THE TOP 3 DIGITAL MARKETING TRENDSYOU CAN’T AFFORD TO IGNORE IN 2013
Housekeeping Items• All lines are muted• Submit questions via dashboard• Q&A session at end
The Presenter• 1998 built my first website• 2006 started SEO• By 2010 had done over 15 workshops and 100 online webinars• Today: Provide digital marketing strategies to businesses such as Corona, WONDER bread, Sunsweet, Atkins, Scotia Bank,
2013 Trends 1 3Social Search – Mobile – The New SEO Hijack Traffic 2 Facebook Envy
A Look Back… April 24, 2012 - Penguin Update •Google targetting sitesJan 19 2012 – Content that were violating their November 5, 2012 –Below Fold policies - speficially sites Google Panda acquring backlinks from•Affects 1% of searches sites that have negative Update #21•For sites that have ads/banners signals (SPAM sites) •First update Feb 24, 2011 March 2012 - Over October 9, 2012 – Optimization Penalty Page Layout #2 •Sites that have many •Another update to sites artificial keywords not that have too many ads useful for the reader were above the fold targetted •Also sites that had too much manipulation in general (ex. excessive amounts of no follow tags)
Edge Rank 2 Comments 48 Comments 20 Comments! It is important to post engaging 104 Comments content that either gets LIKES, SHARES or COMMENTS.
Weight Watchers! Weight Watchers is posting questions on their page that is helping to increase their score on Facebook
Build Engagement1. Use Pictures (or videos) – have higher engagement (180%)2. Keep posts short (100 characters or less)3. Post at ideal time for your fans • Time 1:00 pm – 4:00 pm • Mon-Wed engagement lower • Thurs-Friday engagement highest • Use EdgeRank Checker Pro (tells you when you can post again)4. At the end of posts – ask users to like or comment on the status5. Ask questions. Use the poll feature.6. Have fun. Post pictures and ask fans to leave the best caption. Or write content with fill in the blanks. Anything that will get users to participate7. Pin your interesting posts.8. Check your Facebook Insights