9/12/2017Nasimuzzaman Shohag
 Group Members :
Name ID No
Md. Nasimuzzaman
Dept. of EEE
14151108005
Bangladesh University of
Business & Technology (BUBT)
9/12/2017Nasimuzzaman Shohag
9/12/2017Nasimuzzaman Shohag
Selling is one of the world’s oldest professions. In a very real
sense, every normal individual, each person in normal
circumstances has a “selling” job to do. Every one who must
deal with or work with people uses principles of personal
selling. People who do the selling are called by a variety of
names. However, members of Sales Forces or Field force, play
a key role in modern marketing organization .
Walton Hi-Tech Industries Limited, commonly referred
to as Walton, is a private limited company of
Bangladesh. Walton is greatly indebted to S.M. Nazrul
Islam, a visionary business leader and an extraordinary
entrepreneur, for its today‟s name, fame and success
9/12/2017Nasimuzzaman Shohag
Mr Islam, also the founder chairman of R.B. Group and
Walton,It is a sister concern of R.B. Group. Walton is one of
the largest electrical, electronics and automobiles
manufacturing companies in South Asia. Its headquarters is
situated at Dhaka, Bangladesh. Walton‟s products have already
won the hearts of the millions of people in Bangladesh for
their outstanding designs, uncompromising quality and
affordable prices. It has now become a trusted brand name in
every household of Bangladesh. It is endeavouring to translate
its dream of becoming one of the leaders by manufacturing
superior quality electrical and electronics products using the
best technologies.
Walton product line also includes mobile phones, generators,
washing machines, iron etc.
9/12/2017Nasimuzzaman Shohag
Walton vision is “ AMADER PONNO” that means
Walton ltd. Is always there to help the customers
get the full assistance of communications services in
their daily lives. They want to make it simple for
the customers to get what and when they want it.
So they are making lots of show room different
place in our country.
That‟s why they follow the strategy that effectively
become the first position in Bangladesh. They also
are going to lunch in future new brand mobile,
freeze, and motor cycle.
9/12/2017Nasimuzzaman Shohag
The company desires to provide the latest
technology based products with innovative design,
excellent quality and many different models &
capacities. In this concern, Management of Walton
HIL ensures their commitments for quality at any
cost. WALTON brand main products are different
types of Television (CRT, LCD, LED) , DVD Player,
Motorcycle, Refrigerator & Freezer, Walton Mobile
Phone, Microwave Oven, Steam Oven, Domestic
and Industrial Generator, Manganese & Alkaline
Battery, Air conditioner and various types of
necessary and useful home appliances etc.
9/12/2017Nasimuzzaman Shohag
Walton has a good number of products available
in the market.
 Refrigerator
 Television
Motorcycle
Mobile Phone
Air Conditioners
Generators
Microwave ovens
9/12/2017Nasimuzzaman Shohag
 They get well environment for work
 They receive handsome salary
 Up level officers get transport facilities
 They get medical facilities
 They get yearly bonus
 Every employee has insurance facilities
9/12/2017Nasimuzzaman Shohag
Strength:
 Local brand loyality
 Manufacturing plan very near to capital
 Outlets in all 64 districts
 120 walton plazas
 Wide range of products
 Only company to manufacture motorcycle
 Good quality in low price
9/12/2017Nasimuzzaman Shohag
Weaknesses:
 Unable to capture high income group
 Relatively new in market
 Production halted by lack in power
 Relaiability and trust
 Non listed company
 Lack of variety
9/12/2017Nasimuzzaman Shohag
Opportunities:
 Only company export to electronics
 Potential untapped market in Africa and
Eastern Europe .
 New innovation and Technology
9/12/2017Nasimuzzaman Shohag
Threats:
 Market shared dominated by foreign brands
 Companies like LG-Butterfly, Sony-Rangs in
line to start their own manufacturing plant in
the country
 Price inflation
 Correptions in port hampering import –
export
 Competetors new products and innovation
9/12/2017Nasimuzzaman Shohag
Walton‟s main target market has always
been middle-income group. So they have
been very careful in setting their price
product.
Below is a comparison of the prices of
different products of different brands-
9/12/2017Nasimuzzaman Shohag
Table : Price comparison of Refrigerator.
Model Walton LG SHARP
10CFT 26,200 35,000 29,500
10.5CFT 28,100 38,300 31,000
11.5CFT 29,700 40,600 37,000
9/12/2017Nasimuzzaman Shohag
Table : Price comparison of TV.
