At Purplegator, we are experts in truck driver recruitment. Put the power of mobile to work so you no longer have idle trucks sitting in the lot just waiting for drivers.
https://www.purplegator.com/hire-truck-drivers/
How to Recruit Nurses to your Hospital or Health Care FacilityPurplegator
Registered Nurses can be a very difficult position to fill with professional, qualified candidates. This is because most of these desired RNs already have a solid job and aren't actively looking or applying for a new one.
With mobile marketing, we are able to target nurses, put you message in front of them, and collect their important information so you can contact them. Your advertisement will show up in social media platforms, like Facebook and Instagram, in apps, like Pandora, and on mobile websites, like People Magazine and ESPN.
When any of your ads are clicked on, the candidate is sent to a landing page has a form, with whatever fields you would like. The leads are collected in a dashboard that you can access 24/7.
The best part of mobile marketing is the pinpoint targeting that it offers. Not only do we use the extensive data that Facebook collects, we also have access to a comprehensive list of third party data providers. This collection of data ensures that we are serving your ads to your target audience, and only your target audience. None of your ad budget is used on wasted impressions.
The document presents a mobile/digital advertising strategy to engage and acquire truck drivers. It discusses how mobile usage has increased dramatically and become the primary way people research careers. The strategy proposes using targeted mobile ads on Facebook, Instagram, and mobile app and web networks to reach passive job candidates. It also recommends capturing leads through mobile-optimized landing pages and following up with emails, texts, and ringless voicemails to convert candidates into applicants. The presentation was given by Barb Breeser of PurpleGator, a digital marketing agency specialized in mobile recruitment strategies.
This document provides information about advertising on Facebook and Instagram. It discusses the types of ads available on each platform, including images, videos and carousels. It also outlines the targeting and budget options, as well as objectives that can be achieved through ads like awareness, traffic, and conversions. Examples are given of companies that successfully used Facebook and Instagram ads, including a cupcake shop that generated more sales and a gaming company that increased app installs through optimized ad formats. The minimum daily budgets to advertise are Rs. 40 on Facebook and Rs. 40 on Instagram.
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
Marcus Piazzisi: Social Media Advertising: Top 10 Tips for Getting the Highes...Sean Bradley
This document provides 10 tips for running a successful social media advertising campaign on Facebook and Twitter. It recommends starting with Facebook and leveraging different ad types like promoted posts and page likes to meet goals like driving website traffic, engagement, and follower growth. It also suggests fine-tuning targeting with Facebook's advanced options, incorporating lead generation forms, retargeting existing customers, and promoting service offers. For Twitter, it recommends designing a strategy aligned with Facebook and taking advantage of Twitter's targeting and conversion pixels to measure direct ROI across channels.
How geofences enable better mobile ad targetingMaponics
Geofencing uses geographic boundaries defined by GPS coordinates to trigger actions based on a mobile user's location. There are three types of geofencing triggers: static based on a fixed point, dynamic based on changing data, and peer-to-peer based on other users' locations. Geofencing can be used to send targeted offers when users enter an area, check parking availability, or display friends nearby on a social app. Actions include automatic check-ins, messages, emails or API calls. Geofencing with predefined boundaries like neighborhoods is better than radius-based as it reflects real-world human behavior and spaces.
How to Recruit Nurses to your Hospital or Health Care FacilityPurplegator
Registered Nurses can be a very difficult position to fill with professional, qualified candidates. This is because most of these desired RNs already have a solid job and aren't actively looking or applying for a new one.
With mobile marketing, we are able to target nurses, put you message in front of them, and collect their important information so you can contact them. Your advertisement will show up in social media platforms, like Facebook and Instagram, in apps, like Pandora, and on mobile websites, like People Magazine and ESPN.
When any of your ads are clicked on, the candidate is sent to a landing page has a form, with whatever fields you would like. The leads are collected in a dashboard that you can access 24/7.
The best part of mobile marketing is the pinpoint targeting that it offers. Not only do we use the extensive data that Facebook collects, we also have access to a comprehensive list of third party data providers. This collection of data ensures that we are serving your ads to your target audience, and only your target audience. None of your ad budget is used on wasted impressions.
The document presents a mobile/digital advertising strategy to engage and acquire truck drivers. It discusses how mobile usage has increased dramatically and become the primary way people research careers. The strategy proposes using targeted mobile ads on Facebook, Instagram, and mobile app and web networks to reach passive job candidates. It also recommends capturing leads through mobile-optimized landing pages and following up with emails, texts, and ringless voicemails to convert candidates into applicants. The presentation was given by Barb Breeser of PurpleGator, a digital marketing agency specialized in mobile recruitment strategies.
This document provides information about advertising on Facebook and Instagram. It discusses the types of ads available on each platform, including images, videos and carousels. It also outlines the targeting and budget options, as well as objectives that can be achieved through ads like awareness, traffic, and conversions. Examples are given of companies that successfully used Facebook and Instagram ads, including a cupcake shop that generated more sales and a gaming company that increased app installs through optimized ad formats. The minimum daily budgets to advertise are Rs. 40 on Facebook and Rs. 40 on Instagram.
