Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

•Download as PPTX, PDF•

2 likes•1,718 views

WHEN WILL MOBILE ADVERTISING GET ITS FAIR SHARE? Mobile Advertising is the topic for Lesson 7 of the graduate level course at the University of Denver. Professor Bob Bentz gives mobile advertising statistics from the advertising networks along with specific information for Facebook advertising which is the topic of the weekly project. Bentz is president of ATS Mobile and you can learn more about ATS Mobile 's mobile advertising strategy here: http://www.atsmobile.com/mobile-ad-buys At the basis of the mobile advertising opportunity is the bargains that exist for mobile advertisers. While mobile gets 20% of all time spent with media, it receives only 4% of advertising budgets. Therefore, supply exceeds demand, thus allowing for real bargains in the mobile ad world. Special emphasis is given to Facebook advertising and specifically Facebook mobile advertising which Bentz calls "the gorilla in the room" when it comes to mobile advertising.

Marketing

Lesson 7 – Mobile Advertising
When Will Mobile Get Its Fair Share?

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• 3 Hours Per Day with Mobile
Time Spent with Mobile

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Supply Exceeds Demand = BARGAINS
Time Spent with Mobile

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Print and Radio Hurting
Where Are Mobile Ad Dollars Coming From?

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Moving away from Print…finally
Where Are Mobile Ad Dollars Coming From?

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• How Long Until Mobile Passes Desktop?
Desktop vs. Mobile Ad Spend

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• 2015 is a Tipping Point for Mobile
Search Advertising

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Should Mobile Advertising be Higher?
SMB’s Advertising

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Engage and Acquire
Large Business Advertising

University of Denver Communications 4318
Mobile Marketing BobBentz.com
Facebook Advertising
Nothing Works Better (For Now)

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• A 2 Horse Race
Mobile Means Google and Facebook

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Mobile now 2/3 of Facebook Ad Revenues
Facebook Means Mobile

University of Denver Communications 4318
Mobile Marketing BobBentz.com
By Geo
Facebook Advertising

University of Denver Communications 4318
Mobile Marketing BobBentz.com
How’s Your Industry’s CTR Rate?
Facebook Advertising

University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Creative
What Works Best

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• What Moms are Seeking
Mobile Creative

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Loving a Discount
Mobile Creative

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• What Sizes are Viewed Most?
Mobile Creative

University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Creative
Viewability – Display vs. Mobile

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Why Do You Think Apps Get More Click Throughs than
Mobile Websites?
Mobile Creative

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Nobody Should be Surprised at #1
Mobile Creative

University of Denver Communications 4318
Mobile Marketing BobBentz.com
• Mobile Marketing Consulting
Contact Me

How Your Small Business Can Sell More with Mobile Marketing Social Media statistics that can help small and large businesses sell more with an effective social marketing strategy that includes both organic posting and mobile advertising buys. Social, Local, Mobile is the theme of Lesson 6 of the Communications 4318 graduate level class at the University of Denver. The course is taught by Bob Bentz.

Facebook presentation

haniffenn

JatinMandani Jatin

Prsa talk-the-future-is-mobile-5-5-14

Ben Garrett

What made Facebook like WhatsApp - Biggest technology acquisition

Simplify360

Facebook's acquisition of WhatsApp for a whopping $19 billion has left the technology world in a state of delight and media circles are abuzz discussing the decision of social networking giant of acquiring instant messaging behemoth. As per December 2013, WhatsApp declared that it is handing more than 20 billion messages on a daily basis and its daily active users are 450 million. The two main reasons, which pushed Facebook towards WhatsApp were - WhatsApp's popularity in younger audience and its presence in developing countries where Facebook is still behind. Facebook will pay $4 billion in cash, $12 billion in Facebook shares and $3 billion in restricted stock units to be granted to WhatsApp founders and employees that will vest over four years This deal has surely opened the gates of possibilities and enthusiasm for those people who want to build a world class product aimed towards user experience and usability.

Facebook-CaseStudy

Elvis Pena

Facebook Casethiarafernandez

Facebook's dilemma case studyKarla Pappa

Mobile Marketing is a graduate level class in the Communications Department at the University of Denver. This class is Communications 4318 and is being taught by Bob Bentz, president of ATS Mobile and Purple Gator. The information in these slides are to prepare the students with the necessary background information that they will need to understand the mobile landscape and how it pertains to mobile marketing.

Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

Purplegator

MOBILE SEARCH STATISTICS AND MOBILE SEO TIPS Mobile Search and Mobile SEO is the topic of Lesson 5 of the Mobile Marketing course in the Communications Department at the University of Denver. Instructor Bob Bentz gives mobile search statistics and mobile SEO tips and advice for the students in the Communications 4318 graduate level course. While some of the basic concepts for mobile SEO are the same as for desktop SEO, it does make sense to pay attention to the best practices for improving your mobile search engine rankings. Bentz gives the student or business person insight into how to best optimize your website for mobile search.

