3. Define your Vision
Think about one world problem you
would like to see solved or one area of life
that you want to see transformed or improved.
This is your vision.
4. Defining Your Purpose
Now, imagine yourself at your own funeral. You are hovering
above the room and can hear what people are saying about
you. What are they saying about what you accomplished,
how you touched their lives, how you made a difference to
them and to the world? Their comments suggest your
purpose. Write what you are hearing below.
6. headline
• It is just one sentence
It can be easily understood by a 12 year old
• You could recite it from memory at any time (when someone
wakes you in the middle of the night)
7. headline
Start with:
I use my (expertise) to (enhance your chances) for (a better
career).
I support/help ________ by ________.
Leveraging my ________ and ________, I deliver
________ to ________.
9. Summary
• Memorable Story
Make it both emotional and logic
• State the benefits that a company will have if they hire you
• 3 paragraphs
• Tell about yourself, tell about what benefits you will bring
and tell about what you look for
10. Summary Examples
Kirsten Dixson is the Personal Branding and Online Reputation Management
Strategist for positive influencers who want to profit from their ideas. With her
keen insight, she helps her clients discover their brands and create a distinct online
and offline communications platform to reach their goals.
Kirsten is the coauthor of Career Distinction: Stand Out by Building Your Brand
(Wiley) and has trained more personal branding strategists than any other person
in the world in her work with Reach Personal Branding. As one of the first Reach-
Certified Personal Branding Strategists and a Certified Job and Career Transition
Coach, she has successfully helped hundreds of professionals with career marketing
since 1997.
As a media resource and speaker on building and managing your online brand,
she’s been interviewed on The Today Show and quoted in the New York Times,
Wall Street Journal, Boston Globe, Real Simple, More, Advertising Age and
CIO.com.
11. Summary examples
I am a wordsmith. From the ore of words, I craft powerful yet clear
communications expertly shaped upon the forge of grammar. Whether I'm
negotiating contracts or quickly building enduring relationships, knowing who
needs to know what and seeing they do are my passions, realized through
proficiencies in verbal and written communications as well as facility with social
media.
My successes in the publishing, financial services, and fashion industries are the
interdisciplinary springboards from which I add value in the functional areas of
online community management, strategic communications planning, content
development, and client relationship management.
I’m seeking an opportunity to deploy the full range of my creative thought
leadership, relationship-building expertise, and communication skills. Ideally, this
would be in the context of an organization deeply committed to best practices and
where I will add value by growing an online community.
12. Specialties
• List all the relevant specialties
Make the list easy to read (bullets, spacing)
• Keywords will help you rank in search
13. Current position
• State the name of the position and the name of the
organization
Describe your duties
• Mention at least one achievement you had during the time
you worked for that organization
14. Past Positions
• State the name of the position and the name of the
organization
Describe your duties
• Mention at least one achievement you had during the time
you worked for that organization
15. HoMework
• Goals Exercise
• Take the quiz http://www.truecolorscareer.com/quiz.asp
Create a draft for your Headline, Summary and specialties
• Find a photo (headshot) that represents you