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
Marcus Piazzisi: Social Media Advertising: Top 10 Tips for Getting the Highes...Sean Bradley
This document provides 10 tips for running a successful social media advertising campaign on Facebook and Twitter. It recommends starting with Facebook and leveraging different ad types like promoted posts and page likes to meet goals like driving website traffic, engagement, and follower growth. It also suggests fine-tuning targeting with Facebook's advanced options, incorporating lead generation forms, retargeting existing customers, and promoting service offers. For Twitter, it recommends designing a strategy aligned with Facebook and taking advantage of Twitter's targeting and conversion pixels to measure direct ROI across channels.
How geofences enable better mobile ad targetingMaponics
Geofencing uses geographic boundaries defined by GPS coordinates to trigger actions based on a mobile user's location. There are three types of geofencing triggers: static based on a fixed point, dynamic based on changing data, and peer-to-peer based on other users' locations. Geofencing can be used to send targeted offers when users enter an area, check parking availability, or display friends nearby on a social app. Actions include automatic check-ins, messages, emails or API calls. Geofencing with predefined boundaries like neighborhoods is better than radius-based as it reflects real-world human behavior and spaces.
Colombia Traffic Network - Times of India GroupZaev Dutt
- Colombia Traffic Network is a native advertising platform established in 1999 as India's first portal and now part of Times Internet, the largest Indian internet network.
- Native advertising is growing significantly and seen as more effective than traditional banners ads, with users 53% more engaged and having higher purchase intent.
- Advertising on the Colombia Traffic Network allows amplification of site traffic through native-style ads, with over 2 billion impressions across 40 premium websites globally each month.
- The platform offers automated optimization of native ad campaigns across desktop and mobile in countries like the US, UK, India and more.
The document discusses trends in mobile marketing, including always-on delivery, improved user interfaces, the internet of things, and a heads-down culture driven by mobile devices. It provides examples of how user interfaces and applications have evolved for improved usability and consistency across platforms. Statistics are presented on teens' dependence on mobile devices and how mobile technologies have changed content interaction, expectations around user experience, and transmission of personal data.
BARON Advertising was established in 1979 in Malaysia and has since grown into a full-service advertising agency. It established Baron Connect in 2009 to handle all digital services. The document discusses how mobile apps can help businesses by increasing revenue, improving customer loyalty and engagement, and promoting the business. It provides examples of customized app features that can do things like display menus, accept reservations and orders, send coupons, and more. The agency offers basic app development services, complementary services like hosting, and advanced services including push notifications and analytics.
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Hotel Kungfu: Digital Marketing for HotelsDom Scaife
Hotel Kungfu is a digital marketing agency for hotels and resorts. We help properties maximize their profit by driving more direct bookings to your website and reducing dependency on online travel agents.
- The document proposes a mobile platform called "Ad&Charge" that would reward users with loyalty points for watching advertisements on their phones.
- Users could redeem these points for services like mobile recharges, food coupons, discounts from partner companies.
- The platform aims to provide a more positive advertising experience where users are willing participants compared to traditional ads, and also offers branding opportunities for companies.
- It would target teenagers and working professionals in India through mobile apps and partnerships with other companies. Revenue would come from advertising fees from partner companies.
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
This document provides information about a company called ATS Mobile that offers mobile marketing services including text message marketing, mobile websites, apps, mobile video, and targeted mobile advertising. The company is headquartered in King of Prussia, Pennsylvania and has international offices in Canada, the UK, Ireland, and the Czech Republic. It discusses the various mobile marketing services and platforms it provides to help clients engage customers on mobile.
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
myGeoBook provides mapping and geo-location services that allow companies to create customized maps for their websites, mobile apps, and social media platforms. With myGeoBook, companies have full control over map content and data, as well as insights into how users engage with maps. It offers solutions for travel guides, geo-games, check-ins, and more. Implementing myGeoBook allows companies to strengthen digital communications, social media presence, and understand customer experiences through map usage analytics.
Momondo uses personalized push notifications through Appboy to encourage customers who purchase flights to also book hotels. The notifications contain customized recommendations for hotels near destinations based on customers' previous flight searches. This approach simplified the customer experience, increased engagement and revenue for Momondo, and boosted notification open rates and conversion rates by over 60%.
Social media, local, and mobile integration allows users to connect their social media profiles and physical location to their mobile devices. This enables users to both input and receive information through check-ins, posts, reviews and more. It also allows nearby businesses to send users information like store hours, products, reviews and promotions. This trend combines social media, local proximity, and mobile access to allow targeted messaging and promotions to consumers on the go.
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
2012 8 7 mindshare digital pov foursquare promoted offeringsMindshare
Foursquare has launched several new promoted products to help businesses connect with new and existing customers, including promoted updates, specials, and coupons. These promoted offerings allow businesses to communicate deals, events, and other information to customers near their locations. Foursquare is also developing business profile pages to provide more information about companies. These new monetization strategies could help Foursquare become a more viable competitor to recommendation services like Yelp, while also generating new revenue streams.
A mobile website is an optimized version of a full website designed for smartphones and mobile devices. It allows for easy reading and navigation on small screens using HTML, CSS, and other coding languages. The mobile site is typically located on a subdomain and accessed via a smartphone's web browser. A mobile app, on the other hand, is downloaded from an app store and runs as a native application on a specific device type. Building a mobile-optimized website is less expensive than creating native apps and allows content to reach users on any mobile device with a browser.