TinderPoint - 3xe Digital Marketing Conference - It's A Mobile World

TinderPoint

Social media mobile computing

Alyssa Galvez

Mobile Marketing 101

Mylik Ganey

Mobile Marketing: From the Kitchen to the Smartphone

Web.com

Mobile Marketing: From the Kitchen to the Smartphone

Rosalie Morton

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...

Aquent

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on… · The most effective mobile tools · How to move consumers from the mobile channel to action · Mobile Web vs. Mobile applications · How to effectively engage the consumer in conversation · User acquisition, retention and monetization · Consumer concerns and overview of privacy considerations

Mobile Marketing: Pros and Cons_Michael Hanley

Sara Quinn

Online Marketing Bootcamp - Mobile | October 2014

Media Matters

How Consumers Use Mobile and What You Can Do About It

Deb Evans, CFE

Mobile Marketing State of the UnionJamshaid (Jam) Hashmi

Google ad words for mobile

Anvesha Poswalia

Making Mobile Marketing Work for Unions

Edelman

Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to...

Schoolwires, Inc.

Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar

Kenshoo

What's hot

Merger and Acquisition( Facebook and WhatsApp

Eqbal Habibi

facebook acquired whatsapp

Dilnawaz Rahi

Case 2 facebook it's about the money 2

dyadelm

Facebook privacy issuesrussmann

Intro to Mobile Marketing_Michael Hanley

Sara Quinn

Social Media in 2016 - 10 trends to note

Damian Radcliffe

What's hot (6)

Merger and Acquisition( Facebook and WhatsApp

facebook acquired whatsapp

Case 2 facebook it's about the money 2

Facebook privacy issues

Intro to Mobile Marketing_Michael Hanley

Social Media in 2016 - 10 trends to note

Similar to Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denve...

Purplegator

Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

Purplegator

TinderPoint - 3xe Digital Marketing Conference - It's A Mobile World

TinderPoint

Social media mobile computing

Alyssa Galvez

Mobile Marketing 101

Mylik Ganey

Mobile Marketing: From the Kitchen to the Smartphone

Web.com

Mobile Marketing: From the Kitchen to the Smartphone

Rosalie Morton

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...

Aquent

Mobile Marketing: Pros and Cons_Michael Hanley

Sara Quinn

Online Marketing Bootcamp - Mobile | October 2014

Media Matters

How Consumers Use Mobile and What You Can Do About It

Deb Evans, CFE

Mobile Marketing State of the UnionJamshaid (Jam) Hashmi

Google ad words for mobile

Anvesha Poswalia

Making Mobile Marketing Work for Unions

Edelman

Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to...

Schoolwires, Inc.

Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar

Kenshoo

Mobile marketingwebinar

WSI-London

Mobile marketing

IQRA RAIS

Podcamp 2011

MediaBlox

#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance

Salesforce Marketing Cloud

Similar to Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318 (20)

Mobile Marketing Statistics (Lesson 1) | Communications 4318 | Univ. of Denve...

Mobile Search and Mobile SEO Tips | Univ. of Denver | Communications (Lesson 5)

TinderPoint - 3xe Digital Marketing Conference - It's A Mobile World

Social media mobile computing

Mobile Marketing 101

Mobile Marketing: From the Kitchen to the Smartphone

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...

Mobile Marketing: Pros and Cons_Michael Hanley

Online Marketing Bootcamp - Mobile | October 2014

How Consumers Use Mobile and What You Can Do About It

Mobile Marketing State of the Union

Google ad words for mobile

Making Mobile Marketing Work for Unions

Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to...

Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar

Mobile marketingwebinar

Mobile marketing

Podcamp 2011

#CNX14 - Make Audiences the Center of Your Advertising for Greater Performance

More from Purplegator

Truck Driver Recruiting Deck 2023 MASTER.pptx

Purplegator

2023 Capabilites - Purplegator.pptx

Purplegator

Purplegator, recently named to the Inc. 5000 and the Philly 100, presents its 2023 capabilities. For more information, please contact us at sales@purplegator.com . Capabilities -- Purplegator is a marketing agency and consulting firm. We help your industry engage and acquire by blending our mobile and telecom technology with our creative services. Geotargeting Mobile Advertising SMS Text Message Marketing and Messaging MMS Text Message Marketing and Messaging IVR (Interactive Voice Response) Service Bureau Inbound and Outbound Telemarketing Pay Per Click Advertising (Search) Video Production Web Development Social Media Management Social Media Advertising Promotional Products Reviews Management Search Engine Optimization (SEO) Platforms & Partners Include: Meta: Facebook & Instagram Google YouTube X (formerly Twitter) LinkedIn TikTok Snapchat Reddit Mobile Apps The Mobile Web Retargeting Streaming Audio Call 610-688-6000 or visit us at https://purplegator.com .

