These slides are a summary overview of, in some cases, a few very complex theories. Apologies for the over-simplification.
This resource is designed to be a helpful starting point for further study and revision. It should always be used alongside specific contexts and examples.
It is also intended to persuade skeptics that Media Studies deserve to be taken seriously.
These slides are a summary overview of, in some cases, a few very complex theories. Apologies for the over-simplification.
This resource is designed to be a helpful starting point for further study and revision. It should always be used alongside specific contexts and examples.
It is also intended to persuade skeptics that Media Studies deserve to be taken seriously.
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
nơi nhận may áo khoác theo yêu cầu giá rẻ tại tphcm với các chất liệu phổ biến như nỉ, dù, kaki, da....Mời quý khách hàng ghé tham quan ANV shop để chọn mua hoặc đặt may theo ý thích của mình các mẫu hợp ý thích và hợp xu hướng mới ngày nay nhé!
ĐỊa chỉ: 403 Bà Hạt, p4, quận 10, hcm
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. David Gauntlett
(Things Wrong With the Media Effects Model)
• Gauntlett published ‘Media Studies 2.0’ online in 2007, which argues that
classic media studies fail to define when the categories of audiences and
producers unite and that new teaching methods are needed.
• He claimed that the effects model tackles social problems ‘backwards.’ - To
explain the problem of violence in society, researchers should begin with that
social violence and seek to explain it with reference to those who engage in
it. The 'media effects' approach, comes at the problem backwards, by starting
with the media and then trying to get connections from there on to social
beings, rather than the other way around.
3. Blumler and Katz
• Uses and Gratifications theory is a popular approach to understanding mass
communication. The theory places more focus on the consumer, or audience,
instead of the actual message itself by asking “what people do with media” rather
than “what media does to people.” – People take not a passive but an active role in
interpreting and integrating media into their own lives.
• The theory also says the audiences are responsible for choosing media to meet their
needs, the people use media to fulfil gratifications.
• Finally this suggests media competes against other information sources for viewers
gratification.
4. Jeremy Tunstall
• Primary, Secondary, Tertiary Audience Engagement
• Watching films in a cinema involve a primary mode of audience engagement as the
spectator is immersed with the narrative while watching a programme at home on television
may involve eating a meal at the same time, texting, using social media or other additional
activities. Tertiary audience engagement is using the text as background media like music
radio.”
• Primary (Close Attention) e.g cinema, books
• Secondary (The medium in question is relegated to the background) e.g Radio, some TV,
Music.
• Tertiary (Although medium is present, no conscious monitoring takes place) e.g pictures
5. Katz and Larzasfeld
• Two Step Flow Theory
• This theory asserts that information from the media moves in two distinct
stages. First, individuals (opinion leaders) who pay close attention to the
mass media and its messages receive the information. Opinion leaders pass
on their own interpretations in addition to the actual media content.
6. Stanley Cohen
• MORAL PANICS
• A moral panic is an intense feeling expressed in a populatin about an issue
that appears to threaten the social order. A moral panic occurs when a
“Condition, episode, person or group of persons emerges to become
defined as a threat to societal values and interests.”
• Those who start the panic when they fear a threat to prevailing social or
cultural values are known by researchers as moral entrepreneurs, while
people who threaten the social order are described as ‘Folk Devils.’
7. Martin Barker
• Challenging Moral Panics – “Barker suggests once you have entered into a
debate about violent video games, for example, you must have already
decided about negative media effects.” Martin Baker said “You can only have
a witch-hunt if you believe in the existence of witchcraft. You must have
already decided on negative media effects if your question is, “does this
product have the potential to deprave its audience?”