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
Em um mundo móvel, as marcas devem envolver os usuários em múltiplos dispositivos. O Vizury MobiConvert ajuda os anunciantes a redirecionar e adquirir clientes que deixaram seu site móvel sem fazer nenhuma compra. Maximize os retornos do marketing móvel com anúncios móveis personalizados com base na metodologia orientada por dados da Vizury. Maximize o ROI do marketing geral, identificando e redirecionando usuários em dispositivos móveis, desktops e aplicativos.
Employerland presentation for HR SpecialistsGiulia Mariani
Employerland is a mobile app focused on connecting talented youths with companies. It allows companies to post jobs, launch customized quizzes to assess skills in specific areas, and identify top candidates to meet in-person. The app implements both online strategies through social media and off-line strategies by promoting on university campuses. It has already been used by 20,000 students and graduates and several major companies.
The document provides an overview of VMware View, a hosted virtual desktop solution. It describes the key VMware View components including vCenter, ESX/vSphere, View Connection Server, View Agent, View Client, and View Portal. It also defines important View terminology like virtual desktops, desktop pools, and persistent vs. non-persistent pools. The document aims to explain the VMware View environment before detailing the RSA security solution's objectives, architecture, deployment, and administration within such an environment.
Colombia Traffic Network - Times of India GroupZaev Dutt
- Colombia Traffic Network is a native advertising platform established in 1999 as India's first portal and now part of Times Internet, the largest Indian internet network.
- Native advertising is growing significantly and seen as more effective than traditional banners ads, with users 53% more engaged and having higher purchase intent.
- Advertising on the Colombia Traffic Network allows amplification of site traffic through native-style ads, with over 2 billion impressions across 40 premium websites globally each month.
- The platform offers automated optimization of native ad campaigns across desktop and mobile in countries like the US, UK, India and more.
The document discusses trends in mobile marketing, including always-on delivery, improved user interfaces, the internet of things, and a heads-down culture driven by mobile devices. It provides examples of how user interfaces and applications have evolved for improved usability and consistency across platforms. Statistics are presented on teens' dependence on mobile devices and how mobile technologies have changed content interaction, expectations around user experience, and transmission of personal data.
BARON Advertising was established in 1979 in Malaysia and has since grown into a full-service advertising agency. It established Baron Connect in 2009 to handle all digital services. The document discusses how mobile apps can help businesses by increasing revenue, improving customer loyalty and engagement, and promoting the business. It provides examples of customized app features that can do things like display menus, accept reservations and orders, send coupons, and more. The agency offers basic app development services, complementary services like hosting, and advanced services including push notifications and analytics.
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Hotel Kungfu: Digital Marketing for HotelsDom Scaife
Hotel Kungfu is a digital marketing agency for hotels and resorts. We help properties maximize their profit by driving more direct bookings to your website and reducing dependency on online travel agents.
- The document proposes a mobile platform called "Ad&Charge" that would reward users with loyalty points for watching advertisements on their phones.
- Users could redeem these points for services like mobile recharges, food coupons, discounts from partner companies.
- The platform aims to provide a more positive advertising experience where users are willing participants compared to traditional ads, and also offers branding opportunities for companies.
- It would target teenagers and working professionals in India through mobile apps and partnerships with other companies. Revenue would come from advertising fees from partner companies.
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
This document provides information about a company called ATS Mobile that offers mobile marketing services including text message marketing, mobile websites, apps, mobile video, and targeted mobile advertising. The company is headquartered in King of Prussia, Pennsylvania and has international offices in Canada, the UK, Ireland, and the Czech Republic. It discusses the various mobile marketing services and platforms it provides to help clients engage customers on mobile.
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
myGeoBook provides mapping and geo-location services that allow companies to create customized maps for their websites, mobile apps, and social media platforms. With myGeoBook, companies have full control over map content and data, as well as insights into how users engage with maps. It offers solutions for travel guides, geo-games, check-ins, and more. Implementing myGeoBook allows companies to strengthen digital communications, social media presence, and understand customer experiences through map usage analytics.
Momondo uses personalized push notifications through Appboy to encourage customers who purchase flights to also book hotels. The notifications contain customized recommendations for hotels near destinations based on customers' previous flight searches. This approach simplified the customer experience, increased engagement and revenue for Momondo, and boosted notification open rates and conversion rates by over 60%.
Social media, local, and mobile integration allows users to connect their social media profiles and physical location to their mobile devices. This enables users to both input and receive information through check-ins, posts, reviews and more. It also allows nearby businesses to send users information like store hours, products, reviews and promotions. This trend combines social media, local proximity, and mobile access to allow targeted messaging and promotions to consumers on the go.
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
2012 8 7 mindshare digital pov foursquare promoted offeringsMindshare
Foursquare has launched several new promoted products to help businesses connect with new and existing customers, including promoted updates, specials, and coupons. These promoted offerings allow businesses to communicate deals, events, and other information to customers near their locations. Foursquare is also developing business profile pages to provide more information about companies. These new monetization strategies could help Foursquare become a more viable competitor to recommendation services like Yelp, while also generating new revenue streams.
A mobile website is an optimized version of a full website designed for smartphones and mobile devices. It allows for easy reading and navigation on small screens using HTML, CSS, and other coding languages. The mobile site is typically located on a subdomain and accessed via a smartphone's web browser. A mobile app, on the other hand, is downloaded from an app store and runs as a native application on a specific device type. Building a mobile-optimized website is less expensive than creating native apps and allows content to reach users on any mobile device with a browser.
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
Em um mundo móvel, as marcas devem envolver os usuários em múltiplos dispositivos. O Vizury MobiConvert ajuda os anunciantes a redirecionar e adquirir clientes que deixaram seu site móvel sem fazer nenhuma compra. Maximize os retornos do marketing móvel com anúncios móveis personalizados com base na metodologia orientada por dados da Vizury. Maximize o ROI do marketing geral, identificando e redirecionando usuários em dispositivos móveis, desktops e aplicativos.
Employerland presentation for HR SpecialistsGiulia Mariani
Employerland is a mobile app focused on connecting talented youths with companies. It allows companies to post jobs, launch customized quizzes to assess skills in specific areas, and identify top candidates to meet in-person. The app implements both online strategies through social media and off-line strategies by promoting on university campuses. It has already been used by 20,000 students and graduates and several major companies.
The document provides an overview of VMware View, a hosted virtual desktop solution. It describes the key VMware View components including vCenter, ESX/vSphere, View Connection Server, View Agent, View Client, and View Portal. It also defines important View terminology like virtual desktops, desktop pools, and persistent vs. non-persistent pools. The document aims to explain the VMware View environment before detailing the RSA security solution's objectives, architecture, deployment, and administration within such an environment.
This document outlines the 10 easy steps to provisioning a short code for SMS messaging:
1. Decide on a short code number and lease it from Neustar, paying the monthly fee upfront for the first 3 months.
2. Select an SMS gateway partner to handle the technical integration.
3. Build an SMS campaign application and submit it to each wireless carrier for approval, expecting rejections that require resubmissions.
4. Build an opt-in/opt-out workflow system to comply with regulations and be ready for audits and testing by carriers.
The 20th edition of the International Film Festival of Kerala (IFFK) was a major success with over 180 films screened from around the world. Various speakers and organizers praised the high quality of films selected and improvements made to venues and organization. The Touring Talkies program, operated by the Chalachitra Academy since the 8th edition of IFFK, screened 16 award-winning films from past festivals across Kerala to promote the festival outside of Thiruvananthapuram. An IFFK souvenir book was also published documenting the history and memories of the festival over the past 19 years.
Rachael Newman is a marketing and public relations student seeking experience. She has a Bachelor's degree in Communications and Media Studies from Sonoma State University and an Associate's degree from Santa Rosa Junior College. Her experience includes internships in communications, marketing, branding, and writing for newspapers. She has skills in writing, research, communication, and teamwork.
This document contains a resume for Nilesh Bapu Karad, who has over 15 years of experience as a mechanical/structural draughtsman and piping designer. He is seeking a challenging position that utilizes his technical and managerial skills. His work experience includes making drawings for oil/gas, marine, and steel structures, as well as piping design, quantity surveying, and 3D modeling in Tekla Structures. He has a diploma in mechanical draughting and is proficient in AutoCAD, Tekla, MS Office, and basic Arabic.
The document discusses stack overflow attacks and protection against them. It begins with an introduction to stack overflows, explaining that they occur when more items are pushed onto the stack than allocated space allows. This can overwrite adjacent memory and execute arbitrary code. Next, it describes the operation of the stack, how functions use stacks to store data and return addresses. The document then explains how attackers can exploit buffer overflows to manipulate the return address and inject shellcode to execute malicious code. Finally, it discusses some methods to protect against stack overflow attacks, such as bounds checking, address space layout randomization, and nonexecutable stacks.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
This resume is for Divij Balotra, an Indian citizen born on January 4th, 1992. Balotra has over 1.1 years of experience in quality assurance and testing using techniques like black box testing, functional testing, regression testing, and web testing. He is proficient in automation tools like Selenium webdriver and coded UI automation. Balotra has worked as an Associate Consultant for Infrasofttech and has completed projects for AIMCO and HPD involving front-end application testing and automation. He has a Bachelor's degree in Computer Engineering and certifications in advanced computing. His hobbies include gym, meditation, football, and guitar.
The document lists details of available pitches for holiday homes at a park, including dimensions and features. Pitch SF006 is a 28 foot pitch near the entrance with available decking. Pitch SF104 is also 28 feet and backs onto a stream, leaving room for decking. Pitch SF105 is 38 feet and very sunny with views, room for decking. The document also provides information on holiday home models that would fit the pitches.
This presentation was given by Barb Breeser, of Purplegator, to the Des Moines Elderly Consortium at Mercy Hospital. The audience was Managers, Directors and HR professionals representing about 30 different senior care, assisted living centers, nursing home and in home senior care facilities. The talk was about how to utilize the power of social and mobile advertising to recruit talented, experienced nurses.
This document summarizes a mobile and digital advertising strategy presented to Woodhaven Lumber. It discusses how mobile device usage has surpassed other media, and how targeting drivers through geofencing and interests on mobile and social platforms like Facebook can help recruit passive candidates. The proposed solution includes a targeting strategy, creative design, media placement, landing pages, optimization, and using ads on networks, Facebook, Instagram, and in apps to generate awareness, engagement, and acquire new drivers.
There's a significant shortage of truck drivers in America. And, using traditional methods of reaching drivers simply doesn't work anymore, because truckers are passive candidates. Most already have a good job. A mobile and digital advertising strategy from Purplegator will help your business stand apart from the rest and allow you to actively recruit CDL drivers on the same day you start with us!
https://www.purplegator.com/portfolio-item/delivering-talent-international-carrier-service/
Digital marketing offers cost-efficient and targeted advertising options through various channels like email, programmatic marketing, influencer marketing and WiFi hotspot marketing. These channels allow segmentation of audiences based on demographics, interests and other factors. Analytics also allow measurement of campaign effectiveness and return on investment.
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
1) Mobile marketing is an increasingly important area as consumers use mobile devices more.
2) Brands need to ensure their websites are mobile-friendly and develop mobile search, email, advertising, and loyalty strategies.
3) Location-based apps and services like Foursquare provide opportunities to build communities and engage customers through promotions, coupons, and mobile apps.
How to Do Mobile Marketing for Haunted HousesPurplegator
This document discusses the power of mobile marketing and advertising. It notes that people now spend twice as much time on mobile as radio, and 78% of people own smartphones. While time spent on mobile is high, budgets have not caught up, still being higher for print, broadcast, and television. The presentation discusses how mobile advertising allows for pinpoint targeting of audiences by location, interests, and other factors. It provides examples of formats like geotargeting, geofencing, retargeting and dayparting. The presentation is meant to convince the client of the benefits of a mobile marketing strategy and Purplegator's services in developing such a strategy and campaign.
An Insider's Guide to Mobile AdvertisingOrigami Logic
This document provides an overview of best practices for mobile advertising. It discusses:
- Leveraging mobile within cross-channel campaigns by taking advantage of mobile's unique targeting capabilities.
- Capturing mobile audiences at scale by advertising on top apps with high traffic volumes or through highly targeted campaigns.
- Enhancing relevance through location-based targeting using methods like geofencing, shopping apps, and location-aware apps.
- Driving conversions through the top four social media channels for mobile - Facebook, Snapchat, Instagram, and Pinterest.
- Creating engaging mobile ad experiences through native ad formats that match the layout of app content.
- Improving organic mobile search traffic by optimizing mobile website speed
Purplegator is a mobile-first digital agency that has been in business since 1989. It has strengths in serving large volumes of digital impressions across many ad networks and uses automated bidding strategies. The agency focuses on unique campaigns for each client using relevance to increase responses. It provides a range of mobile marketing services including strategy, advertising, app development, search engine marketing, and social media marketing. The agency specializes in engaging customers and acquiring business through laser-focused targeting using various mobile advertising components.
Mobile Marketing Companies in USA and Canada - ATS Mobile CapabilitiesPurplegator
The document discusses various interactive telephone and mobile marketing services including IVR, robocalls, premium rate numbers, text message marketing, mobile advertising, and social media advertising. It provides examples of campaigns run for clients in industries such as banking, sports, and healthcare. The company described offers a full suite of mobile marketing solutions including mobile apps, websites, text and social media campaigns, and tools for measurement and optimization.
Mobile devices due to their widespread use and high user base are an attractive advertising target. An advertiser can target users based on their interests, location, age, and gender. Advertisement on mobile devices can also be targeted based on the sort of device they are using, such as a tablet, or smartphone. App advertisers can target ads to users who have already interacted with their app thanks to first-party data. First-party data helps app advertisers determine who their target audience is and enables them to target ads more precisely.
The Mobile Imperative, Digiday Brand Summit, April 2017Digiday
This document discusses the importance of location data for mobile advertising and marketing. It notes that consumer attention has shifted to mobile, with over 90% of time spent on apps. Location provides important context for delivering relevant mobile experiences and building audience segments. The document outlines how location data can be leveraged at scale to associate devices with home and work locations. It also emphasizes the need for creative advertising, measurement of engagement and performance, and considering the total mobile experience over individual ad units. Location intelligence is positioned as the foundation for success in mobile movement science.
Boston Market Mobile Digital Recruitment 2022Purplegator
This document summarizes a mobile and digital marketing strategy for recruiting. It outlines various social media platforms and mobile advertising options for generating awareness, building engagement, and acquiring new candidates. These include platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, TikTok, and mobile web and app ads. It also discusses services like landing pages to capture leads, text messaging for follow up, SEO, voicemail direct, and retargeting. The strategy is aimed at reaching candidates on the right devices and placing them in front of the right jobs at the right times.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Recruiting for Quick Serve Restaurants via Mobile MarketingPurplegator
The document discusses how mobile technology has changed recruiting and advertising strategies. It outlines how mobile platforms allow for precise targeting of job candidates based on their location, demographics, interests and behaviors rather than broad geographic targeting. The company presented provides end-to-end mobile advertising solutions for recruitment campaigns, including ad design, media placement, optimization and reporting to help clients efficiently reach qualified candidates.
The document provides an overview of digital marketing and various digital marketing strategies. It discusses email marketing, programmatic marketing, influencer marketing, WiFi hotspots marketing, and social media marketing. For each strategy, it describes how to segment audiences, create relevant content, optimize delivery, track performance, and adjust campaigns accordingly. The key advantages highlighted are precision targeting of audiences and cost-efficient delivery of messaging.
GeoFence Anywhere - Location Based Advertising Technologypuronku
GeoFence Anywhere is a location-based media platform that uses mobile device location data to deliver targeted ads and content to consumers. Their platform matches advertiser content to consumers based on location and movement tracking. They aim to connect businesses and consumers through location intelligence and mobile technology. GeoFence offers proximity-based targeting and retargeting capabilities to drive real-time foot traffic and optimize audience segmentation. They have extensive location data from 90% of US smartphone households to build custom audiences at scale. The platform provides analytics to measure campaign delivery, consumer engagement, and business performance metrics.
