PT. XYZ is a textile company that has seen declining revenue in recent years. The document analyzes PT. XYZ's marketing strategy and proposes ways to increase revenue. It conducts an internal analysis of PT. XYZ including segmentation, targeting, positioning, resources, and marketing mix. An external analysis using PESTEL, Porter's Five Forces, and competitor analysis is also performed. Based on the analyses, several issues are identified as contributing to the revenue decline, including low technology resources, lack of R&D, weak marketing strategy, and the economic impact of COVID-19. The document proposes a new marketing strategy to help PT. XYZ compete and increase sales.
The main aim of this research study is to identify the factors affecting the productivity on apparel
industry in the district of Badulla for sewing employees. The influences, human factors, organizational factors
and technological factors are viewed as separate sewing-efficiency variables. The researcher developed eight
hypotheses to address the research objectives
The document proposes a "Big Idea" to increase the efficiency of Bangladesh's supply chain by reducing traffic congestion through horizontal collaboration between industries. The idea involves 4 phases: 1) establishing industry conclaves to address supply chain issues, 2) implementing a buffer warehouse model for inventory management, 3) using a cross-docking model for distribution, and 4) applying a "Traffic Jam Supply Chain Model" using industry 4.0 technologies. The phases are designed to work together to improve road infrastructure, streamline inventory movement, and increase transparency in the supply chain network. A timeline, budget, and analysis of impacts are provided.
This document provides information about a research proposal on the ready-made garment (RMG) sector in Bangladesh. Specifically, it aims to analyze the relationship between labor efficiencies, entrepreneurial strategies, and meeting consignment deadlines at Epyllion Textile Ltd. The document outlines the research background, problem, objectives, rationale, scope, literature review, methodology, and plans for data analysis and ensuring validity and reliability. It seeks to address a gap in understanding how labor efficiency and management strategies impact meeting deadlines in Bangladesh's important RMG industry.
The document provides information about the Readymade Garment (RMG) industry in Bangladesh. It discusses how the RMG industry has become the most important industry in Bangladesh, employing over 2 million workers. It also notes that the industry faces challenges, as violence erupted in recent years between workers and management over issues like low wages, harassment, and poor working conditions. The document then provides details about the ABA Group, a garment manufacturer in Bangladesh, including their mission/vision, management, products, facilities, quality assurance processes, and benefits provided to employees.
The document discusses how new entrant firms can survive and create market niches within the mobile phone manufacturing industry. It analyzes the firm's external environment using Porter's five forces model, noting high threats of substitutes and competitive rivalry due to product differentiation. The document also examines a firm's internal environment, highlighting the importance of gaining competitive advantages through resource endowments, dynamic capabilities, and networks. It proposes a model combining these external and internal factors to assess how new entrants like Fairphone B.V. achieve success in the industry.
The main aim of this research study is to identify the factors affecting the productivity on apparel
industry in the district of Badulla for sewing employees. The influences, human factors, organizational factors
and technological factors are viewed as separate sewing-efficiency variables. The researcher developed eight
hypotheses to address the research objectives
The document proposes a "Big Idea" to increase the efficiency of Bangladesh's supply chain by reducing traffic congestion through horizontal collaboration between industries. The idea involves 4 phases: 1) establishing industry conclaves to address supply chain issues, 2) implementing a buffer warehouse model for inventory management, 3) using a cross-docking model for distribution, and 4) applying a "Traffic Jam Supply Chain Model" using industry 4.0 technologies. The phases are designed to work together to improve road infrastructure, streamline inventory movement, and increase transparency in the supply chain network. A timeline, budget, and analysis of impacts are provided.
This document provides information about a research proposal on the ready-made garment (RMG) sector in Bangladesh. Specifically, it aims to analyze the relationship between labor efficiencies, entrepreneurial strategies, and meeting consignment deadlines at Epyllion Textile Ltd. The document outlines the research background, problem, objectives, rationale, scope, literature review, methodology, and plans for data analysis and ensuring validity and reliability. It seeks to address a gap in understanding how labor efficiency and management strategies impact meeting deadlines in Bangladesh's important RMG industry.
The document provides information about the Readymade Garment (RMG) industry in Bangladesh. It discusses how the RMG industry has become the most important industry in Bangladesh, employing over 2 million workers. It also notes that the industry faces challenges, as violence erupted in recent years between workers and management over issues like low wages, harassment, and poor working conditions. The document then provides details about the ABA Group, a garment manufacturer in Bangladesh, including their mission/vision, management, products, facilities, quality assurance processes, and benefits provided to employees.
The document discusses how new entrant firms can survive and create market niches within the mobile phone manufacturing industry. It analyzes the firm's external environment using Porter's five forces model, noting high threats of substitutes and competitive rivalry due to product differentiation. The document also examines a firm's internal environment, highlighting the importance of gaining competitive advantages through resource endowments, dynamic capabilities, and networks. It proposes a model combining these external and internal factors to assess how new entrants like Fairphone B.V. achieve success in the industry.
Introduction to indian garment industryAnkur Makhija
The document provides an overview of the Indian garment industry. It discusses that the industry contributes significantly to India's economy through industrial production, GDP, and exports. The industry is concentrated in eight major apparel clusters across India and exports textiles and clothing to over 100 countries, with the US and EU being the largest export destinations. It then analyzes the strengths, weaknesses, opportunities, and threats facing the Indian garment industry. Key strengths include low labor costs and raw material availability. Weaknesses include industry fragmentation and lower productivity compared to competitors. Growing domestic demand and rising incomes present opportunities. Threats include global competition and currency fluctuations.
The document discusses the ready-made garments export industry in India. It covers business models, the manufacturing process, organization structures, statutory benefits and obligations, industry funds, governing bodies, state concentrations and opportunities, recent deals and trends, and reporting standards. The key business models are manufacturing apparel in-house or outsourcing production. The document provides an overview of the various stages in garment production and export.
Strategic issues in Readymade Garments Supply Chain Management: A Study on Mo...Md. Adib Ibne Yousuf
Course: Strategic Supply Chain Management
Course Code: SCM 6405
Prepared for
Lt Col Md. Tauhidul Islam (Retd.),
Associate Professor, Faculty of Business Studies
Bangladesh University of Professionals
Prepared by: Md. Adib Ibne Yousuf
MBA in Supply Chain Management
Bangladesh University of Professionals
Strategic Cost and Activating Competitive Advantageijtsrd
This study aimed to identify the Role of Strategic Costs (SCs) in Activating Competitive Advantage (Field Study in the Paints Companies - Khartoum State). The study tested two hypotheses which are: There is a significant relation between (SCs) and the Activating of the Competitive Advantage in the Sudanese Paints Companies in Khartoum State, there is a significant relation between (SCs) and the reduction of production costs in the Sudanese Paints Companies in Khartoum State. Researchers distributed (40) questionnaire forms among some of the workers in the field selected randomly (33) Forms were collected as 83%. Statistical package of social sciences programmer (SPSS) used for analyzing data. The study reached some findings from which: the strategic costs contribute in reducing costs during the products design stage, the companies has awareness in analyzing the competitive advantage situation to the competitors costs structure, the paints companies in Khartoum work to improve its operations and products continuously to decrease costs, Some of the study recommended to: there is necessity in applying the strategic cost methods together to activate the competitive advantage continuously , to do more studies in all the Sudanese industrial companies to the benefit of adopting the strategic cost in decreasing costs and to support the competitive advantage. Dr. Abubkr Ahmed Elhadi Abdelraheem | Dr. Badreldin Elhadi Ahmed Serajeldin | Aldouma Abdallah Abdalrahman Jedo"Strategic Cost and Activating Competitive Advantage" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd147.pdf http://www.ijtsrd.com/management/accounting-and-finance/147/strategic-cost-and-activating-competitive-advantage/dr-abubkr-ahmed-elhadi-abdelraheem
Submission for ISCEA PTAK Prize Global Case CompetitionSayem Faruk
Earned 100% on this case in the ISCEA PTAK Prize Global Case Competition 2015. An in-depth case written on the apparel industry of Bangladesh. Case is titled "Integrated ERP: Disruptive Innovation in the Apparel Industry".
This document summarizes a research study on female workers' attitudes toward industrial disputes in the ready-made garments (RMG) sector in Bangladesh. The RMG sector is a major contributor to Bangladesh's economy and employs around 2 million people, most of whom are women. However, industrial disputes have hindered the sector's growth in recent years. The study aims to assess female workers' attitudes on industrial disputes and identify ways to minimize disputes to increase productivity. The researchers conducted interviews and surveys of female RMG workers to analyze their views on the sources of disputes and how disputes could be better resolved. The findings could help develop guidelines to reduce disputes and strengthen the sustainable development of Bangladesh's important RMG industry.
