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Vizury MobiConvert
Vizury ranks 6th on Deloitte's Fast 500 for APAC in mobile display ads, processing an average of 25% of online sales from mobile devices for its clients. Their mobile retargeting solutions utilize personalized ads and real-time bidding to optimize user engagement and conversion across multiple platforms. The document details various strategies, technologies, and tools offered by Vizury for effective mobile marketing and retargeting campaigns.
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Vizury MobiConvert
- 1. We are placed6th on Deloitte Fast 500 Companies List for APAC 2013
- 2. Mobile Display AdRequests Processed Daily Avg. CTR Improvement from Vizury Campaigns Milliseconds. Time taken to create & show personalized ad Countries in which we run mobile retargeting campaigns 9/4/2014 Company Confidential Campaigns on Pay-for-Performance Model Clients who work with us globally on Mobile Retargeting
- 3. Efshop.com.tw 9/4/2014 CompanyConfidential
- 4. Mobile devices nowcontribute to a significant portion of online sales. The average sales contribution from mobile devices is nearly 25% for Vizury customers across regions. 20% INDIA JAPAN TAIWAN SOUTH EAST ASIA AUSTRALIA & NEW ZEALAND MIDDLE EAST & NORTH AFRICA CHINA 35% 30% 50% 20% 35% 35% 9/4/2014 Company Confidential
- 5. + other challenges Lower attention span among users Smaller display sizes Users frequently switch between web & apps Users switch between mobile & desktop too MOBILE WEB MOBILE APP Android Advertising ID based user identification New ad formats Unique user behavior IDFA (ID For Advertisers) based user identification Fingerprinting , first party cookie based user identification 9/4/2014 Company Confidential
- 6. Vizury MobiConvert helpsyou acquire customers who have dropped off from your mobile website or app without making a purchase • Retarget potential customers on any mobile device (iOS, Android) • Maximize mobile marketing returns with personalized mobile ads and overall ad spend efficiency by identifying users as they switch between mobile web, apps & desktop • Real Time Bidding to optimize impression cost • Performance-based insights help you understand your mobile user better – tweak live campaigns to boost sales, re-align with your marketing calendar etc. 9/4/2014 Company Confidential
- 7. MWEB – WEBRETARGETING Acquire your mobile website drop-offs through customized ads on other mobile websites APP - APP RETARGETING MULTI-SCREEN RETARGETING Identify & retarget your app user across other apps on the same device MWEB – APP RETARGETING Identify a user across mobile web & app, retarget with customized ads Identify a multi-screening user across devices (mobile web, app & desktop web) and show customized ads 9/4/2014 Company Confidential
- 8. RETARGET YOUR MOBILEWEBSITE DROP-OFFS ACROSS MOBILE WEB Track mobile web drop-offs using mobile browser cookies ( Android) / first party cookies (iOS Safari) Vizury iOS Safari user targeting solution is very unique in the market and not available with most other players Dynamic, creative mobile ads (HTML5) personalized based on user behavior displayed on your website HOW IT WORKS USE R A >> >> BOUGHT SHOPPING CART DROP-OFF VISITS PUBLISHER WEBSITE, SEES YOUR AD & CLICKS LANDS ON YOUR << << MOBILE WEBSITE AND BUYS THE WATCH 9/4/2014 Company Confidential
- 9. RETARGET DROP OFFSFROM MOBILE WEB ON APPS Track and retarget mobile web drop-offs on mobile apps using Vizury proprietary MWeb to MApp user mapping technology Vizury MWeb to MApp technology capability is very unique in the market and not available with other players USE R A >> >> Mobile app retargeting ads dynamically personalized based on user behavior on the MWeb BOUGHT SHOPPING CART DROP-OFF FROM YOUR MOBILE WEBSITE OPENS ANOTHER APP, SEES YOUR AD & CLICKS LANDS ON YOUR MOBILE WEBSITE AND PURCHASES << << HOW IT WORKS 9/4/2014 Company Confidential
