2024.06.01 Introducing a competency framework for languag learning materials ...
Global culture a case study of nigeria
1. Global Culture a case Study
of Nigeria
L/O/G/O
RAUFU OLUWATOYIN RAHEEM
omotoso73@temep.snu.ac.kr
http://itemep.snu.ac.kr
2. Contents
1.0 General Information on Nigeria
2.0 Nigeria Society & Culture
3.0 Etiquette and Customs In Nigeria
4.0 Business Etiquette and Protocol
5.0 Traditional Dressing in Nigeria
6.0 Traditional Festival
7.0 Game Reserve Animals in Nigeria
8.0 Conclusion
3. 1.0 General Information on Nigeria
Nigeria
qPopulation Total 160,000,000(2009
est.)
qLand area: 923,768 sq Km (356,669
sq Mi)
q GDP per capita $2,199
qPop. Density 82.2 per km
qPop. Growth Rate:4.8%
qLiteracy Rate 69%
qRural Pop. 68%
qUrban Pop. 32%
qLife expectancy: 47
qMonetary unit: Naira
qLanguage: English
qEthnicity/race: heterogeneous
qReligion
Christian 45%
Muslims 45%
Others 10%
qE-readiness Ranking
q2007 3.92
q2008 4.25
q2009 3.89
4. 1.1 Country Name
In 1914 the Protectorates of Southern Federal Republic of Nigeria and No
rthern Nigeria were amalgamated with the Colony (Lagos) by Lord Lugard
to form what is now known as Nigeria.
Officially named the Federal Republic of Nigeria
5. 1.2 Federal Republic of Nigeria
Independence from the United Kingdom
- Declared and recognized October 1, 1960
- Republic declared October 1, 1963
Federal constitutional republic comprising of:
-thirty-six states and one Federal Capital Territory
-Local Government Areas: 774
9. 1.6 Climate
v The rainy season lasting from April
to October
v and the dry season from November
to March.
10. 1.7 The Nigerian Currency
The currency is expressed in Naira (N) an
d kobo (K).
100K equal One Naira (N1).
The currency denominations are in N5,
N10, N20, N50, N100, N200, N500 and
N1000.
11. 1.8 National Identity
National Identity
The National Anthem
The National Pledge
The Nigerian Coat Of Arms
The Nigerian National Flag
Motto: Unity and Faith, Peace The Nigerian Coat of Arms
and Progress
The Nigerian National Flag
12. 1.9 Language
The official language is English. Th
ere are 3 main indigenous languages
spoken by the 3 predominant ethnic
groups in Nigeria.
These are:
ü Yorubas in the west,
ü Hausa-Fulani in the North
ü and the Igbos in the East.
15. 2.0 Nigeria Society & Culture
2.1 Religion
Abuja National Mosque for Muslim prayer National Ecumenical Centre for
** Muslims live predominantly in the north Christians workshop
**Christians predominantly live in the
south
Native religions in which people believe in
deities, spirits and ancestor worship, are
spread throughout the country
16. 2.0 Nigeria Society & Culture (2)
2.2 The Family
l Extended families are still the
norm. Grandparents, cousins,
aunts, uncles, sisters, brothers and
in-laws all work as a unit through
life.
l Family relationships are guided
by hierarchy and seniority. Social
standing and recognition is
achieved through extended
families
Extended family
17. 2.0 Nigeria Society & Culture (2)
2.3 Hierarchy
Ø Nigeria is a hierarchical society.
Ø Age and position earns, even demands, respect.
Ø Age is believed to confer wisdom so older people are granted respect.
Ø The oldest person in a group is revered and honoured.
Ø In a social situation, they are greeted and served first.
Ø In return the most senior person has the responsibility to make
decisions that are in the best interest of the group.
18. 3.0 Etiquette and Customs In Nigeria
3.1 Meeting People
l The most common greeting is a
handshake with a warm,
welcoming smile.
l Men may place their left hand on
the other person s shoulder while
shaking hands. Smiling and
showing sincere pleasure at
meeting the person is important.
Greeting Handshake with smile
19. 3.1 Meeting People (Cont.)
It is rude to rush the greeting process.
You must take the time to ask about the person s health, the health of
their family, or other social niceties.
Close friends and family members often kiss and hug when meeting.
A Nigerian generally waits for the woman to extend her hand
Observant Muslims will not generally shake hands with members of the
opposite sex.
20. 3.1 Meeting People (Cont.)
Address people initially by their academic, professional or honorific title
and their surname. (For example Engr., Prof., Dr., Arc etc)
Friends may address each other in a variety of ways: the title and the
first name, the first name alone, the surname alone, or a nickname
Always wait until invited before using someone s first name.
When greeting someone who is obviously much older, it is a sign of
respect and deference to bow the head.
21. 3.2 Gift Giving Etiquette
If invited to dinner at someone s home then bring fruit, nuts or chocolates
for the host.
A gift for the children is always a nice touch.
Gifts should be given using the right hand only or both hands. Never use
the left hand only.
Gifts from a man to a woman must be said to come from the man s
mother, wife, sister, or other female relative, never from the man himself.
Gifts should be wrapped, although there are no cultural taboos
concerning paper colour.
Gifts are not always opened when received.
22. 4.0 Business Etiquette and Protocol
4.1 Meeting and Greeting
Handshakes are the most common greeting.
Wait for a woman to extend her hand first.
Shake hands at the beginning and end of meetings.
To rush a greeting is extremely rude; spend time inquiring about the
other person s general well-being.
It is a good idea to lower your eyes when meeting someone who is
older or more senior.
Titles are important. Use the honorific title plus any academic or
professional title and the surname.
23. 4.1 Meeting and Greeting
Business cards are exchanged without formal ritual.
Present and receive business cards with two hands or the right hand, never
with the left.
It is a good idea to include any advanced university degree on your
business card.
Make certain that your title is prominently displayed.
Never write on your business card. If the information has changed, have
new cards printed.
Make a point of studying any business card you receive before putting it
into a business card holder
24. 4.2 Nigerian Communication Style
Communication styles in Nigeria may vary significantly depending on the
individual s cultural ancestry.
Nigerians from the south usually speak in a direct way and use a louder
voice.
Many of the people from the South-Western part of Nigeria make use of
proverbs and sayings, thus their communication style is more indirect.
In general, Nigerians are a friendly and outgoing people.
25. 4.3 Business Meeting
Nigerians prefer to develop personal relationships prior to
conducting business.
Therefore, if this is the first time you are meeting with a Nigerian
company or organization , you should expect to devote a decent
period of time to getting to know people on a personal level. This
may take as long as two hours for an initial meeting.
**Any attempt to bypass this protocol will hamper your business
success.
26. 4.4 Business Meeting (Cont.)
Expect the first few meetings to be somewhat formal as your
Nigerian counterparts continue to become comfortable with you as a
person.
It is a good idea to maintain a polite and somewhat reserved manner
until the person you are meeting drops some of his formality.
27. 4.5 Business dress
Business dress in Nigeria is
smart.
Outer appearance is very
important, because it s an
indicator for status.
Some Nigerians tend to wear
traditional native dresses
(colourfully printed long
gowns).
28. 5.0 Traditional Dressing in Nigeria
Igwe-Igbo
Land
Oba in Yoruba land Emir in Hausa
Igwe in Igbo
Traditional Kings
31. 5.2 Traditional Festival(Cont.)
"Arugungu is an important Nigerian cultural event, to which thousands of fishermen
take part.The Matan Fada may not be very impressive but it s full of fish, because
people come here to fish only once a year.
