Digital marketing offers cost-efficient and targeted advertising options through various channels like email, programmatic marketing, influencer marketing and WiFi hotspot marketing. These channels allow segmentation of audiences based on demographics, interests and other factors. Analytics also allow measurement of campaign effectiveness and return on investment.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
Contact a.baird@euroconsulting-emea.eu to find out more...
Marketing Package for iGaming Start-Ups:
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- Logo Design
- A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP (Unique Selling Point). This video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- A 30 Second commercial video that can be used to promote your Bonuses, Competitions, Games, SportsBook or USP’s. This Video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and Slideshare.
- Online Lead Captures (Landing Page), based on the desired messages.
Our team consists of Highly Skilled and Talented Designers with extensive experience in Developing High Level Marketing Campaign and Media Assets, specializing in Cross Media & Digital Marketing.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
Contact a.baird@euroconsulting-emea.eu to find out more...
Marketing Package for iGaming Start-Ups:
- A full end-to-end Branding/ Re-Branding of Your Start-up iGaming Company.
- Logo Design
- A 1+ minute commercial video of your Online Casino/ SportsBook, identifying the USP (Unique Selling Point). This video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- A 30 Second commercial video that can be used to promote your Bonuses, Competitions, Games, SportsBook or USP’s. This Video is compatible to be presented online through Youtube, Websites, Social Media, and on Television.
- The Set-up of Social Media Platforms; Facebook, Twitter, YouTube, Google+, LinkedIn and Slideshare.
- Online Lead Captures (Landing Page), based on the desired messages.
Our team consists of Highly Skilled and Talented Designers with extensive experience in Developing High Level Marketing Campaign and Media Assets, specializing in Cross Media & Digital Marketing.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
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Digital marketing powe rpoint ,seo,smo content RISHI JHA
this powerpoint presentation describes, digital marketing content and features what is digital marketing benefits, how to use content for digital marketing
If your company needs to submit a Product Marketing Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jWOYJD
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Email Marketing Strategy for Higher EducationInformz
This webinar is all about how to increase the reach of your messaging with email marketing, why having a multi-channel marketing strategy is important, and how to target the right person, with the right message, at the right time. You'll also learn tips for a successful emarketing program and examples from other schools.
Marketing strategies for various ad formats available on Google Adwords & Facebook. This PPT also covers the main hygiene of Serch Engine Optimization (SEO).
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
If your company needs to submit a Online Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3ipTv6l
Digital marketing powe rpoint ,seo,smo content RISHI JHA
this powerpoint presentation describes, digital marketing content and features what is digital marketing benefits, how to use content for digital marketing
If your company needs to submit a Product Marketing Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jWOYJD
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
Email Marketing Strategy for Higher EducationInformz
This webinar is all about how to increase the reach of your messaging with email marketing, why having a multi-channel marketing strategy is important, and how to target the right person, with the right message, at the right time. You'll also learn tips for a successful emarketing program and examples from other schools.
Marketing strategies for various ad formats available on Google Adwords & Facebook. This PPT also covers the main hygiene of Serch Engine Optimization (SEO).
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Optify: how to price your digital marketing servicesOptify
We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Read this presentation to learn:
- Pricing prerequisites
- Four (4) methods of pricing
- The service model and how to use it for pricing
- Tips for pricing
Read more and watch the recorded webinar here http://www.optify.net/webinars/how-to-price-your-digital-marketing-services
Trigger Agency Profile - Advertising and Digital Marketing ServicesTrigger Advertising
Trigger advertising agency profile presentation. Trigger is a creative advertising and digital marketing agency based out of New Delhi, India. From posters on the wall to talking on the only place where it’s fit to talk to a wall (Facebook, in case you were wondering), we cover the entire gamut from ATL, BTL to online services.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
4 steps to better engaging audiences using mobile technologyCarlos R. Guevara
Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
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The advancements in Internet technologies and telecommunications has turned the whole world into one global and interconnected digital village. Such interconnectivity has made it easier for people to connect with people and for businesses to connect with people or other businesses. Read more on our presentation the digital advertising trends this 2020.
Check out our original blog post here - https://digitalmarketingphilippines.com/digital-advertising-trends-in-2020-infographic/
MaxAxion are mobile media supply specialists, that offer marketers the ability to target consumers across multiple mobile platforms through targeted data layering.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
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Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle.
The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution.
Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
4. What’s on the rise?
Smartphones and tablets
ownership rates are rising an
extraordinary rate
climbing from a median of 21%
in 2013 to 37% in 2015.
The mobile Internet penetration
rate is growing at a rate of 1.5x
or 30 million users every year
People seek
mobility and convenience
J. Poushter, pewglobal, 2016
Rappler Philippines, 2016
6. Due to these insights, marketers and businesses
extended its power to market through online.
