FTQ: Does Content Really Matter in B2B Marketing?

•

1 like•557 views

"Sure, content marketing is all the rage on the B2C side, but does it even matter for B2B marketers?" Check out today's Frequently Tweeted Question (FTQ) for the answer.

Does Content
Really Matter
in
B2B
Marketing?
A Frequently Tweeted Question (FTQ)
From Resonance Content Marketing

“Sure, content marketing is
all the rage on the B2C side,
but does it even matter for
B2B marketers?”
@resonancecont

@resonancecont
Let’s look at the latest data
h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

@resonancecont
86% of B2Bs are doing it …
h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

@resonancecont
… and they’re doing more of it.
h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

@resonancecont
They’re doing it often …
h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

@resonancecont
… with plans to do even more.
h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

@resonancecont
To sum it all up …
YES!

More
and
more
B2B
marketers

are
adding
content
marke/ng
to

their
strategies.

@resonancecont
Now ask yourself …
What
are
the
chances

that
at
least
one
of
your

compe/tors
is
in
that

group?

Got a question
for our next
FTQ?
Hit us up on
Twitter at
@resonancecont

It’s a constant struggle to find the right words when communicating with patients. Healthcare has a lot of medical and insurance terminology, and patients and their families just don’t understand it. At Mad*Pow, Marli Mesibov and Dana Ortégon design strategies for communicating across the healthcare ecosystem. Join them for a fast track session, and ask all the content and communications questions that have built up in your brain.

BrightonSEO September deck - Finding data for your campaign

Hana Bednarova

Cynthia Chebultz

Linkedin on Google Trends Europe

Realty Profiler

Link Me In Guides is Asia's leading LinkedIn™ specialist firm with offices in Singapore, Australia & the Philippines. Link Me In Guides optimises your LinkedIn™ profile so that it reflects your professional strengths in a positive light and garners you the maximum amount of the right attention. With this advantage, you land on the front page of the world’s largest network for professionals! In short, we elevate you to the front page of the world’s largest network for professionals and place your profile ahead of 90% of your competition on LinkedIn™. Link Me In Guide’s team of copywriters have several decades of combined experience in journalism, marketing, human resources, teaching, and English literature.With over 16,000 hours of LinkedIn™ consulting experience, we have created 1,500 LinkedIn™ profiles for professionals from every major industry. Every account receives the following treatment: * Insightful profile analysis * Engaging profile summary * Prospect-heavy organisational selection * Improved profile photo * Punchy work experience summary * Personalised URL * Optimised account settings * Google-optimised skills selection * Starter Guide for LinkedIn™ * Standout profile headline * Skills-based educational summary * 30-day guarantee * Over 140+ unique edits For more information go to: www.linkmeinguides.com/ To learn more about how Link Me In Guides - go to www.linkmeinguides.com or email contactus@linkmeinguides.com. *LinkedIn®, the LinkedIn logo, the IN logo and InMail are registered trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries. Specialities: LinkedIn Profile Optimisation, LinkedIn Keyword Optimisation, LinkedIn Lead Generation, LinkedIn Networking, LinkedIn Research, LinkedIn Keyword Tagging, LinkedIn Groups, LinkedIn Invitations, LinkedIn SEO, Australia, Canada, Hong Kong, New Zealand, Singapore, United Kingdom, United States of America, Real Estate.

Video Has Become Rated R

Uberflip

How Can I Find Sources of Great Shareable Content?

Resonance Content Marketing

Is Blogging Really Good for SEO?

Resonance Content Marketing

Are E-Newsletters Even a Thing Anymore?

