This document provides tips for using Facebook marketing for self-employed individuals. It outlines steps for planning a Facebook marketing strategy including determining goals and content. It also provides guidance on building a Facebook page by filling in information, adding a profile picture and description. Additional tips include using applications, pictures and video, engaging with customers, and evaluating page insights and engagement over time. The overall goal is to effectively promote a business on Facebook.

1. FaceBook Marketing for the
Self-Employed
Joe Spake

2. Planning
• What do you do?
• How personal do you want to be?
• What’s interesting about your business?
• What are your goals?

3. Planning
• What about Content?
– Humor
– Photos
– Video
– Blogging
– News
– commentary

4. Building your page
Choose the type of page and fill in the blanks

5. Building your Page
• Fill in information completely
• Add a profile picture
• Good description of your Business
• Contact information

6. Bells and Whistles
• Applications (Stealing )
• Pictures
• Video
• Tabs
• Boxes
• Learn FBML

7. The Buzz
• Add some interesting content about your
business
• DON’T SPAM YOUR MESSAGE!
• Tell your friends
• Ask your friends to tell their friends
• Get a custom URL
http://facebook.com/username
• FaceBook Ads

8. Engage!
• Check your page often
• Respond
• Engage
• Be nice
• Ask open ended questions that encourage
response

9. Evaluate
Insights:
Powerful analytics tools that only the
page owner can see.
Check your “likes” and demographics
and engagement level of your visitors
and “likers”

11. Repeat
• What works? What doesn’t?
• Are you meeting your goals?
• Are you engaging?

12. Repeat
• What works? What doesn’t?
• Are you meeting your goals?
• Are you engaging?
•Are you making any money
on this crazy social media
stuff?

13. Happy FaceBooking!
Joe Spake
http://www.slideshare.net/Joe Spake