Model Walton LG Sony
29” color TV 18,500 28,350 26,350
37” LCD TV 48,800 65,600 59,500
42” LCD TV 75,200 95,000 88,000
9/12/2017Nasimuzzaman Shohag
Price comparison of motorcycle.
Model Walton Bajaj Hero
Honda
125 cc 103,900 175,000 155,000
110 cc 96,000 148,500 145,000
Cruiser 93,300 120,000 110,000
9/12/2017Nasimuzzaman Shohag
Walton has now more than 1000 employees.
Walton is divided into several department
namely technical, sales & marketing, customer
relations, administration, human resources,
finance and IT.
Management and organization structure of
Walton bd Ltd. Are given in the following-
9/12/2017Nasimuzzaman Shohag
For making the product available to its
target customers Walton use its distribution
channel. Walton generally uses its own
transport facilities for reaching the product
to its 120 Walton Plazas and about 700
dealers. If any dealer wants to use his own
transport for transporting Walton products
from factory to his shop, he gets 1%
reduction on dealer price.
9/12/2017Nasimuzzaman Shohag
Ever since Walton started its production in its
manufacturing plant, they have started a wide
promotional campaign on its product. Their tagline
“Amader Ponnyo” reflects the pride they take by
being able to sell home appliances manufactured in
Bangladesh. Their 120 Walton Plazas across the
country also works as a major advertising tool. Walton
has recently started sponsoring different major sports
event in the country. Recently they sponsored their
first International Cricket Tournament and thus it
allowed their brand to be viewed by millions of
people across the world.
9/12/2017Nasimuzzaman Shohag
Particulars Amount TK.
Total Sales 2,553,024,782.10
Cost of Goods
Manufactured
2,414,093,716.05
Gross Profit 305,852,566.6
Operating Profit 99,636,450.2
Net Profit 26,530,733.5
Summary of the Financial Report of Walton for the year 2010:
Table: Financial analysis of Walton Hi-Tech
9/12/2017Nasimuzzaman Shohag
Current Market Status
Although Walton is a growing brand, it is yet to
establish itself as the market leader
Table: Market Comparison
Price Qualit
y
Variety Distributio
n
Scoop For Growth
Walton **** ** * *** ****
LG *** **** **** **** **
Sony * *** *** * *
Singer *** ** ** ** **
Samsun
g
** *** ** * *
9/12/2017Nasimuzzaman Shohag
We can see from the above table that clearly
overall LG leads and have a significant lead
when it comes to these values. But coming
second right now is Walton. By providing the
same quality in much lower price, Walton has
created an excellent brand following. They
have a very good distribution system, without
lets all over the country.
9/12/2017Nasimuzzaman Shohag
• Establish Walton as the No.1 Home
Appliance Brand of the Country
• Capturing the market share of existing
foreign brands
• Bringing more variety in their product
line
9/12/2017Nasimuzzaman Shohag
Future Growth depends on :
 Market penetration
Market Development
Product Development
Expected market growth of Walton in the next
five years:
9/12/2017Nasimuzzaman Shohag
Product Line Present Market
Share
Expected
Market Share
Main Competitor
Motorcycle 5% 25% Bajaj, Hero Honda
TV 8% 30% LG, Sony
Refrigerator 13% 25% LG, Samsung
Air-Condition 2% 10% LG, General, Gree
Table: Future growth of Walton Hi-Tec
9/12/2017Nasimuzzaman Shohag
 International
 1st Prize for Highest VAT Payer, DITF-2017
 First Prize for Premier Pavilion Category, DITF-2017
 1st Prize for Highest VAT Payer, DITF-2015
 1st Prize for Highest Tax Payer, DITF-2014
 1st Prize for Highest VAT Payer, DITF-2013
 1st Prize for Premier Pavilion Category, DITF-2009
 1st Prize for Premier Pavilion Category, CITF-2005
 1st Prize for Standard Pavilion Category, CITF-2004
National
 Best Refrigerator Brand Award-2014
 DHL- Daily Star Bangladesh Business Award-2014
 Best Brand (Number Five as Local Brand) Award-2011
 Best Brand (Refrigerator) Award-2011
9/12/2017Nasimuzzaman Shohag
The company has been running its business with
good reputation since 1977.Establishment of
Walton Hi-Tech to manufacture Refrigerator &
Freezer, Air Conditioner, and Motorcycle etc.
Walton Hi-Tech is the first company to introduce
advanced research and manufacturing
technologies and equipment for household &
commercial Refrigerator & Freezer, Motorcycle
and Air Conditioner etc in Bangladesh. For
Bangladesh, Walton has become a company to
be proud of in the export arena.
