Nigeria is a federal republic located in West Africa with a population of 174 million people. It has a growing economy fueled by oil exports but also has a large fashion industry. Foreign direct investment into Nigeria totals around $7 billion annually, primarily into the oil and gas sector. The fashion industry in Nigeria caters to a large and diverse customer base and faces competition from both local designers and international luxury brands. Technological advances like increased internet access and rise of e-commerce are helping the industry grow.