This document provides guidance on using LinkedIn for job searching. It discusses transferring a traditional resume to an online profile on LinkedIn, including key components like a photo, headline, and summary. The document also covers growing your professional network on LinkedIn by connecting with colleagues, searching for connections, and asking for introductions. Maintaining an active presence by keeping your network updated and helping others connect is also presented as a way to be a valuable member of the LinkedIn community.

1. The Use of Social Media in
Job Search
Trinity Job Club
Meet Monthly on the last Sunday of
the month

2. Brief Introduction
• You name
• Occupation
• Notable achievement
• What you are looking for
• Your Trinity affiliation
• Please repeat your name

3. Why move your resume to online?
Resume have been transformed from a printed
document to a web-based document that can
be shared with anyone, including potential
employer.
In this session, I will take your current
understanding of resume and explain how to
leverage it on LinkedIn.

4. Objective
• Fitting a traditional resume into a modern job search
• Transferring your paper resume to an online version
• Using and writing recommendations
• Discovering what makes LinkedIn the highest-leverage, job-
seeking engine
• Taking a look at the essential components of a good profile
• Moving your profile to the head of the pack with
applications, recommendations, and more
• Figuring out how to grow your linkedIn network
• Investigating additional LinkedIn features you may find
useful

5. Before we get into LinkedIn
• Discovering the benefits of online resume
• Writing for an online audience
• It’s only “words”
• What to include and / or leave behind

6. Discovering the benefits of online resume
• You remind in control of the document
• You can show your current value, rather than
just your past
• You can show some personality

7. Writing for an online audience
• User bulleted points an list as often as
possible
• Shorten your blocks of test
• Use headers
• Take advantage of hyperlinking
• Put the most important content up top
• Keep a little white space

8. “words”
To get your resume found, you need to practice Search Engine
Optimization (SEO) by selecting choice keywords – nouns
that are relevant to a search query (examples)
Healthcare: Medical Office, Healthcare Information
Management, HIPAA
Higher Ed: Admissions, Education, Institution
Human resource: Organization, Staffing, Source, Training
Technology: Agile, Business continuity, Disaster
recover, Operations, Security
Non-profit: Communications, Giving, volunteer, soica and community
service

9. What to include and / or leave behind
Include
• Most relevant information
• Brief
• Descriptive
Leave behind
• Don’t need to include anything over 15
years
• Personal preferences
• Irrelevant information

10. LinkedIn - Basic
Introduction for people who have never used
LinkedIn or not familiar with the basic
functions. It is assume that attendee have
minimum experience of job networking and
have a updated resume.

11. What is LinkedIn?
• LinkedIn has approximately 135 million members
• Facebook and Twitter are useful for personal
social and broadcast media purposes, LinkedIn’s
place for keeping tabs on professional contacts
– Establish a professional identity and build a network.
– Demo that you are in the know and great at what you
do.
– Needs to be mobile
“Our mission is to connect the world’s professionals
and make them more productive,” Nishar

12. What can you do on LinkedIn?
See who you know &
who they know

13. What can you do with this?
• Sell products or services
– Find customers/clients, build channels, build
demand, understand the market
• Call into a company
– Locate an individual, gain background
knowledge
• Find job candidates
– Post openings, research background, check
references

14. What else can you do with this?
• Make connections in a new city, company, or
industry
• Get advice
• Build your professional reputation
• Find and evaluate business partners
• Promote your successes
• Stay in touch with colleagues

15. Getting started
• Create an account
• Fill in core profile information
– Name, employment, schools
• Find connections
– Through colleagues
– Through schools
– Add individually
– Import

16. Profile
Basic element is your profile. Employer looks at
three areas during first few seconds:
• Profile photo
• Professional headline
• Profile summary

17. Photo
• Pleasant smile
• Professional attire
• Pleasing or bland background
• Interesting angle
• Sign of your personality (optional)

18. Professional headline
Defines who you are and what you can do for
an organization
• 120 characters to communicate
– What you do
– Who you are
– What your level of motivation
– What you can do for a company
• Be sure to include your most powerful
keywords / key phases

19. Summary
Summarizing what make you different
• Make it short (< 30 seconds to read)
• Make it concise (don’t use bullet list or detail
accomplishment)
• Make it unique (avoid jargon, buzzwords, or
clichés)
• Make it narrative

20. Inviting a colleague to connect
• Locate the right profile
• Click to add to your network
• Choose how you know him/her
• Write your own message
– Share recent news -- take the opportunity to really
connect

21. Making wider connections
• Be specific about who you’re looking for
• Search your network
• Ask for introductions
– Note degree of connection before asking
– Look for colleagues you know but haven’t yet
connected with
– Explain your goals

22. Be a network hub
• Keep everyone up to date
– Send periodic emails to contacts
• Never eat alone
– Find a connection in any city you visit
• Help others connect
– Hold events for people with common interests
– Form a group
• Share your knowledge

23. Questions?
Dave Chen, CISSP
wchend@aol.com
917 945 3893
Come back after the break for more advance
topics…