The document summarizes a study on competitiveness in Bangladesh's garment and textiles industry. It discusses:
1) How external trade rules and international buyers have influenced domestic reforms in Bangladesh to improve competitiveness after quotas were phased out.
2) Stakeholders' changing perceptions of what factors are important for competitiveness, from survival to maintaining market share to future growth.
3) The study's findings that productivity, government policy changes, buyers continuing to source from Bangladesh, and improving factory capacity and working conditions were seen as key to the industry's competitiveness.
Entering the 4th Industrial Revolution: Supply Chain Efficiency in RMG by usi...Akib Hasan Srabon
1) The Bangladeshi ready-made garment industry faces challenges like a lack of skilled middle management and poor supply chain management that increase costs and lead times.
2) The document proposes using artificial intelligence and machine learning technologies to improve supply chain efficiency in the industry by reducing lead times, optimizing inventory, and gaining insights from inspection data.
3) Implementing a machine learning system for one garment factory would cost approximately $250,000 over 5 years, with most of the initial costs going towards server setup, development, and licensing fees.
A new approach in logistics management just in time-logistics (jit-l)Rika Febriana
This document provides an overview of Just-in-Time Logistics (JIT-L) as a new approach to logistics management. It defines JIT-L as applying the principles of Just-in-Time management to the four main components of logistics: customer service, order processing, inventory management, and transportation management. The document discusses how JIT aims to eliminate waste and improve service quality in supply chains. It argues that applying JIT principles to logistics can provide benefits like identifying waste sources, increasing delivery speed, improving business processes, and strengthening supplier relationships. The information is intended to help logistics companies, manufacturing firms, and academics understand JIT-L.
Performance of Power Loom Textiles: A Resource-based ViewAM Publications
Despite increasing attention paid to the Resource-based View (RBV), there is a dearth of empirical evidence
on the interactions among different RBV performance dimensions and their effect on organizational performance.
This paper examines and to extend the literature, by obtaining an understanding of the link between resources,
capabilities and organizational performance in terms of operational performance, financial performance and non
financial performance by using a survey research in the framework of Resource-based View. The RBV involves the
different performance dimensions such as tangible assets, intangible assets and capabilities. Numerous prior studies
have sought to examine the links between resources and organizational performance in particular efficiency by
secondary data and using quantitative methods.
This paper involved a quantitative examination of the relationship between tangibles assets, intangibles assets
and capabilities and organizational performance of power loom textiles of Maharashtra (India). The primary data of
one hundred and sixty power loom textiles of Maharashtra is collected through questionnaire to examine the
relationship between tangibles assets, intangibles assets and capabilities with the operational performance. It also
examines the relationship between operational performance with the organizational performance. This study finds a
positive relationship between performance dimensions and organizational performance. The hypotheses are developed
in the framework of RBV and tested by using the statistical method.
Planning, Optimization and Lead time reduction by Localization of an Enterpri...Tasmiah Zilani
The document discusses reducing lead times in Bangladesh's ready-made garment (RMG) sector through localization. It finds that the RMG industry's dependence on importing fabrics from abroad is the main reason for long lead times of 55-75 days. Interviews with garment firms revealed import dependency and inefficient port management as the most significant causes of delays. The study concludes that localizing fabric sourcing through domestic production could minimize lead times more than other supply chain reforms.
“Apparel merchandising” –the unsurpassed instance of contemporary business co...Alexander Decker
The document discusses the importance of effective communication in apparel merchandising. It outlines how apparel merchandising involves coordinating many steps in the supply chain from design to production to distribution. Effective communication is needed between buyers and manufacturers at each step. The document also examines how globalization has increased communication challenges for the industry and how Bangladesh's apparel industry needs to improve international business communication to remain competitive. It proposes a framework for standardizing communication research to help apparel merchandising address globalization's communication problems.
The document discusses the ready-made garments industry in India. It provides an overview of the industry, including business models, distribution channels, demand trends, financial performance, exports, manufacturing process, and policies. It analyzes factors influencing competitiveness such as labor costs, scale of operations, and trade agreements. While India is a major garment exporter, its market share has stagnated as countries like China and Bangladesh have more competitive cost structures and preferential trade agreements. To increase exports, the document recommends diversifying products and markets, expanding scale, improving labor costs through reforms, and entering new trade agreements.
Factors Affecting Performance of Cut Flower Firms in Kenya: A Case of Maji Ma...paperpublications3
Abstract: The flower firms in Kenya face high competition from those in the developed countries whose produce is deemed to be of quality. There is a need therefore to improve on the activities in Kenyan flower firms to gain competitive edge. This study sought to provide insights into policies and practices of flower production and marketing in MajiMazuri Flower Company in Uasin Gishu County. The overall objective of the study was to look at the Factors Affecting the Performance of Cut flower firms and the main factors that shape its structure and functioning in the cut flower industry in Kenya. Specifically, the study sought, to establish the contribution Government policy in the performance of the cut flower. The target population is Maji Mazuri flowers with 37 employees. The study used Census research design on a total of 37 departmental heads and supervisors. Data was collected through questionnaires and interviews then analysed by SPSS. It was found out that the Government of Kenya supports the flower sector by providing export licenses, marketing horticultural produce internationally through the Ministry of Agriculture. It is recommended that Flower firms need to follow the rules and regulation in place for them to succeed.
Final annual report of readymade garmentsjaimin parmar
This document provides an overview of the Indian apparel industry. It discusses the history and growth of the industry. The apparel market in India has grown significantly over the past decade, reaching Rs. 1,224 billion in 2015. The industry is broadly classified into men's, women's and kids' apparel segments. In 2010, men's apparel formed the largest segment with 40.2% market share, followed by women's apparel with 34.8% and kids' apparel with 24.9%. The document also provides figures on the size and growth rates of the different segments from 2010-2015.
Porter FIve forces analysis on textile industryAli Mehdi
The document summarizes a Porter Five Forces analysis of the textile industry in Pakistan. It finds that entry and exit barriers are high due to unfavorable legal policies, energy crises, and inflation. Competition is high both internally and from other countries. The bargaining power of buyers is high as quality standards increase, while the bargaining power of suppliers is low. Finally, the threat of substitutes is low in the industry. Overall, the analysis finds that three of the five forces - entry barriers, competition, and bargaining power of buyers - are high, making the textile industry an unfavorable business environment in Pakistan.
Report on External and Internal Environment AnalysisSartaj Noor
This document provides an analysis of the macro and micro environmental factors impacting the ready-made garment industry in Bangladesh. It includes a summary, introduction to the industry, company profile of Fergasam Bangladesh Ltd., and analyses of technological, economic, legal, and social macro factors as well as micro factors like customers, suppliers, competitors, and publics. It concludes with recommendations to ensure continued growth and profitability of the industry by addressing issues like safety, wages, and technology.
Expert opinion and guidelines on supply chain for iscea ptak prizeMd Asif Imrul
Supply chain management is a highly-detailed system used by small and large organizations likely to get products to consumers, from obtaining raw materials, manufacturing and delivering the final product to the customer. A well-organized supply chain management system involves optimizing operations functionality to be fast and efficient.
We're truly honored for getting the great opportunity to serve the CSCA & CSCM participants
The Textiles in China industry profile is an essential resource for top-level data and analysis covering the Textiles industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Textiles in China's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Textiles in China* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe textiles market includes yarns, fabrics, non-apparel, and apparel finished products. The value of each segment is for consumption, defined as domestic production plus imports minus exports, all valued at manufacturer prices. The yarns segment covers yarns for sewing, weaving, knitting, etc, made of cotton, wool, artificial, synthetic, or other fibers, but does not include the production of the fibers before spinning, fabrics covers woven, non-woven, and knitted fabrics (including knitted products such as sweaters). Apparel covers all other clothing except leather and footwear. Non-apparel products include technical, household, and other made-up non-clothing products. All currency conversions use constant average 2009 exchange rates.For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
Contrive Datum Insights (CDI) is a global market intelligence firm that provides syndicated and custom market research reports and services. They have experienced analysts and consultants who use various tools and techniques to gather and analyze information from proprietary data sources. CDI covers a wide range of industries and provides in-depth analysis and segmentation of markets. Their services include market sizing, competitive benchmarking, pricing intelligence, and distribution channel assessment. Some key clients include Fortune 500 companies from Europe, Asia, and North America.
