Colombia Traffic Network is Times Internets

1. Colombia Traffic Network
Native Advertising Platform

2. About Times Internet
Key Points:
• Established 1999, launched India’s first portal.
• TI – The largest Indian Internet Network, is the digital venture of Times of India
Group.
• Businesses across news, entertainment, sports, local, ecommerce, classifieds and
more.
• Key Publisher Properties Include: Economic Times, Times Of India, gaana,
Zigwheels, itimes and Indiatimes.

3. Native Advertising is Growing
55 %
more contribution to Native Advertising by Marketers in 2014
• 70% of Users prefer to learn about products through Content over traditional ads.
• Native ads complement cross device campaigns, functioning seamlessly across
mobile and desktop platforms.
• Native advertising is dominant across Social Media Networks.
• Native ads promote Brand Loyalty and users clicking on Native ads have a higher
purchase intent.
• People view Native ads 53% more than banner ads.
Source: MDG Advertising
Source: shareaholic.com
• Native ads spend for 2015 is $4.3 billion going up to $8.8 billion in the US.
Source: statisa.com
• Indian marketers will double their spends on Native Advertising in 2015.
Source: marketingland.com, business insider India, Times Internal research

4. Native Advertising on Colombia Traffic Network
Advertising on Colombia Traffic Network helps to amplify the traffic on the site using the
native look and feel of the site. Users viewing these ads are more engaged with site
content showing more interest in Native Ads.
40+
Premium Website

5. Native Advertising on Colombia Traffic Network
Advertising on Colombia Traffic Network helps to amplify the traffic on the site using the
native look and feel of the site. Users viewing these ads are more engaged with site
content showing more interest in Native Ads.
2 Billion
Impressions & growing…

6. Native Advertising on Colombia Traffic Network
Advertising on Colombia Traffic Network helps to amplify the traffic on the site using the
native look and feel of the site. Users viewing these ads are more engaged with site
content showing more interest in Native Ads.
Automated
Optimization

7. Native Advertising on Colombia Traffic Network
Advertising on Colombia Traffic Network helps to amplify the traffic on the site using the
native look and feel of the site. Users viewing these ads are more engaged with site
content showing more interest in Native Ads.
Available across
US, UK, CA, IN
& more

8. Native Advertising on Colombia Traffic Network
Advertising on Colombia Traffic Network helps to amplify the traffic on the site using the
native look and feel of the site. Users viewing these ads are more engaged with site
content showing more interest in Native Ads.
Available on
Desktop &
Mobile

9. Native Advertising on Colombia Traffic Network
Advertising on Colombia Traffic Network helps to amplify the traffic on the site using the
native look and feel of the site. Users viewing these ads are more engaged with site
content showing more interest in Native Ads.
Dedicated
Campaign Managers

10. Global Reach
USA
Web - 90.90 M
Mob - 84.23 M
UK
Web - 21.87 M
Mob - 18.53 M
Middle East
Web - 29.33 M
Mob - 15.75 M
India
Web - 819.48 M
Mob - 826.15 M
Singapore
Web - 9.31 M
Mob - 8.4 M
Australia
Web - 10.33 M
Mob - 13.58 M

11. Available Across Screens
Desktop
1,189.37 M PVs
Mobile Devices
1,058.55 M PVs

12. Audience Data Collection
Registration
Search Terms
Ad
Interactions
Site
Categories
Featured
Content
Social:
Share,
Follow, Like
Browsing
Pattern

13. Smart Recommendation Engine
• Social/ Viral – Most trending in social media
• Contextual – Identifies the page which
matches contextually with the ads
• Audience – Targets the most likely to be
converted Interest Groups
• Ad History – Frequency caps, click history etc.
• Collaborative Filtering – shows the most
related ad based on users previous interest
• Popularity – Most popular articles in terms of
views, clicks etc.
Get your ad as recommended content with Colombia’s Smart Recommendation Engine
which understands the user interest & targets them with the most relevant content for the
user.

14. Our Top Audiences
News
Readers
31.36M UU’s
Auto Lovers
3.45 M UU’s
Finance
2.67M UU’s
Real Estate
2.25M UU’s
Foodies
1M UU’s
Women
1M UU’s
Entertainment
Lovers
12.97M

15. Instream Ads
On Desktop
On Mobile

16. App install Ads – Instream Ads
Ad talks about the specific App -
App Install Ads may include:
• Promotional text
• Ratings
• App Name
• “Install” Button
Drive traffic to your App Page by listing your App in the Content Stream.
Available for
Mobile & Desktop

17. Content Ads – Instream and Promoted Stories
Promote Your Site Content through Instream and Recommendation widgets.

18. Product Ads – Instream Ads
Drive traffic to your Product Page by listing your Product Ad in the Content Stream.
Ad talks about the specific Product -
Product Ad may include:
• Promotional text
• Price
• Product / Brand Name
• Discount
• “Buy Now” Button
Available for
Mobile & Desktop

19. Native Ad Template Types
Newsfeed Ad
In-stream- Image + Title
In-stream- Image + Text
In-stream- Icon + Text
Text Ad
Carousel Ad
Video Ad

20. Template Components
Components Required:
Title
Text
Icon image
Main image
Call to Action text
Click
Brand Name
Offer Text
We just need components – Our system creates the creative on the FLY !

21. Integrating Product Ads or Content Ads
Share the list of
Content/ Product that
you need to Promote
Share the RSS Feed of
Content / Products
Listed on the Site
RSS feed will be
Integrated to Columbia
Recommendation
Engine
Campaign Will be
started and
Recommendation
will optimize
dynamically
Feeds will require essential information about the product / content.

22. Reports and Analytics

23. Contact Us: adtech.colombia@timesinternet.in