9/12/2017Nasimuzzaman Shohag
9/12/2017Nasimuzzaman Shohag

Walton BD LTD presentation

  • 1.
  • 2.
     Group Members: Name ID No Md. Nasimuzzaman Dept. of EEE 14151108005 Bangladesh University of Business & Technology (BUBT) 9/12/2017Nasimuzzaman Shohag
  • 3.
  • 4.
    Selling is oneof the world’s oldest professions. In a very real sense, every normal individual, each person in normal circumstances has a “selling” job to do. Every one who must deal with or work with people uses principles of personal selling. People who do the selling are called by a variety of names. However, members of Sales Forces or Field force, play a key role in modern marketing organization . Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh. Walton is greatly indebted to S.M. Nazrul Islam, a visionary business leader and an extraordinary entrepreneur, for its today‟s name, fame and success 9/12/2017Nasimuzzaman Shohag
  • 5.
    Mr Islam, alsothe founder chairman of R.B. Group and Walton,It is a sister concern of R.B. Group. Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia. Its headquarters is situated at Dhaka, Bangladesh. Walton‟s products have already won the hearts of the millions of people in Bangladesh for their outstanding designs, uncompromising quality and affordable prices. It has now become a trusted brand name in every household of Bangladesh. It is endeavouring to translate its dream of becoming one of the leaders by manufacturing superior quality electrical and electronics products using the best technologies. Walton product line also includes mobile phones, generators, washing machines, iron etc. 9/12/2017Nasimuzzaman Shohag
  • 6.
    Walton vision is“ AMADER PONNO” that means Walton ltd. Is always there to help the customers get the full assistance of communications services in their daily lives. They want to make it simple for the customers to get what and when they want it. So they are making lots of show room different place in our country. That‟s why they follow the strategy that effectively become the first position in Bangladesh. They also are going to lunch in future new brand mobile, freeze, and motor cycle. 9/12/2017Nasimuzzaman Shohag
  • 7.
    The company desiresto provide the latest technology based products with innovative design, excellent quality and many different models & capacities. In this concern, Management of Walton HIL ensures their commitments for quality at any cost. WALTON brand main products are different types of Television (CRT, LCD, LED) , DVD Player, Motorcycle, Refrigerator & Freezer, Walton Mobile Phone, Microwave Oven, Steam Oven, Domestic and Industrial Generator, Manganese & Alkaline Battery, Air conditioner and various types of necessary and useful home appliances etc. 9/12/2017Nasimuzzaman Shohag
  • 8.
    Walton has agood number of products available in the market.  Refrigerator  Television Motorcycle Mobile Phone Air Conditioners Generators Microwave ovens 9/12/2017Nasimuzzaman Shohag
  • 9.
     They getwell environment for work  They receive handsome salary  Up level officers get transport facilities  They get medical facilities  They get yearly bonus  Every employee has insurance facilities 9/12/2017Nasimuzzaman Shohag
  • 10.
    Strength:  Local brandloyality  Manufacturing plan very near to capital  Outlets in all 64 districts  120 walton plazas  Wide range of products  Only company to manufacture motorcycle  Good quality in low price 9/12/2017Nasimuzzaman Shohag
  • 11.
    Weaknesses:  Unable tocapture high income group  Relatively new in market  Production halted by lack in power  Relaiability and trust  Non listed company  Lack of variety 9/12/2017Nasimuzzaman Shohag
  • 12.
    Opportunities:  Only companyexport to electronics  Potential untapped market in Africa and Eastern Europe .  New innovation and Technology 9/12/2017Nasimuzzaman Shohag
  • 13.
    Threats:  Market shareddominated by foreign brands  Companies like LG-Butterfly, Sony-Rangs in line to start their own manufacturing plant in the country  Price inflation  Correptions in port hampering import – export  Competetors new products and innovation 9/12/2017Nasimuzzaman Shohag
  • 14.
    Walton‟s main targetmarket has always been middle-income group. So they have been very careful in setting their price product. Below is a comparison of the prices of different products of different brands- 9/12/2017Nasimuzzaman Shohag
  • 15.
    Table : Pricecomparison of Refrigerator. Model Walton LG SHARP 10CFT 26,200 35,000 29,500 10.5CFT 28,100 38,300 31,000 11.5CFT 29,700 40,600 37,000 9/12/2017Nasimuzzaman Shohag
  • 16.
    Table : Pricecomparison of TV. Model Walton LG Sony 29” color TV 18,500 28,350 26,350 37” LCD TV 48,800 65,600 59,500 42” LCD TV 75,200 95,000 88,000 9/12/2017Nasimuzzaman Shohag
  • 17.
