I recently tailored one of my workshops to the creative, sole business owner audience to help them refocus on LinkedIn as part of their business networking and marketing strategy.
Building Career Stability Through Your Online Personal ReputationHannah Morgan
5 Questions to Build Your Brand
5 Ways to Build "it" Before You Need "it“
5 Ways to Boost Your Online Personal Reputation
5 Rules of Online Engagement
The Best Career Insurance policy ever
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
Building Career Stability Through Your Online Personal ReputationHannah Morgan
5 Questions to Build Your Brand
5 Ways to Build "it" Before You Need "it“
5 Ways to Boost Your Online Personal Reputation
5 Rules of Online Engagement
The Best Career Insurance policy ever
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and increase sales. To learn more about relationship marketing, contact Melissa McGinnis, www.MarketingChameleon.com
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
Linkedin Roadmap - plan your Social Selling journey with WurlwindMark Stonham
When planning a journey it helps to have a roadmap. From the LinkedIn Training courses I run I know that Sales Leaders and Business Owners appreciate guidance when assessing and planning how best to use LinkedIn. I've identified 5 levels, which I term Basic, Professional, Engaging, Social and Influencer. Against each I've indicated LinkedIn Profile characteristics, LinkedIn related activity, indicative time required and potential results. Assess where you and your team are now. Identify where you'd like to get to. Plan the steps and progress you'll need to make. And if you need guidance, training or support please do get in touch with me, Mark Stonham at Wurlwind.
How to Build Your Personal Brand on LinkedIn Doreen Olson
Being a job seeker in this economy can be challenging, especially if you are unfamiliar with how to leverage social media in your job search. In this presentation, I show you how to build your LinkedIn profile to network your way to your next position.
A apresentação fala um pouco sobre estratégias efetivas de comunicação para times ágeis e também explica os porquês, baseado em linguagem verbal e não-verbal.
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and increase sales. To learn more about relationship marketing, contact Melissa McGinnis, www.MarketingChameleon.com
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
Linkedin Roadmap - plan your Social Selling journey with WurlwindMark Stonham
When planning a journey it helps to have a roadmap. From the LinkedIn Training courses I run I know that Sales Leaders and Business Owners appreciate guidance when assessing and planning how best to use LinkedIn. I've identified 5 levels, which I term Basic, Professional, Engaging, Social and Influencer. Against each I've indicated LinkedIn Profile characteristics, LinkedIn related activity, indicative time required and potential results. Assess where you and your team are now. Identify where you'd like to get to. Plan the steps and progress you'll need to make. And if you need guidance, training or support please do get in touch with me, Mark Stonham at Wurlwind.
How to Build Your Personal Brand on LinkedIn Doreen Olson
Being a job seeker in this economy can be challenging, especially if you are unfamiliar with how to leverage social media in your job search. In this presentation, I show you how to build your LinkedIn profile to network your way to your next position.
A apresentação fala um pouco sobre estratégias efetivas de comunicação para times ágeis e também explica os porquês, baseado em linguagem verbal e não-verbal.
Tunisian olive oil, a millenary expertiseSlim Sayadi
The ceremony was marked by the presence of a large number of foreign diplomats, producers and exporters of Tunisian olive oil, as well as a pleiad of journalists. Not to mention Abdellatif Ghedira, the Executive Director of the International Olive Oil Council (IOC).
Follow the advice in the presentation to build yourself an amazing Linkedin profile. Step-by-step advice about how to stand out from the crowd on Linkedin. Give you Linkedin profile some attention today.
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and sales. For more information about relationship marketing contact Melissa McGinnis, Marketing Chameleon, www.marketingchameleon.com
LinkedIn Profile and Connection Best PracticesDonna Gilliland
Your LinkedIn profile is the first window people have into who you are, what you do and your accomplishments. Learn best practices for building out a detailed and LinkedIn profile. Once on LinkedIn, connecting and engaging is a key strategy to use. In this presentation, you will learn best practices for use of Status updates, recommendations, skills and expertise, Groups and engagement in general.
