SlideShare a Scribd company logo
BUILDING YOUR
LINKEDIN BRAND
[DATE OF WORKSHOP]
PROJECT UPSKILL PRESENTS
Presented by: [Insert name]
LET'S DO AN ICEBREAKER!
What is your most interesting/coolest hobby?
Project Upskill
WHAT IS A PERSONAL BRAND?
"Personal brand is what people say about you when you leave the room."
Jeff Bezos
Project Upskill
SOME ADVICE BEFORE WE BEGIN
Project Upskill
Make these changes now! If you don't, you'll
probably never do it.
As with all advice, take what you like and leave
what you don't.
CUSTOMIZE YOUR URL
Project Upskill
PROFILE PICTURE Make your photo reflect the industry you want to enter | Avoid cropped photos
COVER PHOTO
YOUR NAME
Project Upskill
• You want your name to be how you
introduce yourself
• LinkedIn is rolling out a new tool
that helps with pronunciation
⚬ You want to test it and make
sure the pronunciation is
accurate
HEADLINE
Avoid cookie cutter titles
Consider the Search Engine Optimization (SEO)
What you're an expert in | Your passion | Your job title
Project Upskill
FINAL CONSIDERATIONS
Project Upskill
Make sure your school and work is
accurate!
Make sure your location is a place
recruiters would know.
ABOUT SECTION
Project Upskill
• What do you do?
• What gives you the business to do it?
⚬ What has fueled your curiosity to do
this work?
• What do you like about it?
• Who are you outside of work?
⚬ Be specific!
• What do you do?
⚬ I am a student at ... studying ... with a focus in ...
⚬ I am a ... intern at ... on the ... team.
• What gives you the business to do it?
⚬ What has fueled your curiosity to do this work?
• What do you like about it?
⚬ What does your occupation need to have to make it satisfying?
■ Leadership? Opportunities for learning and growth? Amazing people?
• Who are you outside of work?
⚬ Be specific!
■ Extracurriculars can be both professional and personal! We are more than our profession--this is how
you humanize yourself to the world!
LET'S PRACTICE!
• LinkedIn lets you put 50 skills on your profile
⚬ Hard skills are better than soft skills
• Endorsements are important!
⚬ The LinkedIn search algorithm will show
people with more endorsements
• If you haven't yet, drop your profile into the
chat so people can connect/endorse your
skills!
SKILLS SECTION
THANK YOU!
Project Upskill
Questions?
This event would not be possible without Caitlin Goldbaum, Austin Henline, and Cass McCrory. Thank you!

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Building your LinkedIn Brand

  • 1. BUILDING YOUR LINKEDIN BRAND [DATE OF WORKSHOP] PROJECT UPSKILL PRESENTS Presented by: [Insert name]
  • 2. LET'S DO AN ICEBREAKER! What is your most interesting/coolest hobby? Project Upskill
  • 3. WHAT IS A PERSONAL BRAND? "Personal brand is what people say about you when you leave the room." Jeff Bezos Project Upskill
  • 4. SOME ADVICE BEFORE WE BEGIN Project Upskill Make these changes now! If you don't, you'll probably never do it. As with all advice, take what you like and leave what you don't.
  • 6. PROFILE PICTURE Make your photo reflect the industry you want to enter | Avoid cropped photos
  • 8. YOUR NAME Project Upskill • You want your name to be how you introduce yourself • LinkedIn is rolling out a new tool that helps with pronunciation ⚬ You want to test it and make sure the pronunciation is accurate
  • 9. HEADLINE Avoid cookie cutter titles Consider the Search Engine Optimization (SEO) What you're an expert in | Your passion | Your job title Project Upskill
  • 10. FINAL CONSIDERATIONS Project Upskill Make sure your school and work is accurate! Make sure your location is a place recruiters would know.
  • 11. ABOUT SECTION Project Upskill • What do you do? • What gives you the business to do it? ⚬ What has fueled your curiosity to do this work? • What do you like about it? • Who are you outside of work? ⚬ Be specific!
  • 12. • What do you do? ⚬ I am a student at ... studying ... with a focus in ... ⚬ I am a ... intern at ... on the ... team. • What gives you the business to do it? ⚬ What has fueled your curiosity to do this work? • What do you like about it? ⚬ What does your occupation need to have to make it satisfying? ■ Leadership? Opportunities for learning and growth? Amazing people? • Who are you outside of work? ⚬ Be specific! ■ Extracurriculars can be both professional and personal! We are more than our profession--this is how you humanize yourself to the world! LET'S PRACTICE!
  • 13. • LinkedIn lets you put 50 skills on your profile ⚬ Hard skills are better than soft skills • Endorsements are important! ⚬ The LinkedIn search algorithm will show people with more endorsements • If you haven't yet, drop your profile into the chat so people can connect/endorse your skills! SKILLS SECTION
  • 14. THANK YOU! Project Upskill Questions? This event would not be possible without Caitlin Goldbaum, Austin Henline, and Cass McCrory. Thank you!