This document discusses how businesses can use social media like Facebook and LinkedIn effectively. It provides tips on creating business pages on Facebook and LinkedIn, advertising on Facebook, engaging customers through questions and answers on LinkedIn, and how social media can help businesses connect with potential customers and boost online visibility. The document aims to demonstrate how social media is a powerful online marketing tool when used strategically.

1. September 1, How to Make Social Media Work
2012 for Your Business
www.fp-imarketing.com

2. Agenda
 What is Social Media
 Why You Should Care?
Quick  Use Facebook for Business
Overview  Use LinkedIn for Business
 Summary/Questions
 FoundPages

3. What is Social Media?
 Social media are websites and utilities that
connects you with the people around you
 Facebook
Social  LinkedIn
Interaction  MySpace
 Networking with people
 Become a member of community
 Interact and exchange idea, opinion, experience,
and perspective with each other.

4. Why You Should Care?
 Facebook numbers:
 Over 120 million active Facebook users
 4th most trafficked website
Why  Most trafficked social media site
Social Media?  Top social search engine
 Adding 250,000 new users each day

5. How to create Business
Page?
 http://www.facebook.com/pages/create.php
 Publish Your Page
How to get
 Become a “Fan”
started?
 Create an Engaging Page
 Events
 Videos
 Discussion
 Photos
 Discussion
 Blog Articles

6. Example: ActiveConversion
Business Page
Facebook
Page

7. What Facebook do for you?
 Leverage the Viral Nature of Facebook
 News Feed shows updates on your and your friends’
So… – What’s In activity
it for Us?  Engage your prospects and clients personally
 Include link in your email signature
 Blog about your Facebook page
 Post a link or badge on your website or blog
 Optimize for search
 Public info are indexed by search engines
 Check your settings
 Business page are indexed and searchable
 Based on # of fans

8. Advertise on Facebook
Facebook
Ad

9. Advertise on Facebook
 http://www.facebook.com/advertising
 Advertise a website, Facebook Page, Group, or
Event you manage
Facebook
 Target your audience by location, gender, age,
Ad keywords, etc
 Set your budget (choose PPC or PPV)

10. Create Facebook Ad
Facebook
Ad

11. Utilizing LinkedIn
 Reach potential clients through LinkedIn by
conversing with people in “Answers”
 Respond to service requests
Leverage
 Look for right person to contact at the organization
Linkedin
you are seeking to do business with
 LinkedIn Applications
 Google Presentation
 Blog Link

12. LinkedIn Answers
 Let you tap the knowledge of your professional
network
 LinkedIn Answers offers an awesome opportunity to
LinkedIn get valuable answers from experts.
Q&A  By providing the best answers to questions, your
earn expertise
 People don’t buy things. They buy solutions to
problems; they want to fulfill a need
 Enrich and grow your professional network at
LinkedIn
 Have to know your target audience and what
problems they faces.

13. LinkedIn and Search
Engines
 Reasonably good, quality site to get a link from
 not using the “nofollow” tag on their outgoing links.
 LinkedIn Profile are indexed by search engine
 Provide a way for search engines to find you and
also drive qualified, relevant traffic to your website.

14. Summary/Questions
 Social media connects you with people around you
 Leverage viral nature of social media
Online  Become a real member of the community
Advertising
 Add value to the community
 Ask and answer question
 Other people can listen in easily
 Questions

15. FP iMarketing
 Calgary based firm specializing in online marketing
products and services – 90+ clients since 2004
1-877-872-2ROI  Nominated by Deloitte as a 2008 Tech Company-to-
FoundPages.com Watch
 Proven, experienced online marketing expertise
 Full service online marketing, including website
development, online advertising and project
management
 Use the best tools, practices and trained personnel
to leverage online marketing for YOU

16. Clients
 Artists of the World  HC Piper Manufacturing
 Dent Clinic Calgary  ABL Imaging
Trusted by  Diversified Staffing  Clinicare Software
Over 90  Evans Consoles  Westcor Mortgage
Clients  Johnston Group  Red Arrow Bus
 Benchmark Management  Genstar Development Co.
 West Canadian Graphics  The Manor Villages
 South Centre Fine Cars  Jayman MasterBUILT
 Len T Wong and Assoc  And more than 70 others!