This document provides tips for creating an effective LinkedIn profile to establish a personal brand. It recommends including a professional profile photo, concise headline, well-written summary describing personality, role, and uniqueness, and evidence of skills through endorsements. Connections should be increased systematically by searching business cards and connecting on LinkedIn after meetings. Recommendations and thought leadership posts can demonstrate expertise, while involvement in groups allows for contributing and networking. Honors, skills, projects, and publications help round out a profile. The goal is to make one's uniqueness and substance visible online through a strategically developed LinkedIn presence.

3. @ideasandrew

6. 1987-1993 1993-1998 1999-2005
2005-2009 2010-

7. NBE 2015
Tbex Asia 2015
Tbex International 2017
Tbex Europe 2018

10. Personal Branding
=
Uniqueness
Made Visible

11. Your Substance is
What others have to
Discover about your
(Uniqueness is invisible)
@ideasandrew

12. Your Form is
What others can see
(Visible)

14. Concise, Impactful Profile Headline

15. Have an unique Linkedin URL

16. Well Written / Developed Summary
1. Who are you?
(Personality)
2. What do you do?
(Role)
3. Why I am unique?
(X Factor/USP)

17. Showcase Your Social Portfolio with related
links
Summary Work Experience

18. Well Developed Skills & Endorsements
Top skills
Better!
Good skills
Good!

19. Well Constructed List of Professional
Experience
Work Experience
Good!
Work Achievement
Better!

20. Increase Your Connection Systematically
Install this habit!
• Dig out old name cards and look
for all of them
• Look out everyone you meet on
Linkedin after you have received
their name cards
• Put your Linkedin URL on your
email signature

22. Recommendations from Customers &
Colleagues
• How did you know me?
• What did I do for you?
• How do you feel about my
performance?
• What are three work ethics you
like?
Leading Questions:

23. Establish Thought Leadership through Long Post
• Have a compelling title
• Insert a engaging visual
• Write with sub headings
• Put conclusion in the
beginning
• Share it on your other
platforms

24. Involvement in Selected LinkedIn Groups
• Search for topics of interest
• Join in the discussion
• Ask for opinion
• Contribute to open questions
• Share your experience
• Create your own space

25. Honors and Awards
• Award Name
• Name of Presenter
• Year of Award
• 50-word Description

26. Language (Dialect) Proficiency

27. Highlighted Projects

28. Publications / Written Works
• Personal Blog
• Articles to the press
• Contributing author to a book
• Whitepaper
• Wikis
• Media Appearance

29. Volunteer
What have you done?
What are you looking for?
What do you care about?

30. “All-Star” Linkedin Profile Cheatsheet
Professional Profile Photo (Headshot)
Concise, Impactful Profile Headline
Well Written / Developed Summary
Well Constructed List of Professional Experience
Well Developed Skills & Endorsements
Collate all your connections
Recommendations from Customers, Peers & Colleagues
Involvement in Select LinkedIn Groups
Highlighted Projects
Publications / Written Works