This document provides an overview of key concepts for Section B of a media studies exam, including postmodern media, cultural studies, and the impact of broadband internet and Web 2.0. It discusses how the Cadbury Gorilla advert is postmodern, defines culture, and gives examples of how Volkswagen and Chanel No. 5 ads can be analyzed from a cultural studies perspective. It also explores how social groups interact with media, how Web 2.0 has empowered audiences, and examples of citizen journalism on YouTube and Twitter.

1. Contemporary Media Issues Introduction to Section B of the Exam Part Three

3. Postmodern Media - Advertising How is the Cadbury’s Gorilla advert an example of Postmodernism?

4. Postmodern Media - Advertising Traditional advertising use to look like this…

5. Postmodern Media – Cadbury’s Gorilla How is the Cadbury’s Gorilla advert an example of Postmodernism?

9. By looking at how culture is used and transformed by social groups , cultural studies sees people not simply as consumers, but as potential producers of new social values and cultural languages . Toby Miller (2006)

14. The Volkswagen Passat advert and cultural studies. Cultural Studies – a new approach

16. The Chanel No. 5 advert and cultural studies.

20. Fans as a ‘social group’? 1. Interview with Simon Pegg. 2. Extracts from ‘Trekkies’.

21. By looking at how culture is used and transformed by social groups , cultural studies sees people not simply as consumers, but as potential producers of new social values and cultural languages . Toby Miller (2006)

23. Example - Broadband Internet

25. Example - Broadband Internet

26. Example - Broadband Internet

29. Web 2.0 is really about normal everyday people using the Web and creating things on it - forget the acronyms.. Richard MacManus (2005) Definition – Web 2.0 Postmodern Media involves an active audience

30. Example of Web 2.0 – Mash-Up Kylie Minogue vs New Order Can’t Get Blue Monday Out Of My Head (2001) Remixed by Soulwax

31. Example of Web 2.0 – Mash-Up ‘ Read My Lips’ - Bush / Blair (2006) by atmo.se

32. Web 2.0 – Overview

35. How do I know that ‘citizen journalism’ is important? 2 examples… YouTube launches citizen journalism channel YouTube has launched YouTube Direct, a dedicated channel for citizen journalism, in an attempt to better connect news organisations with user generated content. Daily Telegraph 18 Nov 2009

36. http://www.bbc.co.uk/worldservice/news/2009/06/090617_iran_jun17_sl.shtml Iran Protests: Twitter, the Medium of the Movement Time Magazine 17 June 2009