General Pants Co Digital Advertising Proposal
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General Pants is launching a summer catalogue app to increase online sales and foot traffic. The app allows users to try on clothes virtually and save looks. A competition at stores rewards users who check in multiple locations and share looks online for discounts and prizes. Influencers will demo the app to promote the new technology and campaign.
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General Pants Co Digital Advertising Proposal
- 18. BUDGET Seeding 50,000 Market Research 50,000 Web Development 5,000 Online (incl Social Media) Moderator 15,000 Security 5,000 You Tube Video 2,000 Models 20,000 Stylists & Hair and Makeup 8,000 Bloggers 1,000 Prizes 15,000 Discount 100,000 Photographers 10,000 In-store Promotional Material 20,000 Total Campaign Expense: 301,000