- 10. 1 2 43 For M Web –Web & MWeb –App Retargeting Campaigns 1. Vizury ad tag implementation & feed data collection 2. We bid for your users’ impressions 3. We serve ads dynamically across devices 4. Conversions and ongoing analysis through Vizury Central 9/4/2014 Company Confidential
- 11. RETARGET USERS WHODROP OFF FROM YOUR APP AND VISIT OTHER APPS Track and retarget mobile app drop-offs using privacy compliant mobile device IDs Increase app usage and conversions from App Dynamic creative In-App retargeting ads (HTML5 / Image Creative) USE R A >> LOOKS AT FLIGHT TICKETS THROUGH YOUR APP & DROPS-OFF OPENS ANOTHER APP, SEES YOUR AD & CLICKS LANDS ON PRODUCT PAGE IN YOUR APP & COMPLETES BOOKING << HOW IT WORKS >> VIZURY EVENT LOGGER RECORDS USER BEHAVIOR DEEP LINKING SHARES PRODUCT PAGE URL BOOKED 9/4/2014 Company Confidential
- 12. VIZURY MOBILE EVENTLOGGER RECORDS IN-APP USER BEHAVIOR USEFUL FOR CUSTOMIZING ADS DEEP LINKING HELPS TO LAUNCH YOUR MOBILE APP UPON AD-CLICK USER LANDS ON PRODUCT PAGE DIRECTLY HELPS BOOST CONVERSION RATE User visits product on your app Vizury ad shown on publisher app User taps on Vizury ad seen in an app FLURRY 50KB OS detects the publisher app 4.2MB Product data sent to app in as URL App opens with the product page IN THE FORM OF OPTIMIZED CODE AND COMPILED LIBRARIES ASYNCHRONOUS AND DOES NOT IMPACT APP LOAD TIME GIVES YOU COMPLETE CONTROL OVER DATA SHARING GOOGLE ANALYTICS VIZURY EVENT LOGGER 5.9MB Low file size: does not affect the app performance and resource utilization 9/4/2014 Company Confidential
- 13. 1 2 43 1. Vizury Event Logger Integration, App Deep Linking & Feed data collection 2. We bid for your users’ impressions 3. We serve ads dynamically across devices 4. Conversions and ongoing analysis through Vizury Central 9/4/2014 Company Confidential
- 14. USER CALLS YOURHELPLINE USER ACCESSING AN APP ON MOBILE SEES YOUR CLICK & CALL AD - CLICKS ON AD 1-800-800-4818 CALL 1 2 3 4 5 6 7 8 9 * 0 # CONNECTS THROUGH YOUR HELPLINE & MAKES A PURCHASE USER CALLS THE PRODUCT/SERVICE LISTER DIRECTLY 07123 456 777 9/4/2014 Company Confidential VISITS ANOTHER WEBSITE, SEES CLICK & CALL AD FOR RENTAL PROPERTY USER LOOKS AT RENTAL PROPERTY ON A CLASSIFIEDS MOBILE WEBSITE CALL 1 2 3 4 5 6 7 8 9 * 0 # CLICKS ON AD, CONNECTS WITH THE PROPERTY OWNER/AGENT CLICK & CALL ADS TO CONNECT WITH YOUR USERS FASTER FOR BETTER ENGAGEMENT AND HIGHER CONVERSIONS
- 15. RETARGET USERS ASTHEY SWITCH BETWEEN DEVICES Track and retarget desktop website drop-offs on mobile web and mobile apps Track and retarget mobile website drop-offs on desktop websites Dynamic creative ads customized based on user behavior displayed across channels and devices SHARE USER E-MAIL ID IN HASHED FORMAT 9/4/2014 Company Confidential
- 16. We work withsome of the world’s best inventory partners to maximize your reach on mobile web, apps and social media * Completed integration in Feb 2014 9/4/2014 Company Confidential
- 17. Access data anytime Secure access to updated data pertaining to both desktop & mobile campaigns 9/4/2014 Company Confidential Easy to use Superior analytics, real-time campaign management, switch between campaigns, automated invoicing, payments, personalization & many more . . . Graphical representation View campaign data & prevailing trends at a glance with the Dashboard interface Save data for later use Select specific metrics, choose the time period to view the trends now or download in MS Excel format for later use Select preferred language Choose from the seven language options. More to be added soon . . . Control & transparency Prioritize preferred categories by fixing pay outs, know category wise performance etc.
