welcome
Email: JeWilliams@VisitIndiana.com
Phone: 317.232.8897
Twitter: @VisitIndiana
Twitter: @JeremyAWilliams
Blog: VisitIndiana.com/TechCorner

3. What Will We Talk About Today?

5. What is a Blog?
• Website regularly updated with copy, images video…
commonly in reverse chronological order1
• Many of the websites you visit now are technically blogs
• Lines between blog/website are increasingly more blurry
• Platforms like WordPress can enable you to blog and are
capable of being a complete CMS website
Sources: 1. wikipedia.org

6. Why Should I Blog?
• Search Engines love frequent and recent content
• 56% of Indiana Insider Blog traffic via Search in 2010
• Easily updated with up-to-date info
• Once it’s up, very easy to manage
• Content stays live long after the post is written
• 4 of 10 top posts in 2010 were written in 2008 or 2009.

7. Headline Here
• Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here

8. Which Platform to Choose?

9. Engage:
• Set up email/RSS subscriptions for your blog
• feedburner.google.com
• Email your mailing list telling them about your blog
• Include snippets in emails to consumers/partners
• Push out via Facebook and Twitter

10. Measure:
• Many different ways to measure
• Analytics platform: Google Analytics, WebTrends, Yahoo Analytics
• Most blog platforms have some bult-in analytics
• In-platform analytics: already set up, less detailed
• External analytics: takes time to set up, very detailed

11. What to Track?

12. • Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here

13. Facebook Stats - 2011
• Nearly 600 million users
• 50% of active users login on any given day
• Average user has 130 friends
• People spend over 700 billion minutes/month on FB
• Roughly 20 hours/month per user
• Users average 23 minutes per Facebook session
• Avg. user connected to 80 community pages,
groups and events
Sources: All stats from facebook.com

14. Facebook.com/Page
Headline Here
• Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here

15. Headline Here

16. Engage
• Giveaways/Contests
• Ask questions
• Answer questions
• Interact
• Share relevant info
• Develop relationship

17. Facebook Ads
• Target exactly who you
want as fans
• Inexpensive way to gain
fans
• Purchase Pay-per-Click,
not Impressions

18. Measure: Facebook Insights
• Copy points here copy points here
•Sub text here
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•Sub text here

20. Why Track Web Stats?
Find out:
• How consumers are getting to your site
• What they’re doing while they’re at your site
• How effective your ad campaigns are at driving
traffic
• What search terms users are entering in search
engines to get to your website

21. Why Do We Use Google Analytics?
• Free
• Flexible
• Powerful
• Widely Used
• Easy to compare apples to apples
• Lots of documentation

22. Which Metrics are Important?

23. Which Metrics are Important?
Referral Sources

24. Which Metrics are Important?
Top Search Engine Terms

25. Which Metrics are Important?
Campaign Tracking

26. Which Metrics are Important?
Campaign Tracking
http://www.visitindiana.com/?
utm_source=twitter&utm_medium=social

28. Resources
• Presentation: bit.ly/iotd-going-viral
• ExactTarget Research: bit.ly/ttc-sff
• Tourism Tech Corner: VisitIndiana.com/TechCorner

29. Questions?
Email: JeWilliams@VisitIndiana.com
Phone: 317.232.8897
Twitter: @VisitIndiana
Twitter: @JeremyAWilliams
Blog: VisitIndiana.com/TechCorner