Zeynep Tufekci, Ph.D. @techsoc www.technosociology.org Personal Democracy Forum NYC 2011 “ Agents of Change”
The power of strong ties, the power of weak ties   Understanding Social Media & Social Change
Challenges to Collective Action under Autocracies Information diffusion “ Hidden Preferences”  -what do others think? Synchronization Shaping the public sphere Organizing mass / political action Publicity / visibility / solidarity
So What Does Social Media Add to Dissent under Autocracies? Nothing? Same thing, maybe faster? Negative because of surveillance / censorship?
Social Media Alters: Ability to connect Shape of the Network Speed of Information Diffusion
One-to-Many Network (Broadcast)
First Target in a Coup!
First Target in a Coup!
Demonstrators, too!
“ The whole world is watching”
 
Thus… Reshaping the public(s) Changing the mood
Lessons from Epidemiology Shape of network + speed of transmission Key to success of quarantines Autocracies play “whack-a-protest” Isolate/Supress/Crush/Censor/Wait Worked for decades!
 
 
Many-to-Many Networks
Altered Dynamics State is a resource-constrained actor Social media, by allowing mass coordination and rapid information diffusion, complicates “whack-a-protest” Attention  e conomy is key to politics  – speed of information diffusion matters !
Example: Tunisia Gafsa: 2008.  Mining town, protests over corrupt hiring Isolated, crushed (quarantined) 28,000 Facebook users in Tunisia Sidi Bouzid: 2010 Mohamed  Bouazizi ’s self-immolation Protests spread (viral) Almost 2,000,000 Facebook users in Tunisia
The Tunisian Blogosphere   (by: Dominique Lahaix ecairn) Aggregators Marketing/pub Personal Diaries Perso with some politics
The US lifestyle Blogosphere
The Claim: Social Media Unsuitable for Dissent Social Media only about weak ties Protest only moves through strong ties Weak ties don’t matter to success of protest
In Reality Social media ties include both weak and strong ones Tie strength is dynamic!  Weak ties create publics! Bridge ties (which can be weak ties) crucial for avoiding censorship and isolation
New Ties; New Connectivity
 
Online to Offline –  finding friends, finding politics
Agents of Change Tools *do* matter because they alter: Shape of networks  – many-to-many Possibility for /speed of  information diffusion  Creation of counterpublic(s) Fighting with camels in the Internet age But tools do not create the courage and dignity we are witnessing
Thank you!  Zeynep Tufekci [email_address] @techsoc www.technosociology.org

Zeynep pdf

  • 1.
    Zeynep Tufekci, Ph.D.@techsoc www.technosociology.org Personal Democracy Forum NYC 2011 “ Agents of Change”
  • 2.
    The power ofstrong ties, the power of weak ties Understanding Social Media & Social Change
  • 3.
    Challenges to CollectiveAction under Autocracies Information diffusion “ Hidden Preferences” -what do others think? Synchronization Shaping the public sphere Organizing mass / political action Publicity / visibility / solidarity
  • 4.
    So What DoesSocial Media Add to Dissent under Autocracies? Nothing? Same thing, maybe faster? Negative because of surveillance / censorship?
  • 5.
    Social Media Alters:Ability to connect Shape of the Network Speed of Information Diffusion
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
    “ The wholeworld is watching”
  • 11.
  • 12.
    Thus… Reshaping thepublic(s) Changing the mood
  • 13.
    Lessons from EpidemiologyShape of network + speed of transmission Key to success of quarantines Autocracies play “whack-a-protest” Isolate/Supress/Crush/Censor/Wait Worked for decades!
  • 14.
  • 15.
  • 16.
  • 17.
    Altered Dynamics Stateis a resource-constrained actor Social media, by allowing mass coordination and rapid information diffusion, complicates “whack-a-protest” Attention e conomy is key to politics – speed of information diffusion matters !
  • 18.
    Example: Tunisia Gafsa:2008. Mining town, protests over corrupt hiring Isolated, crushed (quarantined) 28,000 Facebook users in Tunisia Sidi Bouzid: 2010 Mohamed Bouazizi ’s self-immolation Protests spread (viral) Almost 2,000,000 Facebook users in Tunisia
  • 19.
    The Tunisian Blogosphere (by: Dominique Lahaix ecairn) Aggregators Marketing/pub Personal Diaries Perso with some politics
  • 20.
    The US lifestyleBlogosphere
  • 21.
    The Claim: SocialMedia Unsuitable for Dissent Social Media only about weak ties Protest only moves through strong ties Weak ties don’t matter to success of protest
  • 22.
    In Reality Socialmedia ties include both weak and strong ones Tie strength is dynamic! Weak ties create publics! Bridge ties (which can be weak ties) crucial for avoiding censorship and isolation
  • 23.
    New Ties; NewConnectivity
  • 24.
  • 25.
    Online to Offline– finding friends, finding politics
  • 26.
    Agents of ChangeTools *do* matter because they alter: Shape of networks – many-to-many Possibility for /speed of information diffusion Creation of counterpublic(s) Fighting with camels in the Internet age But tools do not create the courage and dignity we are witnessing
  • 27.
    Thank you! Zeynep Tufekci [email_address] @techsoc www.technosociology.org