Presentation On Summer Training In Godrej & Boyce Manufacturing Co. Ltd. Presented to   :- Punjab college of Technical Education(PCTE) Affiliated to PTU Presented by :- Deepak Gautam MBA-2A 94972238159
Introduction to home appliance Industry Before Liberalization 1. Major Players 2. Market Share After Liberalization 1. Major Players 2. Market Share
Home Appliances Products Refrigerators Washing Machines Air Conditioners Microwave Ovens
Home Appliances Companies in India Indian Players Godrej Videocon Onida Kenstar Bluestar Voltas Foreign Players LG Samsung Whirlpool Sony Hitachi Haier
Godrej Group Profile Started in 1897 18000 Employees 21 Branches 4 Overseas Branches 13 International Operators 16 Industries
Introduction to Godrej Home Appliances Started in 1958 First company to introduce PUF Produced 100% CFC, HCFC, HFC free refrigerators 1st Company in India to sell 10 million appliances
Vision Godrej in Every Home & Work Place
Mission Enriching Quality of Life Everyday Everywhere
Values Commitment to Quality  Discipline Learning  Organisation Openness & Transparency Respect/Care & Concern for People Teamwork Trust
Products of the appliance division Refrigerators Direct cool Cold Gold Deluxe Pantacool V2 Pantacool Axis No.1 GDC 110 Edge Frost free EON Pantacool
Air conditioners Split AC Mirror star series Silver line series Pearl series Ivory series Window AC Navigator series Maxi miser series
Washing machines Fully automatic Semi automatic Microwave ovens Steam Convection Grill/combination Solo
Swot Analysis Strength Experience Long-term customer relationship Weakness Product variety is less Weak distribution of home appliances
Opportunities Substantial growth of home appliance industry Threats Competition from companies such as LG, Samsung, Whirlpool.
  Current Assets    Current Ratio = ----------------------   Current Liabilities  Year Current Assets Current Liabilities Ratios 2006 9736196 7554033 1.29:1 2007 12844718 10495902 1.22:1 2008 17792704 13833723 1.29:1 2009 19191400 15787385 1.22:1
Liquid Assets  Liquid ratio = -----------------------   Current Liabilities  Year Liquid Assets Current liabilities Ratio 2006 4665899 7554033 0.62:1 2007 6361123 10495902 0.61:1 2008 9437695 13833723 0.68:1 2009 10935122 15787385 0.69:1
Gross profit  Gross profit ratio = -------------------*100    Net sales  Year Gross Profit Net Sales %age 2006 9041355 20212172 44.73 2007 6968842 26614361 26.18 2008 9995840 34711149 28.80 2009 1046426 40351778 25.93
Net profit after tax Net profit ratio = ----------------------*100   Net sales Year Net Profit After Tax Net Sales %age 2006 392038 20212172 1.94 2007 1097632 26614361 4.12 2008 1717303 34711149 4.95 2009 2414381 40351778 5.98
Trend analysis Year Turnover Trend Net profit Trend 2006 20212172 100 392038 100 2007 26614361 131.67 1097632 279.98 2008 34711149 171.73 1717303 438.05 2009 40351778 199.64 2414381 615.85 2010(projected) +33.98% 233.62 +167.93 783.78
Trend of Turnover
Trend of Net Profit
Title A Study on Distribution Efficiency of Godrej Home Appliances in Chandigarh
Distribution Meaning Functions of a Distribution Channel Numbers of Distribution Channel Levels Distribution Intensity
Numbers of Distribution Channel Levels
Objectives of the study To know the availability of Godrej home appliances. To know the distribution efficiency of Godrej home appliances. To know the most influencing factor considered by a dealer while selling a home appliance.
Research Methodology Research Design Data Collection Method Universe Population Sampling Unit Sample Size Sampling Technique
No. of Dealers of Different Brands
Products of Godrej represented by dealers
Purchasing of Godrej Products
Time lag
Companies ranks according to distribution
Defective/damaged products in Supply
Percentage of Defective/Damaged Products
Replacement of Damaged/Defective Products
Time taken to repair/replace the Damaged/Defective Product
Factors Influencing Dealer
Findings There is no exclusive outlet of Godrej. Availability of Microwave ovens and other products of Godrej is less in the market. There is no distributor of Godrej in the studied region. According to dealers LG is having good distribution. Sales margin is the most influencing factor and after it is Brand name.
Suggestions Exclusive outlets should be opened. Appropriate Distribution Channel should be adopted. Time lag should be reduced. Replacement/Repair time should also be reduced.
Conclusion According to this study the Godrej’s distribution is not efficient. There are less number of dealers of Godrej in the market. All the products are not available in the market. The refrigerators and washing machines are available but the microwave ovens and other products such as LCD TV and DVD player are not available in the market.
Thank You

Presentation on summer training

  • 1.
