This document provides guidance on starting a business blog. It recommends blogging at least once per week to establish authority and engage readers. Sample topics include answering questions, conducting interviews, highlighting employees, and creating tutorial series. The document also stresses the importance of choosing an easy-to-use blogging platform like WordPress, selecting an appealing template, and publicizing the blog on social media, emails and business cards. Regular posting and evaluating metrics are presented as keys to success.