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Godrej
- 2. TYPE Public company Industry Conglomerate Founded 1897 Founder ArdeshirGodrej Pirojsha Burjorji Godrej Headquarters Mumbai, Maharashtra, India Area served Worldwide Key people Adi Godrej (Chairman) Jamshyd GodrejNadir GodrejNisa Godrej Tanya Dubash Products Real estate, FMCG, industrial engineering, home appliances, furniture, security, Agri care
- 3. INTRODUCTION •The Godrej Groupis an Indian conglomerate headquartered in Mumbai, Maharashtra, India, managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Burjorji Godrej in 1897, and operates in sectors as diverse as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products. •Subsidiaries and affiliated companies include Godrej Industries and its subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well as the private holding company Godrej & Boyce.
- 4. •START TO SUCCESS •1897 Keyto success, Ardeshir Godrej, after a few failed ventures, sets up a lock company. For him, the key to success turns out to be locks. •1918 World's first vegetable oil soap. •1923 Furniture, After locks and soap, we foray into furniture with almirahs (steel cupboards). Over the years, it becomes a tradition of sorts to gift a Godrej almirah to newly weds.
- 5. •1943 Pirojshanagar, The then Governmentof Bombay auctions Vikhroli village to Pirojsha Godrej. Over the next 50 years, Vikhroli transforms into a green, industrial township that cares for its people and the environment. •1952 Cinthol, Cinthol is launched on the Indian Independence Day. •1958 Refrigerators, In many parts of India, as the saying goes, there are three seasons: hot, hotter, hottest. We make a strong entry into the home appliances market with our first refrigerator.
- 6. •1990 Godrej Properties. •1991 Agri-business. •2005 Gourmet Retail, Godrejforay into gourmet retail with the launch of Godrej Nature’s Basket. India's foremost retail destination for fine foods from across the world, we have a growing presence today with over 30 premium stores. •2010 Godrej launched GoJiyo a free, browser based 3D virtual world
- 7. MARKETING STRATEGIES •Godrej hasits leg in every business. -Chemical & commodities (Godrej Industries, Chemicals, Veg Oil) -Consumer Goods (Appliances, Food and Grocery, Furniture, Locks, Home and Personal Care, Security, and more.) -AGRI (Agrovet, Animal Feeds, Goldmohur Foods and Feeds,and more) -Services (Godrej HiCare, Godrej Global Solutions (ITES), Godrej Properties, Godrej Infotech) •Godrej has a unique way of advertising their product. For example their DVD’s advertisement is considered has funny advertising amongst the people. •Advertisment through outlets, through big banners in important cities, through television and internet advertisement and they have their own company websites through which people can get to know about all the products of godrej and also about their companies. •Godrej sells many products through the same Fast Moving Consumer Goods (FMCG) sector.
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- 9. •WEAKNESS: • Godrej hardto inspire vision and direction for large company. •Godrej is not a widely known brand in foreign countries. •OPPORTUNITY •Godrej still can tap the younger demographic of society. •Godrej's investment in furniture is innovative as no other major company has ventured into that avenue. •Godrej is in no danger of liquidation because it is involved in industries; hence it has the opportunity to spend money on a marketing campaign.