Introduction to indian garment industryAnkur Makhija
The document provides an overview of the Indian garment industry. It discusses that the industry contributes significantly to India's economy through industrial production, GDP, and exports. The industry is concentrated in eight major apparel clusters across India and exports textiles and clothing to over 100 countries, with the US and EU being the largest export destinations. It then analyzes the strengths, weaknesses, opportunities, and threats facing the Indian garment industry. Key strengths include low labor costs and raw material availability. Weaknesses include industry fragmentation and lower productivity compared to competitors. Growing domestic demand and rising incomes present opportunities. Threats include global competition and currency fluctuations.
The document discusses the ready-made garments export industry in India. It covers business models, the manufacturing process, organization structures, statutory benefits and obligations, industry funds, governing bodies, state concentrations and opportunities, recent deals and trends, and reporting standards. The key business models are manufacturing apparel in-house or outsourcing production. The document provides an overview of the various stages in garment production and export.
Strategic issues in Readymade Garments Supply Chain Management: A Study on Mo...Md. Adib Ibne Yousuf
Course: Strategic Supply Chain Management
Course Code: SCM 6405
Prepared for
Lt Col Md. Tauhidul Islam (Retd.),
Associate Professor, Faculty of Business Studies
Bangladesh University of Professionals
Prepared by: Md. Adib Ibne Yousuf
MBA in Supply Chain Management
Bangladesh University of Professionals
Strategic Cost and Activating Competitive Advantageijtsrd
This study aimed to identify the Role of Strategic Costs (SCs) in Activating Competitive Advantage (Field Study in the Paints Companies - Khartoum State). The study tested two hypotheses which are: There is a significant relation between (SCs) and the Activating of the Competitive Advantage in the Sudanese Paints Companies in Khartoum State, there is a significant relation between (SCs) and the reduction of production costs in the Sudanese Paints Companies in Khartoum State. Researchers distributed (40) questionnaire forms among some of the workers in the field selected randomly (33) Forms were collected as 83%. Statistical package of social sciences programmer (SPSS) used for analyzing data. The study reached some findings from which: the strategic costs contribute in reducing costs during the products design stage, the companies has awareness in analyzing the competitive advantage situation to the competitors costs structure, the paints companies in Khartoum work to improve its operations and products continuously to decrease costs, Some of the study recommended to: there is necessity in applying the strategic cost methods together to activate the competitive advantage continuously , to do more studies in all the Sudanese industrial companies to the benefit of adopting the strategic cost in decreasing costs and to support the competitive advantage. Dr. Abubkr Ahmed Elhadi Abdelraheem | Dr. Badreldin Elhadi Ahmed Serajeldin | Aldouma Abdallah Abdalrahman Jedo"Strategic Cost and Activating Competitive Advantage" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd147.pdf http://www.ijtsrd.com/management/accounting-and-finance/147/strategic-cost-and-activating-competitive-advantage/dr-abubkr-ahmed-elhadi-abdelraheem
Submission for ISCEA PTAK Prize Global Case CompetitionSayem Faruk
Earned 100% on this case in the ISCEA PTAK Prize Global Case Competition 2015. An in-depth case written on the apparel industry of Bangladesh. Case is titled "Integrated ERP: Disruptive Innovation in the Apparel Industry".
This document summarizes a research study on female workers' attitudes toward industrial disputes in the ready-made garments (RMG) sector in Bangladesh. The RMG sector is a major contributor to Bangladesh's economy and employs around 2 million people, most of whom are women. However, industrial disputes have hindered the sector's growth in recent years. The study aims to assess female workers' attitudes on industrial disputes and identify ways to minimize disputes to increase productivity. The researchers conducted interviews and surveys of female RMG workers to analyze their views on the sources of disputes and how disputes could be better resolved. The findings could help develop guidelines to reduce disputes and strengthen the sustainable development of Bangladesh's important RMG industry.
The document summarizes a study on competitiveness in Bangladesh's garment and textiles industry. It discusses:
1) How external trade rules and international buyers have influenced domestic reforms in Bangladesh to improve competitiveness after quotas were phased out.
2) Stakeholders' changing perceptions of what factors are important for competitiveness, from survival to maintaining market share to future growth.
3) The study's findings that productivity, government policy changes, buyers continuing to source from Bangladesh, and improving factory capacity and working conditions were seen as key to the industry's competitiveness.
Entering the 4th Industrial Revolution: Supply Chain Efficiency in RMG by usi...Akib Hasan Srabon
1) The Bangladeshi ready-made garment industry faces challenges like a lack of skilled middle management and poor supply chain management that increase costs and lead times.
2) The document proposes using artificial intelligence and machine learning technologies to improve supply chain efficiency in the industry by reducing lead times, optimizing inventory, and gaining insights from inspection data.
3) Implementing a machine learning system for one garment factory would cost approximately $250,000 over 5 years, with most of the initial costs going towards server setup, development, and licensing fees.
A new approach in logistics management just in time-logistics (jit-l)Rika Febriana
This document provides an overview of Just-in-Time Logistics (JIT-L) as a new approach to logistics management. It defines JIT-L as applying the principles of Just-in-Time management to the four main components of logistics: customer service, order processing, inventory management, and transportation management. The document discusses how JIT aims to eliminate waste and improve service quality in supply chains. It argues that applying JIT principles to logistics can provide benefits like identifying waste sources, increasing delivery speed, improving business processes, and strengthening supplier relationships. The information is intended to help logistics companies, manufacturing firms, and academics understand JIT-L.
Performance of Power Loom Textiles: A Resource-based ViewAM Publications
Despite increasing attention paid to the Resource-based View (RBV), there is a dearth of empirical evidence
on the interactions among different RBV performance dimensions and their effect on organizational performance.
This paper examines and to extend the literature, by obtaining an understanding of the link between resources,
capabilities and organizational performance in terms of operational performance, financial performance and non
financial performance by using a survey research in the framework of Resource-based View. The RBV involves the
different performance dimensions such as tangible assets, intangible assets and capabilities. Numerous prior studies
have sought to examine the links between resources and organizational performance in particular efficiency by
secondary data and using quantitative methods.
This paper involved a quantitative examination of the relationship between tangibles assets, intangibles assets
and capabilities and organizational performance of power loom textiles of Maharashtra (India). The primary data of
one hundred and sixty power loom textiles of Maharashtra is collected through questionnaire to examine the
relationship between tangibles assets, intangibles assets and capabilities with the operational performance. It also
examines the relationship between operational performance with the organizational performance. This study finds a
positive relationship between performance dimensions and organizational performance. The hypotheses are developed
in the framework of RBV and tested by using the statistical method.
Planning, Optimization and Lead time reduction by Localization of an Enterpri...Tasmiah Zilani
The document discusses reducing lead times in Bangladesh's ready-made garment (RMG) sector through localization. It finds that the RMG industry's dependence on importing fabrics from abroad is the main reason for long lead times of 55-75 days. Interviews with garment firms revealed import dependency and inefficient port management as the most significant causes of delays. The study concludes that localizing fabric sourcing through domestic production could minimize lead times more than other supply chain reforms.
“Apparel merchandising” –the unsurpassed instance of contemporary business co...Alexander Decker
The document discusses the importance of effective communication in apparel merchandising. It outlines how apparel merchandising involves coordinating many steps in the supply chain from design to production to distribution. Effective communication is needed between buyers and manufacturers at each step. The document also examines how globalization has increased communication challenges for the industry and how Bangladesh's apparel industry needs to improve international business communication to remain competitive. It proposes a framework for standardizing communication research to help apparel merchandising address globalization's communication problems.
The document discusses the ready-made garments industry in India. It provides an overview of the industry, including business models, distribution channels, demand trends, financial performance, exports, manufacturing process, and policies. It analyzes factors influencing competitiveness such as labor costs, scale of operations, and trade agreements. While India is a major garment exporter, its market share has stagnated as countries like China and Bangladesh have more competitive cost structures and preferential trade agreements. To increase exports, the document recommends diversifying products and markets, expanding scale, improving labor costs through reforms, and entering new trade agreements.
Factors Affecting Performance of Cut Flower Firms in Kenya: A Case of Maji Ma...paperpublications3
Abstract: The flower firms in Kenya face high competition from those in the developed countries whose produce is deemed to be of quality. There is a need therefore to improve on the activities in Kenyan flower firms to gain competitive edge. This study sought to provide insights into policies and practices of flower production and marketing in MajiMazuri Flower Company in Uasin Gishu County. The overall objective of the study was to look at the Factors Affecting the Performance of Cut flower firms and the main factors that shape its structure and functioning in the cut flower industry in Kenya. Specifically, the study sought, to establish the contribution Government policy in the performance of the cut flower. The target population is Maji Mazuri flowers with 37 employees. The study used Census research design on a total of 37 departmental heads and supervisors. Data was collected through questionnaires and interviews then analysed by SPSS. It was found out that the Government of Kenya supports the flower sector by providing export licenses, marketing horticultural produce internationally through the Ministry of Agriculture. It is recommended that Flower firms need to follow the rules and regulation in place for them to succeed.
