This document provides an overview of the Godrej Group, an Indian conglomerate established in 1897. It discusses Godrej's founding by Ardeshir Godrej, the values of integrity, trust and respect that guide the company, and its growth into multiple business lines including locks, appliances, furniture, and personal care products. The document also outlines Godrej's vision, mission, history, products, subsidiaries, leadership, and the strengths and weaknesses of the overall business.

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3. PHILOSOPHYWhen we said we'll build an empire, we also meant we'll build an empire where values such as integrity, trust and respect would be the corner stones. And when you build an empire on such values, there is little doubt that you'll go wrong. So it should hardly come as a surprise that we are an integral part of millions of people's lives, enriching it in more ways than they can imagine. Today, for most people we are the shinning example of enduring ideals in a changing world.

4. VISIONGodrej in Every Home and Work PlaceMISSIONEnriching Quality of LifeEveryday EverywhereVALUESIntegrity| Trust| To ServeRespect| Environment

5. HISTORYWhat's in a name, you might ask. Until you come across one that evokes pride and confidence in the heart of every Indian, seemingly blessed with a rare , almost magical, power. It is the name Godrej.This indomitable force was born in 1897, when a young man called Ardeshi Godrej gave up law and turned to lock making. He was the first Indian manufacturer to displace well-entrenched foreign brands from the market. The word Godrej, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed.

6. With each new product Ardeshir changed perceptions about industry in India. He produced the finest security equipment, and then stunned the world by creating a soap from vegetable oils. What started as a dream had become a movement. But it was left to another man to carry it forward. Ardeshir's brother, Pirojsha.Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling industrial garden township outside Mumbai. It was here that the Godrej vision took concrete shape.

7. On 7th May, 1897 Godrej & Boyce the holding companyOn 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposesThe Godrej NameThe Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians.

8. Timeline1897 - Godrej & Boyce Mfg. Co. Ltd was established 1918 - Godrej Soaps Limited was incorporated 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps 1974 - Veg oils division in Wadala, Mumbai was acquired 1990 - Godrej Properties Limited, another subsidiary, was established 1991 - Foods business started 1991 - Godrej Agrovet Limited was incorporated 1994 - Transelektra Domestic Products was acquired 1995 - Transelektra forged a strategic alliance with Sara Lee USA 1999 - Transelektra was named Godrej Sara Lee Limited 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited 2002 - Godrej Tea Limited was set up 2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited 2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services 2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited 2008 - Godrej relaunched itself with new colourful logo and a fresh identity music

9. INCORPORATIONEstablished in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913.GODREJ COMPANIESGodrej & BoyceGodrej Consumer ProductsGodrej IndustriesGeometric LimitedGodrej InfoTechGodrej Agro vetGodrej Sara leeGodrej HicareGodrej EfacecGodrej PropertiesOverseas Establishments

10. GODREJ PRODUCTSAppliancesLocksFurnitureSecurity Equipment Office AutomationConferencing SolutionsTypewritersVending Machines Soaps & Personal Care FoodsAir Care Household InsecticidesHousingPest Management ServicesStorage SolutionsAutomated Warehousing Material Handling Equipment Process EquipmentPrecision Components & SystemsMachine Tool ServiceElectrical & Electronic ToolingIT SolutionsPLM SolutionsMedical Diagnostics Agro ProductsChemicalConstruction Material & Services

11. Board of Directors J. N. Godrej (Chairman and Managing Director), A. B. Godrej, N.B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F.P. Sarkari, P. P. Shah, A Ramchandran, P. D. Lam (Executive Director & President ) and K. A. Palia [Executive Director (Finance)]Sales (Unconsolidated)Sales including Excise Duty (Fiscal Year 2006-07): Rs. 28,896 million (US$ 710 million) Registered Office, Head Office and Mumbai branchPirojshanagar, Vikhroli, Mumbai (Bombay) 400 079, IndiaPhone : 91 - 22 - 6796 5656 / 6796 5959 / 6796 1300Godrej Response Centre toll-free number: 1-800-22 55 11Corporate Website : http://www.godrej.com

12. BRANCHES (SALES & SERVICE) AND BRANDED RETAIL CHAIN (GODREJ LIFESPACE)MUMBAI, Ahmedabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, ThaneNEW DELHI, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur, Lucknow, NoidaCHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnamharitable trust. The Company has a network of 48 Company-owned Godrej Lifespace Retail Stores, more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).