    Price comparison ofmotorcycle. Model Walton Bajaj Hero Honda 125 cc 103,900 175,000 155,000 110 cc 96,000 148,500 145,000 Cruiser 93,300 120,000 110,000 9/12/2017Nasimuzzaman Shohag
  • 18.
    Walton has nowmore than 1000 employees. Walton is divided into several department namely technical, sales & marketing, customer relations, administration, human resources, finance and IT. Management and organization structure of Walton bd Ltd. Are given in the following- 9/12/2017Nasimuzzaman Shohag
  • 19.
    For making theproduct available to its target customers Walton use its distribution channel. Walton generally uses its own transport facilities for reaching the product to its 120 Walton Plazas and about 700 dealers. If any dealer wants to use his own transport for transporting Walton products from factory to his shop, he gets 1% reduction on dealer price. 9/12/2017Nasimuzzaman Shohag
  • 20.
    Ever since Waltonstarted its production in its manufacturing plant, they have started a wide promotional campaign on its product. Their tagline “Amader Ponnyo” reflects the pride they take by being able to sell home appliances manufactured in Bangladesh. Their 120 Walton Plazas across the country also works as a major advertising tool. Walton has recently started sponsoring different major sports event in the country. Recently they sponsored their first International Cricket Tournament and thus it allowed their brand to be viewed by millions of people across the world. 9/12/2017Nasimuzzaman Shohag
  • 21.
    Particulars Amount TK. TotalSales 2,553,024,782.10 Cost of Goods Manufactured 2,414,093,716.05 Gross Profit 305,852,566.6 Operating Profit 99,636,450.2 Net Profit 26,530,733.5 Summary of the Financial Report of Walton for the year 2010: Table: Financial analysis of Walton Hi-Tech 9/12/2017Nasimuzzaman Shohag
  • 22.
    Current Market Status AlthoughWalton is a growing brand, it is yet to establish itself as the market leader Table: Market Comparison Price Qualit y Variety Distributio n Scoop For Growth Walton **** ** * *** **** LG *** **** **** **** ** Sony * *** *** * * Singer *** ** ** ** ** Samsun g ** *** ** * * 9/12/2017Nasimuzzaman Shohag
  • 23.
    We can seefrom the above table that clearly overall LG leads and have a significant lead when it comes to these values. But coming second right now is Walton. By providing the same quality in much lower price, Walton has created an excellent brand following. They have a very good distribution system, without lets all over the country. 9/12/2017Nasimuzzaman Shohag
  • 24.
    • Establish Waltonas the No.1 Home Appliance Brand of the Country • Capturing the market share of existing foreign brands • Bringing more variety in their product line 9/12/2017Nasimuzzaman Shohag
  • 25.
    Future Growth dependson :  Market penetration Market Development Product Development Expected market growth of Walton in the next five years: 9/12/2017Nasimuzzaman Shohag
  • 26.
    Product Line PresentMarket Share Expected Market Share Main Competitor Motorcycle 5% 25% Bajaj, Hero Honda TV 8% 30% LG, Sony Refrigerator 13% 25% LG, Samsung Air-Condition 2% 10% LG, General, Gree Table: Future growth of Walton Hi-Tec 9/12/2017Nasimuzzaman Shohag
  • 27.
     International  1stPrize for Highest VAT Payer, DITF-2017  First Prize for Premier Pavilion Category, DITF-2017  1st Prize for Highest VAT Payer, DITF-2015  1st Prize for Highest Tax Payer, DITF-2014  1st Prize for Highest VAT Payer, DITF-2013  1st Prize for Premier Pavilion Category, DITF-2009  1st Prize for Premier Pavilion Category, CITF-2005  1st Prize for Standard Pavilion Category, CITF-2004 National  Best Refrigerator Brand Award-2014  DHL- Daily Star Bangladesh Business Award-2014  Best Brand (Number Five as Local Brand) Award-2011  Best Brand (Refrigerator) Award-2011 9/12/2017Nasimuzzaman Shohag
  • 28.
    The company hasbeen running its business with good reputation since 1977.Establishment of Walton Hi-Tech to manufacture Refrigerator & Freezer, Air Conditioner, and Motorcycle etc. Walton Hi-Tech is the first company to introduce advanced research and manufacturing technologies and equipment for household & commercial Refrigerator & Freezer, Motorcycle and Air Conditioner etc in Bangladesh. For Bangladesh, Walton has become a company to be proud of in the export arena. 9/12/2017Nasimuzzaman Shohag
  • 29.