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
Digital marketing offers cost-efficient and targeted options to reach desired demographics. It provides quantifiable results and analytics to prove campaign effectiveness, unlike traditional media where effects must be estimated. Digital marketing encompasses services like email marketing, programmatic marketing, influencer marketing, WiFi hotspot marketing, and social media marketing which allow precision targeting of audiences based on location, age, gender, interests and other factors.
TRUCK DRIVER RECRUITING -- Purplegator provides a unique mobile marketing solution to truck driver recruitment.
Purplegator's impressive client list for finding truck drivers includes O'Reilly Auto Parts, Papa John's Pizza, FedEx, and AutoZone.
If you need CDL-A , tandem drivers, or any truck drivers, Purplegator can get you applicants immediately.
Contact sales@purplegator.com
Purplegator, recently named to the Inc. 5000 and the Philly 100, presents its 2023 capabilities. For more information, please contact us at sales@purplegator.com .
Capabilities --
Purplegator is a marketing agency and consulting firm. We help your industry engage and acquire by blending our mobile and telecom technology with our creative services.
Geotargeting Mobile Advertising
SMS Text Message Marketing and Messaging
MMS Text Message Marketing and Messaging
IVR (Interactive Voice Response) Service Bureau
Inbound and Outbound Telemarketing
Pay Per Click Advertising (Search)
Video Production
Web Development
Social Media Management
Social Media Advertising
Promotional Products
Reviews Management
Search Engine Optimization (SEO)
Platforms & Partners Include:
Meta: Facebook & Instagram
Google
YouTube
X (formerly Twitter)
LinkedIn
TikTok
Snapchat
Reddit
Mobile Apps
The Mobile Web
Retargeting
Streaming Audio
Call 610-688-6000 or visit us at https://purplegator.com .
WVU - IMC529 - Live Training - KPIs.pptxPurplegator
Bob Bentz's IMC-529 class at West Virginia University emphasizes setting clear KPIs and goals. This includes interim and ultimate KPIs and goals for all mobile marketing projects done for the class. These slides will aid students in doing them correctly.
SEO is not a one size fits all service for your business. An advanced SEO agency such as Purplegator will analyze your website's strengths and weaknesses, provide achievable KPIs and goals and customize a strategy that will work for you.
At Purplegator, our staff has been active in SEO since 2002. We grew a business from a start up to having 60,000 subscribers paying $9.99 per month to be members.
What are you getting from your current SEO agency? With Purplegator, you'll know what you are getting, because we will review it with you every month. While we will be able to share online statistics with you, we know that clicks and taps aren't the end all for your business. What you care about is SALES! And, at the end of the day, that's the only KPI goal that really matters.
Want to get real results from SEO? Contact Purplegator at sales@purplegator.com or call us at 888-76-GATOR.
Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020Purplegator
This information and media-rich slide deck educates about mobile and display banner advertising on a deeper and more technical level. A person with at least a novice-level understanding of mobile and digital advertising would likely benefit from this deck.
Jules Thin Crust - Presentation - January 27, 2020Purplegator
Presentation given to Scott "Wheels" Slusher on January 27, 2020. Jules Thin Crust is interested in a geoconquesting strategy to promote its 8 restaurants. I am a regular customer of the Wayne location.
Star-Advertiser - Honolulu, Hawaii - Oahu Media GroupPurplegator
This document provides an overview of Bob Bentz and his company Purplegator, which offers mobile-first digital marketing services. It discusses trends in mobile usage and advertising, including the rise of mobile, social media usage, video, and location-based targeting techniques like geo-fencing, geo-targeting, and geo-conquesting. The document promotes Purplegator's services like pay-per-click advertising, messaging, social media advertising, and provides case studies on their work with clients.
INTEGRATE 18 - RELEVANCE RAISES RESPONSE - Mobile Marketing Presentation by B...Purplegator
Bob Bentz gave a presentation at West Virginia University's INTEGRATE 2018 conference about mobile marketing. He discussed the importance of mobile engagement and acquisition. Bentz covered various mobile marketing channels like messaging, social media, mobile advertising, apps, and commerce. He emphasized that mobile provides the closest connection between brands and customers, allowing immediate customer actions. Relevant mobile engagement will be key to winning customers in this new age of mobile.
How to Engage and Acquire with Mobile Marketing RELEVANCE RAISES RESPONSE by ...Purplegator
Bob Bentz, a Marshall University graduate (MBA-Marketing), shares his presentation made at Marshall on October 10, 2017. Bentz was part of the Cohen Business Speaker Series at the Lewis College of Business at Marshall.
In his one hour speech, Bentz followed the nine chapters of his book RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING (http://RelevanceRaisesResponse.com).
1. Introduction to Mobile Marketing
2. Advantages of Mobile
3. The Mobile Web
4. Messaging
5. Social Media
6. Mobile Advertising
7. Mobile Apps
8. Mobile Commerce
9. The Age of Mobile
Bob is president of mobile-first digital agency Purplegator (http://purplegator.com).
Purplegator is a mobile marketing agency that has been in business since 1989. They provide precise ad targeting, mobile video advertising, interactive engagement including text messaging, live events, web design, and measurable results for clients. Some of their clients include MetLife, New Balance, Sprint, and Bank of America. They propose a mobile and social media advertising strategy for a pizza restaurant focusing on Facebook, Instagram, and text messaging to acquire new customers and drive in-store traffic.
