Walton Hi-Tech Industries Limited is a leading electronics manufacturer in Bangladesh. It produces a wide range of products including refrigerators, TVs, motorcycles, phones and air conditioners. Walton aims to provide innovative, high-quality products at affordable prices. It has strong brand recognition in Bangladesh due to its large network of stores and competitive pricing compared to other brands. However, Walton must continue expanding its product lines and increasing its market share to become the top home appliances brand in the country.

1. 9/12/2017Nasimuzzaman Shohag

2.  Group Members :
Name ID No
Md. Nasimuzzaman
Dept. of EEE
14151108005
Bangladesh University of
Business & Technology (BUBT)
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4. Selling is one of the world’s oldest professions. In a very real
sense, every normal individual, each person in normal
circumstances has a “selling” job to do. Every one who must
deal with or work with people uses principles of personal
selling. People who do the selling are called by a variety of
names. However, members of Sales Forces or Field force, play
a key role in modern marketing organization .
Walton Hi-Tech Industries Limited, commonly referred
to as Walton, is a private limited company of
Bangladesh. Walton is greatly indebted to S.M. Nazrul
Islam, a visionary business leader and an extraordinary
entrepreneur, for its today‟s name, fame and success
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5. Mr Islam, also the founder chairman of R.B. Group and
Walton,It is a sister concern of R.B. Group. Walton is one of
the largest electrical, electronics and automobiles
manufacturing companies in South Asia. Its headquarters is
situated at Dhaka, Bangladesh. Walton‟s products have already
won the hearts of the millions of people in Bangladesh for
their outstanding designs, uncompromising quality and
affordable prices. It has now become a trusted brand name in
every household of Bangladesh. It is endeavouring to translate
its dream of becoming one of the leaders by manufacturing
superior quality electrical and electronics products using the
best technologies.
Walton product line also includes mobile phones, generators,
washing machines, iron etc.
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6. Walton vision is “ AMADER PONNO” that means
Walton ltd. Is always there to help the customers
get the full assistance of communications services in
their daily lives. They want to make it simple for
the customers to get what and when they want it.
So they are making lots of show room different
place in our country.
That‟s why they follow the strategy that effectively
become the first position in Bangladesh. They also
are going to lunch in future new brand mobile,
freeze, and motor cycle.
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7. The company desires to provide the latest
technology based products with innovative design,
excellent quality and many different models &
capacities. In this concern, Management of Walton
HIL ensures their commitments for quality at any
cost. WALTON brand main products are different
types of Television (CRT, LCD, LED) , DVD Player,
Motorcycle, Refrigerator & Freezer, Walton Mobile
Phone, Microwave Oven, Steam Oven, Domestic
and Industrial Generator, Manganese & Alkaline
Battery, Air conditioner and various types of
necessary and useful home appliances etc.
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8. Walton has a good number of products available
in the market.
 Refrigerator
 Television
Motorcycle
Mobile Phone
Air Conditioners
Generators
Microwave ovens
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9.  They get well environment for work
 They receive handsome salary
 Up level officers get transport facilities
 They get medical facilities
 They get yearly bonus
 Every employee has insurance facilities
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10. Strength:
 Local brand loyality
 Manufacturing plan very near to capital
 Outlets in all 64 districts
 120 walton plazas
 Wide range of products
 Only company to manufacture motorcycle
 Good quality in low price
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11. Weaknesses:
 Unable to capture high income group
 Relatively new in market
 Production halted by lack in power
 Relaiability and trust
 Non listed company
 Lack of variety
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12. Opportunities:
 Only company export to electronics
 Potential untapped market in Africa and
Eastern Europe .
 New innovation and Technology
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13. Threats:
 Market shared dominated by foreign brands
 Companies like LG-Butterfly, Sony-Rangs in
line to start their own manufacturing plant in
the country
 Price inflation
 Correptions in port hampering import –
export
 Competetors new products and innovation
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14. Walton‟s main target market has always
been middle-income group. So they have
been very careful in setting their price
product.
Below is a comparison of the prices of
different products of different brands-
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15. Table : Price comparison of Refrigerator.
Model Walton LG SHARP
10CFT 26,200 35,000 29,500
10.5CFT 28,100 38,300 31,000
11.5CFT 29,700 40,600 37,000
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16. Table : Price comparison of TV.
