16. Current Ratio= Current Assets Current Liabilities Year 2008 2009 Current Assets 17792704 19191400 Current Liabilities 12834291 13017637 Current Ratio 1.38 1.47
17. Quick Ratio= Quick Assets Current Liabilities Year 2008 2009 Quick assets 9437695 10935122 Current liabilities 12834291 13017637 Quick ratio 0.73 0.84
18. Absolute Liquid Ratio= Absolute liquid assets Current liabilities Year 2008 2009 Absolute Liquid Assets 40854 33234 Current Liabilities 12834291 13017637 Absolute Liquid Ratio 0.0030 0.0025
19. Debt Equity Ratio= Long Term Debt Shareholder’s Fund Year 2008 2009 Long term debt 6415480 6104379 Shareholder’s fund 6868162 9097425 Debt equity Ratio 0.93 0.67
20. Equity Ratio= Proprietor’s Funds Total Assets Year 2008 2009 Proprietors fund 6868162 9097425 Total assets 26668014 28805022 equity ratio 0.257 0.315
21. Gross profit ratio = Gross Profit x 100 Net sales Year 2008 2009 Gross profit 3634802 4300615 Net sales 34711149 40351778 G.P. ratio 4.949 10.675
22. Net profit ratio = Net profit after tax x 100 Net Sales Year 2008 2009 Net profit 1717303 2414381 Net sales 34711149 40351778 N.P. ratio 4.947 5.98
32. Table 3.2 Table showing the type of refrigerator preferred by Customer .
33. Table 3.3: Showing the brands of refrigerator according to the sales at the counter. Option Total of ranks SUM MEAN LG 39 46 1.2 Samsung 31 47 1.5 Voltas 2 10 5.0 Videocon 7 26 3.7 Godrej 13 33 2.5 Hitachi 5 12 2.4 Whirlpool 19 53 2.8 Electrolux 3 9 3.0 Kelvinator 6 21 3.5 Kenstar 3 12 4.0 Panasonic 3 10 3.3 Haier 2 2 1.0
34. Table 3.6: Showing the distributors of refrigerators which provides better service.
35. Table 3.8: Showing the brands of refrigerators dealers are willing to sell in future.
36. Table 3.9: Showing that whether dealers are satisfied with the brands that they are dealing in.
37.
38. 5.Dealers said that, People are willing to pay more for new design and latest look. 6. A number of customers preferred GODREJ Due to the brand name of the company (GODREJ). 7.Most of dealers said that, Customers were not happy that while they were purchasing old look washing machine then others. 8. After sales service plays essential part of customer satisfaction. More than 90% dealers have complaints regarding the after sales service of GODREJ.