WVU - IMC529 - Live Training - KPIs.pptx

Purplegator

Purplegator SEO Pitch Deck.pptx

Purplegator

SEO is not a one size fits all service for your business. An advanced SEO agency such as Purplegator will analyze your website's strengths and weaknesses, provide achievable KPIs and goals and customize a strategy that will work for you. At Purplegator, our staff has been active in SEO since 2002. We grew a business from a start up to having 60,000 subscribers paying $9.99 per month to be members. What are you getting from your current SEO agency? With Purplegator, you'll know what you are getting, because we will review it with you every month. While we will be able to share online statistics with you, we know that clicks and taps aren't the end all for your business. What you care about is SALES! And, at the end of the day, that's the only KPI goal that really matters. Want to get real results from SEO? Contact Purplegator at sales@purplegator.com or call us at 888-76-GATOR.

Boston Market Mobile Digital Recruitment 2022

Purplegator

Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020

Purplegator

Jules Thin Crust - Presentation - January 27, 2020

Purplegator

Star-Advertiser - Honolulu, Hawaii - Oahu Media Group

Purplegator

INTEGRATE 18 - RELEVANCE RAISES RESPONSE - Mobile Marketing Presentation by B...

Purplegator

Bob Bentz's mobile marketing presentation at Integrate 2018 at West Virginia University College of Integrated Marketing Communications. Bob spoke to over 250 attendees at the event about: 1. The History of Mobile 2. Advantages of Mobile 3. Mobile Websites 4. SMS Text Message Marketing 5. Mobile-Social Media Marketing 6. Mobile Advertising 7. Mobile Video 8. e-Commerce & m-Commerce 9. Virtual Reality 10. Future of Mobile All of those attending received a copy of Bob's book RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING https://relevanceraisesresponse.com #INTEGRATE18

Woodhaven Lumber Truck Driver Recruitment

Purplegator

How to Recruit Truck Drivers

Purplegator

There's a significant shortage of truck drivers in America. And, using traditional methods of reaching drivers simply doesn't work anymore, because truckers are passive candidates. Most already have a good job. A mobile and digital advertising strategy from Purplegator will help your business stand apart from the rest and allow you to actively recruit CDL drivers on the same day you start with us! https://www.purplegator.com/portfolio-item/delivering-talent-international-carrier-service/

How to Use Mobile and Digital Advertising to Sell More Lumber

Purplegator

How to Engage and Acquire with Mobile Marketing RELEVANCE RAISES RESPONSE by ...

Purplegator

Bob Bentz, a Marshall University graduate (MBA-Marketing), shares his presentation made at Marshall on October 10, 2017. Bentz was part of the Cohen Business Speaker Series at the Lewis College of Business at Marshall. In his one hour speech, Bentz followed the nine chapters of his book RELEVANCE RAISES RESPONSE: HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING (http://RelevanceRaisesResponse.com). 1. Introduction to Mobile Marketing 2. Advantages of Mobile 3. The Mobile Web 4. Messaging 5. Social Media 6. Mobile Advertising 7. Mobile Apps 8. Mobile Commerce 9. The Age of Mobile Bob is president of mobile-first digital agency Purplegator (http://purplegator.com).

Star Advertiser

Purplegator

Purplegator Intro 2017-2018

Purplegator

How to Choose a Mobile First Digital Marketing Agency

Purplegator

How to Do Mobile Marketing for Haunted Houses

Purplegator

SEO - The Gift that Keeps on Giving

Purplegator

Jewelry Stores Mobile Digital Marketing

Purplegator

Purplegator is a mobile first digital agency located in suburban Philadelphia. For many years, it provided the technology for the highly popular Ring Race and Diamond Dash events for jewelers. Since then, the digital advertising agency has become a leading provider of mobile/digital advertising strategies for jewelry retailers around the country. Want to learn more about the Gator? Check us out on http://purplegator.com .

Mobile Marketing Strategies in 2016

Purplegator

Bob Bentz, author of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing" gives insight into marketing via mobile from his book that is used as a textbook on college campuses nationwide. Bentz isn't just an author. He's also an adjunct at the University of Denver and the president of mobile first digital agency, Purplegator (http://purplegator.com). He has over 27 years of experience with interactive media and his company has offices in the USA, Canada, UK, and Czech Republic. In this presentation, Bentz gives some of his favorite mobile marketing statistics plus gives tips on how to maximize your mobile marketing efforts through social media, mobile advertising, apps development, text message marketing, mobile websites, and mobile commerce. He also discusses the advantages to mobile marketing and predicts what the future holds for it. To learn more about the book and Bob Bentz, you can visit his book website (http://relevanceraisesresponse.com) or his personal website (http://BobBentz.com). This presentation was given at the Meet the Author series held monthly at the Pyramid Club in Philadelphia. The author used videos in the presentation and they do not show on this presentation.