    Presentation On SummerTraining In Godrej & Boyce Manufacturing Co. Ltd. Presented to :- Punjab college of Technical Education(PCTE) Affiliated to PTU Presented by :- Deepak Gautam MBA-2A 94972238159
  • 2.
    Introduction to homeappliance Industry Before Liberalization 1. Major Players 2. Market Share After Liberalization 1. Major Players 2. Market Share
  • 3.
    Home Appliances ProductsRefrigerators Washing Machines Air Conditioners Microwave Ovens
  • 4.
    Home Appliances Companiesin India Indian Players Godrej Videocon Onida Kenstar Bluestar Voltas Foreign Players LG Samsung Whirlpool Sony Hitachi Haier
  • 5.
    Godrej Group ProfileStarted in 1897 18000 Employees 21 Branches 4 Overseas Branches 13 International Operators 16 Industries
  • 6.
    Introduction to GodrejHome Appliances Started in 1958 First company to introduce PUF Produced 100% CFC, HCFC, HFC free refrigerators 1st Company in India to sell 10 million appliances
  • 7.
    Vision Godrej inEvery Home & Work Place
  • 8.
    Mission Enriching Qualityof Life Everyday Everywhere
  • 9.
    Values Commitment toQuality Discipline Learning Organisation Openness & Transparency Respect/Care & Concern for People Teamwork Trust
  • 10.
    Products of theappliance division Refrigerators Direct cool Cold Gold Deluxe Pantacool V2 Pantacool Axis No.1 GDC 110 Edge Frost free EON Pantacool
  • 11.
    Air conditioners SplitAC Mirror star series Silver line series Pearl series Ivory series Window AC Navigator series Maxi miser series
  • 12.
    Washing machines Fullyautomatic Semi automatic Microwave ovens Steam Convection Grill/combination Solo
  • 13.
    Swot Analysis StrengthExperience Long-term customer relationship Weakness Product variety is less Weak distribution of home appliances
  • 14.
    Opportunities Substantial growthof home appliance industry Threats Competition from companies such as LG, Samsung, Whirlpool.
  • 15.
    CurrentAssets Current Ratio = ---------------------- Current Liabilities Year Current Assets Current Liabilities Ratios 2006 9736196 7554033 1.29:1 2007 12844718 10495902 1.22:1 2008 17792704 13833723 1.29:1 2009 19191400 15787385 1.22:1
  • 16.
    Liquid Assets Liquid ratio = ----------------------- Current Liabilities Year Liquid Assets Current liabilities Ratio 2006 4665899 7554033 0.62:1 2007 6361123 10495902 0.61:1 2008 9437695 13833723 0.68:1 2009 10935122 15787385 0.69:1
  • 17.
    Gross profit Gross profit ratio = -------------------*100 Net sales Year Gross Profit Net Sales %age 2006 9041355 20212172 44.73 2007 6968842 26614361 26.18 2008 9995840 34711149 28.80 2009 1046426 40351778 25.93
  • 18.
    Net profit aftertax Net profit ratio = ----------------------*100 Net sales Year Net Profit After Tax Net Sales %age 2006 392038 20212172 1.94 2007 1097632 26614361 4.12 2008 1717303 34711149 4.95 2009 2414381 40351778 5.98
  • 19.
    Trend analysis YearTurnover Trend Net profit Trend 2006 20212172 100 392038 100 2007 26614361 131.67 1097632 279.98 2008 34711149 171.73 1717303 438.05 2009 40351778 199.64 2414381 615.85 2010(projected) +33.98% 233.62 +167.93 783.78
  • 20.
  • 21.
  • 22.
    Title A Studyon Distribution Efficiency of Godrej Home Appliances in Chandigarh
  • 23.
    Distribution Meaning Functionsof a Distribution Channel Numbers of Distribution Channel Levels Distribution Intensity
  • 24.
  • 25.
    Objectives of thestudy To know the availability of Godrej home appliances. To know the distribution efficiency of Godrej home appliances. To know the most influencing factor considered by a dealer while selling a home appliance.
  • 26.
    Research Methodology ResearchDesign Data Collection Method Universe Population Sampling Unit Sample Size Sampling Technique
  • 27.
    No. of Dealersof Different Brands
  • 28.
    Products of Godrejrepresented by dealers
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
    Time taken torepair/replace the Damaged/Defective Product
  • 36.
  • 37.
    Findings There isno exclusive outlet of Godrej. Availability of Microwave ovens and other products of Godrej is less in the market. There is no distributor of Godrej in the studied region. According to dealers LG is having good distribution. Sales margin is the most influencing factor and after it is Brand name.
  • 38.
    Suggestions Exclusive outletsshould be opened. Appropriate Distribution Channel should be adopted. Time lag should be reduced. Replacement/Repair time should also be reduced.
  • 39.
    Conclusion According tothis study the Godrej’s distribution is not efficient. There are less number of dealers of Godrej in the market. All the products are not available in the market. The refrigerators and washing machines are available but the microwave ovens and other products such as LCD TV and DVD player are not available in the market.
  • 40.