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Editor's Notes
- #5 Mobile started to emerge as a medium for online commerce and we saw that many of our customers were having 20-50% of all online sales coming from Mobile devices. Also, the current Mobile Ad-Tech players were focused only on App install ads and hence there was a need in the market to enable first party data based advertising to Vizury customers Our vision for Mobile is to enable first party data based marketing for Advertisers. We believe that first party data has the potential to increase Mobile marketing results by 4X as compared to non-first party based marketing. Vizury started working on Mobile in April 2013 & released our first product by June 2013 with a couple of beta customers
- #6 Mobile advertising is a very fragmented eco-system and also there are many geo-specific trends. Vizury tackled this complexity by looking at the Mobile market along two key dimensions – Mobile OS (iOS v/s Android) & Mobile Engagement Platforms (Mobile Web v/s Mobile Apps). Based on these dimensions, we were able to identify four different segments of opportunity and each of these segments had technological and eco-system challenges. Android Mobile Web: Android Mobile Web users can be targeted using cookies and messaged. But usually the inventory pool available on Android Mobile that can support cookie based targeting is very limited. Most publishers do not support cookie based buying on their Android Mobile Web inventory as user based targeting is a new frontier in Mobile Ad-Tech. Also in most geos, 50% of the Mobile inventory is inside Apps and cookie based targeting is not possible on this In-App inventory iOS Mobile Web: 98% of the iOS users use Safari browser for accessing Mobile Websites. Third party cookies are blocked on Safari browser and hence user targeting becomes tough. Privacy compliant solutions for iOS Mobile Web user targeting is still in early stages Android Mobile App: Cookies do not work inside Apps and hence the user targeting in Android Apps is usually via a device id called Android_ID. However, this id is not privacy compliant as the user cannot opt out of this Android_ID based messaging. Google is introducing a new Android Advertising id that solves this privacy issue by allowing users to disable access to this id. However, this new id is still in very early stages of adoption across the Mobile ecosystem iOS Mobile App: Cookies do not work inside Apps and hence the user targeting in iOS Apps is via a device id called IDFA (ID For Advertisers). This id is user privacy compliant as the user can disable access to this id. However, the IDFA is still not widely adopted in the complex Mobile Advertising landscape We identified Android Mobile Web as the biggest opportunity for now and released a MVP for this segment. Subsequently we have also brought out products for addressing all the other segments
- #9 Vizury has been a strong player in the Desktop retargeting space. In Mobile, we now have a Mweb user retargeting product that is widely adopted across India, Japan, Brazil, SEA, Taiwan & Middle East
- #10 Vizury has been a strong player in the Desktop retargeting space. In Mobile, we now have a Mweb user retargeting product that is widely adopted across India, Japan, Brazil, SEA, Taiwan & Middle East
- #12 Vizury has been a strong player in the Desktop retargeting space. In Mobile, we now have a Mweb user retargeting product that is widely adopted across India, Japan, Brazil, SEA, Taiwan & Middle East
- #19 We have seen great success with our Mobile retargeting campaigns across geos. We are seeing that m-commerce transactions have increased by 3x over the last one year. For example, in India around 7% of all online conversions were happening from Mobile in begin of 2013. Currently in begin 2014, we see that around 20-25% of all online conversions are happening from Mobile devices. Vizury has around 50 Mobile retargeting campaigns active now and delivering upto 10-20% incremental revenue for customers. We are seeing 0% customer churn and customer adoption rate of around 1000% on a quarterly basis