Final annual report of readymade garmentsjaimin parmar
This document provides an overview of the Indian apparel industry. It discusses the history and growth of the industry. The apparel market in India has grown significantly over the past decade, reaching Rs. 1,224 billion in 2015. The industry is broadly classified into men's, women's and kids' apparel segments. In 2010, men's apparel formed the largest segment with 40.2% market share, followed by women's apparel with 34.8% and kids' apparel with 24.9%. The document also provides figures on the size and growth rates of the different segments from 2010-2015.
Porter FIve forces analysis on textile industryAli Mehdi
The document summarizes a Porter Five Forces analysis of the textile industry in Pakistan. It finds that entry and exit barriers are high due to unfavorable legal policies, energy crises, and inflation. Competition is high both internally and from other countries. The bargaining power of buyers is high as quality standards increase, while the bargaining power of suppliers is low. Finally, the threat of substitutes is low in the industry. Overall, the analysis finds that three of the five forces - entry barriers, competition, and bargaining power of buyers - are high, making the textile industry an unfavorable business environment in Pakistan.
Report on External and Internal Environment AnalysisSartaj Noor
This document provides an analysis of the macro and micro environmental factors impacting the ready-made garment industry in Bangladesh. It includes a summary, introduction to the industry, company profile of Fergasam Bangladesh Ltd., and analyses of technological, economic, legal, and social macro factors as well as micro factors like customers, suppliers, competitors, and publics. It concludes with recommendations to ensure continued growth and profitability of the industry by addressing issues like safety, wages, and technology.
Expert opinion and guidelines on supply chain for iscea ptak prizeMd Asif Imrul
Supply chain management is a highly-detailed system used by small and large organizations likely to get products to consumers, from obtaining raw materials, manufacturing and delivering the final product to the customer. A well-organized supply chain management system involves optimizing operations functionality to be fast and efficient.
We're truly honored for getting the great opportunity to serve the CSCA & CSCM participants
The Textiles in China industry profile is an essential resource for top-level data and analysis covering the Textiles industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Textiles in China's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Textiles in China* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe textiles market includes yarns, fabrics, non-apparel, and apparel finished products. The value of each segment is for consumption, defined as domestic production plus imports minus exports, all valued at manufacturer prices. The yarns segment covers yarns for sewing, weaving, knitting, etc, made of cotton, wool, artificial, synthetic, or other fibers, but does not include the production of the fibers before spinning, fabrics covers woven, non-woven, and knitted fabrics (including knitted products such as sweaters). Apparel covers all other clothing except leather and footwear. Non-apparel products include technical, household, and other made-up non-clothing products. All currency conversions use constant average 2009 exchange rates.For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
Contrive Datum Insights (CDI) is a global market intelligence firm that provides syndicated and custom market research reports and services. They have experienced analysts and consultants who use various tools and techniques to gather and analyze information from proprietary data sources. CDI covers a wide range of industries and provides in-depth analysis and segmentation of markets. Their services include market sizing, competitive benchmarking, pricing intelligence, and distribution channel assessment. Some key clients include Fortune 500 companies from Europe, Asia, and North America.
Mexican supermarket industry is mainly characterized by a variety of types of consumers, mainly
marked by differences in purchasing power. Mexican industry self serves the needs of different consumers
through: (i) modern formats such as supermarkets, warehouses, hypermarkets and membership clubs; (ii)
traditional formats such as small independent sundries; and (iii) informal, such as farmers' markets and local street
vendors. This paper analyzes retrospectively the acquisition of the Gigante stores by Soriana from the theory of
industry, resources and capabilities, reviewing the situation of both companies in the diamond industry by Porter,
SWOT analysis themselves that theory.
Here are a few key ways the food industry has changed American culture:
- Convenience and processed foods have become the norm. Americans now rely heavily on packaged, prepared foods that can be cooked or eaten quickly due to busy lifestyles. This has contributed to health issues like obesity.
- Big agriculture and food corporations now dominate the system. Mega farms and a small number of huge companies control most of our food supply. This industrialized model prioritizes profits over health and sustainability.
- Nutrition and health have declined. With more processed foods high in sugar, salt, and unhealthy fats being widely available and marketed, Americans' diets have shifted away from whole, minimally processed foods. This is a
This document contains information about Malakot Riaz's course submission including their name, roll number, course, and professor submitted to. It also includes the vision and mission statements of Nishat Pakistan, an industrial company. Financial reports from 2013-2017 are presented showing Nishat's quarterly net sales and profits, which were negatively impacted by GST rollouts each year. A graph shows the company's share of capital from 2017-2013. The last section is a marketing strategy document for Nishat discussing topics like the company overview, target marketing, SWOT analysis, and more.
The Global Textiles industry profile is an essential resource for top-level data and analysis covering the Textiles industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Global Textiles's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Global Textiles* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe textiles market includes yarns, fabrics, non-apparel, and apparel finished products. The value of each segment is for consumption, defined as domestic production plus imports minus exports, all valued at manufacturer prices. The yarns segment covers yarns for sewing, weaving, knitting, etc, made of cotton, wool, artificial, synthetic, or other fibers, but does not include the production of the fibers before spinning. Fabrics covers woven, non-woven, and knitted fabrics (including knitted products such as sweaters). Apparel covers all other clothing except leather and footwear. Non-apparel products include technical, household, and other made-up non-clothing products. All currency conversions use constant average 2009 exchange rates.For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific.North America consists of Canada, Mexico, and the United States.South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
Market Research Reports, Inc. has announced the addition of “2015 Deep Research Report on Global Maternity Clothing Industry” research report to their offering. See more at- http://mrr.cm/4qX
Competitive Intelligence Structure For Automotive CompaniesBenny T.C. Siu
This document discusses structuring an organization to maximize competitive intelligence (CI) capabilities in the automotive industry. It recommends a matrix structure with CI activities divided along business units, geographical regions, and functions. Automakers need CI professionals skilled in various areas to understand customer preferences, conduct market research and benchmark competitors to incorporate findings into strategic planning. An effective CI organization shares information across units to improve through industry best practices.
Mythbusting: Competitiveness for the Indian Textile and Apparel IndustryDevangshu Dutta
There are many myths that are prevalent among the observers of the Indian textile and apparel industry. Here are a few illustrative ones that point to the need to seriously review of the way the Indian industry competes globally:
• Myth # 1 – To grow, India needs to do what China has done
• Myth # 2 - India is competitive because Indian labour is cheap
• Myth # 3 - Indian handiwork is irreplaceable
• Myth # 4 - Compared to China and other Asian giants, the fragmented supply base of Indian manufacturers is more flexible and can competitively fulfil small orders
• Myth # 5 - India needs to focus on its core strengths – for example, India has a sustainable advantage in cotton that will maintain its competitive edge
To break-through, Indian industry has to consistently apply the 4-D Framework
-> Define
-> Design
-> Develop
-> Deliver
All of these are seemingly simple, disparate steps. However, put together and carried out consistently over a period of time, they can move the Indian industry into a different orbit. Let’s imagine an old valve radio – the tuning knob had two parts – a large outer piece to select the major frequency, and a smaller inner part for fine-tuning closer to the frequency. Many of the industry’s moves are short-term oriented and many government policies are helping to fine-tune the frequency set by the industry. We would ask the industry to “Change the Frequency”, and select the path of higher value growth.
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The document provides a strategic plan for a new division producing an affordable smartphone. It includes an external environmental analysis noting trends in technology, regulations, economics, and consumer behavior. An internal analysis examines the division's strengths in cost leadership and differentiation, and weaknesses in experience and resources. A SWOTT analysis identifies opportunities in emerging markets and threats from competitors. The objectives are to increase market share, customer satisfaction, and employee retention through innovative, high-quality, low-cost smartphones.
Global T-C Reflective Fabric Market research provides insights into consumer behavior, industry trends, and market competition through the use of various research techniques, including surveys, interviews, and data analysis.
