Social channel updates - September 2013

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  • Contents are proprietary and confidential.
  • Social channel updates - September 2013

    1. 1. Update on Social Channels What’s New / What’s Different September, 2013
    2. 2. Pinterest Announces Promoted Pins Contents are proprietary and confidential. Why This Matters To Your Clients: • Another way for paid and earned to work side-by-side in helping to increase the search results of branded Pinterest pages, as well as the products, recipes, and content. Why This Matters To Your Clients: • Another way for paid and earned to work side-by-side in helping to increase the search results of branded Pinterest pages, as well as the products, recipes, and content. http ://mashable.com/2013/09/19/pinterest-promote • Pinterest announced that it will begin rolling out paid advertising on their site • Businesses will be able to use “Promoted Pins” by paying to have pins pushed to the top of results and search categories. • During the test period they will not initially collect money from advertisers and will clearly label promoted pins as ads for all users • Pinterest CEO says that the pins will be tasteful and there will be no pop-up ads • The site will differentiate sponsored and organic pins • Pinterest is experimenting with promoted pins with select businesses for now, but will roll out to more businesses in the future
    3. 3. Video Auto-Play Within Facebook • Facebook has launched a test in which its mobile feed will start auto-playing user-uploaded videos when scrolled over • Allow for News Feeds to be more engaging and open the opportunity for video advertising • Tested on a small percent of US iOS and Android users for now • Currently only for videos uploaded by users with verified pages, brands and musicians • Only works for videos uploaded directly to Facebook or via Instagram (or apps of the like) • Links to videos uploaded and embedded from other sites (YouTube, etc.) will not auto-play • No editing features for uploading • The video only plays when you scroll over it and will stop playing once it slips off the screen Contents are proprietary and confidential. Why This Matters To Your Clients: • Clearly moving in the direction of automatic playing of paid content (ads) • From an editorial POV, content being uploaded to Facebook with auto-play may increase interaction & views. The more views / interactions, the more likely that videos will be seen in other’s news feeds • Directional change, overall – if successful, start seeing this in other networks. Why This Matters To Your Clients: • Clearly moving in the direction of automatic playing of paid content (ads) • From an editorial POV, content being uploaded to Facebook with auto-play may increase interaction & views. The more views / interactions, the more likely that videos will be seen in other’s news feeds • Directional change, overall – if successful, start seeing this in other networks. Link: http://techcrunch.com/2013/09/12/facebook-tests-silent-auto-p
    4. 4. Facebook Makes Conversations More Accessible – Including Private Conversations • For select users (news organizations, select brands), Facebook allows you to search all public posts by keywords and data strings • Public comments provide insight into who’s talking about the topic • Private comments are masked, but reveals demographic information (age, gender, geography, etc.) • Rollout is starting with a small group of media outlets, including Buzzfeed, CNN, NBC’s Today Show, BSkyB and Slate • Only available to trusted media partners for now • Facebook is launching the tools “Keyword Insights API” and “Public Feed API” Contents are proprietary and confidential. Why This Matters to Clients: • Future focus on targeted advertising, based on public and private information • Another layer of analytics to understand what people are saying about brands and the content, and/or demographic information in private networks Why This Matters to Clients: • Future focus on targeted advertising, based on public and private information • Another layer of analytics to understand what people are saying about brands and the content, and/or demographic information in private networks http://bits.blogs.nytimes.com/2013/09/09/facebook-offers-ne
    5. 5. Twitter’s New “Verified” Filter • Twitter began rolling out two new filter tabs to users with verified profiles • Filtered: shows mentions based on algorithm to filter and cut down spam • Verified: shows interactions with other verified profiles • Easier for verified users to manage larger conversations • Mainly did this to appease celebrities to keep them happy on Twitter • Will reduce the amount of spam and mentions from fans and increase conversion and @replies with other celebrities • Not currently on mobile, planning to evolve Contents are proprietary and confidential. Why This Matters to Clients: • For users of verified accounts, you can filter conversations from other verified accounts – meaning you can/ should have more meaningful interactions, faster (less spam). Why This Matters to Clients: • For users of verified accounts, you can filter conversations from other verified accounts – meaning you can/ should have more meaningful interactions, faster (less spam). Link: http://marketingland.com/twitter-gives-verified-users-new-spam-verif
    6. 6. Offline Viewing Coming to YouTube • YouTube announced that they will be launching a new feature via their mobile application that will enable users to watch videos offline • Likely available in November, 2013 • Users can add videos to their mobile device to watch offline, and saved for offline viewing • Unlikely to include licensed movies and music (for now) • Content refreshes when internet connection becomes available Contents are proprietary and confidential. Why This Matters to Clients: • Pretty big deal – no internet connection required to watch videos. Think of this like DVR-ing your content for offline use Why This Matters to Clients: • Pretty big deal – no internet connection required to watch videos. Think of this like DVR-ing your content for offline use http://www.engadget.com/2013/09/19/youtube-offlin
    7. 7. Questions? Reach out to anyone on the Consumer team! Contents are proprietary and confidential.

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