7. What is DIGITAL MARKETING?
In simplistic terms, digital
marketing is the promotion of
products or brands via one or
more forms of electronic media.
Total spending on Digital Marketing is
predicted to grow 12.9% in 2016. The
Internet will become the largest
medium for advertising in 2016
(ahead of TV).
webbiquity, 2016
8. As the world of advertising and marketing continuously and quickly evolves, the extreme
demand to connect to the consumers also increases. Everyone seeks for ease and
convenience for their different necessities. The emergence and rise of smartphone usage in
the country is proof of this wherein people never leave their homes without it. This signals the inevitable
trend shift of effective and efficient advertising.
9. Digital Marketing, unlike traditional advertising opportunities, offers cost efficient and
specifically targeted options to reach the desired demographic of every advertiser. Where traditional
media’s effectivity can only be guessed and estimate, digital marketing campaigns are quantifiable and
comes with analytics to prove the effect and outcome of the campaign.
In this on-demand world, advertisers must reach audiences’ in every touch point that is relevant
to their different lives and businesses. realizes this and aims to guide our clients to
understand, be effective, and get ahead with our broad array of digital marketing services.
11. One of the advantages of digital marketing is the precision of
targeting the audiences based on their locations, age
group, gender, and interests. That is why advertisers also
consider directly marketing a commercial message to a
group of people using email.
What is
Businesses can count on email marketing as an effective way for retailers to
RETAIN and ACQUIRE their customers. In Europe and America, more than
80% - according to a study – depend on customer acquisition and
another 80% rely on customer retention.
?
sources: emarketer, 2016
12. LIST OF EMAILS
• legitimate and existing
• included in the target
• highly interested in the market
13. RIGHT TOOLS
• well designed emails
• no complex coding
• will allow to preview the final product
20. TRACKING, ANALYZATION, ADJUSTMENT
• how many people opened the email
• how many people click your links
• how many emails returned undeliverable
21. • Personalization of email grabs effectiveness rather
than using general email blasts. That knowledge of
personalizing email offers could create different email
marketing messages to different types of customers.
• Welcoming new potential customers is an asset and also a widely
acceptable opportunity for engagement rate.
• Mobility is a must. We are in a world of digital progression and
development. An extreme percentage of consumers seek for mobility
since usage of smartphones is a current standard for relevant lives
and businesses.
WHAT CAN DO:
22. Programmatic Marketing offers contextual targeting and smart
profiling.
Programmatic marketing is considered as the future of digital advertising as well as
the whole world of advertising. Because of its automation and high precision in
targeting audience, it is a desirable option for advertisers and businesses to
penetrate more in this platform. With high relevance and quality of ad, it can gain
convenience with low expenditures but great return on investment.
What is ?
34. • Select their specific target audience for their ads,
enabling them to only spend on exposure that is beneficial
to their offering.
• Segment their campaign by demographic, content channel,
geographical location (hyperlocal), time of day, operating system,
carrier, and even the device used.
WHAT CAN DO:
35. Through blogging, posting and commenting by highly influential
people, these influencers can be used to market and build image for
brands, events or businesses.
Influencer Marketing form of marketing that has emerged from a
variety of practices and studies, in which focus is placed on specific
key individuals rather than the target market as a whole.
What is ?
47. • RS Concepts has built its own digital channel
(My Channels) where the country’s top celebrities and
post videos that are only exclusive to the channel.
• Blast and promote these videos to their social media channels for
their fan base to watch.
• Influencers create interesting content by having a share on the
derived advertising revenue.
WHAT CAN DO:
48. Internet connection has become a necessity in today’s metropolitan
jungle. For the vast majority without data plans (or conserving theirs),
locations offering free WiFi hotspots attract the general public to
connect. And once they avail of the service, consumers can be directed
to product offerings and advertisements.
WiFi Hotspot Marketing offers advertisers to project campaigns in
the log-in page, interstitial page (waiting page), and on the landing page.
What is marketing?
49. CONNECTION OF USER TO WIFI HOTSPOT
• User will use smartphones, tablets or laptops for Wifi
Hotspot connections
50. TERMS AND CONDITIONS
• User will agree upon terms and conditions before
connecting to free wifi hotspots
51. INTERSITIALS AND BANNER ADS
• After accepting terms and conditions, user will have to see
interstitials ads for 5 to 8 seconds before their device is
connected to the WiFi.
52. LANDING PAGE
• Landing page will eventually appear after the interstitials and
banner ads
53. • Guaranteed impressions since consumers are sure
to see them prior to accessing and availing of the free WiFI
connection.
• RS Concepts is partnering with the country’s biggest malls to manage the
advertising component of their free WiFi connections for their mall goers.
• Proximity to point of purchase - which leads to potential purchase -
entices the consumers to ultimate result to a purchase.
WHAT CAN DO: