1) The document analyzes the marketing costs incurred by coir manufacturers in Tirunelveli District, Tamil Nadu, India. It finds that the total marketing cost per 100 kg of coir fibre was Rs. 120.89 for micro units using Channel II and Rs. 110.35 for small units using Channel III.
2) Transport costs accounted for the largest share of marketing costs across all channels, ranging from 48.83% to 56.48% of total costs. Rejection losses and loading/unloading costs also accounted for significant shares.
3) Channel III, which involved the least intermediaries, had the lowest overall marketing costs and was deemed the most economically efficient channel.