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
This presentation was for 3Rd Tech Tuesday at the Castle Rock Chamber of Commerce, Tuesday, June 18, 2013. It covers how to create a Powerful Profile; the Power of Groups, LI for Lead Generation, and how to create a Company Page.
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
Crush It On LinkedIn: Building Trust, Relationships and ReferralsStephen Murphy
http://www.getbusymedia.com - LinkedIn is by far the most powerful online networking platform for business and career searching. Stephen Murphy, Marketing Manager at PCG Digital Marketing and founder of Get Busy Media, explains in this presentation how to get the most out of your LinkedIn account.
Your presence is how people form their impressions of you – your resume, social networks such as LinkedIn and Twitter, even your own personal blog and website. These are all great ways for people to find you and learn more about who you are as a person. In this session, you’ll learn how to make your LinkedIn profile shine and how to set yourself apart and get your foot in the door.
Chris Lavery, social media guru and all round good guy, gave a presentation to the Monaghan E-Commerce Network recently and kindly shares his presentation here.
Valeria L Hunter presented "Effectively using LinkedIn" at the Indian Prairie Public Library on October 15, 2015 as one of their Technology classes. The course described a five step methodology to get started professionally networking on LinkedIn: Join and build a profile, Make connections, Get endorsements and recommendations, Join Groups, and Publish updates and postings.
Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a...Ted Prodromou
LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job.
Today, LinkedIn is so much more than a job-seeking website.
In this presention you’ll learn:
• Getting the Attention of Your Ideal Customer on LinkedIn
• Creating Your Killer LinkedIn Profile
• Building Your Professional Network
• Increasing Desire for Your Services Using LinkedIn Messages
• Moving Your LinkedIn Connections into Your Sales Funnel
• Advanced LinkedIn and Social Selling Strategies
Similar to Linkedin for Solopreneurs & Freelancers (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. Why bother?
• Online reputation + social proof
• Provide credibility + context for your business
• 467 million global users (Oct 16)
• SEO
• Referrals
• Information
• Communication
4. Be seen and be found
• Free options - building and keeping relationships
• Premium account features – connecting to decision
makers
• Company pages + paid advertising
• Targeted paid advertising
• Market research
• Unique URL
5. The Basics
• Getting over that icky sales/corporate/networking feeling.
“HELP”
• Have a presence
•Engage with new people
•Let people find you
•Prove yourself over time
6. The Basics
• Photography.
• Profiles with photos are 7 times more likely to be visited
• Invest!
• Smile
• Consider your background image too
• A great headshot is clear, high quality, free of distractions
and cropped to the face and neck
• No hard and fast rules for creatives!
7. The Basics
• Define your LinkedIn goals
• Decide which keywords you will use
• Test your keywords periodically
• Commit to setting yourself up well
8. The Headline
• Not your title
• 120 characters
• Open your story
• Define your market
9. The Summary
• One of the most important and most neglected sections.
• 2000 character limit
• Tell your story
• Use a basic format if you’re stuck: who, what, why?
• Provide a call to action
• Provide your contact details
• Use the first person if you can
• Use bullet points for your skills or other lists
• Use the active voice
• Cut jargon
10. The Experience Section
• Link back into your company profile page. Let people know what your
business does, how you offer value and who you work with
• Add relevant past positions and a summary of your role
• Include key achievements and weave your story’s loose ends
• Include your keywords
• Ask for recommendations
11. Recommendations
• Key for taking your profile up
a notch
• Be strategic
• Provide recommendations
• Invaluable for social proof and
credibility
• Show your unique value and
people skills
• Adds to your profile’s
‘personality’
13. LinkedIn Etiquette
• Personalise connection requests
• Add who you know, follow up with
new connections you haven’t
personally met
• Accept legitimate connection
requests
• Post professional content
• Offer value
14. Building your profile
• Add contacts: the magic 500+
• Join groups
• Comment (thoughtfully)
• Publish content: quick updates + long form content
15. Question and Connection time!
• Let’s get connected.
• Feel free to contact me with any questions about your
profile
Beth Barrett
info@linkmein.net.au
0413 457 714