How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.