In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device. Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business. ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.

1. “(Pizza) Restaurants To Go”
Meals Go Mobile-Ordering/Paying/Rewarding
Brad Bierman
ats Mobile
Nov. 26, 2013

2. Headquartered in King of Prussia, Pa.
International offices in:
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•
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Canada
United Kingdom
Ireland
Czech Republic
International offices in:
• Canada
• United Kingdom
• Ireland
• Czech Republic

3. Over 24 years … Integrated companies helping clients understand how MOBILE
can change the way they do BUSINESS!

4. We provide the ECO SYSTEM of
MOBILE all under one roof!
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Innovative Text Message Marketing Platforms
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Customized mobile consumer engagement solutions
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Mobile Microsite production - responsive design + development
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Turn-key mobile promotion execution & management.
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Mobile app development
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Mobile Ad targeting consulting, placement, and activation

8. What we will review today …
• SMS Text Message Marketing
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It’s the pillar that holds up the mobile marketing building
Text for offers, view menu, order online, receive future offers
Custom QR Codes
• Mobile Websites/Apps
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Is your website responsively designed?
Can customers order online?
Apps = Loyalty
• Promoting the Business / Mobile Advertising
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Geo Targeting / Geo Fencing
Turning traditional awareness into mobile audience engagement!

9. The Pillar That Holds Up The Mobile
Marketing Building
Mobile Websites
Apps
The Nielsen Co.
Text KandJ to 84444
QR Codes
Text Message Marketing
Text Message Marketing
Text Message Marketing
Mobile
Video/Advertising

10. Text Message Marketing

11. ATS will manage & coordinate all components of your SMS text message marketing
campaign turn-key, with built-in functionalities for sweepstakes & instant win game
promotions. GREAT for mobile consumer engagement and data capture, and cultivating a
list of OPT in mobile consumers!
Our platform allows for automated drawings and instant winners!
And manages and secures your database!

12. Text Message Marketing
FREE PIZZA IN November!
Text KandJ to 84444
*Free Pizza Details
*View Our Menu
*Order Online
*Receive Future $ Offers
(Standard text and messaging rates may apply.)

13. Custom QR Code
•Custom QR codes receive a 2.3x greater
scan rate than traditional B&W codes
•Fun, easy pathway to your mobile
website
•Supplements text messaging for adding
database to CRM

14. Responsively
Designed
Websites
61% of customers
who visit a mobile
unfriendly site are
likely to go to a
competitor's site.
Source: IAB 4Q 2012
Non-Optimized
Experience
Mobile Optimized
Experience

15. Sample a website

16. TXT to Win!
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Offer consumers instant
gratification and TIMELY redemption!
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Turns traditional awareness into consumer interaction with your restaurant brand
This is an entry to Opt in consumers for future broadcast text messages!

17. TreasureText
A brand-building mobile scavenger hunt event
platform with a big prize for the winner!
Treasure Textsm is an interactive scavenger
hunt or trivia game where consumers
participate by answering text message hints on
their mobile phone.
Technology
SMS Text Message Technology
Exclusive Treasure Text software
Landing Page Registration Set Up
Participant Selection Process
Participant Database
Event Recap Web Page

18. Customized administrator platforms and tools.
With ability to integrate with existing or
newly developed CRM’s!
Key added value points:
+ Immediate lead Follow up
+ Real time monitoring of response
+ Secure and instantaneous reporting

19. Mobile App development
• Our integrated company – Advanced Mobile, LLC designs and develops custom mobile applications for businesses
and brands creating compelling enterprise solutions and platforms. We leverage our technology allowing customers to
cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile
operating systems including, iOS and Android.
• Our solutions are carrier agnostic resulting in the greatest audience reach. We also develop for the iPad and Android
based Tablets. We have delivered turnkey mobile services since 2004 and are proud of a customer list that boasts
national and global organizations across a wide range of industries. For the majority of these commitments we have
deployed custom solutions and software which seamlessly handled multiple, complex and real‐time data feeds. We
have developed mobile solutions for CBS College for CBS College Sports, Turner Sports, AT&T, IBM, US
Lacrosse, USA Hockey, the USGA, The Golf Channel, American Express, NBC Sports Group.

20. The Opportunity

22. Mobile Inventory
Mobile Web &
Application
Inventory
18,000
13 Billion
Number of mobile
applications
available
The monthly
impressions
accessible via our
exchange
160 Million
The number of
unique users whom
we can reach every
month

23. Scalable Cross-Platform Reach
Access 13 billion monthly impressions and 160 million monthly unique across Mobile
Web and Application inventory
iPad
iPhone
Android
Windows Phone 7
768 million monthly imps
12 million monthly UV
4.85 billion monthly imps
61 million monthly UV
7.38 billion monthly imps
87 million monthly UV
2 million monthly imps
100k monthly UV

24. Mobile Display Targeting Options
Web-Based
In-App
• Will run on a web page just
like an online campaign,
restricted to mobile device
• Runs only within apps
downloaded to smart phones
• Dual HTML5/Flash
publishing, or GIF/JPG
recommended
• Same creative file type
restrictions
• Platform targetable, or
agnostic
• Platform targetable, or
agnostic
• Less rich media options
• More rich media options,
availability well-documented
• CAN run on feature phones
(non smart phones) as well
as tablets and smart phones
• Will not run on feature
phones, will run on smart
phones and tablets

25. Sophisticated Targeting
We have a massive pool of aggregate mobile data available and
sophisticated targeting tools to help your ads get noticed.
• Context: Reach your target audience by tapping into our
vertical categories
• Geography: Target by DMA, region, city or zip code
• Behavioral: Leverage our audience profiles based on user
behaviors and actions
• Demographic: Target your exact audience by age, gender,
income, occupation, lifestyle and more
• Retargeting: Increases user engagement by identifying and
retargeting both active prospects and current customers
• Device: Unique characteristics such as connection, carrier,
OS platform/version.

26. Geo Targeting / Fencing
Location-Based
Targeted Mobile Ads

27. Four ways to geo-fence:
1. (THE BEST BY FAR): Using the GPS data of the device – i.e. Latitude/ longitude coordinates
(commonly referred to “lat/long”). In this instance the user has opted in to share their location with an
app or website). 5-10% of the time we get the GPS lat/long. See opt-in example below:
2. Network Shared Data: This is derived from the cell tower using “triangulation.” This is also quite
accurate.
3. User Supplied Data: e.g. when a user provides his zip code when registering for a site or service.
4. IP address: This can vary from very accurate to way-off. An example of an accurate IP address would
be a local wifi network, such as a Starbucks Coffee shop or lounge). However, when the IP lookup uses
the Mobile Carrier’s IP address, then we get inaccurate locations.

29. Thank you for attending!
Please contact with any questions.
Brad Bierman
610.994.1853
bradb@atsmobile.com