Resonance Content Marketing

The content marketing landscape is extremely volatile. There are new competitors springing up every day, search engine algorithms keep changing and new trends emerge faster than ever. To navigate your way through this ever-changing landscape, it is doubly important to stay on top of the latest content marketing statistics and trends. In this slideshow, we share with you some important statistics on - - Content Marketing - Content Strategy - Content SEO Planning - Visual Content Marketing - Audio Content Marketing - Social Media Content Marketing - B2B Content Marketing - B2C Content Marketing - Content Marketing ROI - Marketing Technology That's not all. For more than 50 such content marketing statistics and insights, read the full article - https://blog.narrato.io/50-powerful-content-marketing-statistics-and-trends-every-content-marketer-must-know/

2015: The Year in B2B Copywriting - How blogging got serious; white papers ro...

Radix Communications

Paige Hobart - What is "Content"? |SEO Meetup London - 8th September.pdf

Paige Hobart

The Paradox of Blogging and Content Marketing

Percussion Software

B2B Content Marketing in Indian context

Moses Gomes

PR Tactics to Help You Build Better Links During a Global Pandemic

James Brockbank

Content as one of my 2015-2016 lectures at the University of Bergamo

Roberto Peretta

SMWNYC 2017 - Percolate - The Spiraling Cost of Content

Social Media Week

Tech Data MarCom Euro Jun09

Bernie Borges

eMarketer Webinar: Maximizing your B2B Content Marketing ROI

eMarketer

The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?

B2B Technology Marketing Benchmarks

Mediamaispasque

Stories like Zendesk Alternative highlight something that B2B technology companies all know: marketers need creative content that tells delightful, human stories that connects the user to the product. For B2B technology companies, compelling content is becoming an increasingly critical tool to continuously engage customers over longer buying cycles. These marketers are not just in the business of promoting, they are in the business of educating customers too. B2B tech marketers are being tasked to not only tell interesting, visual stories about their products that capture attention, but also provide a curriculum to educate prospective buyers. In this report, we’ll take a look at the emerging content trends in the B2B technology industry, examine case studies of brands taking content to a whole new level, and analyze where the industry is headed in 2015.

10 Signs You Need HubSpot Help

SparkReaction

The Great Content Marketing Reboot

The Content Advisory

Viewers also liked

Guia argentina de tratamiento de la EPOC

Alejandro Videla

How to perform software testing

Minh Anh Nguyen

Common manKGZ008

Happy Thanksgiving to friendsMinh Anh Nguyen

The new year's concertMinh Anh Nguyen

Rent a phone

Vinay Bajpai

Presentatie Cream Webwinkel Vakdagen 2014, HBB24.nlCream

The Illustrated Guide to Great Meetings

Dangerous Kitchen

Viewers also liked (8)

Guia argentina de tratamiento de la EPOC

How to perform software testing

Common man

Happy Thanksgiving to friends

The new year's concert

Rent a phone

Presentatie Cream Webwinkel Vakdagen 2014, HBB24.nl

The Illustrated Guide to Great Meetings

Similar to FTQ: Does Content Really Matter in B2B Marketing?

Content Marketing for Meaningful Growth

Henna Niiranen

Latest Content Marketing Statistics and Trends

NarratoSocial

2015: The Year in B2B Copywriting - How blogging got serious; white papers ro...

Radix Communications

Paige Hobart - What is "Content"? |SEO Meetup London - 8th September.pdf

Paige Hobart

The Paradox of Blogging and Content Marketing

Percussion Software

B2B Content Marketing in Indian context

Moses Gomes

PR Tactics to Help You Build Better Links During a Global Pandemic

James Brockbank

Content as one of my 2015-2016 lectures at the University of Bergamo

Roberto Peretta

SMWNYC 2017 - Percolate - The Spiraling Cost of Content

Social Media Week

Tech Data MarCom Euro Jun09

Bernie Borges

eMarketer Webinar: Maximizing your B2B Content Marketing ROI

eMarketer

B2B Technology Marketing Benchmarks

Mediamaispasque

10 Signs You Need HubSpot Help

SparkReaction

The Great Content Marketing Reboot

The Content Advisory

Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content

Stacker Studio

If you've reached a plateau in your SEO program, it's probably time to start earning links at scale. Why? You can build a dramatic amount of authority for your brand/site and uplift all of your conversion-focused on-site content. In this presentation, Amanda Milligan, Head of Marketing at Stacker Studio, explains how you can create newsworthy content to earn high-quality media coverage and links.

Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass

Ryan Bonnici

There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals? Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers. http://offers.hubspot.com/grow-with-hubspot-melbourne

Marketing to Humans: Is Content Still King? --> B2B Sales & Marketing Forum -...

Ryan Bonnici

The State Of Organic Search (SEO) Going Into 2015

Danny Denhard

2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums. The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months. The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.

Lee Odden, CEO TopRank Marketing ContentSEO 2017

BuzzSumo

B2B-Tech-BenchmarksMary Anne Clarkson Barkley

Similar to FTQ: Does Content Really Matter in B2B Marketing? (20)

Content Marketing for Meaningful Growth

Latest Content Marketing Statistics and Trends

2015: The Year in B2B Copywriting - How blogging got serious; white papers ro...

Paige Hobart - What is "Content"? |SEO Meetup London - 8th September.pdf

The Paradox of Blogging and Content Marketing

B2B Content Marketing in Indian context

PR Tactics to Help You Build Better Links During a Global Pandemic

Content as one of my 2015-2016 lectures at the University of Bergamo

SMWNYC 2017 - Percolate - The Spiraling Cost of Content

Tech Data MarCom Euro Jun09

eMarketer Webinar: Maximizing your B2B Content Marketing ROI

B2B Technology Marketing Benchmarks

10 Signs You Need HubSpot Help

The Great Content Marketing Reboot

Pubcon - Earn Links at Scale: Leverage Newsworthy and Localized Content

Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass

Marketing to Humans: Is Content Still King? --> B2B Sales & Marketing Forum -...

The State Of Organic Search (SEO) Going Into 2015

Lee Odden, CEO TopRank Marketing ContentSEO 2017

B2B-Tech-Benchmarks

Recently uploaded

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

My Personal Brand Exploration by Mariano

marianooscos

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

SEO as the Backbone of Digital Marketing

Felipe Bazon

Recently uploaded (20)

Winning local SEO in the Age of AI - Dennis Yu

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

De-risk Your Digital Evolution - Hannah Grap

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DMF Portfolio Piece Smart Goals - Artist Management.docx

Is AI-Generated Content the Future of Content Creation?

Adapt or Die - Jon Lakefish, Lakefish Group LLC

10 Videos Any Business Can Make Right Now! - Shelly Nathan

15 ideas and frameworks on the art of storytelling

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

My Personal Brand Exploration by Mariano

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

The What, Why & How of 3D and AR in Digital Commerce

SEO as the Backbone of Digital Marketing

FTQ: Does Content Really Matter in B2B Marketing?

1. Does Content Really Matter in B2B Marketing? A Frequently Tweeted Question (FTQ) From Resonance Content Marketing

2. “Sure, content marketing is all the rage on the B2C side, but does it even matter for B2B marketers?” @resonancecont

3. @resonancecont Let’s look at the latest data h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

4. @resonancecont 86% of B2Bs are doing it … h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

5. @resonancecont … and they’re doing more of it. h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

6. @resonancecont They’re doing it often … h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

7. @resonancecont … with plans to do even more. h"p://contentmarke/ngins/tute.com/wp-‐content/uploads/2014/10/2015_B2B_Research.pdf

8. @resonancecont To sum it all up … YES! More and more B2B marketers are adding content marke/ng to their strategies.

9. @resonancecont Now ask yourself … What are the chances that at least one of your compe/tors is in that group?

10. Got a question for our next FTQ? Hit us up on Twitter at @resonancecont

FTQ: Does Content Really Matter in B2B Marketing?

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (8)

Similar to FTQ: Does Content Really Matter in B2B Marketing?

Similar to FTQ: Does Content Really Matter in B2B Marketing? (20)

More from Resonance Content Marketing

More from Resonance Content Marketing (20)

Recently uploaded

Recently uploaded (20)

FTQ: Does Content Really Matter in B2B Marketing?