Model Walton LG Sony
29” color TV 18,500 28,350 26,350
37” LCD TV 48,800 65,600 59,500
42” LCD TV 75,200 95,000 88,000
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17. Price comparison of motorcycle.
Model Walton Bajaj Hero
Honda
125 cc 103,900 175,000 155,000
110 cc 96,000 148,500 145,000
Cruiser 93,300 120,000 110,000
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18. Walton has now more than 1000 employees.
Walton is divided into several department
namely technical, sales & marketing, customer
relations, administration, human resources,
finance and IT.
Management and organization structure of
Walton bd Ltd. Are given in the following-
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19. For making the product available to its
target customers Walton use its distribution
channel. Walton generally uses its own
transport facilities for reaching the product
to its 120 Walton Plazas and about 700
dealers. If any dealer wants to use his own
transport for transporting Walton products
from factory to his shop, he gets 1%
reduction on dealer price.
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20. Ever since Walton started its production in its
manufacturing plant, they have started a wide
promotional campaign on its product. Their tagline
“Amader Ponnyo” reflects the pride they take by
being able to sell home appliances manufactured in
Bangladesh. Their 120 Walton Plazas across the
country also works as a major advertising tool. Walton
has recently started sponsoring different major sports
event in the country. Recently they sponsored their
first International Cricket Tournament and thus it
allowed their brand to be viewed by millions of
people across the world.
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21. Particulars Amount TK.
Total Sales 2,553,024,782.10
Cost of Goods
Manufactured
2,414,093,716.05
Gross Profit 305,852,566.6
Operating Profit 99,636,450.2
Net Profit 26,530,733.5
Summary of the Financial Report of Walton for the year 2010:
Table: Financial analysis of Walton Hi-Tech
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22. Current Market Status
Although Walton is a growing brand, it is yet to
establish itself as the market leader
Table: Market Comparison
Price Qualit
y
Variety Distributio
n
Scoop For Growth
Walton **** ** * *** ****
LG *** **** **** **** **
Sony * *** *** * *
Singer *** ** ** ** **
Samsun
g
** *** ** * *
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23. We can see from the above table that clearly
overall LG leads and have a significant lead
when it comes to these values. But coming
second right now is Walton. By providing the
same quality in much lower price, Walton has
created an excellent brand following. They
have a very good distribution system, without
lets all over the country.
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24. • Establish Walton as the No.1 Home
Appliance Brand of the Country
• Capturing the market share of existing
foreign brands
• Bringing more variety in their product
line
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25. Future Growth depends on :
 Market penetration
Market Development
Product Development
Expected market growth of Walton in the next
five years:
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26. Product Line Present Market
Share
Expected
Market Share
Main Competitor
Motorcycle 5% 25% Bajaj, Hero Honda
TV 8% 30% LG, Sony
Refrigerator 13% 25% LG, Samsung
Air-Condition 2% 10% LG, General, Gree
Table: Future growth of Walton Hi-Tec
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27.  International
 1st Prize for Highest VAT Payer, DITF-2017
 First Prize for Premier Pavilion Category, DITF-2017
 1st Prize for Highest VAT Payer, DITF-2015
 1st Prize for Highest Tax Payer, DITF-2014
 1st Prize for Highest VAT Payer, DITF-2013
 1st Prize for Premier Pavilion Category, DITF-2009
 1st Prize for Premier Pavilion Category, CITF-2005
 1st Prize for Standard Pavilion Category, CITF-2004
National
 Best Refrigerator Brand Award-2014
 DHL- Daily Star Bangladesh Business Award-2014
 Best Brand (Number Five as Local Brand) Award-2011
 Best Brand (Refrigerator) Award-2011
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28. The company has been running its business with
good reputation since 1977.Establishment of
Walton Hi-Tech to manufacture Refrigerator &
Freezer, Air Conditioner, and Motorcycle etc.
Walton Hi-Tech is the first company to introduce
advanced research and manufacturing
technologies and equipment for household &
commercial Refrigerator & Freezer, Motorcycle
and Air Conditioner etc in Bangladesh. For
Bangladesh, Walton has become a company to
be proud of in the export arena.
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