More from Purplegator (20)

Truck Driver Recruiting Deck 2023 MASTER.pptx

2023 Capabilites - Purplegator.pptx

WVU - IMC529 - Live Training - KPIs.pptx

Purplegator SEO Pitch Deck.pptx

Boston Market Mobile Digital Recruitment 2022

Mobile & Display Ads | Mobile & Digital Advertising Strategy 2020

Jules Thin Crust - Presentation - January 27, 2020

Star-Advertiser - Honolulu, Hawaii - Oahu Media Group

INTEGRATE 18 - RELEVANCE RAISES RESPONSE - Mobile Marketing Presentation by B...

Woodhaven Lumber Truck Driver Recruitment

How to Recruit Truck Drivers

How to Use Mobile and Digital Advertising to Sell More Lumber

How to Engage and Acquire with Mobile Marketing RELEVANCE RAISES RESPONSE by ...

Star Advertiser

Purplegator Intro 2017-2018

How to Choose a Mobile First Digital Marketing Agency

How to Do Mobile Marketing for Haunted Houses

SEO - The Gift that Keeps on Giving

Jewelry Stores Mobile Digital Marketing

Mobile Marketing Strategies in 2016

Recently uploaded

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Playlist and Paint Event with Sony Music U

SemajahParker

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

SEO as the Backbone of Digital Marketing

Felipe Bazon

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

Recently uploaded (20)

Winning local SEO in the Age of AI - Dennis Yu

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Playlist and Paint Event with Sony Music U

10 Videos Any Business Can Make Right Now! - Shelly Nathan

SEO as the Backbone of Digital Marketing

Digital Marketing Trends - Experts Insights on How

Winning local SEO in the Age of AI - Dennis Yu

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Marketing as a Primary Revenue Driver - Lee Levitt

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Digital Strategy Master Class - Andrew Rupert

Metaverse Marketing in the Generation of the Internet - Eugene Capon

ThinkNow 2024 Consumer Financial Wellness Report

The Old Oak - Press Kit - Cannes Film Festival 2023

De-risk Your Digital Evolution - Hannah Grap

Adapt or Die - Jon Lakefish, Lakefish Group LLC

Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

1. Lesson 7 – Mobile Advertising When Will Mobile Get Its Fair Share?

2. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Advertising

3. University of Denver Communications 4318 Mobile Marketing BobBentz.com • 3 Hours Per Day with Mobile Time Spent with Mobile

4. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Supply Exceeds Demand = BARGAINS Time Spent with Mobile

5. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Print and Radio Hurting Where Are Mobile Ad Dollars Coming From?

6. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Moving away from Print…finally Where Are Mobile Ad Dollars Coming From?

7. University of Denver Communications 4318 Mobile Marketing BobBentz.com • How Long Until Mobile Passes Desktop? Desktop vs. Mobile Ad Spend

8. University of Denver Communications 4318 Mobile Marketing BobBentz.com • 2015 is a Tipping Point for Mobile Search Advertising

9. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Should Mobile Advertising be Higher? SMB’s Advertising

10. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Engage and Acquire Large Business Advertising

11. University of Denver Communications 4318 Mobile Marketing BobBentz.com Facebook Advertising Nothing Works Better (For Now)

12. University of Denver Communications 4318 Mobile Marketing BobBentz.com • A 2 Horse Race Mobile Means Google and Facebook

13. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Mobile now 2/3 of Facebook Ad Revenues Facebook Means Mobile

14. University of Denver Communications 4318 Mobile Marketing BobBentz.com By Geo Facebook Advertising

15. University of Denver Communications 4318 Mobile Marketing BobBentz.com How’s Your Industry’s CTR Rate? Facebook Advertising

16. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Creative What Works Best

17. University of Denver Communications 4318 Mobile Marketing BobBentz.com • What Moms are Seeking Mobile Creative

18. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Loving a Discount Mobile Creative

19. University of Denver Communications 4318 Mobile Marketing BobBentz.com • What Sizes are Viewed Most? Mobile Creative

20. University of Denver Communications 4318 Mobile Marketing BobBentz.com Mobile Creative Viewability – Display vs. Mobile

21. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Why Do You Think Apps Get More Click Throughs than Mobile Websites? Mobile Creative

22. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Nobody Should be Surprised at #1 Mobile Creative

23. University of Denver Communications 4318 Mobile Marketing BobBentz.com • Mobile Marketing Consulting Contact Me

Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Similar to Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318

Similar to Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318 (20)

More from Purplegator

More from Purplegator (20)

Recently uploaded

Recently uploaded (20)

Mobile Advertising Statistics (Lesson 7) | Univ. of Denver | Communications 4318