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
Search Engine Optimization (SEO) is really the gift that keeps on giving. While we love search engine marketing (SEM), the beauty of SEO is that your business will continue to gain new business leads without a costly, continued investment.
Want to learn more about SEO services from Purplegator and get a FREE SEO evaluation? Visit Purplegator today.
https://www.purplegator.com/seo/
Jewelry Stores Mobile Digital MarketingPurplegator
Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country.
Want to learn more about the Gator? Check us out on http://purplegator.com .
Bob Bentz, author of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing" gives insight into marketing via mobile from his book that is used as a textbook on college campuses nationwide.
Bentz isn't just an author. He's also an adjunct at the University of Denver and the president of mobile first digital agency, Purplegator (http://purplegator.com). He has over 27 years of experience with interactive media and his company has offices in the USA, Canada, UK, and Czech Republic.
In this presentation, Bentz gives some of his favorite mobile marketing statistics plus gives tips on how to maximize your mobile marketing efforts through social media, mobile advertising, apps development, text message marketing, mobile websites, and mobile commerce. He also discusses the advantages to mobile marketing and predicts what the future holds for it.
To learn more about the book and Bob Bentz, you can visit his book website (http://relevanceraisesresponse.com) or his personal website (http://BobBentz.com).
This presentation was given at the Meet the Author series held monthly at the Pyramid Club in Philadelphia.
The author used videos in the presentation and they do not show on this presentation.
Social Mobile ads for Nurse & Allied Health Recruiting Feb 2016Purplegator
Social Mobile advertising can be a recruiter's secret weapon. Combining strategic demographic profiles with geo-fencing and geo-targeting, talent acquisition managers can be assured that their ads are reaching just the right audience of potential candidates and their referral markets. The team at atsMobile can help you with every stage of your social mobile recruitment campaigns.
Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318Purplegator
WHEN WILL MOBILE ADVERTISING GET ITS FAIR SHARE?
Mobile Advertising is the topic for Lesson 7 of the graduate level course at the University of Denver. Professor Bob Bentz gives mobile advertising statistics from the advertising networks along with specific information for Facebook advertising which is the topic of the weekly project.
Bentz is president of ATS Mobile and you can learn more about ATS Mobile 's mobile advertising strategy here:
http://www.atsmobile.com/mobile-ad-buys
At the basis of the mobile advertising opportunity is the bargains that exist for mobile advertisers. While mobile gets 20% of all time spent with media, it receives only 4% of advertising budgets. Therefore, supply exceeds demand, thus allowing for real bargains in the mobile ad world.
Special emphasis is given to Facebook advertising and specifically Facebook mobile advertising which Bentz calls "the gorilla in the room" when it comes to mobile advertising.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
Mobile devices have become integral to people's lives, surpassing traditional media consumption, and companies are developing hybrid mobile and social media strategies to more precisely target and engage with potential job candidates. This involves using mobile advertising approaches like geofencing, demographics targeting, and retargeting through platforms like Facebook to pinpoint the most relevant audiences for open positions rather than broad online campaigns. An example mobile recruitment campaign outlines goals, targeted audiences, and an estimated $7,500 budget over 10 weeks using mobile display ads, Facebook mobile newsfeed ads, and retargeted banners.
Social Media Statistics SoLoMo | Mobile Marketing | Univ. of Denver (Lesson 6...Purplegator
How Your Small Business Can Sell More with Mobile Marketing
Social Media statistics that can help small and large businesses sell more with an effective social marketing strategy that includes both organic posting and mobile advertising buys.
Social, Local, Mobile is the theme of Lesson 6 of the Communications 4318 graduate level class at the University of Denver. The course is taught by Bob Bentz.
Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)Purplegator
MOBILE SEARCH STATISTICS AND MOBILE SEO TIPS
Mobile Search and Mobile SEO is the topic of Lesson 5 of the Mobile Marketing course in the Communications Department at the University of Denver. Instructor Bob Bentz gives mobile search statistics and mobile SEO tips and advice for the students in the Communications 4318 graduate level course.
While some of the basic concepts for mobile SEO are the same as for desktop SEO, it does make sense to pay attention to the best practices for improving your mobile search engine rankings. Bentz gives the student or business person insight into how to best optimize your website for mobile search.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
How to Recruit Truck Drivers
1. Mobile/Digital Advertising Strategy
presented MONTH DAY, YEAR
Presented To: NAME
Presented By: NAME
THE POWER OF MOBILE
Using Social Media and Mobile
To Engage and Acquire
Insert Client Logo Here
2. CELEBRATING 27 YEARS
Our Services
• SMS and MMS Texting
• DIY Texting Platform through 84444.com
• Mobile Advertising
• Mobile Websites
• Geo Targeting
• Mobile Ad Buys
• Rich Media
• Social Media Advertising
• Responsive Design
• Ringless Voicemail
6. Not “IF” but WHEN candidates are
researching careers on a mobile device
Tablet users
80% research new career opportunities at home after work
Smartphone users
51% research new career opportunities on their lunch/coffee break
36% do so during their commute
Data Source: LinkedIn 2013
7. THE BIG GAP: MOBILE SPENDING VS MOBILE CONSUMPTION
% of Time Spent in Media vs. % of Advertising Spending
Data Source for Time Spent: eMarketer
Data Source for Ad Spending: ZenithOptimedia
When Will Mobile Get Its Fair Share?