This document discusses industry and competitor analysis. It defines industry analysis as focusing on the potential of an industry by examining its actual and potential size, growth, structure, setting, attractiveness, performance, key success factors, and cost structure. It also discusses Porter's five forces model for analyzing competitive forces in an industry. Competitor analysis examines competitors' strategies, strengths/weaknesses, objectives, and response profiles. Porter's generic competitive strategies of cost leadership, differentiation, and focus are also summarized. The importance of competitive intelligence in understanding competitors' short and long-term strategies, organization, culture, and cost structure is highlighted.
The document discusses how a multinational furniture company named Horizon abandoned its intended strategy. Horizon formulated a strategic plan to assess the market and set its strategy. However, after a few years it found itself making losses with poor product sales. It then decided to change its strategy, abandoning parts of its original intended strategy. The reasons for abandoning its strategy included relocating many of its showrooms to city areas with less customers, issues with corruption where officials kept money, using outdated and less durable furniture materials, and changing customer preferences towards more attractive and affordable items. The document concludes that while organizations create intended strategies, changes over time require new emergent strategies, with realized strategies being a product of intended as well as emergent
The document discusses competitive intelligence analysis tools for economic development. It introduces competitive intelligence and why analysis is important. It then describes the top 5 analysis tools: SWOT analysis, competitor profile, STEEP analysis, Porter's Five Forces model, and SPACE matrix. For each tool, it provides a description, objective, and details on the type of information needed to conduct the analysis. It concludes by offering some tips to remember and providing information about Intelegia, the company discussing the tools.
The Textiles in Japan industry profile is an essential resource for top-level data and analysis covering the Textiles industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Textiles in Japan's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Textiles in Japan* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe textiles market includes yarns, fabrics, non-apparel, and apparel finished products. The value of each segment is for consumption, defined as domestic production plus imports minus exports, all valued at manufacturer prices. The yarns segment covers yarns for sewing, weaving, knitting, etc, made of cotton, wool, artificial, synthetic, or other fibers, but does not include the production of the fibers before spinning, fabrics covers woven, non-woven, and knitted fabrics (including knitted products such as sweaters). Apparel covers all other clothing except leather and footwear. Non-apparel products include technical, household, and other made-up non-clothing products. All currency conversions use constant average 2009 exchange rates.For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
This document discusses how analysts have traditionally defined a firm's assets too narrowly by only considering tangible assets like property and equipment. However, intangible assets such as technology, brand reputation, and corporate culture are also invaluable to a firm's competitive position. In fact, these invisible assets are often the main source of sustainable competitive advantage over time. The document then goes on to discuss analyzing a firm's resources and capabilities as the basis for formulating strategy.
This document provides information about Techno Space Education & Solutions Pvt. Ltd., a company located in Bathinda, India that provides IT and management services including website development, bulk messaging, and industrial training. It outlines the company's objectives to computerize engineering professions and deliver quality training. The document also reviews literature on the textile industry and sustainability and discusses the research methodology used, including collecting primary data through questionnaires and secondary data from sources like books and the internet. The sample size for the study is 50 and convenience sampling will be used.
The document provides an overview of branding and the telecommunications industry in India. It discusses what branding is, the objectives and scope of studying Airtel's brand, and the need for such a study. It then covers the methodology used, including primary and secondary research. The document also provides an industry profile of the Indian telecom sector, covering its history, key statistics, market dynamics, and recent developments and investments.
The document provides information about branding and brand management. It discusses how brands are used to identify and distinguish products/services, and how branding seeks to develop expectations and perceptions associated with a brand. It also covers how carefully crafted advertising can influence consumers to pay high prices for inexpensive products by manipulating perceived brand value.
With increasing globalization and related advantages, most of the present firms are trying to go international. This is all due to maximizing the potential benefits available in different countries. With this, firms are trying to increase their presence throughout the world. Today, different countries have different advantages as some country is good in some specific industries, whereas some in others. Therefore, firms operating in an industry look for other nations doing well in the similar industries and have huge potential so that, they could take advantage of it.
1) The document examines the influence of external bailouts on macroeconomic stability in Ghana from 2008 to 2021 using time series data and vector error correction modeling.
2) It finds that while external bailouts have no short-term impact, there is a long-term causal relationship between bailouts and macroeconomic stability as well as with foreign direct investment, GDP, and imports.
3) To improve stability, the authors recommend that Ghana reduce reliance on external bailouts, increase foreign reserves, and expand agriculture and industrialization.
- The document discusses a study on increasing brand awareness of Oranger Mobile, which is a courier service partner of PT Pos Indonesia responsible for pickups, deliveries, and direct sales.
- Brand awareness of Oranger is currently low, as the number of Oranger drivers did not meet targets in 2021 and most respondents in a survey were not familiar with the Oranger brand.
- The study uses a mixed-methods approach, collecting both qualitative data to measure brand awareness and quantitative data to analyze factors influencing awareness. The results show advertising, publicity, sponsorship, and word-of-mouth can increase Oranger's brand awareness.
The document summarizes a study on optimizing the stock portfolio of PT XYZ, a state-owned pension fund company in Indonesia. In 2021, PT XYZ's actual stock portfolio performed poorly, with a return of 0.56% and Sharpe ratio of 2.39%, below targets. Using the Markowitz portfolio model and 5 years of stock price data, the study optimized the 2021 portfolio. The optimized portfolio increased the Sharpe ratio to 21.67% and return to 1.62%, outperforming the actual portfolio. An efficient frontier analysis identified multiple portfolio options with different risk-return profiles. The results recommend PT XYZ use the Markowitz method to improve future portfolio performance and evaluation.
The document analyzes the financial performance of 20 health sector companies in Indonesia from 2018-2021 using various financial ratios and DuPont analysis. It finds that hospital companies generally benefited during the pandemic due to increased patient numbers, while pharmaceutical companies saw mixed results depending on retail and distribution impacts. Specifically, the analysis found that one hospital, Metro Healthcare Indonesia, had the highest average return on equity of 0.26 over the period. Other key findings are also presented regarding factors influencing financial performance changes before and during the COVID-19 pandemic.
This document discusses a proposed marketing strategy for Hirka, a shoe company that makes shoes from chicken claw skin. Hirka currently markets its products through social media, e-commerce, and word of mouth. However, brand awareness and sales are still low due to a lack of marketing and advertising. The products are also currently only available for men. The study aims to identify the target market and appropriate marketing strategy to increase Hirka's brand awareness and purchase intention. A survey was conducted of 206 respondents to assess their brand recognition of and purchase intention toward Hirka's products. The results showed most respondents were unaware of the Hirka brand and had low purchase intention. Various analyses were used to develop marketing strategies,
1) The document proposes a marketing strategy to enhance customer loyalty for RAM Water, a water processor product experiencing declining sales.
2) It reviews literature on customer loyalty and satisfaction and how the marketing mix (7Ps) can impact satisfaction.
3) An analysis was conducted using SEM-PLS to evaluate the relationships between the 7Ps, customer satisfaction, and loyalty using data from 153 RAM Water users. The results showed the 7Ps significantly impacted satisfaction which significantly impacted loyalty.
This document proposes an integrated luggage storage and transportation scheme. It analyzes the current luggage storage market and compares traditional and new "Internet +" models. The proposed scheme designs functional modules like storage, transportation, tourism services and insurance. It provides solutions for different business scenarios like short/long term storage, inter-station delivery, and tourism services. The goal is to improve resource utilization and provide convenient luggage services for travelers.
- The Ecobiz.id platform was created to help farmers in Indonesia by facilitating knowledge sharing and connecting farmers to buyers. However, the platform still lacks interactivity and network effects due to poor existing content that does not meet user needs.
- This study examines how to motivate stakeholders, especially potential content creators, to actively participate and create valuable, interesting, and relevant content for users. Improving the quality and variety of content is expected to increase interactivity on the platform and provide value to users.
- Interviews and observations of stakeholders and users were conducted to understand their perspectives on existing content and how content could motivate involvement and interaction on the platform. The results will help improve content marketing strategies to better engage users.
This document analyzes strategies to increase brand awareness and intention to use PosAja, an application-based delivery service owned by PT Pos Indonesia. It conducts external and internal analyses, as well as surveys consumers to measure brand awareness and factors influencing intention to use. The survey finds low brand recognition of PosAja. Quantitative analysis shows brand logo and advertisements significantly impact brand awareness, while brand name and promotions do not. Further analysis is needed to identify strategies to improve awareness and drive more customers to use PosAja.
This document summarizes a research study that examined the effect of budgetary participation and internal control on managerial performance, with job relevant information as a moderating variable. The study was conducted at three type C regional general hospitals in Jambi Province, Indonesia that had intermediate accreditation levels. The results showed that budgetary participation and internal control positively affected managerial performance. Job relevant information was found to moderate the relationship between internal control and managerial performance, but did not moderate the relationship between budgetary participation and managerial performance. The document provides background information on the hospitals studied, discusses relevant theories, and outlines the research questions and objectives.
