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1
Getting	Started	with
IT	Service	Intelligence
Jon	Nussbaum
Sr Sales	Engineer
jnussbaum@splunk.com
Agenda
2
ITSI	Core	Concepts
3
What	is	a	Service?
Service
Requests
Responses
In	ITSI,	a	Service is	a	logical	group	of	technology	components	that	a	user	
deems	need	to	be	monitored	together.
It	can	often	be	generalized	as	a	“black	box”	which	we	send	requests,	and	
expect	responses
4
What	is	a	Service?
DNS
Requests
Responses
Technical	Services
Auth
Requests
Responses
Web
Requests
Responses
Services	can	be	lower	level	(technical)	

5
What	is	a	Service?
DNS
Requests
Responses
Technical	Services
Customer	
Transactions
Requests
Responses
Business	Services
Auth
Requests
Responses
Web
Requests
Responses
Support	Desk
Requests
Responses
Services	can	also	be	higher	level	(business)	

6
What	is	a	Service?
Packet	Network
Hypervisor	and	Hosts
RBMDBs
Storage	Tier
API	Services
Web	Services
Customer	Transactions
Mobile	
API/Middleware
Partner	Portal
DNS
Services	can	encompass	multiple	tiers	of	the	IT	domain.		
Services	may	also	depend	upon	other	services
7
What	is	a	KPI?
DNS
Requests
Responses
KPI:	Number	of	requests
KPI:	Error	rate
KPI:	Average	response	time
KPI:	Server	CPU	load
KPI:	Server	network	I/F	errors
Customer	
Transactions
Requests
Responses
KPI:	Number	of	transactions
KPI:	Error	rate
KPI:	Average	response	time
KPI:	Count	of	Incident	Tickets
KPI:	Synthetic	Transx	Health
KPIs	and	Health	scores	constitute	the	means	by	which	
Services	are	monitored.
8
Key	Performance	Indicators	(KPIs)
9
A	Key	Performance	Indicator	(KPI)	is	a	Splunk	saved	search	created	within	the	
ITSI	UI	that	helps	monitor	a	specific	field	like	CPU,	Memory,	Number	of	Errors	
and	so	on.			KPIs	are	contained	within	Services.
Service	Health	Scores
10
A	Health	score	is	a	score	form	0-100	(0	being	critical	and	100	being	normal)	
that	helps	determine	the	health	of	a	Service.		It	is	calculated	based	on	all	KPIs	
importance	and	its	status	(e.g.	green,	orange,	red),	once	every	minute.
Let’s	Talk	Entities
11
● Entities	are	the	relevant	
components	that	support	a	
service	(often	but	not	
always	hosts)
● Select	the	correct	entities	
with	filters,	ANDs,	ORs
● Entity	list	can	come	from	a	
CMDB,	a	spreadsheet,	a	
Splunk	search

Service	Decomposition
12
Service	Decomposition	in	ITSI
13
Identify	a	high-value	business	service
Service	Decomposition	in	ITSI
14
Identify	the	process	flow	and	underlying	sub-services
(Web	->	Middleware	->	DB	->	Middleware	->	Web)
Service	Decomposition	in	ITSI
15
For	each	sub-service,	identify		
KPIs	that	will	show	health	and	
status
(Requests,	response	time,	
errors,	OS	health
)
Service	Decomposition	in	ITSI
16
For	each	KPI,	
define	a	
Splunk	search
Service	Decomposition	in	ITSI
17
ITSI	Demo
18
Adaptive	Thresholds
19
What	if	your	KPI	data	looks	like	this?
20
Adaptive	Thresholds
Static	thresholds	will	not	work

21
Adaptive	Thresholds
Adaptive	Thresholding	works	beautifully	with	cyclical	(and	other	dynamic)	data
Anomaly	Detection	
22
● Machine	Learning
● Works	well	for	data	with	patterns
● Requires	some	“training”
● Can	detect	entities	that	aren’t	behaving	
the	same	as	the	others,	not	just	a	single	
KPI	having	issues
ITSI	Demo	–
Troubleshooting
23
Wrap	Up	- Review
24
● High-value	services	can	be	decomposed	and	modeled	in	ITSI,	using	machine	data	
from	the	relevant	systems
● Services and	KPIs can	be	created	in	minutes,	with	sophisticated	thresholding	
techniques	to	distinguish	“normal”	from	“not	normal”
● Glass	Tables	allow	service	health	and	KPI	metrics	to	be	displayed	in	a	way	that	
makes	sense	to	specific	groups,	such	as	Executive	Leadership,	Business	Service	
Owners,	the	NOC,	DevOps	&	Others
● Deep	Dives	allow	KPIs	to	be	compared	side-by-side	across	any	time	range,	
accelerating	root	cause	analysis	and	significantly	reducing	MTTR
● Multi-KPI	Alerts	and	Notable	Events	reduce	alert	noise,	producing	actionable	
events	and	a	means	to	manage	them
● 
	and	it’s	fun	to	build!
Want	to	explore	on	your	own?
25
Sign	up	for	your	very	own	seven-day	free	sandbox!
http://splunk.com/ITSI
Then	click:
You’ll	find	a	Sandbox	Guide	in	the	Dashboards!
In	the	ITSI	app	of	your	sandbox,	go	to	Search	->	Dashboards	->	Splunk	ITSI	Sandbox	Guide
Copyright	©	2015	Splunk	Inc.
‱ 5,000+	IT	and	Business	Professionals
‱ 175+	Sessions	
‱ 80+	Customer	Speakers
PLUS	Splunk University
‱ Three	days:	Sept	23-25,	2017
‱ Get	Splunk Certified	for	FREE!
‱ Get	CPE	credits	for	CISSP,	CAP,	SSCP
SEPT	25-28,	2017
Walter	E.	Washington	Convention	Center
Washington,	D.C.
CONF.SPLUNK.COM
The	8th Annual	Splunk	Worldwide	Users’	Conference
27
Thank	You

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