Presentation at On The Edge Reading, 24th September 2014.
The reinvention of Marketing with Jamie Brighton, Head of Strategic Marketing EMEA, Adobe
- How to understand, measure and optimise Big Data
- Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
- Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Presentation at On The Edge Reading, 24th September 2014.
The reinvention of Marketing with Jamie Brighton, Head of Strategic Marketing EMEA, Adobe
- How to understand, measure and optimise Big Data
- Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
- Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic. Read More: https://bit.ly/2COoS8b
Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic. Read More: https://bit.ly/2COoS8b
Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Introduction to Brand Management. What are Brands? Why are they important to customers and firms? How do you create a brand? What are the important brand metrics?
Grab the exciting offers of home appliances with shelka marketingShelka Marketing
Shelka Marketing, an organization with the effective market knowledge and enhanced resources that facilitates in the development and marketing of the washing machine products in India.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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2. Godrej Appliances
• 1958- made its first refrigerator in India
• Eon- brings cool & new features to meet today’s
needs
• Eyes 10% market share in LCD T.V segment by 2012
(At present its 5% )
• Vision: Godrej appliance in every home and work
place
3. The Agenda
The task is simple : “Communicate &
Solve the Problem” (Problem in
this case is the Communication itself)
Why & How is what I will discuss here…
4. Where are we now?
The Net Profit for the year was `133.43 crore as
compared to ` 80.92 crore in the previous year, a
growth of 65%
• In Central India, Godrej not the first choice of
consumers, sometimes it does not even make it to
the consideration set of customers.
• Words & feelings attached: Strong, Durable, Safe,
trustworthy, Indian
5. Why are we here?
• We are not often heard by in the appliances category
• We are not in the top search of for
T.V/Refrigerators/A.C/Microwaves
• Customers want the best in every category, told
individually & not with ‘we are best in everything’
• Japanese/Korean technology is considered the best
• “Bring home the latest in technology” is not what
people have in mind for Godrej
8. Category
What’s going on?
Customers seeking Consumers are
Smart more Convenience & retreating to the
Appliances in Control over their recessionary
Demand products mindset
HOT WARM COLD
Therefore: Premium yet affordable products should be
made available
9. Category
Priority
Shift from
T.V to
Laptop/P.C What’s New?
Etc.
More Aware & More Variety
Growing Nuclear preferred over
Educated
Family Trend minor technological
People advances
Therefore: Provide reasons to buy by giving more options
to choose from & positive presence over Digital Media
10. Category
What’s the competition up to?
Focus on
Great presence Festive Season:
Product features
over internet + Free Gifts +
& Advanced
T.V offers promoted
Technology
Therefore: Best Product Design & After Sales Service must
be provided
11. Category
What’s changing ?
T.V is still a hot Increase in
buy in microwave sales No waiting for
customer’s Shift towards Festive offers
mindset Convenience anymore
Therefore: Smart Designs with convenience (ease of use)
must be communicated
13. Brand
• Smart + Innovative + Convenient Products = Who
Knows?
Competitive Advantage: Indian, Trusted, Connected to
lives of people since childhood, Innovative & Attractive
Product Designs
Associations: Hair Dye, Almirah, locks and furniture
14. 189
2011
7
Godrej has come a long way since 1897
and has grown big. In Appliances
category, it has a strong hold in Indian
market with a wide range of T.V’s, A.C’s,
Washing machines, Microwaves, Water
Purifiers & Refrigerators. Prospects are
excellent for Godrej Appliances.
Looking forward to have a good share in
T.V market in India, which is growing
and big.
15. Opportunities
Strengths
Growing nuclear family trend
Trusted name in durability &
safety Growing disposable income
Innovative Product designs Growth in sales of high capacity
models
Extensive R&D Better Understanding of Indian
Rural Market
SWOT
Threat
Weakness Huge competition from the South
Strong associations with Corporate Brand Korean and the Japanese Brands with
may lead to unacceptability by customers their frequent advancements and
Communication hasn’t been strong wider product range with extensive
communication
People prefer Korean & Japanese Brand
over Indian More Foreign players entering Indian
market, realizing the growth potential
16. Brand
• Appeal- Convenient and Smart products by growing
younger with my customers
• My Personality- A time-tested Indian, who is
trustworthy and capable
• I Appeal to- Housewives & Young professionals seeking
extended convenience with modern technology
• My Relationship with them- An ever young childhood
companion who has always understood their needs
better
• Why Different- I strive for excellence and providing
great value to my customers. I understand them better
17. Brand
• How do I express myself- I tell them that even I am
into making appliances & I try to design them in such
a way that its convenient for you to use
• How do I need to change- I must tell them that I am
the BEST, I love my customers and value them the
most. communicate to them, tell them about the
wide variety of latest Appliances, CATEGORY wise,
Godrej must be talked about everywhere- Internet,
T.V, Radio, News Papers
18. Brand
Challenge the
CUSTOMERS
Therefore: I provide great Service, I am the best you can
get & I am for the SMARTER ones only
20. Communications
• Poor communication for Godrej Appliances
• Mostly present in Business News
• No consumer involving activity
• No to Low recall rate of any recent campaign
by customers
• Nothing for people to talk about the Brand
21. Communications
• Negative publicity on Internet
• Not communicated as the Best Technology & Design
by Curiosity
• We also make other appliances than just
Refrigerators is the only Advertisement recalled by
some people, But this was not the right way of Brand
communication
Therefore: We need to make some NOISE !!!
23. Client
• Vision: Godrej in every home and workplace
• Mission: Godrej Mission is to operate in existing and
new businesses which capitalize on the Godrej brand
and corporate image of reliability and integrity.
• Values: Commitment to Quality, Customer Orientation,
Dedication & Commitment, Discipline, Honesty &
Integrity, Learning Organisation, Openness &
Transparency, Respect/Care & concern for people,
Teamwork Trust
Therefore: We must focus on customer orientation and
make them believe about our Honesty & Integrity
25. Insight
Most
Housewives rely
Consumer
on customer
service if they
are not used to
the product
• Always attracted towards latest appliance
• More appliances of a brand in store = Strong
R&D = Growing company
• Appliances: Stature = Proud consumer
• Basics (Functionality & 5 Star and exchange)
are mostly similar
26. Insight
Most middle Consumer
class families
cover their
Appliances with
something
• Design must be appealing and Warranty is
important
• Convenience is what women want in technology
• Safe delivery at my doorstep (Everybody provides
that)
• Service (Company’s & Dealer’s promise should be
kept)
27. Consumer
• Motivators
– Need, old appliance not working properly & is irreparable
– Even maids demand a washing machine
– Changing lifestyles, convenience driven, attractive looks, Multipurpose
• Basis of choice:
– Relative pricing do not affect much
– Something Extra than the Basic Functionality, More Variety, Feel &
Experience the difference if possible
– Exchange bonus and discounts/extended warranty/SERVICE
28. Television
Sense-Able Consumer
They want to feel the difference
Difference is visible by
instant comparison of
the picture quality
Washing
Machines
Difference is based on A.C/Microwave Refrigerators
Convenience of loading Difference is on paper, Aesthetics, Even in Off
clothes, easy some basic technology & mode smells good, looks
mobility/light weight, Aesthetics or the spacious from inside,
minimum noise and feedback from any other touch of handle +
water stains on body source smooth opening of Door
Stylish & Attractive Appliances that only Smarter ones can own…
Therefore: We are in the business of beautification of
Appliances. The way you dress tells something about your life,
the appliances you use defines your lifestyle
29. Consumer
• How do they buy:
– Prompt purchase – need
– Planned purchase – want
– Preferred electronics store; but comparison plays its part
– Mostly by cash, card, cheque. (0% finance schemes would be
considered for items above 25k.
30. I have a need
Need I have Money
Advertisements & Displays Will tell
Societal Acceptance everyone when
Want of being Updated & [Internet]
they ask what’s
Stylish Buying System
new?
Brochures
Friends
Hyper city etc.
Compliments
Online Good service
comparison
assistance
& best Reviews
considered Feeling of- I’m
Smarter Now-
Through the
Ads
Attractive design &
more variety unless
Where I get more variety, good deal (financial)
some revolutionary
Guaranteed Service Assurance,
invention in the
recommendations from friends & family
category
36. • Target Audience: 24-36 Yrs, M/F, Internet Users,
Graduates, Stylish & Trendy
• The Opportunity: 70% of Indian citizens are young
(Below 36 yrs)
• Current Behaviour: Every bit of information is
searched primarily on internet
• Key Consumer Insight: They want the appliance to
look beautiful & younger
• Brand Proposition: To showcase the beautiful (to fall
in love with) looks
• Creative units required: Webpage developer/
designer, Visualizer, Studio Artworks
• Desired Personality: Smartly Photogenic
38. • Revamp the webpage: Making it more lively,
showcasing the most attractive appliances with a lot
of images to explain the basic functions of the
appliance clearly.
Make it easily accessible to all. Stylish yet Clear
Make buy online option, nearest dealer, free demo,
Attractive accessories available on the internet
39. • Customized QR codes: Develop a customized
QR code for Godrej. The younger generation is
going crazy about it.
Its free and a lot can be done within to
capture the audience’s attention
49. • Creating an Experience for customers:
In shopping Malls, Bus-Stands, Outside Metro
Stations, Footpaths INSTALL
1. A Godrej TV which will be attached to a
computer & programmed in such a way that if a
person looks at it: It will display the person’s
image instantly in a stylish background and also
tells the Personality traits of that person,
thereby suggesting the Appliances suitable for
that personality
50. 2. Customized QR codes (Promotion will be something
like what VW did for Beetle 2012)
3. Refrigerator shaped air-conditioned booths which
smells good from inside and as soon as u enter in it
and close the door, Beautiful Scenery & Backgrounds
with lighting will appear, different touch panels to
play with will also be present and your delightful
emotions will be captured in the camera and you will
not be aware of it unless you step out of the booth
Where you will see a large screen with the collage of
your photographs through which you can even update
it straightaway to your facebook wall and also share
it.
Promotions in TVC: We need to drive the maximum
customer traffic on our website. We simply need to
tell them to log on to the official homepage by
advertising the URL, also in a ‘beautiful’ way.
Godrej has recently merged its two businesses of Appliances and Complete Home Solutions into ONE.
Siemens to launch its dish washers in a big way.Top results when searched for L.C.D T.V- LG, Sony, Onida & SamsungRefrigerators- Whirlpool, Samsung, LGMicrowave Ovens- Whirlpool, Samsung, LGWashing Machine- LG, Samsung & GodrejA.C- LG, Samsung, Hitachi naaptol.com/mouthshut.com gives worst reviews for Godrej !
How do I need to change- I must tell them that I have been there since centuries because I am the BEST, I love my customers and value them the most. I need to communicate to them, tell them about the latest Appliances CATEGORY wise, I need to be in their Consideration set first. Once they have it in their minds that Godrej has a great technology and Design, they will look for me and I have to be available in GREATER variety than my competitor is offering.I have to drastically improve my after sales SERVICES offered. I should be present in all Media, especially Digital and TV. People should blog and comment positively about me.