This document analyzes and compares environmentally friendly cryptocurrencies with the highest trading classical cryptocurrencies from July 2019 to April 2022. It finds a statistically significant correlation between the values of eco-friendly and classical cryptocurrencies, suggesting investors apply similar investment approaches to both. It also concludes the demand for eco-friendly cryptocurrencies is increasing as the world moves toward sustainability. The study uses daily closing price data from various sources to analyze 7 eco-friendly and 7 highest value classical cryptocurrencies over 34 months. Descriptive statistics of the data are presented in a table.
This document summarizes the evolution and enlightenment of global financial regulatory systems based on a comparative analysis of systems in the UK, US, and China. It finds that financial regulatory systems generally evolve from mixed/centralized models to separated/institutional models to more integrated approaches. The UK and US systems demonstrate a progression from separation to unification to twin peaks models. China's system has transitioned from the central bank as sole regulator to separated then integrated regulation. Key lessons for China include understanding the role of regulation in promoting development while preventing risks, and adapting international best practices to its national context.
This study analyzed the impact of e-service quality (e-servqual) on customer satisfaction and loyalty at Bank Negara Indonesia (BNI). A survey was conducted with 274 BNI customers who use the mobile banking app. The results of structural equation modeling showed that e-servqual has a significant positive effect on both customer satisfaction and loyalty. Customer satisfaction also has a significant positive effect on loyalty. The study concludes that improving e-servqual can increase customer satisfaction and loyalty for BNI, which is important for the bank's future success.
The document discusses intellectual effort and references. It notes that the brain is just a gateway to the mind, and the mind needs to maintain the brain to concentrate on useful thoughts. It also argues that those who do evil will not get an afterlife, and animals cannot attain infinite spiritual energy or an afterlife. The document concludes that solving problems requires analyzing causes, and that politics and total quality management will become more connected over time. Reform requires having a theory and being a bit of a philosopher.
- Evergrande Group, one of China's largest real estate developers, fell into a major debt crisis with total liabilities reaching 1.97 trillion yuan.
- The crisis was caused by deteriorating cash flow, an overreliance on high-leverage financing, and aggressive diversification into unrelated industries.
- Potential countermeasures discussed include restructuring debt through negotiations, asset sales, and government support to stabilize the real estate market and prevent wider economic impact.
- The document discusses strategies for increasing brand awareness and intention to use Pospay, a digital wallet launched by PT Pos Indonesia.
- Currently, 98.5% of Pospay users are PT Pos Indonesia employees, showing low brand awareness and usage outside the company.
- The study analyzes factors influencing brand awareness and usage intention through a literature review, value proposition canvas analysis, and survey data.
- Results show Pospay can create discounts/cashback and develop new features like inter-wallet transfers to boost awareness and intention to use.
The document proposes an integrated marketing communication strategy for KOST.ON3 Residence through benchmarking against competitors. It analyzes KOST.ON3 Residence's external environment and internal capabilities. The proposed strategy focuses on strengthening advertising using third-party platforms to improve brand awareness and reputation based on insights from an integrated marketing communication analysis and customer journey analysis. Using third-party platforms can help KOST.ON3 Residence expand its customer base by developing greater trust in its brand.
This document proposes marketing strategies to improve the performance of Wifi.id Corner, an internet access service provided by PT Telkom Indonesia. It analyzes Wifi.id Corner's external environment using PESTEL, Porter's Five Forces, and competitor and consumer analyses. An internal analysis uses STP and the 7Ps. SWOT and TOWS matrix analyses identify strengths, weaknesses, opportunities, and threats. Based on these, three strategies are proposed: using social media effectively, collaborating with the government and SMEs, and improving Wifi.id Corner's ambience. The goal is to enhance sales by creating purchase intention among consumers.
Datang International is a major Chinese power company that discloses carbon information in its social responsibility reports. The summary analyzes:
1) Datang International's carbon disclosure includes monetary information like environmental fees and subsidies, and non-monetary strategies, measures, and goals.
2) Disclosed strategies commit to green development and increasing clean energy, but some details are lacking.
3) Carbon reduction measures focus on upgrading generator units, developing clean energy, and conserving resources. However, some financial data is not reported.
This document summarizes a research article about the effect of social media marketing and quality of human resources on business development of MSMEs in Maros Regency, Indonesia. The article provides background on the importance of MSMEs to the Indonesian economy. It then reviews literature on topics like the definition of MSMEs, quality of human resources, use of social media marketing, and benefits of social media. The research aims to analyze the effect of social media marketing and quality of human resources on business development of MSMEs in Maros Regency using a quantitative survey method.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
E452937.pdf
1. American International Journal of Business Management (AIJBM)
ISSN- 2379-106X, www.aijbm.com Volume 04, Issue 05(May-2021), PP 29-37
*Corresponding Author: Billy Yosafat 1
www.aijbm.com 29 | Page
PROPOSED MARKETING STRATEGY TO INCREASE
REVENUE OF PT. XYZ IN TEXTILE INDUSTRY
Billy Yosafat1
, Herry Hudrasyah2
1
(School of Business and Management, InstitutTeknologi Bandung, Bandung)
2
(School of Business and Management, InstitutTeknologi Bandung, Bandung)
ABSTRACT: Thisresearchisintended to help PT. XYZ to be able to compete in the textile and textile
productindustrysector and to increase revenue by increasing sales results. Researchersconducted an
analysisbothinternally and externally on PT. XYZ to analyze the company's situation. The
internalanalysisconducted by the researcherincludedsegmenting, targeting, and positioninganalysis,
thencontinuedwith the analysis of resources and capabilities and alsoanalysis of the marketing mix. The
externalanalysiscarried out by the researcherincludes PESTEL analysis, Porter's Five Forces analysis, and
competitoranalysis. Apartfrominternal and externalanalysis, thisstudyalso uses a SWOT analysis. This
studyused qualitative methods and data collection wascarried out by means of interviews and research
observations. This research has several limitations, namelythisresearchisfocused on the marketing aspect and is
a case study in the textile industry and textile productssector. This interview uses open and unstructured
questions to seetheirviews and experiences. Based on the root cause analysis, there are several causes,
namelylowtechnologyresources, lack of research and development, lack of relationship building, lack of
marketing and sales strategies, lack of corporatebranding, lowpurchasing intentions, the economic impact of
the COVID-19 pandemic, lowgovernment support, regulationduring the COVID-19 pandemic, a declining
textile market, and volatile sales performance.
KEYWORDS–Textile and textile products industry, marketing, COVID-19 pandemic
I. INTRODUCTION
PT. XYZ has been in the textile industry for thirty years and has become a major player in the textile market. In
developing its business, PT. XYZ has developed several variants of fabrics for various needs, both for uniforms
and for the industrial needs.
Companies are also required to create marketing strategies to gain market, be competitive with other
competitors in similar industries, and maintain a relationship with customers. Apart from producing their own
fabric, PT. XYZ also receives services for fabric subcontracting from other companies to be dyed according to
customer requests.
Figure 1PT. XYZ Revenue from 2015 until 2020
In Figure 1 illustrates the decrease in revenue of PT. XYZ in 2019 and 2020. Since revenue is a strong
indicator for the company's performance and sustainability, the downward trend of revenue from 2019 is an
ongoing concern. Additional factors such as changing government regulations, or a lack of marketing strategies
also contributed to the decline in revenue. These factors would be further elaborated in the paper.
II. LITERATURE REVIEW AND BUSINESS ISSUES
2.1 Business Analysis
Business analysis consists of two environments, external environment and internal environment. The
external environment can be divided into two categories depends on the scope of the environment, macro-
environment and micro-environment. The result of the external environment analysis is identifying potential
Rp0
Rp100,000
Rp200,000
Rp300,000
S1 S2 S1 S2 S1 S2 S1 S2 S1 S2 S1
2015 2016 2017 2018 2019 2020
Millions
Revenue
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opportunities and threats of the company. As for the internal environment analysis, the result is identifying
strengths and weaknesses in the company.
2.1.1 Internal Analysis
1. Segmenting, Targeting, and Positioning (STP) Analysis
Market segmentation, targeting, and positioning can help companies to build a marketing strategy to face
competition in the market (Kotler& Keller, 2016). By using STP, PT. XYZ can identify the market segment
effectively to satisfy the target market.