13. A Positive Work CultureIt has been said that the success of an organization depends upon the quality of work, co-operation at all levels and adherence to a constructive / pro-active management policy that translates into a positive work culture.Divisionalization Quality itself is globalized: Quality needs must compete globally. An advertisement issued in the national press on 24 September 1955 referred to Godrej as 'Guardian of the Nation's Wealth', providing 'SAFE and CLEAN Service'. Values do not die.Total Quality Management

14. STRENGTHS of Godrej & Boyce Mfg. Co. LtdSTRONG BRAND NAMEQUALITYGOOD REPUTATION AMONG THE CUSTOMERSSERVICE MANAGEMENTSUPLY CHAIN MANAGEMENTEXCLUSIVE ACCESS TO HIGH GRADE NATURAL RESOURCESFAVOURABLE ACCESS TO DISTRIBUTION NETWORKSMANAGEMENTEMPLOYEEINNOVATIVE ASPECTSFINANCIAL RESERVESMARKET LEADERWEAKNESSES of Godrej & Boyce Mfg. Co. LtdCOST OF PRODUCTMARKETINGEMPLOYEE TURN OVER RATIOCENTRALISATION

15. OPPOTUNITIES of Godrej & Boyce Mfg. Co. LtdINDUSTRY OR LIFESTYLE TRENDSCOMPETITOR’S VULNERABILITIESMARKET DEVELOPMENTTECHNOLOGY DEVELOPMENT AND INNOVATIONGLOBAL INFLUENCESNEW MARKETSNICHES TARGET MARKETBUSINESS AND PRODUCT DEVELOPMENTINFORMATION AND RESEARCHTHREATS of Godrej & Boyce Mfg. Co. LtdCOMPETITORS INTENTIONMARKET DEMANDNEW TECHNOLOGIES, SERVICES, IDEASOBSTRACLES FACEDLOSS OF KEY STAFFSEASONALITYCOUNTRY’S ECONOMY

16. Marketing and Branding StrategyRevitalizes Master Brand strategy and identity for greater synergies across business and brand portfolioCreates new Marketing and Branding strategy geared to supporting the group’s revenue growth target of 25-30% annuallyOutlines a new portfolio management strategy to maximize the value of the Godrej brand and associated businesses

17. Adi Godrej said “The Indian consumer now has a more demanding and youthful mindset. At Godrej we have always been at the helm of changing and redefining the marketplace and this will now be reflected in a marketing and branding strategy that accelerates profitable growth.”Jamshyd Godrej said “Consumer insight has always been an important part of our decision-making. We now want to make our proprietary consumer research the core of our business strategy and create a unique consumer experience associated with Godrej.”“The revitalized corporate identity is a result of a detailed analysis of our vast product, service and business portfolio. Using the Godrej brand as a unifier of our businesses and people made sense because it is our most valuable asset, it cannot be replicated and it spans all our businesses” said Tanya Dubash, Executive Director and President, Marketing.Godrej Master Brand

18. SUGGESTIONIn Godrej & Boyce mfg. co ltd all work are centralized at H.O. so there is delay happened in term of delivery of product.In Godrej & Boyce mfg. co ltd I had observed that there is noDress code so mostly their approach is informal and not in showing unity. There is no certain fixed commission for dealer it is fluctuating. Also there is no any specialized marketing department so they can not easily get information about competitor, their strategies, market research, and product awareness.Another I had seen that there is more employee turn over ratio compares to other organization and it is break their link of selling.Products which organization selling has too high cost with respect to competitors very few industries are showing interest in it. ERP Software used by organization BAAN is not giving best result compare to SAP.

19. VALUES CREATED BY GODREJ IN INDIAFair, Transparent and Ethical dealingsQualitySecurity

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