8. BUDGETS MOVING AWAY FROM PRINT, BROADCAST
Marketing Spending Plans for 2016, by Media Type
Data Source: StrongView/Selligent
9. We Specialize In Engaging passive candidates
& Acquiring high quality candidates
13. OUR MOBILE DISPLAY NETWORKS
Over 9 Billion Impressions/Day
Premium Inventory
Real Time Bidding
Daily Placement Optimization
Over 350 Display Networks
14. LASER-FOCUSED DRIVER TARGETING
GEOTARGETING, GEOFENCING & GEOCONQUESTING
• Pinpoint candidates based on their location
• Target competing logistic centers or commercial
retailers who have the type of drivers you seek
DEMOGRAPHIC & INTEREST TARGETING
• Only target candidates who meet your standards and
certification
• Find people that show interest in truck related fields
DAYPARTING
• We know the best days to run your ads
WE DON’T SET IT AND FORGET IT
15. GEOTARGET, GEOFENCE & GEOCONQUEST
Geotargeting: Serve ads to those
located in areas where truck drivers
typically are, for example rest stops
and maintenance facilities.
Geofencing: As a more defined form
of geotargeting, geofencing can be
used to create a virtual barrier
around a specified area. An example
would be along a highway.
Geoconquesting: Another form of
geotargeting, geoconquesting can be
used to pinpoint qualified candidates
that are located in your competitor’s
logistic centers.
16. DEMOGRAPHIC & INTEREST TARGETING
Demographic targeting: Target based
on gender, age, parental status,
income, languages known, etc.
Interest targeting: Target based on
pages or topics your audience has
liked, apps they use, posts they
publish on their timeline, and their
other activities on desktop and
mobile.
Behavior targeting: Target based on
the user’s search history, pages they
have visited, and their purchase
history.
18. MOBILE WEB ADS
Your ads run across thousands
of locally relevant mobile
websites, like ESPN.com.
COMPONENTS OF MOBILE ADVERTISING
19. IN-APP ADS
Your ads will be seen in the
apps that truck drivers are
using every day.
COMPONENTS OF MOBILE ADVERTISING
20. COMPONENTS OF MOBILE ADVERTISING
FACEBOOK
Your message will be placed in
front of thousands of drivers
that fit your target audience!
21. COMPONENTS OF MOBILE ADVERTISING
FACEBOOK CAROUSEL
8x Better Engagement
3x Better Click Through
ATS Internal Study, First Quarter 2016
22. COMPONENTS OF MOBILE ADVERTISING
INSTAGRAM
NEW! Facebook owned
Instagram offers segment
targeting and a younger skew.
23. COMPONENTS OF MOBILE ADVERTISING
LANDING PAGE
When a candidate taps on
any of your ads they will be
sent to a custom landing
page. Information provided
will then be available to
your recruiters.
MOBILE
DISPLAY
IN-APP
NETWORKS
FACEBOOK INSTAGRAM
24. YOUR INFORMATION IS ALWAYS AVAILABLE
Candidate
Dashboard
Manage, Sort, & Track
Candidates
See Results in Real
Time
25. Follow Up
COMPONENTS OF MOBILE ADVERTISING
When users complete the
landing page form, they
instantly receive a follow-
up email with a link to fill
out a more detailed
application on desktop.
DISPLY
IN-APP
NETWORKS
26. COMPLETE CAMPAIGN IN ACTION
GENERATE
AWARENESS
BUILD
ENGAGEMENT ACQUIRE
NEW DRIVERS
• Social media advertising
• In app ads
• Mobile web ads
• Retargeting
• Email list targeting
Custom mobile landing
page
Access your leads
through your dashboard
27. CAMPAIGN FLOW FOR THE CANDIDATE
SEE YOUR
MESSAGE
FILL OUT THE
LANDING PAGE
RECEIVE A THANK
YOU EMAIL AND
TEXT WITH A LINK
TO THE FULL
APPLICATION
28. COMPONENTS OF MOBILE ADVERTISING
TEXT MARKETING
Follow up with applicants using
text messages.
TRY IT!
Text “WORK” to
84444
To see it in action!
29. COMPONENTS OF MOBILE ADVERTISING
RINGLESS VOICEMAIL
• Your message will be sent
directly to the applicant’s
voicemail
30. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.
31. Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
The process can
become confusing
fast.
We live, dream and
sleep mobile so you
don’t have to.
32. SUCCESS STORIES
O’Reilly Auto Parts
• Campaign ran in Des Moines, Iowa
• Duration: 6 weeks
• Attracted over 2000 qualified applicants
• Filled over 20 positions
33. OUR SOLUTION INCLUDES:
• Targeting Strategy
• Creative Design
• Media Placement
• Landing Page Dev & Hosting
• Daily/Weekly Monitoring
• A-B Testing
• Optimization
• Performance Analysis
• Advertising Media
• Facebook
• Instagram
• In-App
• Mobile Web
• Retargeting
OUR SOLUTION
THE BEST TRUCK DRIVERS
ARE OUT THERE...
34. Barb Osier Breeser
Purple Gator – an atsMobile company
Digital Mobile Marketing Strategist
TWITTER: @barbosier
EMAIL: barb@purplegator.com
FACEBOOK: Facebook.com/atsMobileNOW
LINKEDIN: linkedin.com/in/barbosier
OFFICE: (515) 850-1162
MOBILE: (515) 371-7552