Segmenting
Market segment consists of groups of consumers who have the same needs and wants. Therefore,
companies need to identify their market segment and decide which one their target market. Market segment of
PT. XYZ is a buyer who needs premium uniform fabrics both in the domestic and foreign markets. Market
segment of PT. XYZ can be divided based on needs as well as by industry. Usually PT. XYZ sells its products
to other businesses or on a business-to-business basis because PT. XYZ is in the middle stream of the textile and
textile products industry.
Table 1 Segmentation of PT. XYZ
a) Targeting
The target markets of PT. XYZ are as follows:
Resellers and distributors in Indonesia, usually garment companies.
Overseas market located outside of Indonesia.
Organizations which are direct users of the products, such as the police or army force (domestic and
overseas).
Fabrics for industrial uses.
b) Positioning
Positioning PT. XYZ is currently at the premium level because of the price and the quality of the
product that company offer to the market. Different positioning and PT. XYZ has a fairly strong positioning
because in the industrial market segment where competitors who play to supply raw materials to automotive and
cigarette companies tend to be very few.
2. Resource and Capabilities Analysis
Resources in the economy can be defined as services or other assets that are used to produce goods or services
to meet human wants and needs (McConnell, et al, 2011). Meanwhile capability is the capacity, material, and
expertise in the company to perform their core business. So resource and capability can be said as services or
other assets that are used to produce goods in accordance with the company's capabilities. Resources can be
categorized into two types, namely tangible and intangible resources (Berry, 2004).
a) Tangible Resource
Tangible resources are fixed or current assets owned by the company. Tangible resources owned by the
company in the form of machines, land, buildings, and manufactured goods are assets that can be measured and
have value. Currently, PT. XYZ has three warping machines, two sizing machines, 110 air jet loom machines,
one singeing machine, one de-sizing machine, one mercerized machine, one thermo-fix machine, two dyeing
machines, three jet dyeing machines, one sanforized machine, and two stenter machines. Machines owned by PT.
XYZ, especially machines for dyeing and finishing, are quite old because they are about 30 years old and still
not fully automated. PT. XYZ also has other assets in the form of six transport cars used to deliver goods, waste
water treatment facilities, compressors, and generators to support production.
b) Intangible Resource
Intangible resources are assets that do not have a physical form such as goodwill, patents, trademarks, and
others. PT. XYZ currently has three trademarks which are the result of cooperation with customers and a work
culture that has adopted the ISO 9001: 2015 management system.
For capabilities, currently PT. XYZ has a greige fabric production capacity of up to 1.5 million meters per
month and a dyeing and finishing capacity of up to 1.2 million per month. In addition, PT. XYZ also has experts
in the textile field to produce high quality fabrics.
3. Marketing Mix (4P)
Marketing mix is the foundation model of a business consisting of product, price, place, and promotion.
Marketing mix is a tool used by companies to achieve marketing objectives in the target market (Kotler& Keller,
2016).
Segmentation Base Brief Explanation Segments
Geographic Location or region Foreign and domestic market
Needs Consumer needs or special requests
Reseller, government, police,
army, garment
Industry
Industries that require special
fabrics
Automotive and cigarette industry
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a) Product
PT. XYZ provides a variety of uniform and industrial fabrics for consumer needs. PT. XYZ provides fabrics
ranging from polyester viscose blended, polyester cotton blended, cotton, and industrial fabrics. Polyester
viscose fabrics usually consist of 65% polyester and 35% rayon, making them comfortable enough for everyday
use. For polyester cotton blended fabrics usually consist of 65% polyester and 35% cotton and are usually used
for high-end fabrics such as army and police uniforms. Cotton fabrics consists of 100% cotton is usually used in
the shoe industry, fire fighter uniforms, and the cigarette industry. For industrial fabrics it is usually used as raw
material in the automotive industry and other manufacturing industries. PT. XYZ also has good service quality,
for example if a customer has a complaint that goods are not as requested, then the customer can return the item
and it will be replaced with a new one.
b) Price
Fabric prices from PT. XYZ have a price range starting from Rp 30,000 to Rp 70,000 depending on the
materials used and also the demand from consumers. High prices due to the material and dyestuff used by PT.
XYZ are the best material currently on the market.
c) Place
PT. XYZ sells its products both to foreign markets as well as to domestic markets. For foreign markets, PT.
XYZ sells its products to Malaysia, Singapore, Japan, South Korea, Italy, Iran, and others. While for the
domestic market, PT. XYZ has resellers in Jakarta and Bandung and also accepts orders for other domestic
markets. PT. XYZ has a head office and factory on Jalan Raya Rancaekek, Sumedang and also a marketing
office in Jakarta.
d) Promotion
Like other companies engaged in the same industry, PT. XYZ relies on sales with direct and indirect sales,
websites, and also relationships with consumers that have been running for a long time.
2.1.2 External Analysis
External environment is one of the factor outside which can effect company’s business activity. In the external
environment analysis, the company sorts the global problems which can be faced by company. For the
development of the marketing strategy, external analysis is needed not only to identifying and analysis of
opportunities and threats, but also for defining where and what of the results the analysis is used.
1. PESTEL Analysis
a) Political
Politics is one of the elements that cannot be separated from business and economy because of their
interdependent. Political environment of the country has influence on the economics of the country and affecting
business activities. On the other hand, country’s economic situation can also influence political condition of the
country. Political elements that can influence the economic situation are government regulation, policy, and
political stability of the country.
In the last few years, imported goods entering Indonesia are unstoppable. Good economic growth and a large
population make the Indonesian market a popular target market for other countries. The rapid development of
digital technology makes it very easy for Indonesians to buy goods from abroad without having to travel directly
and the business world is experiencing difficult conditions, especially the domestic textile business which is
starting to sink. Safeguard investigation was an attempt made to determine whether increased import products
are causing, or is threatening to cause, serious injury to a domestic industry.
b) Economic
Economic development of the country is expected to have a high real value, especially the ability of national
economy to increase in Gross Domestic Product (GDP) per capita as the indicator. According to Seidman (2005),
economic development is a standard of living for individuals within a community and measures of growth such
as per capita income do not necessarily correlate with improvement in quality of life. Based on the definition
above, economic development implies economic growth and economic changes in certain variables to improve
quality of living.
Textiles and textile products industries are the manufacturing sector that recorded the highest growth in 2019
(Indonesia Ministry of Industry, 2019). The growth reaches 15.08%, exceed the national economic growths of
5.0%. However, during the COVID - 19 pandemic, the market conditions for textiles and textile products were
increasingly depressed. According to Indonesian Textile Association, Indonesia’s textile industry has faced
accumulative drop in revenue of 50%. This was mostly due to the COVID – 19 pandemic which drastically
changed consumers’ expectation, readjusting their lifestyles and spending. Additionally, because of social
restrictions such as, school closures and having to work from home, the demand for uniforms declining.
c) Social
The demand for uniform is flat nut the demand for fashion apparels grow with the seasonal and marketing trends.
Thus, demand for the uniform fabrics was smaller than for fashion fabrics such as shirt, t-shirt, woman’s clothes,
4. PROPOSED MARKETING STRATEGY TO INCREASE REVENUE OF PT.XYZ IN TEXTILE....
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and so on. People think that uniform is not part of the fashion because of the limitation of the usage of the
uniform.
d) Technology
Technological developments have a significant role in the textile and textile products industry.With the
development of technology, industry can make products more efficiently at lower costs. The modern technology
also makes the production process more efficient, requiring fewer human resources so as to reduce human error
in production. For example, with the development of increasingly sophisticated looms, the textile industry can
make difficult woven fabrics with various motifs and patterns. In addition, with various sensors that can detect
errors in production such as weft sensors, it can reduce defects in fabric production and can also reduce human
resources in the production process and quality control.
e) Environment
The environmental issues have become a main concern in people's minds, especially in textiles and textile
products industry. Many companies do not treat industrial waste and dump it directly into the environment and
surrounding rivers. It invites attention from the community and also the world to be more concerned about the
surrounding environment.
f) Legal
Company Deed, which consists of deed of company establishment and deed of amendment concerning
authorized capital to establish a company.
Location permits, where the location of the business is located.
Land certificate used as a token of land ownership.
Investment approval letter and permanent business license for business license in industry.
Building construction permit to construct a building where the business location is located.
Domicile certificate from the local government where the factory is established.
Trading business license is needed to sell manufactured products.
Company registration certificate as a company registered with the Ministry of Trade.
Tax identification number for the Indonesian tax authorities.
Limited importer identification number issued by the Ministry of Trade as a permit to import machinery for
production as well as spare parts for own use during the production process.
Master list, as a permit from the Directorate General of Customs and Excise for exemption from import
duty.
Water withdrawal permit, for taking water in the ground or wells.
License for tera flow meter so that the flow meter used to measure water withdrawal in the ground
conforms to the applicable standards.
Environmental permits from the Ministry of Environment and Forestry include permits for disposal of
liquid waste, permits for temporary disposal sites, as well as documents on environmental management
efforts and documents for environmental monitoring efforts.
Labor permits from the Ministry of Manpower and also permits for safety use of coal boilers, heavy
equipment, lightning installations, hydrants, electricity, compressors, and others.
2. Porter’s Five Force Analysis
Porter’s Five Force Analysis is a tool to determine where the company’s strength in facing the competitive
situation in the industry. Using Porter’s Five Force Analysis we can determine the strength of current
competitive position of the company and the strength of the competition in an industry. Porter’s Five Force
Analysis uses five forces to define the competition in an industry (Porter, 2008). For the five forces that shape
industry competition according to Michael Porter can be seen in Figure 2 below.
Figure 2 Porter’s Five Force Analysis
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(Source: Porter, Michael. 2008. The Five Competitive Forces That Shape Strategy. Harvard Business Review)
a) Threats of New Entrants (Low)
Competition in the existing market share is being fought over by giant companies that are incumbent in the
industry.With the aforementioned factors, it is quite difficult for newcomers to enter the textile and textile
product industry.
b) Threats of Substitute Products or Services (High)
Substitute products that provide the same needs and characteristics as PT. XYZ quite a lot on the market.
Products from competitors that have lower prices with similar quality can be substitute products for consumers
in the market.Buyers will find it easy to move to another product if the product offered does not have benefits
for the buyer. Since demand for products are elastic, buyers will easily move from one product to another
because there are quite a lot of substitute products available in the market.
c) Bargaining Power of Suppliers (Moderate)
Bargaining power from suppliers can be classified as moderate because PT. XYZ already has several suppliers
that are quite close and have subscribed for a long time.Therefore, there are several suppliers who can supply
goods for yarn, starch, chemicals, dyestuffs, resin for finishing, coal, and spare parts, there are several
constraints the company has because they are hindered by relationships that have been built for several years,
competitive price, the services offered, and the needs required by the company.
d) Bargaining Power of Buyers (High)
With the existing intense competition and the availability of substitute products in the market, buyers have high
bargaining power for the company.Buyers can easily switch to other products if the product offered does not
have the benefits that the buyer wants, especially products with lower price with good quality.
e) Rivalry among Existing Competitors (High)
PT. XYZ as a player in the textile and textile product industry has stiff competition with competitors in the same
industry.The intense competition in the textile and textile products industry has placed PT. XYZ at a high level
of competition. Several competitors offer products with lower prices and better quality service than PT. XYZ so
that the level of competition in the industry is high.
3. Competitor Analysis
In business, it is very important for a company to understand its competitors in the industry. By understanding
competitors, a company can understand the position and competition that exist in the industry and the
competitive advantage, relative to the market.Competitor analysis can help companies identify threats and
opportunities in the industry as well as the strengths and weaknesses of competitors so that the company can
determine the strategies that will be taken for the future. Here are some of the competitors from PT. XYZ which
has a similar product.
Table 2 Comparison of Marketing Mix among Rivalry
Marketing
Mix (4P)
PT. XYZ PT. NKS PT. CST PT. SRI PT. DNT PT. SPT
Establish 1988 1980 1987 1966 1974 1976
Product
Woven
fabrics, Piece
dyed fabrics.
Yarn,
Woven
fabrics,
Piece dyed
fabrics
Woven
fabrics,
Piece dyed
fabrics
Yarn, Woven
fabrics, Piece
dyed fabrics,
Garment
Yarn, Woven
fabrics, Knit
fabrics, Piece
dyed fabrics.
Woven fabrics,
Piece dyed
fabrics, Printed
fabrics.
Price
Rp 30.000 –
Rp 70.000
Rp 20.000
– Rp
40.000
Rp 20.000 –
Rp 45.000
Rp 30.000 –
Rp 80.000
Rp 20.000 –
Rp 65.000
Rp 30.000 –
Rp 65.000
Place
Textile shops
in Bandung
and Jakarta,
government,
domestic and
foreign
market.
Textile
shops in
Bandung
and
Jakarta,
domestic
market.
Textile
shops in
Bandung
and Jakarta,
domestic
and foreign
market.
Textile shops
in big cities,
government,
domestic and
foreign
market.
Textile shops
in big cities,
government,
domestic and
foreign
market.
Textile shops
in big cities,
government,
domestic and
foreign
market.
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2.1.3 SWOT Analysis
SWOT analysis is a compilation of the strengths, weaknesses, opportunities, and threats of a company.SWOT
analysis is useful for understanding the situation and conditions currently being experienced by the company so
that the company can evaluate which factors have an effect on the company. The model of the SWOT analysis
can be seen in the following figure.
Table 3 SWOT Analysis of PT. XYZ
Strength Weakness
- Low Minimum Order
- Good Company Reputation
- Lack of Marketing Promotion
- High Production Cost
Opportunities Threats
- Potential Market Opportunities for Denim Fabrics
- Market Opportunities for Old Stock Fabrics
- Many Competitors
- Slow Growth Due to Pandemic Condition
2.1.4 Root Cause Analysis
Figure 3Root Cause Analysis of PT. XYZ
III. CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY
This conceptual framework help researcher to know the factors that could influence the declining
revenue of the company and how to develop marketing strategy to increase revenue and sales of PT. XYZ. The
conceptual framework that applied in this research could be seen in Figure 3.
Promotion
Direct and
indirect sales,
website, public
relation.
Direct and
indirect
sales,
website,
public
relation
Direct and
indirect
sales,
website,
public
relation
Direct and
indirect sales,
website,
public
relation
Direct and
indirect sales,
website, public
relation
Direct and
indirect sales,
website, public
relation
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Figure 2Conceptual Framework
Qualitative study is an approach to investigate and recognize the importance of a social or human issue
for persons or groups (Creswell, 2014). If a topic or phenomenon needs to be investigated because there has
been little study on it, then a qualitative approach is necessary (Creswell, 2014). This analysis uses qualitative
methods to record data,interpret information and verify data validity using special protocols (Creswell, 2014).
In order to identify the root cause analysis, researchers conduct a current condition analysis based on internal
and external analysis. The outcome of the interview is collected by taking data interviews directly from
implementers who are directly involved in PT. XYZ's daily operations. In this analysis, the research
methodology shown in Figure 4.
Figure 4Research Methodology
IV. RESULTS &DISCUSSION
After analyzing and identifying the company's problems using the SWOT analysis method, several alternative
solutions using TOWS Matrix with external and internal approach. By using the TOWS Matrix, it can provide
several solutions that can be applied by companies.
Table 4 TOWS Matrix
Strength Weakness
1. Low minimum order
2. Good company
reputation
1. Lack of marketing
promotion
2. High Production Cost
Opportunities S – O Strategies W – O Strategies
1. Potential market
opportunities for denim fabric
2. Market opportunities for
(S1O1) New Product
Development
(S2O2) Trade in Program
(W1O1) New Product Launch
Marketing Strategy
(W2O2) Defensive Strategy
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Based on the alternative solutions above, researcher chose three alternative solutions as the proposed solutions
for the company. The three alternative solutions are the most appropriate solutions currently seen from the needs
and budgets of the company.
Table 5 Proposed Solutions
No. Root Cause Proposed Solution
1.
Internal
New Product Development
Develop new dye recipe
Develop new yarn composition
Develop new fabric construction
2. Provide Good Services
After-sales service
Customer visitation
3. Marketing and Sales
Implementation
Customer Loyalty
Develop customer loyalty program
V. CONCLUSION
The changing conditions that affect the current business model are the pandemic situation and the market
conditions for woven fabrics are not as passionate as they used to be. From the internal analysis, the conclusions
are PT. XYZ lack of tangible resources such as automated production machines. From the external analysis PT.
XYZ are the unclear government regulations for the import product make PT. XYZ has difficulty in competing
in the market with imported products and the economic condition as a whole due to COVID-19 pandemic
causing of social restrictions such as, school closures and having to work from home, make the demand for
uniforms declining and change consumers’ expectation, readjusting their lifestyles and spending.
ACKNOWLEDGEMENTS
The author would like to thank PT. XYZ for providing technical data and an opportunity to work on this
research.
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*Corresponding Author: Billy Yosafat
1
(School of Business and Management, InstitutTeknologi Bandung, Bandung)