David Gauntlett argues that genres are changing as audiences have become producers of media through tools like Twitter. He asserts that conventional research must be supplemented by recognizing people's creativity rather than seeing them only as receivers. Examples like Shaun of the Dead and The Grand Budapest Hotel challenge genre expectations by mixing genres like horror and comedy. This underground film scene produces new media not bound by what professional producers can include, leading to less standardized genres that subvert audience expectations.

1. Genre theory – David Gauntlet

2. Media studies 2.0
David Gauntlet has become known for his
published works on Media and in particular –
genre.
This work has been noticeably different to most
basic genre theories – as it argues that genre the
world has now changed and that the receivers of
the media are now the producers (this is evident
in things such as online media like Twitter where
audiences have the technology and power to
break news quicker than journalists)

3. A key concept of his work is :
“Conventional research methods are replaced – or at
least supplemented – by new methods which recognise
and make use of people's own creativity, and brush
aside the outmoded notions of 'receiver' audiences and
elite 'producers‘”
Some examples of unconventional films are:
Shaun of the dead – which you would at first expect to be a
horror but is actually a comedy and plays of mocking zombie
horror films
Another example is The Grand Budapest Hotel

5. • This suggests that these ‘new producers’ are
making ‘new media’s’ in which have never
before been created by the mass,
“professional” media producers. This is
leading to a more, underground film scene –
such as films that challenge peoples
perceptions more because they have no ties
into what they can/can’t include in their
product to some extent.
An example of a home
made film

6. This leads to the idea of GENRE.
- These key facts mean that typical genre’s such
as horror, romance and comedy – are beginning
to become less standardised. This means that
what we expect to see in certain genre’s is
changing.