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Dcs local client presentation
Russell Brunson and his company DotComSecrets are a close partner that had nearly $10 million in revenues last year. Russell regularly speaks at large marketing events. Online usage statistics show growth in activities like taking pictures and sending texts from mobile devices. The keys to success online are getting targeted traffic from multiple sources, converting visitors into customers with an engaging website, and achieving repeat sales through additional purchases and referrals. Websites can be enhanced with features like blogs to improve search engine optimization. Creating content and syndicating it on various sites can also help with offsite optimization and backlinks. The proposal includes email marketing consultation, search engine optimization work, creation of a lead generation page and Facebook page, and a guarantee
Dcs local client presentation
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- 2. DotComSecrets We have a close partnership with Russell Brunson and his company DotComSecrets, one of the top online marketing companies in the world (revenues just under $10 mill. last year). Russell is a regular guest speaker at Tony Robbins events and other large marketing events across the world.
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- 6. Online Stats • 59%access the internet on mobile devices or laptop, up from 51% in April of 2009 • Take pictures—76% now do this, up from 66% in April 2009 • Send or receive text messages — 72% vs. 65% • Send or receive email— 34% vs. 25% • Record a video— 34% vs. 19% • Send or receive instant messages— 30% vs. 20%
- 7. Online Strategy The 3Keys to Success Online • Targeted Traffic: Steady/Ongoing targeted traffic from multiple sources • Conversions: An engaging website that turns visitors into customers • Repeat Sales: A system for getting the 1st, 2nd, 3rd, 4th sale and beyond plus referrals
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- 13. Email Marketing Building first-timesales, repeat sales, and referrals • Create opt-in for email list • Install backend system that can be segmented by location • Consulting on email plan of action • Creation of monthly specials email series
- 14. Traffic • 30 percentof all search engine queries contain a CITY, STATE or ZIP CODE • 2.6 billion LOCAL searches each month • Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information
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- 16. Traffic New Researchby The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
- 17. Traffic 54% of search users have substituted Internet/search for the phone book
- 18. Keyword Research Where isthe traffic & do we focus our efforts • What keywords get the most traffic • Competitive analysis • Buyer keywords vs. DIY keywords
- 19. SEO Explosion • Onsiteoptimization – Domain name – Title tags – Meta tags – Image tags – Blog (with regular activity and posts with keywords)
- 20. SEO Explosion • Offsiteoptimization – Search engines are a popularity contest (think High School) – If a lot of “popular” people say you are cool…. you are – If a lot of trusted, high pagerank (cool) sites link to your site, Google and other search engines look VERY favorably on that – Offsite optimization is all about links (the right kind of links)
- 21. SEO Explosion • Offsiteoptimization – secret sauce – Creating Content (articles, videos, blog posts) – Syndicating Content (posting content to video sharing sites, social bookmarking sites, article sites, some social platforms etc.)
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- 24. Optimization • Offsite optimization (focus on 5 keywords at a time) – Web 2.0 properties created for and about Client – 100s of backlinks from the web 2.0 sites – 100s of additional backlinks per month – 3 Videos created – Distributed to all videos sharing sites – 24 articles written over the course of the year and posted in various places. – All articles, videos, Web 2.0 sites will be pinged, and social bookmarked creating hundreds of additional links
- 25. SEO Explosion • Optimization of Google Places page • SEO package with articles and backlinking • 100s backlinks created for your site • 100s of additional unique anchor text back links for each location
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- 30. What should youdo on Facebook? • Be social/fun • Go multi-media • Run contests • Drive traffic for events/specials
- 31. What is the2nd Most Popular Search Engine? 86% of Online Users Viewed Online Video in July of 2011
- 32. Why YouTube? • #2most used search engine (behind Google) • 20 hours of video uploaded every minute • More video is uploaded in 60 days than all 3 major US networks created in 60 years • Google LOVES video. YouTube will help with SEO
- 33. What videos shouldyou create? • Testimonials (client interviews) • Describe your creation • Tea Time • Roving reporter • 5 FAQs • Grand Opening Videos • Groups – fundraising groups
- 34. Investment Project Components • EmailMarketing consultation • SEO explosion for main site (includes creation of videos, articles, web 2.0 sites, and onsite development including blog pages as described in SEO section) • Custom Lead Generation Page • Bonus: Custom Facebook Page
- 35. Investment Project Components Total Investment: $2,500Set up (to create Custom Lead Generation Page) $1,000 per month (for SEO Traffic Services) SEO Guarantee: if after 120 days your site isn’t on page 1 for at least 1 main keyword phrase, we will keep up our SEO Explosion activities for free until we do reach page 1 for at least 1 main keyword phrase. SEO Explosion portion of the project valued at $800 per month.
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- 37. Let’s Get Started! Dominate Your Market NOW….