Momondo uses personalized push notifications through Appboy to encourage customers who purchase flights to also book hotels. The notifications contain customized recommendations for hotels near destinations based on customers' previous flight searches. This approach simplified the customer experience, increased engagement and revenue for Momondo, and boosted notification open rates and conversion rates by over 60%.

1. HOW MOMONDO NUDGES CUSTOMERS TO COORDINATE FLIGHT AND HOTEL BOOKINGS

2. ENCOURAGE CUSTOMERS WHO
PURCHASE PLANE TICKETS
TO ADD A HOTEL BOOKING
OBJECTIVE
Convincing users to book both flights and
hotels with a single brand simplifies the
purchase experience, makes it easier for
customers to manage their reservations,
and increases engagement and revenue
for travel brands.
SOLUTION
Send customers who make standalone
flight purchases targeted, personalized
messages powered by Appboy that
drive them to in-app pages highlighting
hotel booking options in the areas
they’re visiting.
ABOUT
momondo is a global
travel search site
comparing billions of
cheap flights, hotels,
and care hire deals.
Founded in 2006,
momondo is dedicated
to helping travelers find
the best, cheapest
flights and hotel rooms
on web and mobile by
providing their
customers with
comprehensive,
price-transparent
listings worldwide. By
putting the focus on
their customer’s
experience and making
effective use of mobile
messaging, momondo
works to build durable
relationships with their
user base.
CATEGORY:
Travel and Hospitality
PLATFORMS:
iOS and Android
BASED IN:
Copenhagen, Denmark
CHANNEL:
Push Notifications
PERSONALIZATION
DRIVES OUR CONTEXTUAL
MESSAGING STRATEGY
CHRISTINA VESTERGAARD
MOMONDO

3. 5 KEYS TO SUCCESS
PERSONALIZATION: momondo individually
customized the messages received by their global
customer base by language, local currency, and
previously searched airports.
DEEP LINKING: To remove barriers, momondo
used deep links to lead each customer from
their personalized push notification to a section
of the app containing relevant recommendations.
EXCEPTION EVENTS: To keep messaging
relevant, momondo automatically canceled
messages to customers who searched for
hotels between booking flights and the time
that followup messages were scheduled.
INTELLIGENT SELECTION: momondo
optimized their campaigns by using machine
learning that automatically determined which
version of the message performed best.
CONNECTED CONTENT: To re-engage
customers who used momondo’s flight search
service, but not their hotel booking capabilities,
momondo leveraged Appboy’s Connected
Content feature to insert dynamic content based
on each customer’s flight search history into the
messages they received, allowing the outreach
to contain specific hotel recommendations—
and automatically canceling messages when no
hotels were available in a given location.
USING CONNECTED CONTENT
WITHIN APPBOY DASHBOARD

4. FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH HELLO@APPBOY.COM
RESULTS
By taking advantage of Appboy’s advanced
messaging and testing tools, momondo
boosted its push notification open rates
on iOS and Android by 100% and 291%,
respectively, while also increasing the
conversion rate on its messages by about
64% on iOS and at least 73% on Android.
That significantly boosted the chances that
customers who had purchased standalone
plane tickets subsequently booked hotel
reservations through the momondo app.
USER BENEFITS
momondo users who booked flights through
the brand’s app received messaging with a
clear benefit to them—namely personalized
hotel recommendations for a location they
were traveling to.
DEEP LINKED PAGE IN APPPERSONALIZED PUSH NOTIFICATION
100%
INCREASED iOS
PUSH NOTIFICATION
OPEN RATES
291%
INCREASED ANDROID
PUSH NOTIFICATION
OPEN RATES
Feb 13 - Feb 16